Soundwalkrs

What Soundwalkrs does

Soundwalkrs (legal entity Soundwalkrs SA, incorporated in Colombia, headquartered in Barranquilla) is a tourism technology platform that sells immersive, GPS-guided audio walking tours across 21+ cities in Europe, South America, and North America. Its core product is a library of self-guided audio walks recorded by professional actors and produced with 3D sound effects, delivered through a website and mobile apps in eight languages. Beyond audio walks, the catalog includes exploration game tours (Sherlock Holmes mysteries, literary quests) built on the Loquiz and Questo platforms, curated guided tours (Vatican, Colosseum, Harry Potter London), eSIM data plans resold through a partnership with Frewie, day cruises, cooking classes, and private transfers.

The business operates a dual go-to-market: direct-to-consumer bookings through soundwalkrs.com and iOS/Android apps, plus B2B distribution via tour-operator resellers (Maximus Tours, Athens Day Cruise consortium) and a white-label platform that allows partners to embed Soundwalkrs audio experiences under their own branding. Booking infrastructure runs on Bókun. Revenue comes primarily from transactional tour bookings (per-tour unit pricing ranging from ~$5 for low-end self-guided tours to over $2,700 for premium private experiences), eSIM resales, and B2B licensing. The company appears bootstrapped with no disclosed external funding, has 11-50 employees, and serves a diversified base of individual travelers with no material enterprise customer concentration.

Name

Soundwalkrs

Legal name

Soundwalkrs SA

Website

https://soundwalkrs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundwalkrs is a Colombia-incorporated travel technology platform that sells immersive GPS-guided audio walking tours across 21+ global cities, serving individual travelers directly and tour operators through a white-label B2B offering.

Ownership category

akta.pro rank

Product category

Audio Walking Tours & Travel Experience Technology

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Other (487990), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Literary, Film & Pop-Culture Location Tours (THAJAAAL), Art, Street Art & Creative Scene Tours (THAJAAAE), Photography & Scenic Viewpoint Tours (THAJAAAI), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Self-guided audio tours
• GPS walking tours
• Travel experience platform
• White-label tour technology
• 3D sound tours

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tour Bookings: Direct sales of audio walking tours to consumers through the website and app. Prices range from approximately $5 to over $2,700 depending on tour type and duration.
2. eSIM Data Sales: Sale of eSIM data plans for travelers including Europe, South America, USA/Canada/Mexico, and Brazil/Chile packages.
3. White-Label/Enterprise Licensing: B2B licensing of audio walking tour technology and content to tour operators and partners who integrate Soundwalkrs experiences into their platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Soundwalkrs produces and sells GPS-guided audio walking tours that use 3D/binaural sound and professional actor narration to deliver immersive, location-triggered storytelling for independent travellers in major cities. Its catalogue spans themed experiences such as ghost walks, exploration games and cultural routes, and is complemented by reselled partner tours, cooking classes, day cruises and private transfers, plus a bundled eSIM data plan. The platform is also offered as a white-label solution that lets tourism boards, OTAs and tour operators re-brand and license the audio-tour infrastructure.

Product overview

Soundwalkrs is a travel technology platform offering immersive self-guided audio tours and exploration experiences across 21+ global destinations. The core product is GPS-guided audio soundwalks with 3D sound effects and professional actor narrations. The platform operates a modular architecture comprising: (1) Self-Guided Audio Tours as the primary offering with 3D soundscapes and creative scripts; (2) Exploration Game Tours using Loquiz and Questo apps for interactive puzzle-based city experiences; (3) Guided Tour Booking powered by Bókun integration connecting to partner operators; (4) eSIM Data Plans via Frewie for traveler connectivity; and (5) a White Label Solution enabling partners to embed Soundwalking functionality. Additional offerings include cooking classes, day cruises, and private transfers. The experience is available via mobile apps with multilingual support across English, French, Spanish, Italian, Portuguese, German, Dutch, and Russian.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Guided GPS Audio Walking Tours Per-city audio walking tours that automatically trigger narration by GPS location, using 3D/binaural sound and professional actor voices, sold à la carte to independent travellers.
• Exploration Game Tours Interactive city exploration experiences that gamify sightseeing with location-based challenges and audio storytelling for individual travellers and small groups.
• Guided Tours (Partner-Resold) Multi-operator guided walking tours resold on the Soundwalkrs site (e.g., Maximus Tours) so travellers can bundle or compare audio and live-guide options.
• Hop-On Hop-Off City Sightseeing Tours City Sightseeing-branded hop-on hop-off bus tours resold alongside Soundwalkrs audio tours as complementary sightseeing products.
• Day Cruises Day-long cruise experiences (e.g., around Athens) booked through the Soundwalkrs site as part of the destination experience portfolio.
• Cooking Classes Bookable cooking-class experiences in destination cities, offered as an add-on activity for travellers using Soundwalkrs tours.
• Private Transfers Bookable private ground-transfer services between airports, hotels and city points, sold as an ancillary to the core audio-tour experience.
• eSIM Travel Data Plan Mobile data eSIM plans for travellers, bundled with or sold next to audio tours so that customers can use the app abroad without roaming charges.
• White-Label Audio Tour Platform Licensable version of the Soundwalkrs audio-tour platform and content catalogue that tourism boards, OTAs, hotels and tour operators can rebrand and resell under their own identity.

