What Skeid does

Skeid is a Norwegian football club founded in 1925 and headquartered in Oslo, currently fielding a men's team in the 2. divisjon (third tier of Norwegian football) and a women's team in the 3. divisjon. The club operates home matches at OBOS Idrettspark Nordre Åsen, runs a youth academy, and maintains the Skeid Aktiv alumni social organization (renamed from Skeid Eldres in 2021) to engage multi-generational supporters. Its core commercial product is organized football participation, and it serves a local Oslo-area supporter and member base across men's, women's, and youth programs.

The club's revenue mechanics are sponsorship-led and community-distributed. Skeid runs a tiered partnership program (including the Skeidvenn tier) with 50+ commercial partners, anchored by a flagship sponsorship with OBOS that has been in place since the 1990s and includes stadium naming rights. Additional revenue streams include ticket sales, merchandise (kit supplied by Adidas), membership fees, and allocations from the Norwegian Tipping Grasrotandelen program. As a non-profit idrettslag (sports club), Skeid reinvests operating cash into coaching staff, academy operations, facility upkeep, and community programs. The organization employed approximately 32 staff as of recent disclosure, and competitive results in 2026 — including an 11th-place standing and the June 2026 departure of head coach Vilde Rislaa — indicate current on-pitch pressure even as commercial partnership activity continued to expand.

Name

Skeid

Legal name

Skeid

Website

https://skeid.no

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Skeid is a Norwegian football club founded in 1925 in Oslo, fielding men's and women's teams in the lower tiers of Norwegian football and operating a youth academy. Revenue is generated through ticketing, a tiered sponsorship program anchored by OBOS, merchandise, and the Grasrotandelen allocation scheme.

Ownership category

akta.pro rank

Product category

Sports Club (Football)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Amateur football operations
• Youth football academy
• Sports sponsorship packages
• Match day ticketing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Match Day Revenue: Revenue from ticket sales for home matches at OBOS Idrettspark Nordre Åsen.
2. Sponsorship and Partnerships: Tiered sponsorship packages including Generalpartner, Gullokse, Sølvokse, Bronseokse, and Skeidvenn levels. Partners receive advertising surfaces, VIP experiences, networking opportunities, and stadium signage.
3. Merchandise: Sale of club merchandise including kits from adidas, available through Torshov Sport.
4. Membership and Club Activities: Skeid Aktiv offers membership with activities for various age groups. Skeid Aktiv members pay fees for events and gatherings.
5. Grasrotandelen: Support scheme through Norsk Tipping where supporters can direct a portion of their betting revenue to the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Skeid is a Norwegian football club that operates competitive senior and youth football teams across multiple divisions, plus a youth academy and a social membership organization. It sells match-day tickets, merchandise, and membership-based social and sporting activities to the Oslo community, and markets tiered corporate sponsorship packages to commercial partners. Revenue comes from ticket sales, sponsorships, merchandise, membership fees, and the Grasrotandelen supporter contribution scheme.

Product overview

Skeid is a Norwegian football club based in Oslo offering a unified product portfolio centered on football sports entertainment. The core offering consists of competitive football teams at various levels: the Men's First Team in 2. divisjon, the Women's Senior A team in 3. divisjon, and Men's Team 2 in 4. divisjon. Supporting the competitive teams are youth development programs through the Skeid Youth Academy (Akademiet), youth and children's football through the Barne- og ungdomsavdelingen, and the Skeid Aktiv social club providing activities for all ages including veterans and walking football. The club also operates its home stadium OBOS Idrettspark Nordre Åsen, runs a partner sponsorship program with tiered membership (Partnerpool), and produces media content through Skeid Media. Revenue streams include match day ticket sales, partner sponsorships, membership fees, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Skeid Aktiv: A social membership organization for Skeid members that maintains the club's social environment and supports club activities and facility development. Formerly known as Skeid Eldres until September 2021.
• Skeid Media

Products and services

• Skeid Kvinner Senior A Skeid's senior women's football team competing in 3. divisjon kvinner, offering women's competitive football to Oslo supporters and community members at Nordre Åsen kunstgressbane.
• Skeid Menn 2 (Men's Reserves) Skeid's second men's team competing in 4. divisjon menn avdeling 01, providing a competitive development platform for younger players progressing toward the senior squad.
• Skeid Men's First Team Match Tickets Match-day ticket access to the Skeid men's first team playing in 2. divisjon avdeling 2, sold online through TicketCo and at the stadium, with OBOS-member discounts available.
• Skeid Aktiv Membership Social membership organization for Skeid alumni, supporters, and friends offering activities for all ages including old boys/girls football, walking football for the over-60s, and social events.
• Skeid Youth Academy (Akademiet) Youth football development program for children and teenagers at Skeid, part of the Barne- og ungdomsavdelingen, providing academy training and progression pathways through the junior teams.
• Skeid Partnerpool Sponsorship Program Tiered corporate sponsorship program offering advertising surfaces, VIP matchday experiences, networking events, stadium signage, and VIP sesongkort across Generalpartner, Gullokse, Sølvokse, Bronseokse, and Skeidvenn tiers, with customized packages per partner.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

48 partnerships are on record, tiered flagship, core, major, secondary and minor.

