víno Hruška
Víno Hruška is a family-owned Moravian winery producing wines under branded collections, selling through Czech and Slovak e-commerce, branded retail stores, and franchise partners. It serves individual wine consumers, corporate B2B clients, and wine-tourism guests with integrated hospitality and personalization services.
- Company typePrivate
- Founded1842
- HeadquartersBlatnicka, Czechia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What víno Hruška does
Víno Hruška s.r.o. is a family-owned Moravian winery headquartered in Blatnička, Czech Republic, in the Bílé Karpaty wine region, with winemaking heritage tracing back to 1842 across eight generations. The company produces and sells Moravian wines under four branded collections — Family Collection, Old Vine Collection, Rose Collection, and Velehrad 836 Barrique — alongside curated foreign wines from small family wineries in Germany and Spain. Its operations combine primary wine production with an integrated set of adjacent services including gift packaging, glass sandblasting personalization, wine catering, teambuilding experiences, on-site accommodation, and a protected-workshop replacement fulfillment (náhradní plnění) service.
The business operates through a multi-channel direct-to-consumer model: two proprietary e-commerce platforms (eshop.vinohruska.cz and eshop.vinohruska.sk), a network of branded retail stores across the Czech Republic with a store locator, franchise partnerships, on-site sales at Moravian cellars, and direct B2B sales to corporate clients. It serves two primary customer segments — individual wine consumers and corporate/business clients — plus a secondary wine-tourism segment visiting the Moravian cellars. Pricing is per-unit, with bottle prices ranging from 194 Kč to 499 Kč depending on collection, vintage, and origin. The current leadership comprises family members: Stanislav and Libuše Hruškovi manage business and marketing operations, while Petr Hruška serves as enologist alongside Martina Hrušková and Stanislav Hruška senior in production and viticulture. The company has received extensive domestic and international recognition, including Grand Gold at Prague Wine Trophy 2023 for Cuvée Thomas and Gold at AWC Vienna and MUNDUS VINI 2019 for Cuvée Nikol.
víno Hruška firmographics
Firmographics- Name
- víno Hruška
- Legal name
- VÍNO HRUŠKA s.r.o.
- Website
- https://vinohruska.com
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Víno Hruška is a family-owned Moravian winery producing wines under branded collections, selling through Czech and Slovak e-commerce, branded retail stores, and franchise partners. It serves individual wine consumers, corporate B2B clients, and wine-tourism guests with integrated hospitality and personalization services.
- Ownership category
- akta.pro rank
víno Hruška industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where víno Hruška is headquartered
LocationHeadquarters
- HQ city
- Blatnicka
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
víno Hruška business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct wine sales (own production): Sale of proprietary Moravian wines including Family Collection, Old Vine Collection, and Rose Collection through own e-commerce and physical retail stores.
- Foreign wines resale: Curated selection of international wines from small family wineries (Germany, Spain) resold through the e-commerce platform.
- Gift packages (Dárkové kazety): Customized gift boxes combining wines with delicacies for personal and corporate gifting occasions.
- Glass sandblasting services (Pískování): Personalization service for bottles and glasses, creating unique engraved gifts.
- Accommodation and wine experiences: On-site lodging and wine-tasting experiences at Moravian cellars in the Bílé Karpaty wine region, including wine catering and team-building services.
- Franchising: Franchise opportunities for branded retail store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual wine bottles and gift packages priced per unit |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
víno Hruška product offering
Product offeringCore offering
Víno Hruška produces and sells premium Moravian wines from its own vineyards in the Bílé Karpaty wine region, organized into distinct collections (Family Collection, Old Vine Collection, Rose Collection, Velehrad 836 Barrique). Beyond wine production, the company operates an online wine shop, branded retail stores, and on-site hospitality including cellar tastings, accommodation, wine catering, teambuilding, and glass sandblasting personalization services, with both consumer and corporate gifting offerings.