Quantifiable outcome

• Significant cost reduction compared to traditional guided tours (fraction of the cost)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FrewiecoreTechnology or Integration · 23 May 2024Partnership to enhance travel experience through integrated eSIM and immersive audio walks. Frewie provides eSIM data solutions (Europe, South America, USA/Canada/Mexico, Brazil/Chile) that are sold alongside Soundwalkrs audio tours, providing travelers seamless connectivity during their explorations.
• BókunminorChannel Partner/ Reseller/ DistributorBooking platform powering the tour booking functionality on Soundwalkrs website. Bókun is a travel booking software provider used by tour operators worldwide.
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of distribution partners including tour operators who resell Soundwalkrs audio experiences. Partners include Maximus Tours for Rome and Vatican tours, Athens Day Cruise consortium, and various local tour operators.
• Athens Day Cruise (Hydraiki Naval Company & Evermore Cruises)minorStrategic or Co-development PartnerAthens Day Cruise is a premier consortium between Hydraiki Naval Company and Evermore Cruises operating day cruises to Hydra, Poros, and Aegina. They offer Soundwalkrs audio experiences for shore excursions on Aegina island.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VoiceMap: VoiceMap is a global platform for self-guided GPS audio walking tours across hundreds of cities. It directly competes with Soundwalkrs on the same core product (audio tours triggered by location), with a marketplace model that also allows local creators to publish tours.
• WeGoTrip: WeGoTrip offers self-guided audio tours and city experiences via a mobile app across major European and global destinations. It targets the same independent-traveler segment with similar GPS-narrated audio tours, including skip-the-line museum combinations.

Broad incumbents

• Headout: Headout is an experience-discovery platform focused on last-minute tours, attractions, and tickets in major tourist cities. It competes for the same booking flow as Soundwalkrs, particularly in Rome, London, and Paris where Soundwalkrs has its strongest inventory.
• Airbnb Experiences: Airbnb Experiences offers host-led city walks, cooking classes, and guided tours globally. It competes with Soundwalkrs for tourist time and wallet share on guided tours (Rome, Athens, Lisbon) and cooking experiences (Cartagena), though it relies on live hosts rather than audio technology.
• Rick Steves' Europe: Rick Steves' Europe operates audio walking tours and a guidebook empire across European cities. While narrower in geography and brand-driven, it directly competes with Soundwalkrs' European city audio-walk product among culturally-engaged travelers.
• Tiqets: Tiqets is an OTA specializing in tickets to museums, attractions, and cultural experiences across Europe and the US. It overlaps with Soundwalkrs' museum/landmark content (Vatican, Colosseum, etc.) and competes for tourist pre-purchase intent, though its core is timed-entry ticketing.
• Viator: Viator (owned by Tripadvisor) is a global tours and experiences marketplace with thousands of guided and self-guided experiences. It competes for tourist discovery and booking in the same European/Latin American cities where Soundwalkrs operates.
• GetYourGuide: GetYourGuide is a large, venture-backed OTA for tours, attractions, and experiences worldwide. While it focuses on bookable guided tours rather than audio walks, it competes for the same traveler wallet and increasingly bundles self-guided audio options alongside its inventory.

Others

• Airalo: Airalo is a leading eSIM marketplace for travelers. Soundwalkrs partners with Frewie for eSIM; Airalo represents the broader, well-funded incumbent in the same connectivity category that Soundwalkrs is bundling into its tours.

Emerging players

• Strollquent: Strollquent (and similar apps like Questo, which Soundwalkrs already uses) provide gamified self-guided city exploration experiences using GPS and puzzles. They overlap with Soundwalkrs' Sherlock Holmes and Berlin Wall exploration-game products and appeal to the same curious-traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soundwalkrs_app
• Facebookfacebook.com/soundwalkrs
• LinkedInlinkedin.com/company/soundwalkrs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundwalkrs