Whiskey Stories

What Whiskey Stories does

Whiskey Stories, founded in 2014 by Rachna Hukmani in Brooklyn, New York, operates as a luxury multisensory whiskey experience company. Its core offering pairs four high-end whiskies with four gourmet food courses using a proprietary methodology that combines sight, sound, touch, flavor, texture, fragrance, and emotion, anchored by the trademarked Whiskey In the Dark® experience journey. The company serves three primary customer segments: ticketed public consumers (sold via Eventbrite), corporate clients booking C-level entertainment and appreciation events, and high-net-worth individuals seeking private estate experiences. Select customers include Cartier, Rolex, Louis Vuitton, LVMH, Hermès, Tiffany, Google, Salesforce, IBM, Eventbrite, Fox Entertainment, and Comcast, with the company reporting a 97% corporate rebook rate.

The company monetizes through eight revenue streams: ticketed public experiences (one-time), private experiences (professional services), corporate experiences (professional services), HNW/private estate bespoke experiences (professional services), whiskey-based unisex cologne sales (standalone product via Etsy), the VIP Whiskey Membership & Investment Club (subscription, established 2016), industry training and consulting (professional services), and speaking engagements (professional services). Pricing is not publicly disclosed and is quote-based, consistent with a luxury enterprise and HNW positioning. Nationwide coverage is delivered through Brooklyn and Manhattan primary venues plus partner locations in 12+ US cities including Washington DC, Boston, Chicago, Miami, San Francisco, Austin, and Atlanta.

The business is bootstrapped, founder-owned, and operates with 1-10 employees. Founder Rachna Hukmani brings 15+ years of industry experience from Edrington, Pernod Ricard, and Diageo, where she contributed to launches including The Macallan 12 Double Cask and Highland Park Magnus. The company holds two registered trademarks (Whiskey In the Dark® and Whiskey Stories®), is Michelin Guide recommended, and has been recognized by Forbes, Bloomberg, TravelDotLuxury (Top 3 most luxurious tastings in the world), and multiple Luxe Life Magazine Global Awards. There is no disclosed AI/ML capability, no external funding, and no parent company or subsidiaries.

Name

Whiskey Stories

Legal name

Whiskey Stories LLC

Website

https://whiskeystories.rocks

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Whiskey Stories is a Brooklyn-based luxury multisensory whiskey experience company, founded in 2014, offering trademarked tasting events, private and corporate experiences, whiskey-based colognes, a VIP investment club, and industry training to consumers, C-level enterprise clients, and high-net-worth individuals across the US.

Ownership category

akta.pro rank

Product category

Luxury Whiskey Experiences

NAICS

Drinking Places (Alcoholic Beverages) (722410), Distilleries (31214)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Whiskey tasting experiences
• Multisensory dining events
• Whiskey brand training
• Luxury event entertainment
• Whiskey investment advisory

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticketed Immersive Experiences: Public ticketed in-person and virtual multisensory whiskey experiences sold through Eventbrite with various themes including Whiskey In the Dark, Flavors of Asia, Rare Whiskies and more
2. Private Experiences: Carefully curated private experiences for special occasions (birthdays, anniversaries, pre-wedding festivities) available in Brooklyn, Manhattan, DC and select other cities
3. Corporate Experiences: High-end corporate in-person and virtual experiences for C-level executive customer appreciation, potential customers and internal team appreciation, run almost daily with clients booking months in advance
4. Private Estate/High Net Worth Experiences: Bespoke multisensory experiences for private estate and high net worth individuals, luxury fragrance houses, luxury watches and other luxury brands
5. Whiskey-Based Colognes: Sale of proprietary whiskey-based unisex luxury cologne line with 9 fragrances, sold as standalone product through Etsy and featured at experiences
6. VIP Membership & Investment Club: Invite-based membership club established in 2016 providing access to founder, whiskey investing tips, portfolio design guidance, and investment trends. One of the first whiskey investing clubs in the US
7. Industry Training & Consulting: Multisensory industry training for whiskey brand ambassadors, and innovation ideation consulting for whiskey/whisky/spirits innovation with route to market strategies
8. Speaking Engagements: Keynote and panel speaking engagements as subject matter expert on whiskey investing, innovation strategies, entrepreneurship, women in business

