Prdct

What Prdct does

Prdct (legal name PRDCT) is a Netherlands-based private company founded in 2015 and headquartered in Amsterdam at WG-Plein 369, 1054 SG. The company operates a managed customer data platform (CDP) that centralises customer, prospect, and lead information from disparate data sources and campaign tools into a single GDPR-compliant environment, linking records at the individual level. The product architecture consists of the PRDCT Data Platform as the foundational data layer, the PRDCT Audience Builder as the marketer-facing self-service application for segment creation and omni-channel campaign orchestration, and the PRDCT API Platform for real-time data retrieval by external systems such as service desk applications. The platform is delivered as a managed service — built, maintained, and operated by the firm's in-house data specialists — rather than as self-hosted software.

PRDCT generates revenue through recurring subscriptions for the managed data platform and complementary Professional Services (Guided Analytics, Maturity Scan, Reporting). The go-to-market is sales-led, targeting enterprise and mid-market organisations in the Netherlands and broader EMEA region via direct enterprise sales and shoulder-to-shoulder client engagement. Pricing is quote-based and not publicly disclosed. Documented customer logos span hospitality (Bilderberg Hotels, Thermen Bussloo, Thermen Soesterberg, Thermen Berendonck, Aviodrome, Bad Nieuweschans), automotive (PSA Groupe including Peugeot, Citroën, and PSA Finance), manufacturing (Koninklijke Auping), retail and fashion (Marie Jo, Andres Sarda, Primadonna, Van De Velde), leisure and entertainment (Libéma across 20+ locations, Beekse Bergen Safari Park, Beekse Bergen Speelland, Dierenrijk, Dierenbos, Aquazoo), and B2B (Yuki).

The firm operates with a headcount in the 11–50 range and has not disclosed funding rounds, revenue figures, ownership structure, leadership team details, or M&A activity. Distribution is concentrated in the Benelux region with stated intent to serve broader EMEA enterprise clients. Marketing is executed primarily through content-driven publications on AI in marketing, data strategy, MarTech, and analytics maturity, supplemented by published customer case studies and direct sales outreach.

Name

Prdct

Legal name

PRDCT

Website

https://predictiveproducts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Prdct (PRDCT) is an Amsterdam-based, privately held customer data platform provider founded in 2015. It offers a managed, GDPR-compliant CDP with a self-serve Audience Builder and API integration, serving enterprise and mid-market clients across Benelux industries including hospitality, automotive, retail, and leisure.

Ownership category

akta.pro rank

Product category

Customer Data Platform (Marketing Technology)

NAICS

Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Customer data platform
• Managed data services
• Omni-channel marketing
• Customer segmentation software
• GDPR compliance solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Data Platform Subscription: PRDCT operates as a managed data platform, providing ongoing data management services to enterprise clients. The platform is built and maintained by data specialists with more than 20 years of experience, offering a full-service customer data platform as a recurring subscription.
2. Professional Services: Professional Services are offered to help customers run campaigns and extract greater insights from their customer data once campaigns are live and initial insights are available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PRDCT provides a managed Customer Data Platform (the PRDCT Data Platform) that centralises customer, prospect, and lead information from multiple data sources and campaign tools into a single, GDPR-compliant layer. The accompanying PRDCT Audience Builder application lets marketers independently build customer segments and orchestrate omni-channel campaigns without technical dependency, while Professional Services help clients progressively extract more value from the platform.

Product overview

PRDCT offers a unified customer data platform (CDP) architecture built around the core PRDCT Data Platform and its primary application, the PRDCT Audience Builder. The platform brings together customer, prospect, and lead data from disparate sources and campaign tools, linking information at the individual level in a GDPR-compliant manner. Marketers use the Audience Builder to self-serve segment creation and omni-channel campaign orchestration. A dedicated API Platform component provides real-time data retrieval for external systems such as service desk applications. The platform is complemented by a suite of Professional Services including Guided Analytics, a Maturity Scan, and Reporting dashboards, all designed to help customers extract progressively more value from their data.

