Dierig

What Dierig does

Dierig Holding AG is a publicly listed German family-controlled industrial holding company (etr:DIE, ISIN DE0005580005) headquartered in Augsburg and founded in 1805, now in its seventh generation of family ownership under the leadership of Vorstand members Ellen Dinges-Dierig and Benjamin Dierig, with Christian Dierig as Chairman of the Supervisory Board. The group operates through two reportable segments: a textile business (€28.2M revenue in 2025) and a real estate business (€18.2M revenue in 2025), generating total group revenue of €46.4M in 2025 across approximately 137 employees.

The textile segment is anchored by the fleuresse and Kaeppel bedding brands, which hold market-leader positions in branded bedding in the DACH region and are sold through upscale specialist retail, department-store chains, mail-order companies, and furniture retailers. Adjacent textile operations are conducted through Bimatex GmbH, which handles international trading in raw and finished fabrics, technical textiles, and object textiles for hotels, hospitals, and care facilities, with significant export revenue. National sales subsidiaries in Austria (Christian Dierig GmbH, with its own sewing facility) and Switzerland (Dierig AG) provide direct in-country distribution. Products carry OEKO-TEX Standard 100, OEKO-TEX Made in Green, GOTS, NATURTEXTIL IVN certified BEST, GRS, and OCS certifications.

The real estate segment, operated through Dierig Textilwerke GmbH, owns and develops approximately 482,000 sqm of land and 147,000 sqm of buildings across Augsburg, Gersthofen, and Kempten, generating recurring rental income from commercial and residential tenants including automotive seating firm Faurecia as a former anchor tenant. The business model combines recurring real estate rental income (subscription-style) with project-based textile revenue (one-time license/trading sales). Pricing is quote-based and not publicly disclosed; the company goes to market through dedicated sales teams by channel and subsidiary.

Name

Dierig

Legal name

Dierig Holding AG

Website

https://dierig.de

Company type

Public

Founded year

1805

Operating status

Operating

Headcount range

51–100 employees

Short description

Dierig Holding AG is a German family-controlled public holding company founded in 1805 that operates two segments: branded bedding and technical textiles (fleuresse, Kaeppel, Bimatex) serving DACH retail, hospitality, and healthcare buyers, and a real estate portfolio of 482,000 sqm of land and 147,000 sqm of buildings in Augsburg, Gersthofen, and Kempten.

Ownership category

akta.pro rank

NAICS

Home Furnishing Merchant Wholesalers (423220)

SIC

Wholesale-Furniture & Home Furnishings (5020), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Branded bedding
• Technical textiles
• Object textiles
• International fabric trading
• Real estate portfolio

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Textile Segment Revenue: Revenue from textile operations including branded bedding (fleuresse, Kaeppel), international trading of raw and finished fabrics, and contract/object textiles for hotels, hospitals, and care facilities. Textile revenue in 2025 was €28.2M, down from €34.6M in 2024. This segment has been impacted by weak consumer sentiment and customer insolvencies.
2. Real Estate Segment Revenue: Rental and development of the company's extensive real estate portfolio. Properties encompass approximately 482,000 sqm of land and 147,000 sqm of building area at locations in Augsburg, Gersthofen, and Kempten. Real estate revenue in 2025 was €18.2M, up from €15.6M in 2024, partially offsetting the textile segment decline.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Dierig Holding AG operates two business segments: (1) Textiles — producing design-led branded bedding (fleuresse for upscale specialty retailers; Kaeppel for department stores, mail-order, and furniture retailers), international trading in raw and finished fabrics, and development/sales of technical textiles and object textiles for hotels, hospitals, and care facilities (Bimatex GmbH, with national subsidiaries in Switzerland and Austria); and (2) Real Estate — renting and developing an owned portfolio of approximately 482,000 sqm of land and 147,000 sqm of building area at Augsburg, Gersthofen, and Kempten via Dierig Textilwerke GmbH.

Product overview

Dierig is a diversified textile and real estate holding company operating through its subsidiaries. The product portfolio consists of two main segments: (1) Textile Operations through fleuresse and Kaeppel (premium bedding brands for retail and department stores), Bimatex (technical and object textiles, international fabric trading), and regional subsidiaries in Switzerland and Austria; and (2) Real Estate Operations through Dierig Textilwerke GmbH which manages and develops the company's extensive property portfolio of approximately 482,000 m² of land and 147,000 m² of building space. The company was founded in 1805 and is headquartered in Augsburg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• fleuresse: Markenbettwäsche von hoher Qualität für den gehobenen Fachhandel
• Kaeppel
• Bimatex

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• A³ klimaneutralcoreOthers · 1 January 2025Since 2025, Dierig is a supporter of the A³ klimaneutral initiative, working with other regional companies to take concrete steps toward climate neutrality. Dierig annually captures its CO₂ footprint as part of this engagement.
• Klimapakt Augsburger WirtschaftregionalOthers · 1 January 2023Dierig joined the Klimapakt Augsburger Wirtschaft in 2023, a regional coalition of companies actively committed to climate protection. The pact promotes knowledge exchange and collaboration on CO₂ reduction and energy efficiency measures.
• UN Global CompactcoreOthers · 1 January 2022Dierig has been a supporter of the UN Global Compact since 2022, publicly committing to the ten principles of the Global Compact and the 17 UN Sustainable Development Goals (SDGs) in areas including human rights, labor standards, environmental protection, and anti-corruption. Dierig publishes an annual progress report.
• Peter Wagner Immobilien AGcoreStrategic or Co-development Partner · 9 May 2018Dierig and Peter Wagner Immobilien formed a strategic partnership to jointly develop and manage real estate in the Augsburg region. The partnership combines Dierig's existing property portfolio with Peter Wagner Immobilien's development expertise. Peter Wagner Immobilien is listed on the stock exchange and focuses on residential and commercial property development.
• Arbeiterwohlfahrt (AWO) Kreisverband AugsburgregionalOthers · 1 January 2003The AWO Kreisverband Augsburg operates the Christian-Dierig-Haus, a privately financed nursing home that Dierig originally built and continues to support. The facility opened in 2003 with 100 care places, expanded in 2007 with 30 additional places.
• Fitness Studios (Various)minorOthersDierig has negotiated special rates with various fitness studios for its employees as part of its health and well-being benefits program.
• Jakob-Fugger-Gymnasium and Staatliche Realschule NeusäßregionalOthersDierig maintains school partnerships (Schulpartnerschaften) with the Jakob-Fugger-Gymnasium in Augsburg and since 2024 with the Staatliche Realschule Neusäß. Dierig enables student internships and invites classes to the Annual General Meeting to provide practical insights into business operations.
• Kipungani Schools Trust Germany e.V.minorOthersDierig supports the Kipungani Schools Trust, which builds and equips schools in the Kipungani region of Kenya to improve educational access and future prospects for children.
• Sensemble TheaterminorOthersDierig supports the Sensemble Theater in Augsburg, an important cultural institution known for innovative and socially relevant productions that promote artistic exchange in the region.
• KompetenzNetz DemenzminorOthersDierig supports the KompetenzNetz Demenz, a network dedicated to improving the quality of life of people with dementia and their families through counseling, training, and innovative care approaches.
• Freiwillige Feuerwehren AugsburgminorOthersDierig supports Augsburg's volunteer fire departments with both financial resources and the use of its grounds for various training exercises including evacuation, firefighting, and dog squad training.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TAG Immobilien AG: German publicly listed real estate holding company focused on residential and commercial property in German secondary cities. Directly comparable to Dierig's real estate division in terms of geographic focus on German non-top-tier markets, asset-management model, and recurring rental-income profile.
• Grand City Properties: German publicly listed real estate company specializing in value-add residential and commercial real estate in urban German locations. Comparable to Dierig Textilwerke GmbH in operating and developing a sizeable German property portfolio with recurring rental income.
• Frette: Italian luxury linen and home-textile manufacturer with global hotel and retail distribution. Closely comparable to Dierig's premium bedding and object-textile offerings for hotels, and to fleuresse's high-end retail positioning.
• Bassetti: Italian premium home-textiles manufacturer with a strong European branded bedding portfolio. Directly comparable to Dierig's fleuresse/Kaeppel business in product category, design-led positioning, and department-store/specialty-retail distribution across European markets.
• Dibella: German textile company focused on sustainable object textiles for hotels, hospitals, and care facilities. Highly comparable to Dierig's Bimatex object-textile business and to Dierig AG Switzerland's hospitality/healthcare bedding.

Broad incumbents

• Standard Textile: Large US-based B2B textile manufacturer serving healthcare, hospitality, and institutional customers globally. Comparable to Dierig's Bimatex object-textile division in serving hotels, hospitals, and care facilities with certified, durable textile products.
• Aroundtown SA: Large European real estate holding company with significant office, hotel, and residential assets primarily in Germany. Comparable to Dierig's real estate division in property type (office/industrial) and German geographic focus, though operating at substantially larger scale and broader European footprint.
• WestPoint Home: Major US bedding and home-textiles manufacturer with broad retail distribution. Comparable to Dierig's branded bedding business (fleuresse/Kaeppel) in core product category, although operating at much larger scale and focused on the North American mass and department-store channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dierig_official
• LinkedInlinkedin.com/company/dierig-textilwerke-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dierig