Name

Peers

Legal name

株式会社ピアズ (Peers Co., Ltd.)

Website

https://peers.jp

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales Promotion Services: Sales promotion services including store events, operational improvements at point-of-sale, and dispatch of professional sales personnel. This is one of the core business segments.
2. AI Onboarding Services: AI-powered customer training and onboarding solutions including the mimik AI role-play training platform and AI customer service solutions (MANAMI). Provided as platform/SaaS services to enterprise clients.
3. Online Sales / Customer Service Platform: Online customer service and sales platforms (ONLINX+, bellFace) offered to financial services, telecom, and retail enterprises. Revenue likely derived from platform licensing and subscription fees.
4. Human Resources / Staffing Services: Professional staffing and dispatch services for sales and operational roles. Also includes Forkwell IT engineer career platform.
5. Consulting Services: Human resources, organizational consulting, and sales field problem-solving, including results-oriented consulting plans with ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Peers is a multi-segment consulting firm that sells sales-promotion services, AI-powered customer onboarding/training platforms (mimik AI), and online customer-service and outbound sales platforms (ONLINX+, bellFace). It complements these with staffing/dispatch, sales-promotion field services, VTuber/metaverse production (NeoRad), private work-booth deployment (RemoteworkBOX), mobile ordering (ZEROレジ), and an IT-engineer career platform (Forkwell).

Product overview

Peers is a multi-service consulting firm (コンサルティングファーム) that operates across three core business segments: セールスプロモーション事業（Sales Promotion）、AIボーディング事業（AI Onboarding）、and オンライン接客／セールス事業（Online Sales & Services）. The company's product portfolio centers on two AI-powered platforms: ONLINX+, a flagship online customer service platform covering both inbound and outbound online sales interactions, and mimik AI, a role-play training platform leveraging facial expression analysis, emotion recognition, and generative AI (including ChatGPT). Supporting the core platforms, Peers offers Video Callcenter SYSTEM for video-based customer interaction and AI voice tone analysis, while subsidiary 2Links provides RemoteworkBOX (private work booth spaces), and subsidiary Qualiagram develops AI solutions including avatar systems and expression recognition. Additional products include ZEROレジ/ZEROデリバリー (mobile ordering and multi-delivery management), Forkwell (IT engineer career platform), bellFace (outbound online sales tool for financial sector), and NeoRad (VTuber production). The company also provides consulting, training/education, sales promotion, staffing services, and operates a CVC (corporate venture capital) division that invests in AI, metaverse, and XR startups.

Differentiator

Problem solved

Functional benefit

Brands

• ONLINX+（オンリンクスプラス）: オンライン接客支援システム - 接客内容の可視化によるオペレーションの効率化、スキルの体系化等オンラインならではの接客支援システム
• mimik AI（ミミク AI）
• bellFace
• Forkwell
• RemoteworkBOX
• ZEROレジ
• Video Callcenter SYSTEM
• NeoRad

Products and services

• ONLINX+ (オンライン接客システム) Online customer service system that visualizes customer interactions for operation efficiency and skill systematization; covers both inbound and outbound online customer interactions, with real-time AI suggestion capability using ChatGPT integration.
• mimik AI (ミミク AI) AI role-play training platform using facial expression analysis and emotion recognition to evaluate and improve customer-facing skills; incorporates ChatGPT/generative AI for conversational AI trainees and virtual customer avatars.
• bellFace (ベルフェイス) Outbound-oriented online sales tool with high adoption in the financial services sector (banking, securities, insurance); provides outbound-style online sales methodology for sales representatives.
• Forkwell (フォークウェル) IT-engineer specialized career-support platform providing portfolio services and job-change support for IT engineers.
• RemoteworkBOX (リモートワークボックス) Fully private individual work-space booth service for remote work; supports flexible commuting work styles via secure, convenient private booths.
• ZEROレジ (Mobile POS) Mobile POS system for restaurants and food-service operators; includes integrated multi-delivery-platform management functionality.
• ZEROデリバリー (Multi-delivery Management) Platform that centrally manages multiple food-delivery services for restaurants, reducing operational complexity across delivery providers.
• Video Callcenter SYSTEM Online customer service system providing video-based customer interactions; improves customer satisfaction and response efficiency, supplemented by AI voice tone analysis service.
• NeoRad (VTuber Production) VTuber production business providing services in live commerce and metaverse spaces; supports virtual-YouTuber content production for enterprise clients.
• コンサルティング (Consulting) Consulting services for HR, organizational issues, and sales field problem-solving; provides results-oriented consulting plans with continuous support for sustained outcomes.
• 教育研修 (Education / Training) Customized training program design and delivery for clients, available both online and offline, focused on outcomes-driven skill development.
• 販売促進 (Sales Promotion) Wide-ranging sales-promotion services including in-store events, point-of-sale operational improvements, and dispatch of professional sales personnel.
• 人材派遣 (Staffing / Dispatch) Professional staffing and dispatch services for sales, operational, and IT engineering roles; resolves diverse field challenges including sales-floor operations.

Quantifiable outcome

• 100% of companies introducing mimik AI showed improvement in sales performance
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

30 partnerships are on record, tiered core and minor.

• J:COMcoreStrategic or Co-development Partner · 27 April 2026Full-scale introduction of mimik AI role-play service across J:COM operations. Peers provides AI training solutions for cable TV and broadband sales teams.
• AirTrip Corporation (株式会社エアトリ)coreStrategic or Co-development Partner · 20 April 2026Joint business using AirTrip's travel services through NTT Docomo's dバリューパス platform (4th service offering). Peers provides the platform integration and digital marketing capabilities.
• University of Shizuoka (静岡県立大学)minorStrategic or Co-development Partner · 12 December 2025Joint research with Qualiagram using generative AI for pharmacist education programs. Develops AI-powered training for pharmacy students.
• Fujisan University / Fujifilm System Service (城西大学 / 富士フイルムシステムサービス)minorStrategic or Co-development Partner · 11 September 2025Collaborative AI training research for pharmacy education. Joint research program between Qualiagram, university, and Fujifilm system service company.
• AnyPay Inc. (株式会社エニペイ)minorStrategic or Co-development Partner · 5 September 2025Adoption of AnyPay's digital salary payment service to comply with April 2023 labor law changes. Enables digital payroll for Peers' workforces.
• Tenda Co., Ltd. (株式会社テンダ)minorStrategic or Co-development Partner · 21 August 2025Strategic business partnership in AI and IT solution services. Aiming to develop joint solutions combining both companies' technology and service capabilities.
• Change Holdings Inc. (chsele) ( changeelecoreOthers · 23 July 2025M&A Process Outsourcing (MPO) consulting contract with Change Holdings. Strengthens Peers' strategic M&A execution capability for portfolio restructuring and non-linear growth.
• Renxa (Renxa)coreStrategic or Co-development Partner · 21 May 2025Cooperation using Peers' ONLINX+ online sales接待 system. Renxa provides the platform infrastructure and Peers provides the online sales capabilities.
• First Frontier Life Insurance Co., Ltd. (第一フロンティア生命)coreStrategic or Co-development Partner · 25 March 2025Full-scale adoption of mimik AI role-play training service for First Frontier Life's sales force. Peers provides the AI training platform and support for insurance sales DX.
• GVA TECH Inc. (GVA TECH株式会社)minorStrategic or Co-development Partner · 10 September 2024Collaboration exploration in the legal tech domain using generative AI. Peers and GVA TECH are exploring AI-powered legal workflow automation solutions.
• TIGEREYE Co., Ltd. (株式会社TIGEREYE)minorStrategic or Co-development Partner · 21 August 2024Business partnership in the generative AI domain. Joint development of AI-powered solutions leveraging both companies' AI capabilities.
• JR East (JR東日本) / STATION WORKcoreChannel Partner/ Reseller/ Distributor · 20 December 2023Partnership linking RemoteworkBOX with JR East's STATION WORK remote work platform. JR East's nationwide station network serves as distribution channel for Peers' private work booth service.
• Super Massive Global Inc. (Super Massive Global株式会社)coreTechnology or Integration · 30 November 2023Capital business partnership (CVC 6th investment). Focus on global expansion of VLIVER/VTuber production supporting international Vtuber market growth.
• NTT Docomo (金融領域向けAI開発業務)coreStrategic or Co-development Partner · 7 November 2023NTT Docomo commissioned Peers to develop financial sector AI systems including generative AI and financial crime prevention AI. Peers serves as technology developer and implementation partner for Docomo's financial services.
• L-DX Inc. (L-DX株式会社)coreTechnology or Integration · 4 September 2023Capital business partnership. L-DX provides AI and DX platforms for the apparel industry, supporting Peers' expansion into fashion retail digital transformation.
• EdoversecoreStrategic or Co-development Partner · 8 June 2023Business partnership for metaverse space customer attraction using VTubers and virtual avatar technologies. Edoverse provides the virtual platform and avatar ecosystem that Peers leverages for its live commerce and metaverse services.
• KandaQuantum Co., Ltd. (株式会社KandaQuantum)coreTechnology or Integration · 23 May 2023Capital and business partnership with ChatGPT/AI/quantum technology-focused creative group. Peers CVC's 5th investment project. Aims to leverage KandaQuantum's AI and quantum computing capabilities across Peers Group's service portfolio.
• L-DX Inc. (L-DX株式会社)coreTechnology or Integration · 14 April 2023Capital business partnership (CVC 4th investment). L-DX provides AI and DX platforms specialized for the apparel industry, which Peers integrates into its broader DX service ecosystem.
• Leading Mark Inc. (リーディングマーク)minorStrategic or Co-development Partner · 6 April 2023Business partnership through Peers subsidiary Max Produce. Aims to strengthen human capital management consulting services.