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Whiskey Stories designs and delivers multisensory immersive whiskey experiences, pairing four high-end whiskies with four gourmet food courses using proprietary techniques and the trademarked Whiskey In the Dark® journey. The company sells ticketed public events, curated private celebrations, corporate experiences for C-level executives, bespoke high net worth estate events, multisensory industry training for brand ambassadors, and a line of whiskey-based unisex colognes. A VIP Whiskey Membership & Investment Club provides members with founder access and whiskey investing guidance.

Product overview

Whiskey Stories is a luxury multisensory whiskey experience company offering a portfolio of interconnected products and services. The core offering is its signature Immersive Multisensory Luxury Whiskey Experiences, which include the trademarked Whiskey In the Dark® journey, ticketed themed events, private experiences, and corporate experiences. Complementing the experience business are standalone products including 9 whiskey-based unisex colognes and the VIP Whiskey Membership & Investment Club. The company also provides industry training programs, whiskey innovation consulting, and speaking engagements. All offerings leverage proprietary multisensory techniques and are designed to help guests rediscover their palates in ways unique to the company.

Differentiator

Problem solved

Functional benefit

Brands

• Whiskey In the Dark®: Trademarked signature immersive whiskey experience journey featuring blind tasting and multisensory techniques.

Products and services

• Multisensory Ticketed Whiskey Experiences Public, themed in-person and virtual immersive multisensory whiskey tasting experiences featuring four high-end whiskies paired with four gourmet food courses using proprietary multisensory techniques and whiskey-based colognes. Sold to individual consumers and whiskey enthusiasts via Eventbrite ticketing across NYC and partner cities in the US.
• Whiskey In the Dark® Experience Trademarked signature immersive whiskey experience journey featuring complete darkness tasting that creates sensory muscle memories for whiskey profiles, allowing guests to rediscover and trust their own palate through sight, sound, touch, flavors, textures, fragrance, and emotion.
• Multisensory Private Experiences High-end private multisensory whiskey experiences for individual consumers booking special occasions such as birthdays, anniversaries, and pre-wedding festivities. Available in Brooklyn, Manhattan, DC, and select other US cities.
• Multisensory Corporate Experiences Luxury in-person and virtual multisensory corporate experiences designed for C-level executive customer appreciation, prospective client entertainment, and internal team appreciation events. Booked through dedicated enterprise sales outreach, with a 97% rebook rate and nationwide coverage.
• Private Estate and High Net Worth Individual Experiences Carefully curated bespoke multisensory whiskey experiences for private estates and high net worth individuals, including tailored activations for luxury fragrance houses and luxury watch brands.
• Whiskey-Based Unisex Colognes A line of 9 distinct trademarked whiskey-based luxury unisex colognes sold as standalone consumer products through Etsy and featured as part of the multisensory tasting experience, including colognes made using honey rye whiskey from Catskills Provisions.
• VIP Whiskey Membership and Investment Club Invite-based membership club providing members with personal access to founder/CEO Rachna Hukmani, whiskey investing tips, portfolio design guidance, and market trend insights. One of the first whiskey investing clubs in the US.
• Multisensory Industry Training and Brand Ambassador Training Industry training programs for whiskey and spirits brand ambassadors using the company's proprietary multisensory techniques, including signature Whiskey In the Dark® experience training. Hosted for global brand ambassador teams from companies such as The Macallan.
• Whiskey Innovation, Ideation and Route to Market Consulting Consulting services for spirits brands covering whiskey innovation, product launch ideation, and route to market strategies, leveraging the founder's 15+ years of experience at Edrington, Pernod Ricard, and Diageo.
• Speaking Engagements Keynote and panel speaking engagements delivered by founder/CEO Rachna Hukmani on whiskey investing, innovation strategies, entrepreneurship, women in business, and immersive whiskey experiences at venues including Louis Vuitton Moet Hennessy and various luxury brand events.

