What Tuinvisie does

Tuinvisie B.V. is a Netherlands-based producer, importer, and supplier of garden materials, operating as a total-solutions provider for professional garden installation. The company's assortment spans twelve core categories including tiles and paving, fencing and property boundaries, garden wood, wall elements and stacking blocks, artificial grass, decking, outdoor lighting, gravel/split/sand, water management, garden supplies and tools, edge restraints, and complete outdoor structures and canopies. It carries proprietary product brands such as Tremico concrete pavers, Cerasolid ceramic tiles, Wallblocks, Eurogravel Plus, and Wedox adhesives, alongside A-brand partner products. Production is anchored in four Netherlands-based facilities accessed through its parent, Morssinkhof Groep, providing vertical integration into concrete, ceramic, and adhesive manufacturing.

The business operates a dual-channel go-to-market. On the B2B side, Tuinvisie serves an extensive national network of professional gardeners (hoveniers) and stone traders (steenhandelaren) who source materials through a dedicated B2B portal, with stock items delivered within 48 hours for orders placed before 11:00 and wholesale terms kicking in at 30 tons or €1,500 per delivery address. On the B2C side, the company sells direct to consumers through tuinvisie.nl and physical showrooms with inspiration gardens in Utrecht and Enter. Pricing is unit-based for consumers and tiered for partners, with transport cost schedules scaling by order value. Customer-facing services include DIY advice (klusadvies), an inspiration-style quiz, a four-step planning tool, and the Tuinvisie Academy offering workshops and webinars for installers.

The company is privately held (B.V.) with legal registration in Son en Breugel, Netherlands, and operates solely within the Dutch market. Distribution is exclusively domestic; no international footprint is disclosed. Engagement with installer customers is reinforced by the annual Hovenier van het Jaar competition, the Groene Sector Vakbeurs presence, and a collaboration with Tuinkeur for professional education. No funding rounds, acquisitions, or leadership changes are disclosed in the available data.

Name

Tuinvisie

Legal name

Tuinvisie B.V.

Website

https://tuinvisie.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Tuinvisie B.V. is a Dutch producer, importer, and supplier of garden materials — tiles, paving, wood, lighting, fencing, and adhesives — selling through a national B2B network of hoveniers and steenhandelaren and directly to consumers via tuinvisie.nl and Utrecht and Enter showrooms, with production via parent Morssinkhof Groep.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Sales to Partners: Tuinvisie generates revenue by selling garden materials (paving, tiles, wood, wall blocks, artificial grass, lighting, etc.) to professional partners including stone traders and gardeners/landscapers. Partners can order through a dealer portal or email, with delivery within 48 hours for stock items ordered before 11:00.
2. Direct B2C Sales: Tuinvisie sells directly to consumers through their e-commerce website tuinvisie.nl, offering the full product assortment with home delivery options. The company also operates physical showroom locations with inspiration gardens.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tuinvisie is a Dutch producer, importer, and supplier of garden and outdoor construction materials, including paving stones, outdoor tiles, wood products, garden lighting, fencing, and outdoor structures. The company sells these materials through a nationwide partner network of gardeners and stone traders (B2B) as well as directly to consumers via its own e-commerce website and physical showrooms in Enter and Utrecht.

