Smilogy
- Company typePrivate
- Founded2019
- HeadquartersColombo, Sri Lanka
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Smilogy firmographics
Firmographics- Name
- Smilogy
- Legal name
- Smilogy (Private) Limited
- Website
- https://smilogykids.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Smilogy industry classification
Industry- Product category
- Children's Art Supplies
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro industry
- Beeswax Production & ProcessingValue-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients)
Keywords
Where Smilogy is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Smilogy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through Shopify-powered storefront with global shipping. Products sold at retail prices with complimentary UK delivery.
- Wholesale B2B Sales: Wholesale distribution to independent retailers and boutiques internationally through direct ordering and Faire marketplace. Minimum Order Value of £80 with lead time of 1-2 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ocean Rock Beeswax Crayons - Set of 8 Rocks in Mini Cotton Sack |
| Unit Pricing | Pay-as-you-go | Ocean Shells Beeswax Crayons - Set of 8 Seashell Crayons in Mini Sack |
| Unit Pricing | Pay-as-you-go | Golden Yolk Beeswax Crayon Eggs - Set of 5 Half-Egg Crayons |
| Unit Pricing | Pay-as-you-go | Market Day Mini Sack - Fruit-Shaped Crayons Set of 5 |
| Unit Pricing | Pay-as-you-go | Standard Beeswax Crayons - Set of 10 in Handloom Cotton Artist Roll |
| Unit Pricing | Pay-as-you-go | Cosy Cabins Beeswax Crayons - House-Shaped Set of 6 in Tin |
| Unit Pricing | Pay-as-you-go | Beeswax Finger Crayons - Set of 10 in Mustard Cotton Roll |
| Unit Pricing | Pay-as-you-go | Beeswax Oil Pastels - Set of 10 in Handloom Cotton Roll |
| Unit Pricing | Pay-as-you-go | Beeswax Oil Pastels - Set of 8 in Vintage Gold Tin |
| Unit Pricing | Pay-as-you-go | Little Pigment Studio - Natural Earth Watercolour Assembly Set |
| Unit Pricing | Pay-as-you-go | Beeswax Paint Sticks - Set of 5 Sticks |
| Unit Pricing | Pay-as-you-go | Handloom Cotton Artist Roll (Empty) - Milk Tea Colour |
| Unit Pricing | Pay-as-you-go | Kids Linen Apron - Denim Blue |
| Unit Pricing | Pay-as-you-go | Wholesale - Minimum Order Value and Quantities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Smilogy product offering
Product offeringCore offering
Smilogy manufactures and sells handmade, all-natural beeswax art supplies for children, with its core product line being 75% pure golden beeswax crayons (including themed shapes such as ocean rocks, seashells, eggs, houses, and finger crayons), beeswax oil pastels, and earth & mineral paint sticks and watercolours. The range is complemented by handloom cotton artist rolls, mini sacks, colour tins, linen aprons, and batik sketchbooks, all produced in small batches in Colombo, Sri Lanka, and certified EN-71 safe.
Product overview
Smilogy is an e-commerce company selling all-natural, handmade beeswax-based art supplies for children. The core product line consists of beeswax crayons (comprising block rubbing crayons, finger crayons, and themed shape crayons), beeswax oil pastels, and earth & mineral paints. These are complemented by handloom cotton storage accessories (artist rolls, mini sacks), linen aprons, colour tins, and batik sketchbooks. The company emphasizes natural ingredients (75% beeswax, carnauba wax, linseed oil, German earth and mineral pigments), handmade small-batch production in Sri Lanka, EN-71 safety certification, and plastic-free, biodegradable materials. Products are sold directly through their Shopify-powered online store with wholesale options available through Faire marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- Earth in Print: A sub-brand featuring handmade batik sketchbooks made from recycled paper in earthy colors.
- Little Pigment Studio
Products and services
- Beeswax Crayons (Core Product Line) Hand-poured crayons made with 75% golden beeswax, carnauba wax, and German earth and mineral pigments, sold in multiple formats including standard rolls, finger crayons, block rubbing crayons, and themed shapes such as ocean rocks, seashells, clouds, houses, roses, paw prints, leaves, eggs, and fruits. Targeted at parents seeking safe, non-toxic crayons for toddlers and young children.
- All Natural Beeswax Oil Pastels Silky oil pastels handmade using golden beeswax, linseed oil, and earth and mineral pigments. Formulated as premium student-grade pastels with higher wax content for durability and break-resistance. Available in sets of 5 and 8 sticks in standard and soft pastel palettes, targeted at children and art students.
- Earth & Mineral Paints Handmade paints including Beeswax Paint Sticks (sets of 5 and 8) and the Little Pigment Studio Natural Earth & Mineral Watercolour Assembly Set. Made with natural pigments and designed for children's safe use.
