So Fuar

What So Fuar does

So Fuar A.S. is a Turkish exhibition and trade fair organizer operating under the A.S. (Anonim Şirket) legal structure, founded in 2013 with trade fair operations dating back to 2007. The company holds official accreditation from the Turkish Ministry of Trade (T.C. Ticaret Bakanlığı) for both overseas and domestic exhibition organization, making it one of the licensed organizers in Turkey. It is headquartered in Istanbul's Esenler district (Tekstilkent Koza Plaza) and operates a portfolio of 15+ trade fairs across more than seven countries including Turkey, Turkmenistan, Uzbekistan, Iraq, and Georgia, with participation also in events in the USA, China, Egypt, Russia, and other markets.

The company's product portfolio spans multiple sectors: food and beverage (F İstanbul, Food & Agro Pack Iraq/Turkmenistan/Uzbekistan), construction (CF İstanbul, Construct Iraq, Turkmen Construction, Batumi Build), telecommunications (Turkmentel), energy (Turkmen Energetika, Energy Iraq), agriculture and packaging (Agro Pack series), plastics (Iraq Plast), data centers (DCF Veri Merkezi Fuarı), and women's fashion (LifeStyle Türkiye). So Fuar generates revenue primarily through exhibition booth sales and exhibitor participation fees on a per-fair, per-booth basis, with pricing not publicly disclosed. The company manages exhibitor applications through an integrated CRM portal (crm.idos.events) and supplements its own fairs with participation ('milli fuarlar') in third-party international trade shows.

So Fuar's go-to-market is event-driven and enterprise field sales-oriented, targeting Turkish exporters and manufacturers seeking to enter or expand in regional markets including Central Asia, the Middle East, and Eastern Europe. The company provides end-to-end exhibition organization including booth sales, participant recruitment, and on-site logistics. It is a member of YUFOD, the Turkish exhibition industry association, and operates ISO 9001-aligned quality processes. No public revenue, headcount, funding, or ownership disclosures are available; the company appears to be privately held with no parent or institutional investor involvement evidenced.

Name

So Fuar

Legal name

So Fuar A.S.

Website

https://sofuar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

So Fuar A.S. is a Turkish Ministry of Trade-accredited trade fair organizer that operates 15+ B2B exhibitions across food, construction, agriculture, energy, telecom, and other sectors in Turkey, Central Asia, Iraq, and Georgia, serving Turkish exporters seeking access to regional markets.

Ownership category

akta.pro rank

Product category

Trade Fair Organization

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• Trade fair organization
• Exhibition management services
• B2B trade shows
• International trade fairs
• Exhibition booth sales

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Booth Sales and Participation Fees: So Fuar generates revenue by organizing trade fairs and charging exhibitor participation fees. Companies pay to secure booths and participate in organized B2B trade events across multiple countries and sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

So Fuar A.S. organizes and manages B2B trade fairs and exhibitions for Turkish manufacturers and exporters across multiple sectors, including food and beverage, construction, agriculture, packaging, telecommunications, energy, plastics, data centers, and women's ready-to-wear fashion. The company runs both domestic fairs in Turkey and international fairs in Turkmenistan, Iraq, Uzbekistan, Georgia, and other countries, handling booth sales, exhibitor recruitment, and on-site logistics under accreditation from the Turkish Ministry of Trade.

Product overview

So Fuar A.S. is a Turkish exhibition and trade fair organizing company that operates as a platform offering multiple specialized trade fairs across various industries. The company organizes fairs in sectors including food and agriculture, construction, telecommunications, energy, data centers, fashion, and plastics across Turkey, Turkmenistan, Iraq, Uzbekistan, Georgia, and other countries. The product portfolio includes both domestic fairs (F İstanbul, CF İstanbul, LifeStyle Türkiye, DCF Veri Merkezi Fuarı) and international fairs held in Turkmenistan (Turkmentel, Turkmen Energetika, Turkmen Construction, Agro Pack Turkmenistan), Iraq (Food & Agro Pack Iraq, Construct Iraq, Iraq Plast, Energy Iraq), Uzbekistan (Agro Pack Uzbekistan & Uzgrow), and Georgia (Batumi Build). The company holds official authorization certificates from the Turkish Ministry of Trade for both international and domestic fair organization.