Quantifiable outcome

• 97% rebook rate with corporate clients' customers also contacting to book their own event within 24 hours of experiencing Whiskey Stories

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The MacallancoreStrategic or Co-development PartnerFeatured at Whiskey Stories experiences as high-end whiskey selection. Founder worked on The Macallan 12 Double Cask liquid and concept creation during her career at Edrington. Macallan Global Brand Ambassador team received training at Macallan offices.
• Highland ParkcoreStrategic or Co-development PartnerFeatured at Whiskey Stories experiences. Founder helped build Highland Park Magnus during career at Edrington.
• Indri Single MaltminorStrategic or Co-development PartnerFeatured at Whiskey Stories experiences as part of whiskey selection.
• Compass BoxminorStrategic or Co-development PartnerFeatured at Whiskey Stories experiences as part of curated whiskey selection.
• Standard Wormwood DistilleryminorStrategic or Co-development PartnerLocal brand partner featured at Whiskey Stories experiences.
• King County DistilleryminorStrategic or Co-development PartnerNew York City oldest operating whiskey distillery featured at Whiskey Stories experiences.
• Fingerlakes DistillingminorStrategic or Co-development PartnerFeatured at Whiskey Stories experiences as regional whiskey selection.
• Catskills ProvisionsminorStrategic or Co-development PartnerFeatured at Whiskey Stories experiences. Their honey rye whiskey used as base for whiskey-based colognes.
• Tonights PoisonminorStrategic or Co-development PartnerFeatured at Whiskey Stories experiences as curated whiskey selection.

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Diageo: World's largest spirits company and former employer of Whiskey Stories' founder, operating luxury hospitality venues (e.g., Johnnie Walker Experience) and brand ambassador programs. Comparable as a broader incumbent with overlap in premium experiential marketing and ambassador training.
• Edrington: Owner of The Macallan and Highland Park and the founder's former employer; operates flagship distillery visitor experiences globally. Direct overlap on whiskey brand ambassador training and luxury tasting experiences that Whiskey Stories delivers as a vendor.
• Pernod Ricard: Global spirits conglomerate and former employer of the founder, with a portfolio of premium whiskey and luxury brands. Overlaps with Whiskey Stories on innovation consulting, brand-ambassador training, and corporate gifting/experiential activations.

Direct peers

• The Whiskey Exchange: UK-based premium spirits retailer combining off-premise retail with curated tasting events, education, and content. Comparable on the retail-plus-tasting-events model targeting enthusiasts and gift-buyers.
• Flaviar: Membership-based whiskey tasting club offering curated samples, tasting flights, and educational content to enthusiasts. Most directly comparable to Whiskey Stories on the consumer whiskey discovery and tasting-experience layer, with a similar subscription/community component.
• Master of Malt: Online premium spirits retailer with tasting sets, sample programs, and editorial content aimed at enthusiasts. Overlaps with Whiskey Stories on whiskey discovery, education, and direct-to-consumer sample experiences.
• Compass Box Whisky: Innovative Scotch whisky maker featured in Whiskey Stories' curated tastings and a listed partner. Comparable as a craft-led, experience-driven spirits brand investing in tastings and consumer education rather than mass distribution.
• Kings County Distillery: New York City's oldest operating whiskey distillery, offering tasting flights and on-site tours in Brooklyn. Shares the NYC base, experiential tasting focus, and craft-whiskey audience with Whiskey Stories.
• Bardstown Bourbon Company: Kentucky-based bourbon producer and hospitality destination with on-site tasting experiences, visitor center, and the World's Top Whiskey Tasters competition that Whiskey Stories' founder competed in. Comparable on multisensory tasting experiences at scale and industry-training positioning.

Emerging players

• Smooth Ambler Spirits: West Virginia craft distillery offering on-site tastings and tours focused on premium whiskey discovery. Comparable as a smaller, experience-led craft player with tasting-room economics analogous to Whiskey Stories' experiential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whiskeystoriesllc
• Instagraminstagram.com/whiskeystories
• Xx.com/whiskeystories
• LinkedInlinkedin.com/company/whiskeystories

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiskey Stories