Tromsdalen UIL

What Tromsdalen UIL does

Tromsdalen UIL (TUIL) is a member-owned Norwegian multi-sport club and youth organization founded in 1938 and headquartered in Tromsdalen, a district of Tromsø, Norway. The organization was formed in 1968 through the merger of Ungdomslaget Freidig and Tromsdalen Idrettsforening and currently operates five independent sports sections: football, skiing, gymnastics, athletics, and dance. Each section operates its own website and activities, and TUIL acts as the umbrella organization coordinating shared infrastructure and community engagement.

Beyond its core sports mandate, TUIL operates a portfolio of commercial ventures through subsidiary companies, including TUIL Treningssenter (a fitness center with group classes and personal training), Tromsø Lodge og Camping (a camping and hospitality business with attached conference facilities), TUIL Sjappa (a club retail shop), and TUIL Arena (a sports facility and clubhouse complex expanded in 2023 with a new event-ready clubroom). Revenue is generated through a diversified mix of membership fees, fitness subscriptions, facility and event rentals, conference bookings, and retail sales, with self-service online registration for fitness memberships and direct booking via a dedicated Arrangement Manager.

TUIL is structured as TUIL AS, a private association controlled by its member sections rather than external investors or a parent company. It employs 11-50 staff, is not publicly traded, and is not venture-backed. Its distribution is entirely local, anchored in Tromsdalen/Tromsø, with primary customers being community members across age groups, supplemented by event organizers and conference clients using the new TUIL Arena clubhouse. TUIL actively participates in neighborhood development processes, positioning itself as a community institution that contributes to local vitality and youth engagement as much as it delivers sports services.

Name

Tromsdalen UIL

Legal name

TUIL AS

Website

https://tuil.no

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Tromsdalen UIL (TUIL) is a member-owned Norwegian sports club founded in 1938, operating five independent sections (football, skiing, gymnastics, athletics, dance) alongside commercial ventures including a fitness center, camping/lodge, conference facilities, and retail shop, serving the Tromsdalen community in Tromsø, Norway.

Ownership category

akta.pro rank

Product category

Community Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Community sports club
• Multi-sport organization
• Youth athletics programs
• Fitness center memberships
• Sports facility rentals

Headquarters

HQ city

Tromsdalen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sports and Activity Memberships: TUIL organizes activities across five independent sections: football, gymnastics, skiing, athletics, and dance. Revenue is generated through membership fees and related sports activity participation charges.
2. Facility and Event Rental: TUIL owns and operates sports facilities, meeting rooms, conference spaces, and the TUIL Arena clubhouse, generating rental income from both internal and external events and functions.
3. Fitness Center (TUIL Treningssenter): The organization runs a fitness center offering group classes, personal training (PT) sessions, and memberships. The gym has new facilities with a varied group exercise schedule targeting seniors, parents, children, and general fitness members.
4. Retail (TUIL Sjappa): TUIL operates a merchandise and goods store (TUIL Sjappa) selling club-related products.
5. Travel and Hospitality (Tromsø Lodge og Camping): Owned by TUIL's shareholding companies, Tromsø Lodge og Camping and its associated conference facilities generate hospitality and tourism revenue. The Lodge also offers meeting and conference services.

Distribution channels3 records

Marketing channels5 records

Core offering

Tromsdalen UIL (TUIL) is a community-owned multi-sport club and youth organization operating five independent sections (football, gymnastics, skiing, athletics, and dance). Beyond organized sports, it runs commercial subsidiaries including a fitness center (TUIL Treningssenter), a camping and lodge operation (Tromsø Lodge og Camping), course and conference facilities, a merchandise shop (TUIL Sjappa), and the TUIL Arena sports complex serving both members and the broader Tromsdalen community.

Product overview

Tromsdalen UIL (TUIL) is a multi-sport club and community organization formed in 1968 through the merger of Freidig Youth Club and Tromsdalen Sports Club. The organization operates as a unified sports club with five independent departments: Football, Skiing, Athletics, Gymnastics, and Dance. Beyond sports, TUIL operates commercial subsidiaries including Tromsø Lodge og Camping (travel/accommodation), a fitness center, course and conference facilities, a merchandise shop (TUIL Sjappa), and The Walk. TUIL Arena serves as the central facility for sports and events. The organization is structured as TUIL AS with subsidiaries owning and operating various commercial ventures including sports facilities, the fitness center, and real estate for rental purposes.