Differentiator

Problem solved

Functional benefit

Products and services

• F İstanbul (Food Export Fair) Food export fair organized in Istanbul, Turkey, focusing on food, confectionery, food processing and packaging industries for Turkish exporters and international buyers.
• CF İstanbul (Construction Industry Export Fair) Construction industry export fair organized in Istanbul, Turkey for Turkish construction sector exporters and international buyers.
• Food & Agro Pack Iraq International trade fair in Erbil, Iraq for food, agriculture, food processing and packaging industries, targeting Turkish exporters and Iraqi/Central Asian buyers.
• Construct Iraq Iraq's leading construction sector fair in Erbil, covering construction, electrical and HVAC-R industries for Turkish construction exporters and Iraqi buyers.
• Turkmen Construction Construction sector trade fair organized in Ashgabat, Turkmenistan, serving as a meeting point of global construction brands in the Turkmen market.
• Turkmentel Telecommunications sector exhibition in Ashgabat, Turkmenistan, organized since 2007 for ICT sector companies.
• Agro Pack Turkmenistan International trade fair in Ashgabat, Turkmenistan for agriculture, food, processing and packaging industries.
• Agro Pack Uzbekistan & Uzgrow B2B exhibition in Tashkent, Uzbekistan for food, agriculture, greenhouse, food processing and packaging industries.
• Turkmen Energetika Electricity/energy sector fair organized in Ashgabat, Turkmenistan since 2008 for energy industry exporters and buyers.
• Batumi Build Construction trade fair organized in Batumi, Georgia since 2010 for construction exporters and Georgian buyers.
• CF Ashgabat (Turkmen Build) Construction trade fair organized in Ashgabat, Turkmenistan since 2015 (formerly known as Turkmen Build).
• LifeStyle Türkiye Women's ready-to-wear fashion fair organized in Istanbul, Turkey since 2017 for fashion industry exhibitors and buyers.
• Iraq Plast Plastic industry trade fair organized in Erbil, Iraq since 2018 for plastic sector exporters and buyers.
• Energy Iraq Energy sector trade fair organized in Erbil, Iraq since 2018 for energy industry exporters and buyers.
• DCF Veri Merkezi Fuarı (Data Center Fair) Data center trade fair organized in Istanbul, Turkey since 2022 for data center industry exhibitors and buyers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• T.C. Ticaret Bakanlığı (Republic of Turkey Ministry of Trade)coreStrategic or Co-development PartnerSo Fuar holds official accreditation from the Turkish Ministry of Trade for both overseas exhibition organization (Yurt Dışı Fuar Organizasyonu Yetki Belgesi) and domestic exhibition organization (Yurt İçinde Fuar Düzenleme Yetki Belgesi). This regulatory accreditation is fundamental to the company's ability to operate as a recognized trade fair organizer.
• YUFODminorOthersSo Fuar is a member of YUFOD, the Turkish exhibition industry association, demonstrating adherence to professional standards and participation in the domestic exhibition industry ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Koelnmesse: Koelnmesse runs leading trade fairs in food, furniture, and construction sectors globally, including events that Turkish exhibitors attend. It is a comparable incumbent in the trade fair organizing model, though operating at larger scale in mature markets.
• Informa Markets: Informa Markets is the world's largest exhibition organizer with hundreds of B2B trade shows globally. While operating at vastly greater scale, it competes for exhibitor budgets in the same verticals (food, construction, energy) and increasingly in emerging markets where So Fuar operates.
• Messe Frankfurt: Messe Frankfurt organizes leading global trade fairs in consumer goods, textiles, construction, and technology. Its consumer-textile and building fairs intersect with So Fuar's LifeStyle Türkiye and CF Istanbul offerings.
• RX Global (Reed Exhibitions): RX Global is a major global exhibition organizer with a portfolio spanning dozens of sectors and geographies. It overlaps with So Fuar in food, construction, packaging, and energy exhibitions and represents the kind of global incumbent pressure described in the bear case.
• Messe Düsseldorf: Messe Düsseldorf organizes flagship fairs in plastics, packaging, and medical sectors. Its plastics and packaging exhibitions overlap directly with So Fuar's Iraq Plast and packaging-focused events.

Direct peers

• Hyve Group plc: Hyve Group (formerly ITE Group) operates a portfolio of trade exhibitions across emerging markets including Central Asia, the Middle East, Turkey, and Africa. Its geographic and vertical overlap with So Fuar — particularly in frontier-market B2B fairs — makes it a strong direct comparability match.
• Tüyap Fuar ve Kongre A.Ş. Tüyap is the largest Turkish trade fair organizer and a fellow YUFOD member. Like So Fuar, it organizes industry-specific fairs across multiple sectors and holds Turkish Ministry of Trade accreditation, making it the most directly comparable domestic peer competing for the same Turkish exhibitor base.

Emerging players

• dmg events: dmg events organizes large-scale exhibitions across the Middle East, Africa, and South Asia. Its portfolio overlap with So Fuar in construction, energy, and food sectors across emerging markets positions it as a meaningful partial-overlap competitor in similar host countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sofuarltd
• Facebookfacebook.com/sofuar
• LinkedInlinkedin.com/company/sofuar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Fuar