Breakfast Club of Canada

What Breakfast Club of Canada does

Breakfast Club of Canada is a federally registered Canadian charity (registration number 866073133 RR0001) that funds, coordinates, and supports school breakfast programs serving children from kindergarten through high school. Founded in 1994 as Club des petits déjeuners du Québec and consolidated nationally through a 2012 merger with Breakfast Clubs of Canada, the organization now operates in more than 3,800 schools across all provinces and territories, reaching over 650,000 children daily. Its core deliverable is not a software product but a coordinated program of nutritional guidelines (developed by an in-house Nutrition Committee staffed by registered dietitians), school-level funding, volunteer recruitment, and corporate in-kind food contributions. Distribution channels are direct partnerships with schools, school boards, early childhood centers (36-45 in Quebec via Desjardins), and Indigenous communities (17 dedicated programs reaching nearly 3,500 children daily).

Revenue is generated entirely from donations and grants across four streams: individual giving (one-time, monthly, planned/legacy, and tribute), corporate partnerships (financial and in-kind from Danone Canada, Walmart Canada, Costco, belairdirect, Air Canada Foundation, Raymond Chabot Grant Thornton, Cora Restaurants, and others), event fundraising (Dejeuner des Grands, P'tit Déj Comédie Club, Golf and Bike Classic), and planned giving (bequests, securities, life insurance, RRSP/RRIF designations). Cause-marketing campaigns — IKEA breakfast proceeds, Second Cup in-store donations, belairdirect app-login donations — extend the fundraising footprint. The organization also stands to benefit materially from the April 2024 federal $1 billion over five years National School Food Program commitment, positioning it as a delivery partner for national nutrition policy.

Headquartered in Boucherville, Quebec, with a regional office in Vancouver, the charity employs 101-250 staff and is governed by an independent Board of Directors. Effective January 12, 2026, Julie Desharnais succeeded Tommy Kulczyk as President and CEO; Kulczyk oversaw growth from 243,000 to over 890,000 children served during his tenure. The organization holds Imagine Canada accreditation (2024) for governance standards and is recognized by Aliments du Québec for local food promotion.

Name

Breakfast Club of Canada

Legal name

Breakfast Club of Canada

Website

https://breakfastclubcanada.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Breakfast Club of Canada is a registered charity that funds and coordinates school breakfast programs across more than 3,800 Canadian schools, serving over 650,000 children daily through individual donations, corporate partnerships, events, and government support.

Ownership category

akta.pro rank

Product category

Charitable School Nutrition Programs

NAICS

Community Food Services (624210), Community Food Services (62421), Child and Youth Services (62411), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

akta.pro secondary industries

School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

Keywords

• School breakfast programs
• Child nutrition services
• Charitable food programs
• Indigenous community nutrition
• Corporate cause partnerships

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Donations: Individual donors contribute one-time or recurring donations. Options include monthly giving, one-time gifts, donations in honor of, and donations in memory of. Tax receipts issued for all donations.
2. Corporate Donations and Sponsorships: Corporate partners provide financial contributions, in-kind gifts (food products, supplies), event sponsorship, and cause-related marketing. Partners include long-term relationships with companies like Danone Canada, Walmart Canada, Costco, and belairdirect.
3. Event Fundraising: Revenue generated from signature events including Dejeuner des Grands ($150 individual tickets, $1,450 corporate tables), P'tit Déj Comédie Club ($65-$195 tickets), and sporting event participation.
4. Planned Giving: Legacy giving options including charitable bequests (gifts in wills), gifts of publicly listed securities (no capital gains tax), gifts of life insurance, and RRSP/RRIF beneficiary designations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Breakfast Club of Canada is a registered national charity that funds, coordinates, and supports free school breakfast programs for Canadian children from kindergarten through high school. The organization delivers programs through direct partnerships with 3,800+ schools, 36 childcare centers in Quebec, and 17 Indigenous community programs, providing nutritious breakfasts, nutritional guidelines from registered dietitians, and operational support to local school coordinators and volunteers.