• OBOSflagshipStrategic or Co-development Partner · 1 January 1990Main sponsor and general partner since the 1990s. OBOS is Norway's largest housing cooperative and property manager. Provides significant financial support, stadium naming rights (OBOS Idrettspark Nordre Åsen), and member discount programs for Skeid supporters.
• adidascoreStrategic or Co-development PartnerOfficial kit supplier providing match kits, training equipment, and merchandise. adidas has been the equipment sponsor providing jerseys and sports gear for all teams.
• Torshov SportcoreChannel Partner/ Reseller/ DistributorEquipment partner and retail outlet for Skeid merchandise. Provides 10-20% club discounts on adidas products and club merchandise. Long-standing partnership with Skeid.
• SparmajorGTM or Marketing PartnerGullokse (Gold Bull) tier partner. Supermarket chain providing marketing exposure and member benefits.
• Jenssen TurbussmajorGTM or Marketing PartnerGullokse tier partner. Transportation company providing bus services and marketing exposure.
• KokkelørenmajorGTM or Marketing PartnerGullokse tier partner. Catering/food service company.
• Strøm-LarsensecondaryGTM or Marketing PartnerSølvokse (Silver Bull) tier partner. Butcher/meat supplier providing match day catering (sausages) and member benefits.
• Torshov ElektrosecondaryGTM or Marketing PartnerSølvokse tier partner. Electrical services company.
• West ParkettsliperisecondaryGTM or Marketing PartnerSølvokse tier partner. Flooring company with long history supporting Skeid since 1956. Has employed numerous Skeid players for floor sanding work.
• Color LineminorGTM or Marketing PartnerBronseokse (Bronze Bull) tier partner. Ferry and shipping company.
• CopyCatminorGTM or Marketing PartnerBronseokse tier partner since 2019. Printing and design company offering 30% discount on printing services to Skeid members. Member of partner pool providing mutual business benefits.
• Fangene På FortetminorGTM or Marketing PartnerBronseokse tier partner since 2025. Activity center in Nydalen with 52 rooms for team-building and corporate events. Offers 20% member discount.
• GrefsenkollenminorGTM or Marketing PartnerBronseokse tier partner. Restaurant/activity venue near the stadium.
• Guthorm HoffminorGTM or Marketing PartnerBronseokse tier partner. Landscape/garden contractor that built Skeid's artificial turf pitches (Nordre Åsen 2 and 3) and performs ongoing maintenance and construction work at the club's facilities.
• HaraldsheimminorGTM or Marketing PartnerBronseokse tier partner. Youth activity/camp facility.
• Kro ProduksjonminorGTM or Marketing PartnerBronseokse tier partner. Ventilation company with historic ties to Skeid - founder Gunnar Krogseth was Skeid's board chairman in 1966 when the club won its league championship.
• MegazoneminorGTM or Marketing PartnerBronseokse tier partner since 2025. Laser tag, paintball, escape games venue in Oslo with bar Fjellstua. Offers 20% member discount.
• RingnesminorGTM or Marketing PartnerBronseokse tier partner. Brewery/beverage company.
• Pepsi (Pepsi Max)minorGTM or Marketing PartnerBronseokse tier partner. Soft drink brand.
• Proff TotalminorGTM or Marketing PartnerBronseokse tier partner. Professional services company.
• Acela Hund & KattminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Pet supply store on Grefsenplatået started by former Skeid goalkeeper Bjørn Kristiansen in 1987. Run by Tonje Birgitte Laurendz Bornø with strong family ties to Skeid (father Trygve Bornø played 419 matches for Skeid).
• Ali KaffeminorGTM or Marketing PartnerSkeidvenn tier partner. Coffee supplier/café.
• Artist for EventminorGTM or Marketing PartnerSkeidvenn tier partner. Entertainment booking agency representing 120+ artists. Provides speakers/entertainment for partner events and gatherings.
• Guru UtviklingminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Digital marketing and web development agency from Kirkenær/Grue with office at Myhrens Verksted in Oslo.
• Høgskolen i MoldeminorGTM or Marketing PartnerSkeidvenn tier partner. University college in Molde.
• Johnny RocketsminorGTM or Marketing PartnerSkeidvenn tier partner since 2018 (9th season). Restaurant in Storo/Nydalen. Provides special Skeid member offers during campaign weeks. Uses meat from Strøm-Larsen.
• Konica MinoltaminorGTM or Marketing PartnerSkeidvenn tier partner. Office equipment and IT services company.
• KnytteminorGTM or Marketing PartnerSkeidvenn tier partner. Technology/app company.
• Lille PersilleminorGTM or Marketing PartnerSkeidvenn tier partner. Catering company.
• Matchday Sports TravelminorGTM or Marketing PartnerSkeidvenn tier partner. Sports travel agency.
• Metro TrafikkskoleminorGTM or Marketing PartnerSkeidvenn tier partner. Driving school.
