Asia Plus Group Holdings

Name

Asia Plus Group Holdings

Legal name

Asia Plus Group Holdings Public Company Limited

Website

https://asiaplusgroup.co.th

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Securities Brokerage & Investment Banking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE), Securities & Custody Operations (Safekeeping, Corporate Actions, Settlement Support) (FSABALAG)

Keywords

• Securities brokerage
• Investment advisory
• Fund management
• Corporate finance
• Wealth management

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission Income: Commission fees earned from securities brokerage services including buy/sell order execution for retail and institutional clients on the Stock Exchange of Thailand.
2. Securities Underwriting and Distribution: Revenue from acting as underwriter and bookrunner for debt and equity securities offerings in the Thai capital markets.
3. Fund Management Fees: Fees collected from asset management and mutual fund operations conducted through subsidiary Asset Plus Fund Management.
4. Financial Advisory Services: Advisory fee income from corporate finance and investment advisory engagements through Asia Plus Advisory.
5. Investment Holding Returns: Income from proprietary investments and holdings in group subsidiaries and other securities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asia Plus Group Holdings is a Thai-listed holding company operating through three wholly-owned subsidiaries: Asia Plus Securities (securities brokerage, equity/derivatives/fixed income trading, securities underwriting and investment advisory), Asset Plus Fund Management (mutual fund and asset management services), and Asia Plus Advisory (corporate finance, M&A advisory, and IPO underwriting). The group delivers integrated investment and capital markets services to retail, high-net-worth, institutional, and corporate clients across Thailand.

Product overview

Asia Plus Group Holdings Public Company Limited (ASP) is a comprehensive financial services group headquartered in Thailand, comprising three main subsidiaries: Asia Plus Securities (securities brokerage and trading), Asset Plus Fund Management (mutual fund and asset management), and Asia Plus Advisory (financial advisory and consulting). The group provides integrated investment and wealth management services, serving retail and institutional clients across Thailand's capital markets. Beyond its core financial services, ASP operates social responsibility programs including regular blood donation drives and annual art competitions, positioning itself as a full-service financial institution with ESG commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Asia Plus Securities
• Asset Plus Fund Management
• Asia Plus Advisory

Quantifiable outcome

• SET ESG Ratings: AA (2024/2025)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• SET ESG RatingsminorOthers · 12 December 2024Asia Plus Group Holdings was assessed SET ESG Ratings for 2024 with a result of AA level, reflecting high standards of sustainability performance and ESG disclosure practices.
• BVLGARI ThailandminorGTM or Marketing Partner · 17 November 2024Asia Plus Group co-hosted 'The Art of Timeless Value' event with BVLGARI Thailand, combining art appreciation and luxury brand engagement for clients and guests.
• Mission Earth and CUD4S (Chulalongkorn University Design Center for Society)minorStrategic or Co-development Partner · 27 September 2024Asia Plus Group partnered with Mission Earth and CUD4S at Chulalongkorn University to co-create a design platform for 'City of Life' urban development initiative, combining financial sector expertise with social design innovation.
• CAC (Collective Action Against Corruption)minorOthers · 2 April 2024Asia Plus Group Holdings and its three subsidiaries were certified as members of the Thai Private Sector Collective Action Against Corruption (CAC) for the 3rd consecutive time, demonstrating the company's commitment to anti-corruption practices and good governance.
• Fitch Ratings (Thailand)minorOthersFitch Ratings Thailand assigned Asia Plus Group Holdings a long-term domestic credit rating of A (tha) and short-term domestic credit rating of F1 (tha) with stable outlook, reflecting the company's strong securities brokerage network and robust business structure through its subsidiaries.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Bualuang Securities: Wholly-owned securities arm of Bangkok Bank (Asia Plus's second-largest shareholder), directly competing in Thai retail brokerage and institutional research — closest peer given shared banking-securities ecosystem in Thailand.
• Finansia Syrus Securities: Active Thai securities firm offering online and offline brokerage, investment banking, and proprietary trading; comparable to Asia Plus in retail-heavy brokerage mix and SET market share.
• Phillip Securities (Thailand): Thai securities subsidiary of Singapore-based PhillipCapital, providing multi-channel brokerage and wealth management; competes with Asia Plus in retail brokerage and HNWI advisory.
• Yuanta Securities (Thailand): Thai subsidiary of Taiwan's Yuanta Group, offering brokerage, investment banking, and proprietary trading; comparable full-service securities model serving retail and institutional clients.
• KGI Securities (Thailand): Thailand subsidiary of a regional Asian brokerage group, offering retail and institutional brokerage, derivatives, and investment banking services; comparable on full-service securities product range.
• KKP Securities (Kiatnakin Phatra): Securities arm of Kiatnakin Phatra Financial Group, offering brokerage, investment banking, and wealth management in Thailand; similar integrated financial services structure with retail and institutional focus.
• Country Group Securities: Thai securities firm providing brokerage, derivatives, and investment banking services; competes directly with Asia Plus for mid-cap corporate finance mandates and institutional execution.
• Phatra Securities: Thai mid-market securities broker offering brokerage, investment banking, and research; comparable in size and product mix to Asia Plus Securities, including corporate finance advisory and equity research.

Broad incumbents

• CGS-CIMB Securities (Thailand): Thai arm of regional broker CGS-CIMB with deep institutional reach; a broader incumbent competing with Asia Plus in mid-cap corporate finance and institutional equity execution.
• Maybank Securities (Thailand): Thailand securities arm of Maybank Group with broader regional investment banking footprint; competes with Asia Plus Advisory in M&A and underwriting, but benefits from larger regional balance sheet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AsiaPlusGroup
• YouTubeyoutube.com/AsiaPlusGroup
• Facebookfacebook.com/AsiaPlusGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Plus Group Holdings