Product overview

Breakfast Club of Canada is a national charity that operates school breakfast programs, providing nutritious breakfasts to children across Canada. The organization does not offer a technology product, platform, or software as a service. Its core offering consists of charitable school nutrition programs, fundraising campaigns, corporate engagement opportunities, volunteer coordination, and online donation processing through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• School Breakfast Program Free daily breakfast programs funded and supported by Breakfast Club of Canada in partnership with K-12 schools and school boards. Programs operate in classrooms, cafeterias, or mobile breakfast carts across 3,800+ schools in all Canadian provinces and territories, providing nutritious morning meals, nutritional guidelines, and coordinator support to participating schools and students.
• Childcare and Early Childhood Breakfast Program Free breakfast programs delivered in licensed childcare and early childhood centres in Quebec. Piloted in 2018 at the request of the Ministère de la Famille du Québec and expanded to 36 centres with support from Desjardins, with 9 additional centres added through the partnership.
• Indigenous Community Breakfast Program Breakfast programs serving First Nations, Inuit, and Métis communities across Canada. Established through Danone Canada's $1.2 million five-year commitment made in 2021, the program now operates 17 dedicated sites reaching nearly 3,500 children daily across the Northwest Territories, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, and Prince Edward Island.

Quantifiable outcome

• 650,000+ children fed daily across 3,800+ schools
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered secondary and core.