Differentiator

Problem solved

Functional benefit

Brands

• TUIL Arena: Sports arena and facility complex operated by TUIL
• TUIL Treningssenter
• Tromsø Lodge og Camping
• The Walk
• TUIL Sjappa

Products and services

• Football (Fotball) Organized football (soccer) teams and training activities for community members within one of TUIL's five independent departments.
• Skiing (Ski) Organized skiing activities and teams within TUIL, covering cross-country or alpine skiing for community members.
• Athletics (Friidrett) Track and field athletics training and competition activities organized for community members through TUIL's athletics department.
• Gymnastics (Turn) Organized gymnastics classes and training for children and adults as part of TUIL's gymnastics section.
• Dance (Dans) Dance classes and activities organized within TUIL's sports and youth club structure for community members.
• Youth Club (Ungdomslag) Youth organization activities maintaining the tradition of the original Freidig youth club, providing community engagement for young people in Tromsdalen.
• TUIL Treningssenter (Fitness Center) Fitness center offering memberships, group exercise classes, and personal training (PT) sessions in modern facilities serving local residents of all ages.
• Tromsø Lodge og Camping Camping and lodge accommodation services along with meeting and conference facilities in the Tromsø area, owned by TUIL subsidiary companies.
• Course and Conference Facilities Meeting rooms and conference facilities available for external bookings and events, operated alongside Tromsø Lodge og Camping.
• TUIL Sjappa (Shop) Merchandise and goods store selling club-branded products, sportswear, and related items to members and supporters.
• TUIL Arena Sports complex featuring a clubhouse, event spaces, meeting rooms, and football/sports facilities used for internal club activities and external rentals.
• Arrangement Services Event management and arrangement services for both internal club events and external events at TUIL Arena, led by a dedicated Arrangement Manager.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record.

• Bravida Norge ASOthersBravida Norge AS, represented by Torkild Mortensen, contributed to the construction and realization of TUIL's new clubhouse at TUIL Arena. Their involvement was acknowledged in the clubhouse opening announcement as part of the project delivery team.
• Moloen MediaOthersMoloen Media, represented by Jon-Eirik Jakobsen and Thorstein Klingenberg, contributed to the new clubhouse project at TUIL Arena. They were part of the team that delivered AV/media solutions for the facility.
• Tromsø LydproduksjonOthersTromsø Lydproduksjon, represented by Torje and Eirik, provided audio production services as part of the new clubhouse project at TUIL Arena.
• Nova Interiør ASOthersNova Interiør AS was part of the construction team that delivered the new TUIL Arena clubhouse, contributing interior solutions to the facility.
• Lindrup Martinsen ASOthersLindrup Martinsen AS, represented by Børge Lorentsen, participated in the delivery of the new clubhouse at TUIL Arena.
• Tromsø ByggmonteringOthersTromsø Byggmontering was involved as a contractor in the construction of the new clubhouse at TUIL Arena.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SATS: SATS is the largest commercial fitness chain in the Nordics with multiple locations across Norway. TUIL Treningssenter competes directly with SATS locations in Tromsø for individual and corporate fitness members.
• Elixia: Elixia is a major commercial fitness chain operating across Norway. TUIL Treningssenter competes with Elixia in the local Tromsø fitness market for fitness memberships and group class participants.

Direct peers

• Lyn Oslo: Oslo-based sports club with multiple sections (football, skiing, etc.). Comparable Norwegian multi-sport community club structure with member-owned governance and independent sports departments.
• Vålerenga IF: Oslo-based multi-sport club with football, ice hockey, and handball sections plus commercial ventures. Directly comparable as a Norwegian multi-sport community club with diversified revenue streams and member-owned structure.
• IF Ready: Oslo-based multi-sport club with football, handball, and other sections. Comparable Norwegian community sports organization with multiple independent sport departments operating under one umbrella.
• Skeid: Oslo-based multi-sport club with football, skiing, and other sections. Comparable Norwegian multi-sport community organization with similar member-owned governance model and multiple sports sections.

Regional players

• Tromsø IL: Tromsø IL is the city's main football club operating in the same local market as TUIL. While more focused on elite football, it competes for the same local sports participation market, sponsorship pool, and fan attention.
• Asker Fotball: Asker-based multi-sport club with football and other sections. Comparable Norwegian community sports club structure operating in a similar suburban market context.
• Sportsklubben Brann: Bergen-based multi-sport club with football as the main sport plus other activities. Similar Norwegian multi-sport community model with commercial operations and member-owned governance.
• Stabæk: Bærum-based multi-sport club with football and other sections. Comparable Norwegian community sports organization with similar structure to TUIL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tuilfotball
• Facebookfacebook.com/tuilfotball
• Instagraminstagram.com/tuil_tromsdalen
• LinkedInlinkedin.com/company/tuil-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tromsdalen UIL