Cross Angle
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cross Angle does
Cross Angle Australia Pty Ltd is a Melbourne-based business process outsourcing provider founded in 2008, operating as Cross Angle. The company supplies dedicated, full-time or part-time staff to Australian small and mid-sized businesses across five service lines: graphic design, virtual assistance, customer support, lead generation, and custom roles. All services are delivered by individual staff members — not shared pools — who work in the client's time zone on the client's systems, with starting rates of $8/hour and a 10-hour paid trial at $180 AUD + GST functioning as the primary acquisition mechanism.
The underlying technology is intentionally minimal: Cross Angle does not operate a proprietary platform, and services are delivered through human agents working on client-side tools (CRMs, helpdesks, project management suites). The company advertises working knowledge across more than 40 third-party tools, including Salesforce, HubSpot, Zendesk, ServiceNow, Xero, MYOB, and Slack, positioning itself as plug-and-play labor rather than a SaaS layer. There are no proprietary AI capabilities, patents, or proprietary integrations in the disclosed data.
The business model is pure usage-based hourly billing with no setup fees and no lock-in contracts. Go-to-market is sales-led and direct, supported by an educational blog, with no channel or reseller network. The company reports 200+ skilled professionals, 500+ cumulative Australian business customers, and self-reported retention rates above 90%. Cross Angle is privately held with no disclosed funding rounds, parent company, or institutional investors, and the entity appears to be founder-owned and bootstrapped.
Cross Angle firmographics
Firmographics- Name
- Cross Angle
- Legal name
- CROSS ANGLE AUSTRALIA PTY LTD
- Website
- https://crossangle.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Cross Angle industry classification
Industry- Product category
- Business Process Outsourcing Services
- NAICS
- Temporary Help Services (56132), Office Administrative Services (5611), Telephone Call Centers (56142)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Errand Running & Task Assistance (HSACAIAB)
- akta.pro secondary industry
- Global Contractor Engagement & Cross-Border Payments (BPACAGAI)
Keywords
Where Cross Angle is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cross Angle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hourly Staffing Services: Billed hourly at rates starting from $8/hour. Clients engage dedicated full-time or part-time staff members who work on client's systems and time zone. Pricing based on hourly rates with no setup fees or lock-in contracts.
- Trial Program: 10-hour paid trial offered at $180 AUD + GST. Trial hours can be used flexibly within a 7-day period. Non-refundable once work has commenced. Serves as onboarding mechanism for ongoing service engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard hourly rate starting from $8/hour |
| One time/ perpetual license | Pay-as-you-go | 10-hour paid trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Cross Angle product offering
Product offeringCore offering
Cross Angle supplies Australian small and mid-sized businesses with dedicated, full-time or part-time outsourced staff across graphic design, virtual assistance, customer support, lead generation, and bespoke custom roles. Services are billed hourly from $8/hour, with staff working in the client's time zone on the client's own systems; a 10-hour paid trial ($180 AUD + GST) is used as the entry point, with no setup fees or lock-in contracts.
Product overview
Cross Angle is a multi-service business process outsourcing provider offering a unified platform of staffing solutions. The core portfolio consists of five integrated service lines: Graphic Design Services (artwork creation, file preparation, packaging, social media design), Virtual Assistant Services (administrative support, calendar/email management, CRM updates), Customer Support Services (live chat, phone, email, social media), Lead Generation Services (B2B prospecting, appointment setting, CRM data entry), and Custom Roles (bespoke hiring for unique business needs). All services are delivered by dedicated staff starting from $8/hour, with a 10-hour paid trial as the entry-point offering. The company operates with 200+ skilled professionals supporting over 500 Australian businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Services Outsourced graphic design services for Australian businesses, covering artwork creation, file preparation, print-ready files, vector artwork, packaging design, social media design and mockups. Dedicated designers work as an extension of the client's in-house team.
- Virtual Assistant Services Dedicated virtual assistants providing administrative support including calendar management, email support, phone answering, LinkedIn outreach, data entry, CRM updates and task coordination for SMBs and growing businesses.
- Customer Support Services Multi-channel customer support delivered by fluent English-speaking agents trained in client tools and brand voice, covering live chat, phone, email and social media support for e-commerce, SaaS and service businesses.
- Lead Generation Services B2B prospecting, appointment setting and sales pipeline growth services including prospect list building, email and phone research, CRM data entry and LinkedIn lead research for sales and marketing teams.