• Move It XpressminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Transport/freight company at Gardermoen with 12 vehicles. Founded by long-time Skeid supporter Morthen Wikstrand who sponsors 28 different Skeid athletes.
• MoTech PlasmaminorGTM or Marketing PartnerSkeidvenn tier partner since 2019. Now part of Wear Solutions. Specializes in material and surface technology. Founder Rune Hoel is a lifelong Skeid supporter.
• Rønningen FolkehøgskoleminorGTM or Marketing PartnerSkeidvenn tier partner. Folk high school.
• OBFminorGTM or Marketing PartnerSkeidvenn tier partner. Organization/company.
• Olaf EriksenminorGTM or Marketing PartnerSkeidvenn tier partner. Company.
• Peppes NydalenminorGTM or Marketing PartnerSkeidvenn tier partner. Pizza restaurant in Nydalen. Offers 15% discount to Skeid members with customer number 88888435.
• Prinsen RestaurantminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Mediterranean restaurant and bar in Oslo's Kvadraturen district with seafood bar and event facilities. Owned by Lars Magnus Rime.
• Proud Mary PubminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Pub in Oslo operated by Henrik Kullerud Larsen, a Skeid native who played football and bandy for the club. Venue for Skeid Avspark 26 event.
• Quality Hotel Hasle LinieminorGTM or Marketing PartnerSkeidvenn tier partner since 2026. Modern hotel opened in 2021 near Vinslottet at Hasle. Focuses on conference, family, and sports guests. Connected to Sterk Helse fitness facilities.
• RodeominorGTM or Marketing PartnerSkeidvenn tier partner. Entertainment/activity venue.
• Ringside RørleggerbedriftminorGTM or Marketing PartnerSkeidvenn tier partner. Plumbing company.
• Sagene BryggeriminorGTM or Marketing PartnerSkeidvenn tier partner. Craft brewery. Provides beer for VIP matchday hospitality (served with sausages from Strøm-Larsen).
• Sterk HelseminorGTM or Marketing PartnerSkeidvenn tier partner. Health and fitness services. Offers 20% discount to Skeid members. Located at Quality Hotel Hasle Linie.
• VulkazaminorGTM or Marketing PartnerSkeidvenn tier partner. Company.
• Wang ToppidrettminorGTM or Marketing PartnerSkeidvenn tier partner. Sports academy/education program.
• Wang UngminorGTM or Marketing PartnerSkeidvenn tier partner. Youth sports academy.
• Skeid MediacoreStrategic or Co-development PartnerInternal media team producing content for the club. Anders Vindegg (since 2007), Sven Erik Liland (video, since 2013), and Stein Pettersen (match reports since 2015) handle content creation covering matches, news, and events across Skeid.no, YouTube, and social media.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lyn Oslo: Historic Oslo football club with deep community roots and a membership-based governance model. Comparable as a peer Norwegian lower-division club sharing Skeid's emphasis on supporter culture, partnership networks, and city-based identity.
• Grorud IL: Oslo community football club operating in the lower Norwegian divisions with a comparable member- and sponsorship-supported model. Directly relevant because former Skeid coach Vilde Rislaa joined Skeid from Grorud, evidencing personnel and operational overlap.
• KFUM Oslo: Oslo-based community football club with similar amateur/membership-driven model. Comparable as a peer Oslo club operating with grassroots identity, broad partner network, and youth-to-senior pyramid, though KFUM currently plays at a higher league tier.
• Raufoss Fotball: Norwegian lower-division football club playing in the same 2. divisjon system as Skeid. Comparable as a direct league peer sharing similar community-supported economics and matchday-driven revenue profile.
• Hønefoss BK: Norwegian football club that competes in the same 2. divisjon avdeling 2 as Skeid's men's team. Directly comparable as a tier-mate peer, also referenced in recent Skeid match coverage (away fixture at Hønefoss).

Regional players

• Stabæk Fotball: Norwegian football club competing in the same national pyramid system. Comparable as a regional peer in the Oslo/Bærum area operating with a community and youth-development focus, though typically playing at a higher division.
• Bærum SK: Greater Oslo area football club competing in the lower Norwegian divisions. Comparable as a regional peer with a community/youth-development identity and sponsorship-supported revenue model.

Broad incumbents

• Vålerenga IF: Major Oslo football club currently in Eliteserien. Comparable as the dominant local incumbent sharing Skeid's Oslo catchment and competing for the same sponsorship and supporter base, but operating at a much higher professional tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Skeid1915
• Facebookfacebook.com/skeid1915
• Instagraminstagram.com/skeid1915
• LinkedInlinkedin.com/company/skeid

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skeid