Visual Icon
Visual Icon is a private California company operating an online B2B marketplace that licenses iconic Hollywood film clips, movie stills, and posters from over 20 studio libraries to corporate, advertising, production, and media clients, supplemented by rights and clearance services.
- Company typePrivate
- Founded2010
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Visual Icon does
Visual Icon, Inc. is a privately held California-incorporated company headquartered in Manhattan Beach, California, that operates an online B2B marketplace for licensing iconic Hollywood film clips, movie stills, and posters. The platform aggregates content from more than 20 studio libraries — including Lionsgate, Legendary, Summit Entertainment, eOne, STARZ, Magnolia Pictures, Revolution Studios, New Regency, Morgan Creek, Samuel Goldwyn Films, Constantin Film, and Voltage Pictures — providing access to thousands of titles spanning the 1950s through the 2020s. The company's technology is a browsable, self-serve marketplace organized by Title, Talent, Years, Genres, Libraries, Academy Awards, and Iconic categories, with project collaboration and email clip-sharing features, supplemented by direct phone and email-based sales outreach.
Visual Icon serves four primary enterprise customer segments: Corporate clients, Advertising agencies and brands, Film/TV/Media Production companies, and Media companies and broadcasters. The company monetizes through licensing royalties on film clips, movie stills, and posters, and through professional services fees for Rights and Clearance work (copyright finding, split-rights licensing, and talent permissions). Pricing is not publicly disclosed and is structured on a quote-based, inquiry-driven model. The company's stated differentiator versus generic stock-footage providers is its laser focus on talent-containing clips and its relationships with Hollywood talent representatives, which it leverages to secure rights across multiple global rights holders for content that studio libraries would otherwise not license directly.
Visual Icon firmographics
Firmographics- Name
- Visual Icon
- Legal name
- Visual Icon, Inc.
- Website
- https://visual-icon.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visual Icon is a private California company operating an online B2B marketplace that licenses iconic Hollywood film clips, movie stills, and posters from over 20 studio libraries to corporate, advertising, production, and media clients, supplemented by rights and clearance services.
- Ownership category
- akta.pro rank
Visual Icon industry classification
Industry- Product category
- Film Content Licensing
- NAICS
- Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Clip Licensing & Stock Video (Short-form Excerpts) (MPABANAD)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Visual Icon is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visual Icon business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Film Clip Licensing: Revenue generated from licensing iconic movie, performance, and television clips to corporate, advertising, production and media clients. Clients browse the marketplace to select content, then pay licensing fees for usage rights.
- Movie Still Licensing: Revenue from licensing still images from films, including single frames from movies or key set images.
- Poster Licensing: Revenue from licensing movie posters including all variations. The company also works with movie studios and celebrities to obtain altered versions when needed.
- Rights and Clearance Services: Professional services to help find copyright owners, assist with split rights situations, and secure necessary permissions from talent and rights holders for content usage.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Visual Icon product offering
Product offeringCore offering
Visual Icon operates an online B2B marketplace that licenses iconic movie clips, performance clips, television clips, movie stills, and posters on behalf of more than 20 major Hollywood content libraries. Clients can browse thousands of titles, request licensing, and obtain professional rights and clearance services that secure necessary permissions from talent and multiple rights holders, including handling complex split rights situations globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Clip Licensing Core service for licensing iconic movie, performance, and television clips containing talent from major Hollywood content libraries for corporate, advertising, production, and media clients.
Companies that use Visual Icon
Customer profileSegments4 records
Ideal customer profiles3 records
Visual Icon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visual Icon partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- LionsgatecoreContent licensing partnership where Lionsgate provides movie clips, stills, and posters for Visual Icon's marketplace platform.
- Summit EntertainmentcoreContent licensing partnership providing access to Summit film library for clip licensing.
- Constantin FilmcoreGerman film production and distribution company providing content for licensing marketplace.
- Echo Lake EntertainmentcoreContent licensing partnership for film clips and stills from Echo Lake's library.
- FilmDistrictcoreContent licensing partnership providing access to FilmDistrict film library.
- GK FilmscoreContent licensing partnership with GK Films library.
- Vincent PricecoreLicensing partnership for Vincent Price estate content.
- Legendary PicturescoreContent licensing partnership with major Hollywood studio Legendary Pictures.
- Magnolia PicturescoreContent licensing partnership with Magnolia Pictures film library.
- The Weinstein CompanycoreContent licensing partnership for Weinstein Company film content.
- eOne (Entertainment One)coreContent licensing partnership with global entertainment company eOne.
- Morgan Creek ProductionscoreContent licensing partnership with Morgan Creek film library.
- New Regency ProductionscoreContent licensing partnership with New Regency Productions.
- Revolution StudioscoreContent licensing partnership with Revolution Studios library.
- STARZcoreContent licensing partnership with premium cable network STARZ.
- Franchise PicturescoreContent licensing partnership with Franchise Pictures.
- RPC (RPC Productions)coreContent licensing partnership with RPC Productions.
- Saban FilmscoreContent licensing partnership with Saban Films library.
- Samuel Goldwyn FilmscoreContent licensing partnership with independent studio Samuel Goldwyn Films.
- Voltage PicturescoreContent licensing partnership with Voltage Pictures library.
- Woodfall Film ProductionscoreContent licensing partnership with Woodfall Film Productions, founded by Richard Attenborough.
- Millennium EntertainmentcoreContent licensing partnership with Millennium Entertainment library.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Visual Icon competitors and assessment
Company assessmentDirect peers
- Storyful: Storyful licenses social, news, and entertainment video content to media and brand clients. It is directly comparable to Visual Icon in operating a curated content licensing model for media buyers that combines editorial curation with rights-cleared distribution.
- Reelin' In The Years Productions: Reelin' In The Years Productions is a long-standing specialist in licensing premium music and entertainment footage, including iconic TV and film clips. It is a direct niche peer to Visual Icon in the curated entertainment-clip licensing space for advertising and documentary buyers.
- Pond5: Pond5 operates one of the largest stock footage and video marketplaces serving enterprise, advertising, and production clients. It is the most direct marketplace analog to Visual Icon, with overlapping B2B customer segments and a marketplace-led licensing model.
Broad incumbents
- Shutterstock: Shutterstock operates a global marketplace for stock photography, footage, and music, with editorial video offerings overlapping Visual Icon's advertising client base. As a broad incumbent, it overlaps Visual Icon's licensing use cases for corporate marketing and advertising content buyers.
- AP Archive: AP Archive is a major stock and archival footage provider serving broadcast and media clients globally. It is comparable to Visual Icon as an archive-oriented licensing platform for media and corporate buyers, with significant news and entertainment content overlap.
- Getty Images: Getty Images is the global incumbent in stock photography, editorial imagery, and stock video, with significant iconic entertainment content under multi-studio license arrangements. It is the broadest incumbent peer to Visual Icon, offering overlap in film and entertainment footage licensing to advertising and media buyers at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Visual Icon social profiles
Digital presenceVisual Icon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Icon leadership team
Management profileNumber of profiles
Visual Icon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Icon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Icon
What does Visual Icon do?
Visual Icon operates an online B2B marketplace that licenses iconic movie clips, performance clips, television clips, movie stills, and posters on behalf of more than 20 major Hollywood content libraries. Clients can browse thousands of titles, request licensing, and obtain professional rights and clearance services that secure necessary permissions from talent and multiple rights holders, including handling complex split rights situations globally.
Is Visual Icon a public or private company?
Visual Icon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visual Icon founded?
Visual Icon was founded in 2010. It employs 11 to 50 people.
Where is Visual Icon based?
Visual Icon is headquartered in El Segundo, United States, in the North America region.
How does Visual Icon make money?
Four revenue lines are on record. Film Clip Licensing is the primary driver. The others are movie Still Licensing, poster Licensing and rights and Clearance Services.
Who are Visual Icon's main competitors?
Direct peers on record are Storyful, Reelin' In The Years Productions and Pond5. Broad incumbents are Shutterstock, AP Archive and Getty Images.
Does Visual Icon have an API?
No public API is recorded for Visual Icon.
What industry is Visual Icon in?
Visual Icon's product category is Film Content Licensing. Its primary akta.pro industry code is MPABANAD, Clip Licensing & Stock Video (Short-form Excerpts), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 45992 and its SIC code is 7330.