Product overview
Víno Hruška is a family-owned Moravian winery spanning eight generations since 1842, offering a portfolio of premium wines under distinct collections (Family Collection, Old Vine Collection, Rose Collection) alongside experiential services. The core product offering centers on their own Moravian wines, with the Family Collection representing their premium tier featuring award-winning cuvées (Cuvée Thomas, Cuvée Nikol) and specialty wines (Hibernal). Supporting services include gift packaging, bottle sandblasting personalization, wine catering, teambuilding, and accommodation at their Moravian wine cellars. The company also resells carefully selected foreign wines from small family wineries in Spain and Germany. Products range from still wines (white, rosé, red) to sparkling varieties, with wines available in dry, semi-dry, semi-sweet, and sweet styles.
Differentiator
Problem solved
Functional benefit
Brands
- Family Collection: Premium family silver wines representing the winery's pride, humility, and love for family winemaking. Includes award-winning Cuvée Thomas, Cuvée Nikol, and Hibernal.
- Old Vine Collection
- Rose Collection
- Velehrad 836 Barrique
Products and services
- Cuvée Thomas Award-winning dry white wine cuvée from the Family Collection, recognized with Grand Gold at Prague Wine Trophy 2023 and Velkobílovická výstava vín 2024. Sold to individual consumers and corporate clients through the e-shop and branded retail stores.
- Cuvée Nikol Premium cuvée from the Family Collection, recipient of multiple international awards including gold medals at AWC Vienna 2019 and MUNDUS VINI 2019. Available to consumers and corporate gift clients.
- Hibernal Specialty white wine from the Family Collection, winner of multiple gold medals at Národní soutěž vín podoblast Slovácká 2019, Muvina Prešov 2022, and Vinařské Litoměřice 2023.
- Rulandské bílé (Old Vine Collection) Semi-dry Pinot Blanc (Rulandské bílé) from the 2018 vintage, part of the Old Vine Collection featuring wines from older vineyard plots. Sold through the e-shop at 498 Kč.
- Frankovka (Rose Collection) Semi-dry rosé wine made from Frankovka (Blaufränkisch) grapes, part of the Rose Collection. Sold through the e-shop at 194 Kč.
- Chardonnay Barrique (Velehrad 836 Barrique) Premium dry Chardonnay from the 2019 vintage, aged in barrique barrels and sourced from the Velehrad 836 vineyard site. Part of the premium Velehrad 836 Barrique line.
- Foreign Wines (Zahraniční vína) Curated selection of imported wines from small family wineries in Spain (Ribera del Duero, e.g., Cuvée MONTEABELLÓN at 369 Kč) and Germany (Mosel, e.g., Riesling LÖWENBAUM Spätlese at 499 Kč). Sold through the e-shop.
- Gift Boxes (Dárkové kazety) Customizable gift packages combining wines with delicacies, available for personal gifting (family and friends) and corporate clients (business partners and employees). Customers can select from ready-made options or build custom arrangements.
- Glass Sandblasting (Pískování) Personalization service that uses sandblasting to engrave custom text or designs on wine bottles and glasses, transforming them into unique gifts for personal and corporate occasions.
- Wine Catering (Vinný catering) Professional wine catering service for events, pairing Moravian wines with traditional homemade cuisine for corporate events, private celebrations, and gatherings.
- Teambuilding Wine-centered team-building experiences at the Moravian cellars, including vineyard visits and wine tasting activities for corporate groups.
- Accommodation (Ubytování) Guesthouse accommodation and wine experience packages located at the Moravian cellars in the Bílé Karpaty wine region, offering weekend getaways and wine-tourism packages.
- Replacement Fulfillment (Náhradní plnění) Corporate social responsibility service providing employment opportunities for people with disabilities, enabling Czech companies to meet their statutory replacement-fulfillment obligations by purchasing from the winery's protected workshop.
Companies that use víno Hruška
Customer profileSegments3 records
Ideal customer profiles3 records
víno Hruška technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
víno Hruška partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DGstudiominorDigital agency responsible for website development and online marketing services, credited as the developer of the company's website (vinohruska.cz) in 2018.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
víno Hruška competitors and assessment
Company assessmentDirect peers
- Templářské sklepy Čejkovice: Historic Moravian winery operating from Templar-era cellars in Čejkovice with strong D2C, hospitality, and tourism offerings. Comparable in heritage-narrative, cellar-based experiences, and Moravian regional premium positioning.