Differentiator

Problem solved

Functional benefit

Brands

• PRDCT Data Platform: Customer data platform that consolidates customer data from various sources into one central location, GDPR compliant.
• PRDCT Audience Builder

Products and services

• PRDCT Data Platform A managed customer data platform that consolidates customer, prospect, and lead information from multiple data sources and campaign tools into a single GDPR-compliant layer, enabling consistent customer data management and serving as the foundation for segmentation and omni-channel campaign orchestration.
• PRDCT Audience Builder An application within the PRDCT Data Platform enabling marketers to self-serve create customer segments and orchestrate omni-channel campaigns without relying on technical teams, supporting consistent personalised customer interactions across channels.
• PRDCT API Platform An API component of the PRDCT Data Platform that enables real-time, dynamic retrieval of customer data so external systems such as service desk applications can resolve customer context on demand.
• PRDCT Professional Services Professional advisory and implementation services helping customers run campaigns and maximise value and insights from the PRDCT Data Platform once initial deployment and first insights are in place.
• PRDCT Guided Analytics An analytics coaching service that trains marketers to ask the right questions of customer data and extract answers, so they can optimise campaigns and share analyses organisation-wide.
• PRDCT Maturity Scan A diagnostic assessment tool that identifies concrete steps an organisation should take to extract more value from its customer data and raise overall organisational data maturity.
• PRDCT Reporting A reporting and dashboard service that evaluates campaigns across all channels and identifies the most valuable customer segments, supporting marketing accountability.

Quantifiable outcome

• More effective allocation of marketing budget by shifting budget toward data management, enabling more impact with less spend.
• +1 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Segment (Twilio): Segment, now part of Twilio, is one of the most widely adopted CDPs with a developer-first API approach. Comparable to PRDCT on core CDP functionality, but operates at substantially larger scale and benefits from Twilio's broader customer engagement platform distribution.
• Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform and is tightly integrated with Adobe Analytics, Journey Optimizer, and the broader Adobe stack. Comparable to PRDCT on customer data unification and activation, but positioned within a much larger martech/analytics suite.
• Salesforce Customer Data Platform: Salesforce CDP is bundled within the Marketing Cloud / Data Cloud ecosystem, leveraging the broader CRM and marketing automation installed base. Comparable to PRDCT on CDP functionality, but competes as part of a much wider enterprise software suite.

Direct peers

• ActionIQ: ActionIQ is an enterprise CDP purpose-built for large organisations with complex data needs, including multi-brand portfolios. Comparable to PRDCT in enterprise orientation and especially in multi-brand harmonisation use cases such as the PSA Groupe deployment.
• Lytics: Lytics is an independent CDP with a focus on first-party data activation and audience orchestration for marketers. Comparable to PRDCT on the marketer-centric, self-serve approach to segmentation and omni-channel activation.
• Tealium: Tealium offers a customer data platform combined with tag management and real-time event streaming, targeting mid-market and enterprise buyers. Comparable to PRDCT on CDP functionality and the enterprise/mid-market customer segment, but with a wider ecosystem footprint.
• BlueConic: BlueConic is an independent CDP serving mid-market and enterprise customers with a profile-first data model and self-serve audience builder. Closely comparable to PRDCT in offering a marketer-friendly CDP focused on unification, segmentation, and activation without a parent cloud suite.
• Relay42: Relay42 is an Amsterdam-based martech/CDP vendor offering a customer data platform with omni-channel journey orchestration. It is the most direct regional peer to PRDCT — same city, similar enterprise/mid-market target customers, and a near-overlapping product proposition.
• mParticle: mParticle is a venture-backed CDP focused on mobile-first customer data unification, audience building, and downstream activation. Comparable to PRDCT on core CDP functionality, though operating at significantly larger scale and with broader integration coverage.

Emerging players

• RudderStack: RudderStack is a warehouse-native CDP that unifies customer data directly from the data warehouse, targeting more technical buyer personas. Comparable to PRDCT on the customer data unification problem, but differentiated by its warehouse-first architecture and developer orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prdct-predictive-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prdct