Product overview

Tuinvisie is a producer, importer, and supplier of high-quality garden materials operating in the Netherlands from locations in Enter and Utrecht. The company functions as a total solutions provider (totaalaanbieder) for professional garden contractors, offering an integrated product portfolio organized around 12 core categories: Tiles & Paving (including Tremico concrete pavers, Cerasolid ceramic tiles, Finess, and Mondo Facet tiles), Fencing & Property Boundaries (garden screens in Douglas wood and composite), Garden Wood & Construction Wood, Wall Elements & Stacking Blocks (including Wallblocks and U&L elements), Artificial Grass, Decking & Terrace Planks (composite, PVC, and wood), Outdoor Lighting, Gravel/Split/Sand & Foundation Materials (including Solid-Base foundation material), Water Management (drainage and irrigation), Garden Supplies & Tools (including Wedox branded adhesives like PUX 750 and MSX 60 Multikit), Edge Restraints, and Complete Outdoor Structures & Canopies. Beyond products, Tuinvisie supports its partner network through the B2B ordering portal, educational programs via Tuinvisie Academy (workshops on biodiversity, business management, and AI), the annual Hovenier van het Jaar competition, physical inspiration gardens in Utrecht, and DIY advice guides. The company is part of Morssinkhof Groep with four production facilities in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden paving stones and tiles Producer- and importer-supplied garden paving and outdoor tile assortment for use in patios, paths, driveways, and other outdoor hard-surfacing projects. Sold to both professional gardeners/landscapers (via the partner network and trade portal) and to individual consumers (via the company website and showrooms in Enter and Utrecht).
• Garden wood products Wood-based garden materials (such as decking, fencing, and structural timber) supplied as part of the integrated garden materials range for landscaping and garden construction projects. Sold to both trade customers and end consumers through the same dual B2B/B2C channels as the paving range.
• Garden lighting Outdoor garden lighting products supplied alongside paving, tiles, and wood as part of a complete garden materials package. Sold to B2B landscaping professionals and B2C consumers through the partner network, website, and showrooms.
• Fencing and outdoor structures Fencing materials and outdoor/overkapping (covered structure) products supplied as part of Tuinvisie's outdoor construction range, complementing paving, wood, and lighting in complete garden projects. Sold to professional landscapers and to consumers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Morssinkhof GroepcoreOthersTuinvisie is part of Morssinkhof Groep, which provides synergies including four own production locations in the Netherlands. This partnership ensures quality, availability, and supply certainty for Tuinvisie products.
• Professional Gardeners Network (Hoveniers)coreChannel Partner/ Reseller/ DistributorExtensive national network of professional gardeners who use Tuinvisie products for garden projects. Partners benefit from direct sourcing from production, favorable terms, local marketing support, fast delivery, and personal advice.
• Stone Traders (Steenhandelaren)coreChannel Partner/ Reseller/ DistributorDealer partners who offer Tuinvisie products to end consumers. Customers can view products on presentation racks and receive personal advice from staff at these locations.
• TuinkeurminorStrategic or Co-development PartnerCollaboration with Tuinkeur for the Workshop Tuinkeur educational program covering topics like pricing calculations and AI applications for gardeners. Jelle Westra from Tuinkeur conducts workshops.
• A-brand SuppliersminorStrategic or Co-development PartnerStrong A-brand partnerships providing high-quality, sustainably produced products. Suppliers contributed inspiration and new product showcases at the Groene Sector Vakbeurs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Excluton: Dutch producer of concrete pavers, tiles, and garden wall products. Comparable as a domestic Dutch manufacturer-distributor competing for the same hovenier and stone-trader channels as Tuinvisie.
• Schellevis: Dutch manufacturer of large-format concrete tiles for terraces, public spaces, and gardens. Schellevis tiles are even stocked by Tuinvisie, confirming direct product overlap and competitive positioning in the premium Dutch paving segment.
• MBI De Steenmeesters: Dutch manufacturer of concrete pavers, tiles, and wall products for garden and public space. Directly comparable to Tuinvisie's tiles, pavers, and wallblocks categories with overlapping B2B garden installer customer base in the Netherlands.
• Wildkamp: Dutch technical wholesaler of building, installation, and garden materials serving contractors and installers. Comparable distribution model (B2B catalog, partner network) for garden and outdoor construction materials in the Netherlands.
• Kijlstra Bestratingen: Dutch concrete paving and masonry products manufacturer serving landscapers and the garden construction market. Comparable to Tuinvisie on product (pavers, tiles) and go-to-market through garden professionals.

Broad incumbents

• Wienerberger (Netherlands): Austrian-Dutch multinational brick and building envelope manufacturer with a strong Netherlands presence. Overlaps with Tuinvisie's bricks, pavers, and wall categories but operates at significantly larger scale and across multiple European markets.
• Gamma (Intergamma): Dutch DIY home improvement chain selling tiles, paving, fencing, and garden materials. Comparable in assortment and Dutch market overlap but competes via retail big-box rather than specialist B2B installer relationships.
• Intratuin: Largest Dutch garden center chain selling plants, garden materials, and outdoor products to consumers. Comparable in serving Dutch garden-projects demand but competes via retail garden centers rather than B2B installer channel and in-house production.
• Hornbach (Netherlands): European DIY/home improvement big-box retailer with Dutch stores selling tiles, paving, fencing, and garden materials. Comparable in product range but operates a broad retail DIY model rather than a focused hovenier partner channel.

Emerging players

• Tuinmaterialen.nl: Dutch online specialist selling garden construction materials (pavers, tiles, fencing) direct to consumers. Comparable e-commerce-first model to Tuinvisie's B2C channel but without the partner network, showrooms, or own production depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/tuinvisie
• Facebookfacebook.com/TuinVisie.BV
• LinkedInlinkedin.com/company/tuinvisie
• Instagraminstagram.com/tuinvisie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuinvisie