Vinařství Vajbar

What Vinařství Vajbar does

Vinařství Vajbar is a family-owned winery based in South Moravia (Jižní Morava), Czech Republic, operating from its production facility in Zaječí with three retail wine bars in Zaječí, Rakvice, and Lednice. The firm produces a comprehensive range of still wines (white, rosé, and red), traditional-method sparkling wines (Sekt Vajbar), an innovative frizzante line that captures natural CO2 from primary fermentation, and a non-alcoholic Freezzante variant, alongside ancillary products including grape juice, specialty coffee (Caffé Vajbar), and mulled wine. Its premium tiers center on the TERROIR PÁLAVA single-vineyard line and the FAMILY RESERVA barrique series aged in Seguin Moreau French oak. Pálava is identified as the winery's flagship and best-selling variety.

The business operates a multi-channel go-to-market: direct-to-consumer sales via the vinarstvivajbar.cz e-shop, on-site wine tourism (guided tastings and seasonal open-cellar events priced at 400 Kč/person), a dedicated B2B wholesale portal for vinotéky, restaurants, and hotels, and a wine club (Degustační klub / Klub milovníků vína) bundled with accommodation discounts at partner Resort Zajíci ze Zaječí. The legal entity is the sole proprietorship Vajbar Bronislav – vinařství under Bronislav Vajbar as sklepmistr and CEO. The winery is bootstrapped with no external funding or parent entity, and revenue, valuation, and total headcount figures are not publicly disclosed (firmographics range: 11–50). Award recognition is extensive, including PLATINUM at GROW du Monde 2026 for Ryzlink vlašský TERROIR PÁLAVA 2024 and multiple great gold medals at Festwine, Valtické vinné trhy, and Weinparade Poysdorf.

Name

Vinařství Vajbar

Legal name

Vajbar Bronislav - vinařství

Website

https://vinarstvivajbar.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinařství Vajbar is a family-owned South Moravian winery producing premium still, sparkling, frizzante, and non-alcoholic wines from the Pálava terroir. It sells direct-to-consumer via e-commerce and three retail wine bars, and distributes B2B to Czech trade accounts and export channels.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Moravian wine production
• Wine retail
• Wine tourism
• B2B wine wholesale
• Sparkling wine production

Headquarters

HQ city

Rakvice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Retail (B2C E-commerce and Direct Sales): Direct sales of wines and ancillary products to end consumers through the winery's own e-shop, three owned wine bar/retail locations (Zaječí, Rakvice, Lednice), and at the winery premises. Revenue is generated on a per-transaction basis with products sold at retail prices.
2. Wine Wholesale (B2B): Wholesale supply of wines to trade customers including vinotéky (wine shops), restaurants, and other resellers via a dedicated B2B ordering portal. Volume-based sales to commercial accounts.
3. Wine Tourism and Experiences: Revenue from guided winery tours with wine tastings (seasonal, June–September, 400 Kč per person), gift vouchers for tours, and event-based tastings and experiences.
4. Ancillary Products: Sales of non-wine products including grape juices, grape jelly, specialized coffee blend (Caffé Vajbar), mulled wine (Bag in Box), wine accessories, and gift packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vinařství Vajbar is a family-owned Czech winery in South Moravia that produces a broad portfolio of still, sparkling, frizzante, and non-alcoholic wines under lines including TERROIR PÁLAVA, FAMILY RESERVA, Sekt Vajbar, and Freezzante. The winery sells directly to consumers via its e-shop, three retail wine bars (Zaječí, Rakvice, Lednice), and wine tourism tours, and to trade customers via a dedicated B2B wholesale portal.

Product overview

Vinařství Vajbar is a modern Moravian winery producing wines from South Moravia. The product portfolio centers on a diverse range of still wines (white, rosé, red) with flagship products in the Pálava variety and the premium TERROIR PÁLAVA line from Pálava slope grapes. The winery offers multiple price tiers from entry-level (moravská zemská vína in Bag in Box/Pouch formats) to premium FAMILY RESERVA barrique wines. Adjacent product lines include semi-sparkling frizzante wines made with innovative natural CO2 technology, non-alcoholic Freezzante, grape juices, and the specialty Caffé Vajbar coffee. The winery operates experiential services including wine tasting tours, a tasting club membership, and charitable projects like Sabinka. Products are sold through e-commerce, B2B wholesale, and retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• TERROIR PÁLAVA: Premium wine line from grapes grown on the slopes of Pálava hills, representing the winery's terroir-focused production.
• FAMILY RESERVA
• Frizzante
• Freezzante
• Caffé Vajbar

Products and services

• Pálava (TERROIR PÁLAVA) Still and Specialty Wines

Quantifiable outcome

• PLATINUM MEDAL (94.33 pts) at GROW du Monde 2026 for Ryzlink vlašský TERROIR PÁLAVA 2024
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Resort Zajíci ze ZaječícoreGTM or Marketing Partner · 1 January 2024Vinařství Vajbar offers exclusive accommodation discounts (10% for standard rooms, 5% for bungalows) to members of its Klub milovníků vína wine club at Resort Zajíci ze Zaječí. The resort, located in Zaječí near the winery, offers nearly 100 beds and is visible from the winery's terrace. The partnership provides a bundled wine tourism experience for visiting customers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Habánské sklepy: Established Moravian winery with comparable DTC motion (own vinotéka, e-shop) and broad varietal portfolio across still and sparkling wines; directly competes in the same Czech regional trade and tourism circuits.
• Zámecké vinařství Bzenec: Historic Czech winery producing sekt (sparkling), still wines, and ice/straw specialties with both DTC retail and wholesale channels; directly comparable to Vajbar's premium sekt and dessert wine lines.
• Vinařství Volařík: Mid-sized Moravian family winery based in Mikulov with overlapping Pálava/varietal focus, comparable DTC + wholesale + export motion, and similar premium positioning; competes head-to-head in Czech wine lists and trade channels.
• Vinařství Lahofer: Moravian winery operating a comparable direct-to-consumer model (own vinotéky, e-shop, B2B portal) with award-decorated wines from Pálava-area terroir; mirrors Vajbar's product breadth, retail footprint strategy, and customer segmentation.
• Víno Hruška: Moravian family winery with direct-to-consumer retail, e-shop, and award-decorated Pálava/welschriesling wines; comparable scale, portfolio breadth, and target customer base to Vajbar.
• Vinařství Patria Kobylí: Small South-Moravian family winery with own vinotéka, B2B wholesale, and award-winning terroir-focused portfolio; closest direct comparable to Vajbar's scale, motion, and Pálava-area positioning.

Broad incumbents

• Mikrosvín Mikulov: One of the largest wine producers in South Moravia with deep distribution across Czech trade and HoReCa; sets wholesale price benchmarks and dominates shelf space that smaller producers like Vajbar must compete for.
• Bohemia Sekt: Czechia's largest sparkling wine producer and national brand; competes with Vajbar's Sekt Vajbar line for shelf space, gift purchases, and corporate gifting, particularly during seasonal campaigns.

Emerging players

• Vinařství Sonberk: Premium single-vineyard Czech winery focused on Pálava-area terroir with strong DTC and on-premise positioning; overlaps with Vajbar's TERROIR PÁLAVA terroir narrative and similar premium price-tier target customer.

Regional players

• Weinparade Poysdorf / Winzer Krems: Austrian wine producer/event organizer from the neighboring Poysdorf region; competes in the cross-border Austrian-Czech premium wine market and at the same international competitions (Weinparade Poysdorf) where Vajbar collects medals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VinarstviVajbarRakvice
• Xx.com/vinarstvivajbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinařství Vajbar