- Mini Sacks Sets of all-natural beeswax crayons nestled in cotton/linen pouches sewn in small, careful batches. Includes themed sets such as Ocean Rocks, Ocean Shells, Golden Yolk Eggs, and Market Day Fruit crayons, positioned as curated gift and introductory crayon bundles.
- Handloom Cotton Artist Rolls Handwoven cotton artist rolls for organizing and storing crayons, coloured pencils, paintbrushes, and other art supplies. Features 10 main pockets and 4 smaller pockets, available in Milk Tea, Ruby Red, and Nocturne Blue colours. Sold both as filled sets and as empty rolls.
Companies that use Smilogy
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Smilogy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smilogy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional and core.
- True by TinaregionalSri Lanka-based independent retailer stocking Smilogy natural beeswax crayons for toddlers and children.
- MILK BookstoreregionalSri Lanka bookstore offering all-natural beeswax crayons for toddlers and children.
- The River MouseregionalUK-based independent children's store stocking Smilogy products.
- Lannan PantryregionalUK-based retailer carrying Smilogy natural beeswax crayons.
- Pentreath and HallregionalUK-based children's boutique offering Smilogy products.
- DOMAregionalUSA-based retailer stocking Smilogy beeswax crayons.
- Viand MercantileregionalUSA-based retailer carrying Smilogy all-natural art supplies.
- SeidenkinderregionalSwitzerland-based children's store offering Smilogy products.
- PEERSregionalSwitzerland-based retailer stocking Smilogy natural beeswax crayons.
- FairecoreWholesale marketplace platform (smilogy.faire.com) enabling independent retailers to order Smilogy products for wholesale. Provides B2B ordering infrastructure and access to Smilogy's growing retail network.
Scale indicators2 records
Recent moves6 records
Smilogy competitors and assessment
Company assessmentDirect peers
- Eco-Kids: US-based manufacturer of non-toxic, natural art supplies for children including beeswax crayons and dough. Directly comparable in ingredients, target segment, and premium positioning.
- Stockmar: German manufacturer of beeswax-based crayons, oil pastels, and watercolors for children. Directly comparable product category (natural beeswax art supplies) with similar EN-71-aligned safety positioning and premium pricing.
- Filana: Germany-based producer of natural beeswax block crayons and knitting yarn. Comparable artisanal approach, natural ingredient focus, and European distribution.
- Honeystix (Honeysticks): New Zealand-based maker of 100% natural beeswax crayons for children. Closely comparable on ingredients, target customer (eco-conscious parents), and distribution through independent and online retail.
- Crayon Rocks: US maker of soy wax crayons shaped like rocks for children. Directly comparable on natural-wax crayon formulation, ergonomic shapes for small hands, and occupational/sensory use cases.
Broad incumbents
- Faber-Castell: Global art supplies manufacturer with broad colored pencil, crayon, and pastel portfolio. Comparable on the artists' materials category though at a vastly larger scale and synthetic-product focus.
- Djeco: French children's art, craft, and toy brand with broad portfolio. Compares on the children's art supplies category and gift retail placement, though it is not a natural-only specialist.
- Crayola: The dominant mass-market crayon and children's art supplies brand. Competes at the broad category level even though it does not target the natural/non-toxic niche Smilogy occupies.
Emerging players
- Petit Collage: Design-led children's art, craft, and stationery brand with sustainability positioning. Comparable on premium gifting retail placement and eco-conscious parent segment.
- Earth Pigments: US-based supplier of natural earth pigments and natural art materials. Compares to Smilogy on the use of mineral and earth pigments rather than synthetic dyes, though serves a broader maker and artist audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smilogy social profiles
Digital presenceSmilogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smilogy leadership team
Management profileNumber of profiles
Profiles1 record
Smilogy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smilogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smilogy
What does Smilogy do?
Smilogy manufactures and sells handmade, all-natural beeswax art supplies for children, with its core product line being 75% pure golden beeswax crayons (including themed shapes such as ocean rocks, seashells, eggs, houses, and finger crayons), beeswax oil pastels, and earth & mineral paint sticks and watercolours. The range is complemented by handloom cotton artist rolls, mini sacks, colour tins, linen aprons, and batik sketchbooks, all produced in small batches in Colombo, Sri Lanka, and certified EN-71 safe.
Is Smilogy a public or private company?
Smilogy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smilogy founded?
Smilogy was founded in 2019. It employs 1 to 10 people.
Where is Smilogy based?
Smilogy is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Smilogy make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales.
Who are Smilogy's main competitors?
Direct peers on record are Eco-Kids, Stockmar, Filana, Honeystix (Honeysticks) and Crayon Rocks. Broad incumbents are Faber-Castell, Djeco and Crayola. Emerging players are Petit Collage and Earth Pigments.
Does Smilogy have an API?
No public API is recorded for Smilogy.
What industry is Smilogy in?
Smilogy's product category is Children's Art Supplies. Its primary akta.pro industry code is AFAEAHAB, Beeswax Production & Processing, with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its SIC code is 3950.