Muza
- Company typePublic
- Founded1991
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Muza firmographics
Firmographics- Name
- Muza
- Legal name
- Muza S.A.
- Website
- https://muza.com.pl
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Muza industry classification
Industry- Product category
- Book Publishing and Retail
- NAICS
- Book Retailers and News Dealers (459210)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Specialty Retail Omnichannel (Books, Office, Toys, Hobby) (CRAFAEAI)
Keywords
Where Muza is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Muza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Physical Book Sales: Sale of printed books through the online store and physical showroom. Products include fiction, non-fiction, children's books, Young Adult, comics, albums, and merchandise.
- E-book Sales: Digital books sold in PDF, MOBI, and EPUB formats. Payment is via electronic prepayment only. Files delivered via download link after payment is received.
- Audiobook Sales: Audiobooks sold in MP3 format, delivered digitally. Electronic payment only.
- Copyright Licensing: MUZA purchases rights to publish books in Polish from foreign publishers and copyright sales agencies, then publishes and sells them in Poland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard physical book pricing |
| Unit Pricing | Pay-as-you-go | E-book pricing |
| Unit Pricing | Pay-as-you-go | Audiobook pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Muza product offering
Product offeringCore offering
Muza is a Polish publishing house and bookstore established in 1991 that publishes and sells physical books, e-books, and audiobooks. It distributes its catalog through a proprietary online store powered by the IdoSell platform and a physical showroom in Warsaw, supported by multiple sub-brands and subsidiaries covering fiction, non-fiction, and educational titles.
Product overview
Muza operates as a publishing house and online/physical bookstore with a multi-format product portfolio. The core offerings include physical books (książki), e-books (e-książka), and audiobooks (audiobooki), complemented by specialty formats like pocket editions (wydanie kieszonkowe), signed books (książka z autografem), book sets (zestawy), and merchandise (gadżety). The company manages several sub-brands including You&, Akurat (horror-focused), Magiczne, and Kim jest John Smith? series. Muza S.A. is the parent holding company of Muza Szkolna (educational publishing subsidiary, 100% owned) and Oh Book! (100% owned). The publishing focus is on literature, self-help guides, and children's books, with international co-publishing partnerships for foreign publishing rights acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- You&: Sub-brand/product line
- Akurat
- Magiczne
Products and services
- Physical books (Muza main imprint) Print (physical) books published under the main Muza imprint, covering fiction, non-fiction, and other literary categories for Polish readers. Available through the company's online store and physical showroom.
- E-books Digital e-book editions of titles in Muza's catalog, offered to consumers through the company's online store for purchase and download.
- Audiobooks Audiobook editions of titles from Muza's catalog, sold to consumers through the company's online store.
- Physical bookstore / showroom in Warsaw A physical bookstore and showroom in Warsaw where customers can browse and purchase books from Muza's catalog in person.
Companies that use Muza
Customer profileSegments3 records
Ideal customer profiles1 record
Muza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Muza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Muza Szkolna Sp. z o.o.coreWholly-owned subsidiary (100% ownership, 100% voting rights) based in Warsaw. Focuses on publishing educational books for the Polish market. Consolidated using full method.
- Oh Book! Sp. z o.o.coreWholly-owned subsidiary (100% ownership, 100% voting rights) based in Warsaw. Engages in book publishing, newspaper/magazine publishing, advertising agency activities, and retail sale of books and audio-visual recordings. Consolidated using full method.
- PDK Hotele Sp. z o.o.minorPartially-owned subsidiary (69.73% ownership, 69.73% voting rights). Business activity is hospitality/hotel services. Consolidated using full method.
- Open PartnerminorThird-party logistics and fulfillment partner handling warehouse operations, order processing, and returns. Located in Włocławek at ul. Duninowska 9a. Handles customer service email ([email protected]) and product returns.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Muza competitors and assessment
Company assessmentDirect peers
- Prószyński Media (Prószyński i S-ka): Established Polish trade-book publisher operating across fiction, non-fiction, and children's titles — comparable to Muza as a domestic publisher with Polish-language catalog.
- Świat Książki: Polish bookstore chain with both online and physical retail presence focused on general and specialty books; comparable to Muza as a domestic multi-format Polish book retailer.
- Bonito.pl: Major Polish online bookstore selling books across categories with promotions and gift options; a direct e-commerce competitor to muza.com.pl.
- Empik: Largest omnichannel bookstore chain in Poland with both physical stores and a large online store; sells books, e-books, audiobooks, music, and gifts — directly comparable to Muza's omnichannel bookseller model but at significantly greater scale.
- Wydawnictwo Znak: One of Poland's largest publishers, with broad trade, religious, and educational catalogs; directly comparable to Muza in trade-publishing scope and multi-format output.
- Merlin.pl: Long-established Polish online bookstore with broad catalog of trade, children's, and educational titles; direct e-commerce peer to muza.com.pl.
- Helion (Grupa Helion): Polish publisher and online bookstore, historically focused on technical/IT books but expanding into general trade; comparable e-commerce + publishing model to Muza.
- Wydawnictwo W.A.B. (Grupa Foksal): Polish literary publisher part of Grupa Foksal; focuses on Polish and translated fiction and non-fiction, comparable to Muza's literature-and-translations portfolio.
- Czarna Owca: Independent Polish publisher with broad trade catalog and growing audiobook/digital presence; comparable mid-sized competitor in Polish-language trade publishing.
Broad incumbents
- Allegro: Dominant Polish e-commerce marketplace; books are a major category served by thousands of third-party sellers, making it the largest competitive channel against Muza's own online store.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Muza social profiles
Digital presenceMuza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muza leadership team
Management profileNumber of profiles
Muza subsidiaries and ownership
Company hierarchySubsidiaries3 records
Muza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muza
What does Muza do?
Muza is a Polish publishing house and bookstore established in 1991 that publishes and sells physical books, e-books, and audiobooks. It distributes its catalog through a proprietary online store powered by the IdoSell platform and a physical showroom in Warsaw, supported by multiple sub-brands and subsidiaries covering fiction, non-fiction, and educational titles.
Is Muza a public or private company?
Muza is a public company. It is classified as public and is currently operating.
When was Muza founded?
Muza was founded in 1991. It employs 11 to 50 people.
Where is Muza based?
Muza is headquartered in Warszawa, Poland, in the Europe region.
How does Muza make money?
Four revenue lines are on record. Physical Book Sales are the primary driver. The others are E-book Sales, audiobook Sales and copyright Licensing.
Who are Muza's main competitors?
Direct peers on record are Prószyński Media (Prószyński i S-ka), Świat Książki, Bonito.pl, Empik, Wydawnictwo Znak, Merlin.pl, Helion (Grupa Helion), Wydawnictwo W.A.B. (Grupa Foksal) and Czarna Owca. Allegro is listed as a broad incumbent.
Does Muza have an API?
No public API is recorded for Muza.
What industry is Muza in?
Muza's product category is Book Publishing and Retail. Its primary akta.pro industry code is CRAFAEAI, Specialty Retail Omnichannel (Books, Office, Toys, Hobby). Its NAICS code is 459210 and its SIC code is 5940.