What Berringa does

Berringa, operated by The Australian Organic Honey Company Pty Ltd, is a privately held Australian premium honey producer headquartered in Laverton North, Victoria. The company has accumulated approximately 30 years of honey expertise and is positioned as a specialist in Australian Super Manuka honey sourced from Leptospermum polygalifolium plants native to Eastern Australia's coastal regions. Its core technology centers on the naturally occurring bioactive compound Methylglyoxal (MGO), with each batch independently tested for MGO levels in NATA-accredited laboratories and verified through an Authenticity Tracker. The product portfolio spans the MGO potency spectrum from everyday MGO 60 grades to ultra-high MGO 900+ Super Manuka, alongside Eucalyptus honey, Honeycomb, Tea Tree Manuka blends, and Manuka-based lozenges. Production is governed by FSSC 22000 food safety standards with Australian Certified Organic, Halal, and Kosher accreditations, and the company's bioactive honey holds TGA drug registration based on documented antimicrobial efficacy against antibiotic-resistant bacteria including MRSA and Pseudomonas aeruginosa.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce via a WooCommerce storefront (with free shipping on orders over $75 within Australia, excluding Western Australia due to regulations) and an international distributor network spanning many countries, including a formalized Japan-market presence. Revenue is generated through one-time unit-priced sales across a wide SKU range (prices from approximately $13 for entry-level tubes up to $203 for premium MGO 900+ jars). Customer acquisition relies on organic social media (Instagram, including @berringahoney and @berringa_japan), educational content marketing, and email newsletters, with periodic promotional discounts of up to 25%. The company targets health-conscious consumers seeking verified, certified natural health products for immune support, digestive health, wound care, and general wellness, and has research collaborations with world-leading scientists supporting product validation and healthcare applications development.

Name

Berringa

Legal name

The Australian Organic Honey Company Pty Ltd

Website

https://berringa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berringa is an Australian premium honey producer specializing in MGO-rated Manuka honey sourced from Leptospermum polygalifolium, selling through D2C e-commerce and international distributors to health-conscious consumers globally.

Ownership category

akta.pro rank

Product category

Premium Honey and Natural Sweeteners

NAICS

Spice and Extract Manufacturing (311942), Sugar and Confectionery Product Manufacturing (3113)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060)

akta.pro primary industry

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Manuka honey products
• Australian organic honey
• MGO-rated honey
• Premium natural sweeteners
• Honeycomb and lozenges

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Berringa generates revenue through direct sales of honey products to consumers via their e-commerce website. Products include various Manuka honey grades (MGO 60+ to MGO 900+), Eucalyptus honey, Tea Tree Manuka honey, Honeycomb, and Manuka lozenges. Customers purchase products at one-time prices with free shipping on orders over $75.
2. Distributor/Wholesale Sales: Revenue is generated through sales to international distributors who resell Berringa products in their respective markets. The company actively seeks distributor partnerships globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Berringa produces and sells premium Australian Manuka honey graded by Methylglyoxal (MGO) potency from MGO 60 up to MGO 900+, alongside raw Eucalyptus honey, honeycomb, and Manuka lozenges. Products are sold directly to consumers through the company's e-commerce website and internationally through a distributor network, with each batch independently tested for MGO in NATA-accredited laboratories.

Product overview

Berringa is an Australian honey company specializing in premium Manuka honey and organic honey products. The product portfolio centers on Australian Manuka honey sourced from Leptospermum polygalifolium plants, rated by MGO (Methylglyoxal) levels ranging from 50+ to 900+. Products include: (1) Super Manuka range - high-grade Manuka honeys in MGO 120, 220, 400, 550, and 900+ potencies sold in jars and easy-squeeze tubes; (2) Everyday Manuka Boost line - daily wellness blends combining raw Eucalyptus Honey with Manuka in MGO 50+ and 200+ strengths; (3) Specialty varieties like Tea Tree Manuka (MGO 150) and Dark & Rich Manuka; (4) Pure honey products including Raw Eucalyptus Honey (organic and conventional), Honeycomb, and combination Honey with Honeycomb; (5) Manuka Lozenges in multiple flavors (Blueberry & Cinnamon, Ginger & Lemon, Lemon & Menthol) made with MGO 900+ honey. All products are 100% Australian, with quality assured through NATA-accredited testing, FSSC 22000 certification, and organic certification where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Berringa Australian Manuka Active MGO 120 Premium Australian Manuka honey with MGO 120 rating, sourced from Leptospermum polygalifolium plants in Eastern Australia, providing antibacterial and wellness benefits for health-conscious consumers.
• Berringa Australian Manuka Active MGO 220 High-grade Australian Manuka honey with MGO 220 rating, offering enhanced antibacterial activity for health and wellness use.
• Berringa Australian Manuka Active MGO 400 Premium-grade Australian Manuka honey with MGO 400 rating, providing potent antimicrobial properties targeted at therapeutic use.
• Berringa Australian Manuka Active MGO 550 Ultra-high grade Australian Manuka honey with MGO 550 rating, among the highest potency manuka honeys available.
• Berringa Australian Super Manuka MGO 900 The pinnacle of Berringa's Manuka range, rated at MGO 900+, marketed as one of the world's highest rating manuka honeys.
• Berringa Everyday Australian Manuka Boost with 200+ MGO Daily wellness honey blend combining raw unfiltered Australian Eucalyptus Honey with 200+ MGO Manuka Bioactive Honey for everyday health support.
• Berringa Everyday Australian Manuka Boost with 50+ MGO Entry-level daily wellness honey blend with 50+ MGO Manuka Bioactive Honey combined with raw Eucalyptus Honey.
• Berringa Everyday 130g Tube MGO 60 Convenient everyday Manuka honey in easy-squeeze tube format with MGO 60 rating for daily wellness use.
• Berringa Everyday 400g MGO 60 Everyday wellness Manuka honey with MGO 60 rating in 400g jar format.
• Berringa Tea Tree Manuka 400g MGO 150 Unique blend of Manuka and Tea Tree honey native to Eastern Australia, rich and smooth with caramel and molasses notes, offering combined antibacterial properties.
• Berringa Dark and Rich Manuka 1kg Premium dark variety Manuka honey in bulk 1kg format with high MGO content.
• Berringa Australian Pure & Natural Honeycomb 200g Pure and natural honeycomb product, unprocessed and raw, showcasing honey in its natural comb form.
• Berringa Australian Pure Organic Honeycomb Certified organic honeycomb product meeting Australian Certified Organic standards.
• Berringa Raw Eucalyptus Organic Honey Certified organic raw eucalyptus honey, single filtered and cold extracted to minimize processing, available in 500g and 1kg jars.
• Berringa Raw Eucalyptus Honey Raw unfiltered eucalyptus honey, unprocessed to preserve natural nutrients and enzymes.
• Berringa Raw & Unfiltered Honey with Honeycomb 525g Combination product featuring raw unfiltered honey with honeycomb pieces for a natural honey experience.
• Berringa Manuka Lozenges Blueberry & Cinnamon (MGO 900) Cough lozenges made with high-grade MGO 900+ Manuka honey in blueberry and cinnamon flavor, offering natural relief for throats and coughs.
• Berringa Manuka Lozenges Ginger & Lemon (MGO 900) Cough lozenges with ginger and lemon flavors, made with MGO 900+ Manuka honey for throat soothing.
• Berringa Manuka Lozenges Lemon & Menthol Cooling menthol cough lozenges made with high-potency MGO 900+ Manuka honey.