- Zámecké vinařství Bzenec: Moravian winery based in the Slovácká wine sub-region (the same sub-region where Víno Hruška competes in national competitions), with a heritage château and broad wine portfolio. Comparable in regional Moravia premium positioning and traditional cellar-based tourism.
- Vinařství Volařík: Prominent Moravian family winery with strong award track record and D2C retail presence across Czech Republic. Comparable in family-owned heritage-driven positioning, premium Moravian wine portfolio, and integrated cellar experiences.
- Vinné sklepy Valtice: One of the largest Moravian wine producers with broad portfolio across white, red, and sparkling wines and significant D2C and hospitality operations. Comparable in scale and product breadth within Moravia, though substantially larger.
- Vinařství Mikrosvín Mikulov: One of the largest Moravian wineries producing premium still and sparkling wines with extensive international award history and broad distribution across Czech Republic and export markets. Comparable in product portfolio (cuvées, varietals) and Moravia-based premium positioning, though larger in scale.
- Vinařství Sonberk: Premium Moravian family winery located in the Bílé Karpaty-adjacent region, producing award-winning wines with strong D2C and on-site experience offerings. Highly comparable in heritage-driven premium positioning, integrated cellar/hospitality, and Moravian wine region footprint.
Others
- Vivino: Global wine marketplace and app enabling consumers to discover, rate, and purchase wines including smaller producers. Relevant as an enabling/discovery channel for Moravian wineries seeking broader consumer reach beyond local D2C.
Emerging players
- Víno Hlavenka: Smaller Moravian boutique winery offering curated wine collections and direct cellar sales. Comparable as a smaller-scale Moravian family producer focusing on premium D2C, but with less diversified services.
- Vinařství Šobes: Czech/Moravian winery operating from historic Podyjí cellars with a focus on terroir-driven premium wines. Comparable in small-scale premium Moravian positioning and heritage location.
Broad incumbents
- Treasury Wine Estates: Global multi-brand wine producer (Penfolds, Wolf Blass, etc.) with massive scale, broad distribution, and D2C capabilities. Relevant as a benchmark for scale, brand portfolio strategy, and international expansion pathways in the wine industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
víno Hruška social profiles
Digital presencevíno Hruška financial estimates
Financial estimateRevenue estimate
Valuation estimate
víno Hruška leadership team
Management profileNumber of profiles
Profiles5 records
víno Hruška funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
víno Hruška M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about víno Hruška
What does víno Hruška do?
Víno Hruška produces and sells premium Moravian wines from its own vineyards in the Bílé Karpaty wine region, organized into distinct collections (Family Collection, Old Vine Collection, Rose Collection, Velehrad 836 Barrique). Beyond wine production, the company operates an online wine shop, branded retail stores, and on-site hospitality including cellar tastings, accommodation, wine catering, teambuilding, and glass sandblasting personalization services, with both consumer and corporate gifting offerings.
Is víno Hruška a public or private company?
víno Hruška is a private company. It is classified as family owned and is currently operating.
When was víno Hruška founded?
víno Hruška was founded in 1842. It employs 51 to 100 people.
Where is víno Hruška based?
víno Hruška is headquartered in Blatnicka, Czechia, in the Europe region.
How does víno Hruška make money?
Six revenue lines are on record. Direct wine sales (own production) is the primary driver. The others are foreign wines resale, gift packages (Dárkové kazety), glass sandblasting services (Pískování), accommodation and wine experiences and franchising.
Who are víno Hruška's main competitors?
Direct peers on record are Templářské sklepy Čejkovice, Zámecké vinařství Bzenec, Vinařství Volařík, Vinné sklepy Valtice, Vinařství Mikrosvín Mikulov and Vinařství Sonberk. Vivino is listed as an others. Emerging players are Víno Hlavenka and Vinařství Šobes. Treasury Wine Estates is listed as a broad incumbent.
Does víno Hruška have an API?
No public API is recorded for víno Hruška.
What industry is víno Hruška in?
víno Hruška's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.