• Second CupsecondaryStrategic or Co-development Partner · 1 March 2023National fundraising campaign launched April 14, 2026 running through May 25. Goal to raise $25,000 for nutritious breakfasts. Customers can contribute $1 or $2 donations with purchases. Third major collaboration since partnering in March 2023. Previously raised $40,000 through 2025 spring and fall campaigns.
• BelairdirectcoreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 has delivered over 1.6 million school breakfasts to children across Canada. Announced $1 million commitment over 2026-2027. Supporting through signature events like Golf & Bike Classic and Osheaga festival. App login campaign generates $2 per first login donation. Total contribution over $3.9 million.
• Steel Plus NetworksecondaryStrategic or Co-development Partner · 1 January 2018Kids of Steel Endowment Fund established 2023. First year raised over $65,000 donated to Club to support breakfast programs in Quebec. Goal to raise $20,000 annually. Members visited school breakfast programs to serve meals.
• CostcocoreStrategic or Co-development Partner · 1 January 2008Valuable partner since 2008. Education and health for children are fundamental values for Costco. Employee commitment at each location allows them to offer a large number of breakfasts to children across Canada.
• Cora RestaurantscoreStrategic or Co-development Partner · 1 January 200815-year partnership celebrating Cora's dedication to children's nutrition. Since October 2019, donating 50 cents to BCC for every 'Breakfast for the Club' ordered. Multiple campaigns throughout year to raise funds for the Club.
• Walmart CanadacoreStrategic or Co-development Partner · 1 January 2003Long-time supporter of school nutrition programs across Canada, including remote communities. Since 2003, Walmart Canada has donated and raised more than $67 million for Breakfast Club of Canada.
• The Grocery FoundationcoreStrategic or Co-development Partner · 1 January 2003Since 2003, has leveraged support of grocery retailers and vendors to raise funds through annual 'Toonies for Tummies' campaign. Raised millions of dollars to help ensure students across Canada have access to nutritious morning meals in Western and Atlantic Canada.
• Raymond Chabot Grant Thornton (RCGT)coreStrategic or Co-development Partner · 1 January 2003Over 20 years of support with more than $650,000 donated. Made Club its corporate cause in 2023, mobilizing 2,900 employees across Quebec. Created Ami.es du Club committee. Annual Petit déjeuner de la direction raised over $47,000 in 2023. RCGT matches employee donations.
• Fédération des producteurs d'œufs du QuébecsecondaryStrategic or Co-development Partner · 1 January 2000Since 2000, provided 330,000 fresh and hard-boiled eggs in 2024 representing $50,000 value. Firm believers that every child deserves to start school day with a full stomach.
• Danone CanadacoreStrategic or Co-development Partner · 1 January 199630-year partnership focused on providing nutritious school breakfasts across Canada, including Indigenous communities. Donated over 30 million cups of yogurt. Made $1.2 million five-year commitment in 2021 to establish 17 school breakfast programs in Indigenous communities reaching nearly 3,500 children daily.
• IKEA CanadasecondaryStrategic or Co-development Partner$1 traditional breakfast promotion for IKEA Family members on February 14, 2026 at Swedish Restaurants across Canadian locations. All proceeds donated to Breakfast Club of Canada. Part of broader February campaign offering discounts on cooking and dining items.
• SodexosecondaryStrategic or Co-development PartnerNational partner for five years actively supporting Indigenous communities through annual donation. Chef Paul Natrall serves as Indigenous Ambassador. Conducted cultural sharing activities including bannock workshops at schools. Engaging employees in volunteer activities.
• Egg Farmers of CanadasecondaryStrategic or Co-development PartnerDecade-long partnership helping ensure thousands of children start day with nutritious eggs. Canadian egg farmers committed to providing nutrients and energy children need for optimal learning.
• Still GoodsecondaryStrategic or Co-development PartnerProvides 50,000 cookies per month to schools across Quebec. Annual fundraiser with 3 Brasseurs restaurants since 2021 has resulted in 80,000 cookies donated to BCC. Company upcycles food manufacturing by-products into nutritious snacks.
• VitroPlus and UniglassPlussecondaryStrategic or Co-development PartnerPartnership raising over $430,000 to date. Companies serve breakfast at schools and engage employees in volunteer activities. Believe every school should be equipped to serve breakfast to all students.
• National Bank (NB Classic Hockey Tournament)secondaryStrategic or Co-development PartnerNB Classic hockey tournament brings together employees who love hockey and helping others. 23rd edition held in 2025. Participants volunteer to serve breakfast in schools and raise funds for the Club.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Daily Bread Food Bank: Major Toronto-based food bank serving schools and community programs. Comparable operating model: charitable funding, volunteer-driven food distribution, and partnership with schools and community organizations across Ontario.
• No Kid Hungry (Share Our Strength): U.S. national campaign dedicated to ending childhood hunger via school breakfast and summer meal programs. Most internationally recognized direct peer; same mission, school-based delivery, and reliance on corporate + individual donations plus government advocacy.
• Magic Breakfast: UK charity providing free school breakfasts to children facing hunger. Closest international equivalent to BCC in scope and model—national school breakfast programs funded by donations and corporate partnerships.
• Food Banks Canada: National Canadian charitable network coordinating food assistance across provinces, including school and child nutrition programs. Closest direct peer given overlapping mission of reducing food insecurity at scale in Canada and similar funding model (donations + government grants).
• The Grocery Foundation: Canadian charity (and current BCC partner since 2003) running the 'Toonies for Tummies' school nutrition campaign. Direct competitor/collaborator in Canadian school breakfast funding and execution.
• Second Harvest: Canada's largest food rescue organization, redistributing surplus food to schools and community programs. Directly comparable to BCC as a national Canadian nonprofit operating food programs that serve schools and vulnerable populations.
• Food4Kids Ontario: Canadian charity specifically focused on providing weekend and school food packages to children facing food insecurity. Tightly aligned mission (child hunger, school-based delivery, Canadian nonprofit).

Broad incumbents

• Feeding America: Largest U.S. hunger-relief nonprofit, operating a nationwide network of food banks with school-based programs. Much broader in scope than BCC but the dominant incumbent in the school/community food charity space.
• United Way: Large Canadian federated charity funding child poverty, food security, and community programs including school nutrition. Operates as a funding umbrella that competes for the same donor and corporate-partner dollars as BCC.

Regional players

• Feed Ontario: Provincial food bank association serving Ontario, including school-based food programs. Comparable Canadian charitable model focused on food security, with overlapping corporate partner ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BreakfastCanada
• YouTubeyoutube.com/channel/UC9V60Avemj5m6Oybm7c9FAw
• Facebookfacebook.com/breakfastclubcanada
• LinkedInlinkedin.com/company/breakfast-club-of-canada
• Instagraminstagram.com/breakfastclubcanada/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakfast Club of Canada