Quantifiable outcome

• No recorded microbial resistance to Manuka honey - honey has been shown to kill all tested bacteria including antibiotic-resistant 'Superbugs' in Sydney University studies
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International DistributorscoreChannel Partner/ Reseller/ DistributorBerringa sells products through distributors in many countries. Companies interested in distributing Berringa Honey can contact [email protected] for partnership enquiries.
• NATA Accredited LaboratoriescoreTechnology or IntegrationEach batch of Berringa honey is independently tested for MGO levels in certified NATA (National Association of Testing Authorities) accredited laboratories. This ensures quality verification and authenticity tracking.
• Complementary Healthcare Council of Australia (CHC)minorOthersBerringa is a member of the Complementary Healthcare Council of Australia, demonstrating commitment to industry standards and best practices.
• Australian Wound Management Association (AWMA)minorOthersBerringa is a member of the Australian Wound Management Association, supporting their application of honey in wound care.
• Australian Certified Organic (ACO)coreTechnology or IntegrationBerringa's organic honey suppliers are certified organic by ACO (Australian Certified Organic). Regular external audits verify compliance with organic certification standards.
• FSSC 22000 Certification BodycoreTechnology or IntegrationAll Berringa quality assurance systems and processes are guided by FSSC 22000, an internationally recognized food safety management system standard.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comvita: Comvita is the largest New Zealand Manuka honey producer and a global category leader, selling MGO-rated Manuka honeys and wound-care honey products across multiple continents - the most directly comparable competitor to Berringa's premium Australian Manuka positioning.
• Mānuka Health: Mānuka Health (formerly Manuka Health) is a New Zealand producer of MGO-rated Manuka honey and medical-grade honey wound dressings, overlapping directly with Berringa's therapeutic, MGO-graded, and TGA-registered honey positioning.
• Wedderspoon: Wedderspoon is a US-distributed Manuka honey brand specializing in raw, non-GMO, MGO-certified products, directly comparable to Berringa's premium Manuka MGO tier and direct-to-consumer positioning.
• The New Zealand Honey Co. New Zealand Honey Co. is a vertically integrated Manuka honey producer selling ultra-premium MGO-graded honeys globally - structurally analogous to Berringa's premium MGO 220-900+ range and international distribution model.
• Egmont Honey (ApiHealth): Egmont Honey is a New Zealand honey producer operating ApiHealth medical-grade honey alongside consumer Manuka lines, directly comparable to Berringa's combination of therapeutic (TGA-registered) and consumer MGO honey SKUs.
• Streamland Honey: Streamland is a New Zealand producer of premium MGO-rated Manuka honeys and unique blended formats (e.g., honey + fruit) for international markets, comparable to Berringa's premium MGO range and format-extension strategy (lozenges, tubes).

Broad incumbents

• Capilano Honey: Capilano is Australia's largest honey brand with a broad product portfolio across mainstream and Manuka variants - a broad incumbent competitor that overlaps with Berringa's raw Eucalyptus, organic, and entry-level Manuka tiers but with a wider food portfolio.

Regional players

• Tasmanian Honey Company: Tasmanian Honey Company is an Australian Manuka and Leatherwood honey producer with similar provenance-led branding, comparable in product mix (Manuka + specialty Australian varietals) and geographic adjacency to Berringa but primarily competing in the Australian domestic market.

Emerging players

• Primal Health New Zealand: Primal Health is a niche New Zealand Manuka honey and propolis brand selling MGO-certified products online and through health channels, an emerging player overlapping with Berringa's wellness/immune-support value proposition.
• Bee+ Australia / Taste of Tasmania: Bee+ (and similar boutique Australian Manuka brands) are emerging niche producers of Australian MGO-graded Manuka honey, competing in the same premium category as Berringa's Australian Super Manuka line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/berringahoney
• Xx.com/berringaaus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berringa