Goodsleep

Sleep & Bedding Productsgoodsleep.sg

Goodsleep is a Singapore-based direct-to-consumer e-commerce company selling premium mattresses, memory foam pillows, and a 2-in-1 dehumidifier/air purifier to individual consumers via its Shopify storefront and pop-up trial locations.

Company typePrivate
Founded2020
HeadquartersSingapore, Singapore
Headcount—
GTM typeB2C
OfferingHardware or Manufacturing

What Goodsleep does

Goodsleep is a Singapore-based direct-to-consumer e-commerce company that sells premium sleep and bedroom-environment products to individual consumers, primarily in Singapore. Its core catalog centers on a patent-pending hotel-grade pocketed-spring mattress with customisable firmness, Cloud Memory Foam pillows with adjustable layers, and a Forest 2-in-1 dehumidifier and air purifier, with accessories including a pillow adjuster, filter replacement sets, and a pillow spray.

The company runs a Shopify-powered storefront (goodsleep.sg) supported by a multi-channel digital presence on Facebook, Instagram, TikTok, YouTube, a company blog, and earned media, and complements the online channel with appointment-based pop-up trial locations for customers who want to test products in person. Goodsleep monetizes through one-time product sales and a subscription model for Forest dehumidifier filter replacements, with promotional mechanics including anniversary sales of up to 70% off. A 10-year limited warranty on mattresses and a 3-year warranty on pillows, alongside a now-modified 100-Night Sleep Trial, support the premium positioning.

Operationally, Goodsleep is a privately held company with no disclosed investors, ownership structure, management team, headcount, or revenue figures in the available data. Its competitive proposition rests on product customisation, the patent-pending mattress technology, and brand visibility through Singapore media coverage rather than any disclosed AI, partnership, or distribution scale advantages.

Goodsleep firmographics

Firmographics

Name: Goodsleep
Legal name: Goodsleep
Website: https://goodsleep.sg
Company type: Private
Founded year: 2020
Operating status: Operating
Short description: Goodsleep is a Singapore-based direct-to-consumer e-commerce company selling premium mattresses, memory foam pillows, and a 2-in-1 dehumidifier/air purifier to individual consumers via its Shopify storefront and pop-up trial locations.
Ownership category
akta.pro rank

Goodsleep industry classification

Industry

Product category: Sleep & Bedding Products
NAICS: Furniture and Home Furnishings Retailers (4491)
SIC: Retail-Home Furniture, Furnishings & Equipment Stores (5700)
akta.pro primary industry: Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

Sleep products
Premium mattresses
Memory foam pillows
Air purifiers
Dehumidifier devices

Where Goodsleep is headquartered

Location

Headquarters

HQ city: Singapore
HQ country: Singapore
HQ region: Asia

Offices1 record

Markets served

Goodsleep business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

Direct E-commerce Sales: One-time product sales through their Shopify e-commerce platform. Customers purchase mattresses, pillows, dehumidifiers/air purifiers, and accessories directly. Revenue generated through product sales at regular and promotional prices, including subscription filter replacement sets.
Subscription (Filter Replacement): Subscription model for Forest dehumidifier/air purifier filter replacement sets for ongoing revenue from consumables

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Goodsleep product offering

Product offering

Core offering

Goodsleep is a Singapore-based direct-to-consumer e-commerce company that designs, sources, and sells premium sleep and bedroom-environment products under its own brand. The portfolio includes a patent-pending customizable hotel-grade mattress, adjustable memory foam pillows, a 2-in-1 dehumidifier/air purifier, and related accessories, sold primarily through its Shopify-powered online store at goodsleep.sg.

Product overview

Goodsleep is a Singapore-based sleep products company offering a focused portfolio of mattress and sleep-related products. The core offering consists of the Signature Mattress (hotel-grade pocketed spring mattress with customizable firmness) and Cloud Pillows (memory foam pillows with adjustable layers). Supporting products include the Cloud Pillow Adjuster, Forest 2-in-1 Dehumidifier/Air Purifier, replacement filter set, and Pillow Spray. The company operates primarily through e-commerce with a 100-night sleep trial for mattresses and maintains warranty coverage of 10 years for mattresses and 3 years for pillows.

Differentiator

Problem solved

Functional benefit

Products and services

Good Sleep Signature Mattress

Companies that use Goodsleep

Customer profile

Segments1 record

Ideal customer profiles1 record

Goodsleep technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Goodsleep partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Goodsleep competitors and assessment

Company assessment

Direct peers

Casper: Pioneer DTC mattress brand selling mattresses, pillows, and sleep accessories online globally. Comparable in core product, DTC-first distribution, and brand-led premium positioning to Goodsleep.
Emma Sleep: Global DTC mattress brand with strong presence across Europe and Asia, selling premium foam and hybrid mattresses online. Comparable in product category, DTC model, and aggressive digital marketing playbook to Goodsleep.
Ecosa: Australia-founded DTC sleep brand selling mattresses, pillows, and bed bases online across the Asia-Pacific region. Comparable in product mix, customizable mattress positioning, and DTC distribution model to Goodsleep.
Origin Mattress: Singapore-based DTC mattress brand selling premium mattresses online directly to consumers in Singapore and other Asian markets. Highly comparable in geography, channel (DTC e-commerce), and product category (premium mattresses) to Goodsleep.

Broad incumbents

Mlily: Global mattress and sleep products brand with hybrid and memory foam mattresses sold through DTC and retail channels. Comparable product category with broader international distribution footprint than Goodsleep.
Tempur Sealy: Global incumbent mattress manufacturer and retailer with broad mattress and sleep accessory portfolio across retail and DTC channels. Comparable product category with much larger scale and broader geographic reach than Goodsleep.
Serta Simmons Bedding: Major incumbent mattress brand with broad product portfolio across price points and channels in North America and global markets. Comparable in mattress category but operates at vastly larger scale and via traditional retail distribution.

Regional players

Coway: Korean home appliance leader with strong presence in Asia for air purifiers, water purifiers, and sleep-related home appliances. Comparable to Goodsleep's air quality product line on a regional basis, with subscription-style service offerings and a much larger scale.

Emerging players

Dyson: Global technology company with a significant air purifier, dehumidifier, and air quality portfolio. Comparable to Goodsleep's Forest 2-in-1 Dehumidifier/Air Purifier product line, with much stronger brand recognition and R&D depth in air treatment.
Eight Sleep: Tech-forward sleep company offering smart mattresses and sleep-tracking products at premium price points. Comparable in premium DTC sleep positioning and technology-led differentiation, though with stronger software/data capabilities than Goodsleep.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Goodsleep financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Goodsleep leadership team

Management profile

Number of profiles

Profiles1 record

Goodsleep funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Goodsleep M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodsleep

What does Goodsleep do?

Is Goodsleep a public or private company?

Goodsleep is a private company. It is classified as unknown and is currently operating.

When was Goodsleep founded?

Goodsleep was founded in 2020.

Where is Goodsleep based?

Goodsleep is headquartered in Singapore, Singapore, in the Asia region.

How does Goodsleep make money?

Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Filter Replacement).

Who are Goodsleep's main competitors?

Direct peers on record are Casper, Emma Sleep, Ecosa and Origin Mattress. Broad incumbents are Mlily, Tempur Sealy and Serta Simmons Bedding. Coway is listed as a regional player. Emerging players are Dyson and Eight Sleep.

Does Goodsleep have an API?

No public API is recorded for Goodsleep.

What industry is Goodsleep in?

Goodsleep's product category is Sleep & Bedding Products. Its primary akta.pro industry code is CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 4491 and its SIC code is 5700.