ServiceWise Electric & Plumbing

What ServiceWise Electric & Plumbing does

ServiceWise Electric & Plumbing is a privately held, family-owned residential and light commercial electrical and plumbing contractor founded in 2018 and headquartered in Canton, Georgia. The company delivers on-site trade services across more than 80 cities and towns in the North Metro Atlanta region, dispatching licensed electricians and plumbers to customer locations for repairs, installations, safety inspections, and emergency response. Service breadth spans electrical (circuit breaker and outlet repair, panel installation, EV charger installation, generator installation, rewiring, lighting, home automation, and surge protection) and plumbing (drain and pipe services, gas lines, water heaters, faucets, sump pumps, leak detection, water treatment, and filtration).

The business model combines transactional professional services revenue with a recurring membership layer. Pricing is predominantly unit-based and heavily promotional, with discount coupons across thresholds ($50 off $100+, $75 off $300+, $83 off drain cleaning), fixed-price offers ($479 whole-home surge protection, $99 winter-ready plumbing check), and a 5% standing discount for military, first responders, and seniors. The Wise Plan membership offers a lifetime warranty on parts, labor, and craftsmanship, introducing recurring engagement and switching-cost characteristics atop the otherwise project-based service catalog. Customer acquisition runs through a multi-channel GTM: ServiceTitan-powered online scheduling, phone and SMS intake, radio (HOME SHOW XTRA-106.3 FM), paid search (Bing tracking pixel present), content marketing via blog, and active review management yielding a 5.0-star rating across 1,396 reviews. A+ BBB accreditation and four consecutive Best of Georgia awards (generator installation) round out credibility signals. Partnerships include Briggs & Stratton (certified generator installer), Good Leap (consumer financing), and CardPointe (online payments). No funding rounds, parent company, subsidiaries, M&A activity, or geographic expansion beyond North Metro Atlanta are referenced in source data.

Name

ServiceWise Electric & Plumbing

Legal name

Servicewise Electric & Plumbing

Website

https://servicewiseelectricandplumbing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceWise Electric & Plumbing is a family-owned electrical and plumbing contractor founded in 2018, serving residential and commercial customers across 80+ communities in North Metro Atlanta, GA, with a lifetime warranty membership program and Briggs & Stratton-certified generator installations.

Ownership category

akta.pro rank

Product category

Electrical and Plumbing Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731), Services-Miscellaneous Repair Services (7600), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF), Minor Electrical & Lighting Replacement (Switches, Outlets, Fixtures) (HSAGAAAB), Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD), Burning Smell, Sparking & Overheating Hazard Response (HSAOAEAH), Plumbing & Pipefitting Contracting (IMAFALAC)

Keywords

• Electrical repair services
• Plumbing services
• Home electrical installation
• Drain and pipe services
• Generator installation

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electrical Services: Revenue from electrical repairs, installations, and safety inspections including circuit breakers, wiring, outlets, lighting, panels, generators, and EV chargers
2. Plumbing Services: Revenue from plumbing repairs, installations, drain/pipe services, water heaters, gas lines, and specialized plumbing for residential and commercial properties
3. Maintenance Programs: Recurring revenue through The Wise Plan membership offering lifetime warranty on parts, labor, and craftsmanship

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ServiceWise Electric & Plumbing is a family-owned electrical and plumbing contractor that delivers on-site residential and commercial services across North Metro Atlanta, GA. The company provides electrical repairs, installations, safety inspections, and specialty work (including EV chargers, generators, and home automation) alongside plumbing repairs, drain/pipe services, gas line work, water heater services, and appliance installations. It also operates The Wise Plan, a membership offering a lifetime warranty on parts, labor, and craftsmanship for enrolled customers.

Product overview

ServiceWise Electric & Plumbing is a family-owned electrical and plumbing service company offering a comprehensive suite of residential and commercial services. The company operates as a unified service offering rather than a software platform, providing electrical services (repairs, emergency services, installations, safety inspections, specialty services, and wiring) and plumbing services (appliance services, drain/pipe services, gas line services, specialized plumbing, and water heater services). The portfolio includes core service lines organized by specialty area, with The Wise Plan serving as a membership add-on that provides a lifetime warranty on all work performed. The company primarily serves the North Metro Atlanta, GA area with same-day services and emergency availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Repairs
• Emergency Electrical Services
• Home Electrical Installations
• Electrical Safety and Inspections
• Specialty Electrician Services
• Wiring Installation
• Plumbing Appliance Services
• Drain and Pipe Services
• Gas Line Services
• Specialized Plumbing Services
• Water Heater Services
• The Wise Plan

Quantifiable outcome

• 5.0-star rating from 1396 reviews

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• HomeServe: Public home repair and warranty provider that contracts with local trade partners to serve homeowners with plumbing, electrical, and HVAC issues. Comparable on residential home repair demand and warranty/membership construct similar to The Wise Plan.
• Authority Brands: Multi-brand franchisor of home services including Benjamin Franklin Plumbing, Mister Sparky, The Grounds Guys, and One Hour Heating & Air. Comparable as the franchisor-level operator behind several direct competitors to ServiceWise.
• ARS / Rescue Rooter: Large multi-brand residential services platform (American Residential Services) operating HVAC, plumbing, and electrical across many U.S. metros. Comparable to ServiceWise on combined-trade residential service, though materially larger and geographically broader.
• Neighborly (parent of Mr. Electric, Mr. Rooter): Multi-brand franchisor of home services including Mr. Electric, Mr. Rooter, Glass Doctor, and others. Represents the scaled, multi-trade franchise model that ServiceWise competes against at the brand and operating-system level.

Direct peers

• Mr. Electric: Neighborly-owned national franchise of residential and commercial electricians offering repairs, installations, and emergency service. Directly comparable to ServiceWise on electrical service scope, customer profile, and technician-dispatched delivery model.
• Roto-Rooter: National plumbing and drain cleaning franchise providing residential and commercial service, including water heaters, sewer lines, and gas line work. Direct comparable to ServiceWise's plumbing service lines and direct-to-consumer field service model.
• Mister Sparky Electric: National electrical service franchise owned by Authority Brands, with on-demand residential electrical work, panel upgrades, and generator installs. Closely mirrors ServiceWise's residential electrical focus and emergency response positioning.
• Benjamin Franklin Plumbing: Authority Brands-owned national plumbing franchise offering residential repair, installation, and emergency service with a punctuality and workmanship guarantee. Closely comparable to ServiceWise on plumbing scope and customer experience emphasis.
• Mr. Rooter Plumbing: Neighborly-owned national residential and commercial plumbing franchise. Comparable on plumbing service menu (drain, sewer, water heater), field-service delivery, and direct-to-consumer acquisition motion.

Emerging players

• One Hour Heating & Air Conditioning: Authority Brands franchise focused on HVAC but extending into broader home services. Comparable as a branded residential trade-services franchise competing for the same household wallet share in local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ServicewiseE
• Facebookfacebook.com/servicewiseelectrical
• LinkedInlinkedin.com/company/servicewise-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceWise Electric & Plumbing