• bravesoft Inc. (bravesoft株式会社)coreTechnology or Integration · 27 February 2023Capital business partnership (CVC 3rd investment). Collaboration on event tech and metaverse event solutions. bravesoft provides event platform technology integrated with Peers' metaverse/live commerce services.
• Super Massive Global Inc. (Super Massive Global株式会社)coreTechnology or Integration · 9 February 2023Capital business partnership. Collaboration to create a new 'economy' within metaverse spaces. Aims to develop economic zones and value exchange mechanisms in virtual environments.
• Port Inc. (Port株式会社)coreTechnology or Integration · 5 December 2022Capital business partnership (CVC 1st investment). Collaboration on metaverse and NeoRad VTuber business providing IP-based 1-on-1 services. Port's platform integrated with Peers' VTuber production capabilities.
• ANAP Co., Ltd. (株式会社ANAP)minorStrategic or Co-development Partner · 14 October 2022Capital and business partnership with fashion/apparel company. ANAP brings retail and fashion industry expertise as Peers expands its DX services into new verticals.
• Willer Inc. (株式会社WILLER)minorStrategic or Co-development Partner · 25 August 2022Business partnership with Willer for using RemoteworkBOX as powder room space in buses. Pilot experiment for alternative use cases of private work booths.
• SuishowminorStrategic or Co-development Partner · 27 July 2022Business partnership with blockchain × metaverse startup. Collaborative development of blockchain-integrated metaverse services.
• COUNTER WORKSminorStrategic or Co-development Partner · 7 July 2022Collaboration with COUNTER WORKS for joint business development in digital transformation and online services.
• Tokyu Community Corporation (株式会社東急コミュニティー)minorChannel Partner/ Reseller/ Distributor · 30 June 2022Business partnership for expanding RemoteworkBOX deployment through Tokyu Community's property management network.
• Space Market (スペースマーケット)minorChannel Partner/ Reseller/ Distributor · 21 June 2022Joint operation trial of RemoteworkBOX through Space Market's rental space platform. Space Market provides online discovery and booking for RemoteworkBOX locations.
• TKP Corporation (株式会社TKP)coreChannel Partner/ Reseller/ Distributor · 16 June 2022Business partnership with TKP for joint operation of RemoteworkBOX in TKP's 422 conference venues nationwide. TKP distributes Peers' private work booth service through its extensive venue network.
• KandaQuantum Co., Ltd. (株式会社KandaQuantum)coreTechnology or Integration · 30 May 2022Capital and business partnership for AI and quantum computing solutions. Previously listed in CVC page and confirmed in news as 5th CVC investment project. KandaQuantum provides creative AI and quantum technology expertise.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• transcosmos inc. Leading Japanese BPO/contact center operator with digital marketing and CX services; directly comparable to Peers' call center support, sales promotion, and enterprise digital transformation offerings.
• Bell System24 Holdings: Major Japan-listed contact center and BPO operator serving telco and financial enterprises; directly competes with Peers' online sales/customer service platforms (ONLINX+, bellFace) and call center support.
• PERSOL Holdings: Japan's second-largest HR services group with staffing, permanent placement, and consulting; comparable to Peers' WIL (telecom dispatch) and Wiyard Package (IT staffing) subsidiaries, plus HR/organizational consulting.
• Relia, Inc. Japanese BPO/contact center operator listed on TSE; competes with Peers in telco (NTT group) call center services and sales promotion.
• Change Holdings (chsele): Japan-listed training/consulting firm with M&A advisory (peers has an MPO consulting contract with them) and DX focus; directly comparable on consulting services, training, and M&A intermediation.

Broad incumbents

• Recruit Holdings: Japan's largest HR/staffing and information services conglomerate (Indeed, Airwork); broader player but overlaps in HR consulting, IT engineer careers (Forkwell comparable to Airwork), and sales promotion services.
• Sansan, Inc. Japanese enterprise SaaS leader (Eight, Bill One) that has built a vertically integrated sales/AI platform; comparable growth-stage tech play in Japan serving enterprise digital transformation, though broader in scope.

Emerging players

• AI inside Inc. Japan-listed AI platform company specializing in OCR and AI-OCR/document processing; emerging Japanese AI platform competitor with overlap on AI infrastructure serving enterprise customers.
• PKSHA Technology: Japanese AI/ML firm focused on NLP and natural language processing for enterprise; overlapping technology capability with Peers' mimik AI and ChatGPT-integrated ONLINX+ real-time suggestion functionality.

Others

• Geniee, Inc. Japanese ad-tech and digital marketing firm with sales/AI capabilities; adjacent peer in Japan's enterprise sales/AI application stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peers_jp
• YouTubeyoutube.com/@peers_group
• Facebookfacebook.com/peers.co.ltd
• LinkedInlinkedin.com/company/peers-co-ltd
• Instagraminstagram.com/peers_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peers