Velocity Home Lifts

What Velocity Home Lifts does

Velocity Home Lifts is an Australian-owned manufacturer and installer of residential elevators, founded in 2014 by brothers John and James Garrett and headquartered in Jamisontown, NSW. The company designs and sells two home lift models: The Compass, an Australian-manufactured electric roped drive lift with a self-supporting steel structure designed for new builds and major renovations, and The Iconic, a shaftless compact lift designed for retrofitting into existing homes within approximately five days. Both products comply with Australian Standard AS1735 and incorporate proprietary safety features including SafeDescent self-rescue technology, battery backup, infrared light curtain sensors, and an industry-leading 25-year warranty on motor and gearbox.

The company operates a direct-to-consumer sales model with pricing in the $35,000-$60,000 range per installation, supplemented by recurring annual maintenance contracts. GTM is consultative, beginning with free in-home assessments and extending through a network of architect, builder, disability access consultant, and occupational therapist referral partners. NDIS participants represent a growing customer segment, where lifts are funded as complex home modifications. Velocity installs hundreds of lifts per year across NSW and ACT, with a small core team and direct factory-trained installation crews. Revenue is not publicly disclosed and the company has raised no external capital, remaining founder-owned and privately held.

Name

Velocity Home Lifts

Legal name

Velocity Home Lifts

Website

https://velocityhomelifts.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Home Lifts is an Australian-owned manufacturer and installer of residential elevators, selling two home lift models (Compass and Iconic) directly to homeowners across NSW and ACT. The company serves aging homeowners, NDIS participants, and trade partners for accessibility and aging-in-place applications.

Ownership category

akta.pro rank

Product category

Residential Elevators

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Construction Machinery & Equip (3531)

akta.pro industry

PRIMARYHSABAJAD

Stair Lifts, Platform Lifts & Residential Elevator Services

Home & Personal Services/Elder Care & In-Home Care Services/Home Safety Assessment & Aging-in-Place Modifications

SECONDARYHSAPANAC

Stair Lifts & Residential Platform Lifts

Home & Personal Services/Residential Renovation Services/Accessibility & Aging-in-Place Renovations

SECONDARYHSABAKAB

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Residential home elevators
• Home lift installation
• Residential mobility lifts
• Accessible home lifts
• Domestic elevator manufacturing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Elevator Sales and Installation: Velocity Home Lifts generates revenue primarily through the sale and installation of residential elevators. They offer two main product lines: The Compass (designed for new builds and major renovations, Australian-manufactured) and The Iconic (designed for retrofitting into existing homes, shaftless design). Pricing is quote-based and varies by model, size, customization, and installation complexity. The company also offers ongoing maintenance and service contracts.
2. Aftercare and Maintenance Services: Ongoing maintenance services are offered to existing customers. Annual servicing is required to maintain warranty coverage. The company provides 24/7 support and emergency assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Velocity Home Lifts sells, manufactures, and installs residential home elevators across NSW and ACT, Australia. Its two core products are The Compass, an Australian-manufactured electric roped-drive lift designed for new builds and major renovations, and The Iconic, a shaftless self-supporting lift designed for retrofitting into existing homes within five days. The company also provides ongoing maintenance, servicing, and 24/7 emergency support for installed lifts.

Product overview

Velocity Home Lifts offers two distinct residential elevator models designed for different use cases. The Compass is an Australian-manufactured electric home lift featuring Electric Roped Drive technology, self-supporting steel structure, and is ideal for new home builds and major renovations. The Iconic is a shaftless, self-supporting lift optimized for retrofitting into existing homes, offering three size options and quick 5-day installation. Both products share common safety features including battery backup, emergency communication systems, and comply with Australian Standards AS1735, backed by industry-leading warranties.

Differentiator

Problem solved

Functional benefit

Brands

• The Compass: Australian-made electric home lift designed for new builds and major renovations. Features self-supporting steel structure, SafeDescent technology, 25-year warranty on motor and gearbox, and services up to 3 levels with max travel height of 7.3 meters.
• The Iconic

Products and services

• The Compass home lift

Quantifiable outcome

• Energy consumption 30-40% less than traditional hydraulic lifts
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Platinum Elevators: Australian distributor/installer of premium home lifts. Comparable on residential lift distribution and installation in the Australian market.
• Pollock Lifts: Australian home lift company offering compact residential elevators. Comparable niche focus on the Australian aging-in-place market, though without Velocity's local manufacturing.
• Lifta (Home Lift Solutions): Australian residential lift installer offering shaftless home lifts and stairlifts. Direct regional peer with overlapping product positioning in the retrofit market.

Direct peers

• Stannah Stairlifts: UK-headquartered manufacturer of stairlifts and home lifts with a strong Australian presence. Directly comparable as a residential mobility lift provider targeting aging homeowners with consultative sales and installation.
• ThyssenKrupp Home Solutions: German-engineered home lift and stairlift range sold in Australia. Comparable product portfolio (residential lifts, accessibility solutions), broader geographic footprint, but serving the same end customer.
• Acorn Stairlifts: Global stairlift and home lift specialist with Australian operations. Competes on the same aging-in-place value proposition and consultative in-home selling model.

Broad incumbents

• KONE Home Elevators: Global elevator OEM with a residential/home lift line. Far larger and broader in scope, but directly competes in the Australian residential elevator category.
• Schindler Lifts Australia: Global elevator and escalator company serving commercial and high-end residential projects in Australia. Comparable on residential elevator installations but predominantly a commercial incumbent.
• Otis Home Solutions: One of the world's largest elevator companies offering residential lift solutions. Overlaps with Velocity in the premium home-lift segment but operates across a much broader portfolio.

Emerging players

• Aritco Home Lifts: Swedish manufacturer of compact designer home lifts. Comparable shaftless, design-forward product philosophy aimed at retrofit residential installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/velocityhomelifts
• LinkedInlinkedin.com/company/98851302

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Home Lifts