- Custom Roles Bespoke outsourcing solutions built to specification for unique business needs, including project managers, data entry experts and niche skill roles, with NDA-ready teams and flexible hours.
- 10-Hour Paid Trial Risk-free entry-point offering 10 hours of any Cross Angle service at $180 AUD + GST, usable flexibly within a 7-day period. Non-refundable once work has commenced.
Quantifiable outcome
- 60-70% cost reduction compared to in-house hiring
- +3 more outcomes
Companies that use Cross Angle
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Cross Angle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
Cross Angle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PPAIminorMember of PPAI (Promotional Products Association International). Industry association for the promotional products industry.
- APPA RoadshowminorMember of APPA (Australian Promotional Products Association) Roadshow 2023. Industry event and association for promotional products in Australia.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Cross Angle competitors and assessment
Company assessmentDirect peers
- Wing Assistant: US-based virtual assistant service providing dedicated remote staff for VAs, sales, and customer support. Overlaps with Cross Angle's core offering of dedicated remote team members for SMB customers.
- Helpware: US-based BPO company offering customer support, content moderation, and back-office services. Comparable to Cross Angle's customer support and lead generation service lines, with similar dedicated staffing model.
- SupportNinja: Outsourced customer support provider serving tech and SaaS companies. Direct competitor in customer support and CX outsourcing space, particularly for SaaS clients — a segment Cross Angle also targets.
- Outsourcey: Australian-founded BPO connecting Australian businesses with vetted Filipino remote staff. Direct competitor serving the same Australian SMB customer base with similar offshore staffing model and service categories.
- Wishup: India-based virtual assistant service offering dedicated VAs to SMBs and entrepreneurs globally. Directly competes with Cross Angle's VA and customer support offerings by providing similarly priced, trained dedicated remote staff.
- Time Etc: US/UK-based virtual assistant company providing dedicated remote assistants to entrepreneurs and small businesses. Overlaps directly with Cross Angle's VA and administrative support services, serving similar SMB customer profile.
- Aristo Sourcing: Philippines-based BPO offering virtual assistants, customer support, and back-office services to Australian and US businesses. Operates a similar offshore-staffing model with comparable service lines to Cross Angle.
- Belay Solutions: US-based virtual staffing company providing VAs, bookkeepers, and social media managers to SMBs and executives. Direct competitor in dedicated remote staffing model with similar pricing and service structure.
Others
- Onlinejobs.ph: Philippines-based freelancer marketplace connecting businesses with Filipino virtual assistants. Not a direct staffing competitor but an alternative sourcing channel for the same type of remote workers Cross Angle employs.
Broad incumbents
- Upwork: Global freelance marketplace offering access to VAs, designers, and customer support professionals. A broader alternative for SMB customers evaluating outsourced staffing solutions versus dedicated-agency models like Cross Angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Cross Angle social profiles
Digital presenceCross Angle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Angle leadership team
Management profileNumber of profiles
Cross Angle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Angle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Angle
What does Cross Angle do?
Cross Angle supplies Australian small and mid-sized businesses with dedicated, full-time or part-time outsourced staff across graphic design, virtual assistance, customer support, lead generation, and bespoke custom roles. Services are billed hourly from $8/hour, with staff working in the client's time zone on the client's own systems; a 10-hour paid trial ($180 AUD + GST) is used as the entry point, with no setup fees or lock-in contracts.
Is Cross Angle a public or private company?
Cross Angle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Angle founded?
Cross Angle was founded in 2008. It employs 101 to 250 people.
Where is Cross Angle based?
Cross Angle is headquartered in Melbourne, Australia, in the Oceania region.
How does Cross Angle make money?
Two revenue lines are on record. Hourly Staffing Services are the primary driver. The others are trial Program.
Who are Cross Angle's main competitors?
Direct peers on record are Wing Assistant, Helpware, SupportNinja, Outsourcey, Wishup, Time Etc, Aristo Sourcing and Belay Solutions. Onlinejobs.ph is listed as an others. Upwork is listed as a broad incumbent.
Does Cross Angle have an API?
No public API is recorded for Cross Angle.
What industry is Cross Angle in?
Cross Angle's product category is Business Process Outsourcing Services. Its primary akta.pro industry code is HSACAIAB, Errand Running & Task Assistance, with a secondary code of BPACAGAI, Global Contractor Engagement & Cross-Border Payments. Its NAICS code is 56132 and its SIC code is 7363.