LEROS

What LEROS does

LEROS, s.r.o. is a Czech herbal tea and botanical products company founded in 1954, headquartered in Prague 5 (Zbraslav), operating primarily in the Czech Republic and Slovakia. The company sources, processes, and blends herbs through its own purchasing stations (Výkupna bylin) into a portfolio that includes herbal teas, SÚKL-registered medicinal teas, cold brew and ice tea beverages, specialty single-origin coffees, natural cosmetics (including Nobilis Tilia distribution), juices, syrups, and veterinary herbal mixtures. Its technology base centers on traditional herbal formulation expertise, proprietary cold-brew blending with butterfly pea flower and hibiscus natural coloring, sugar-free sweetener systems (stevia, licorice), and in-house specialty coffee roasting at a Strážnice facility.

The business operates three primary revenue channels: direct-to-consumer e-commerce via leros.cz (with a Slovak sub-site), a single company-owned retail store at OC Černý Most in Prague, and wholesale distribution to pharmacies, health stores, and retail chains across Czech Republic and Slovakia, supported by a B2B portal at b2b.leros.cz and a pharmacy-specific portal at lekarna.leros.cz. Pricing is positioned in the mid-to-premium Czech band (herbal teas 79-198 Kč per 100g; specialty coffee 349-539 Kč per 150-250g). LEROS holds an exclusive Czech distribution partnership with Dilmah for Ceylon teas and a direct-trade specialty coffee partnership under the Tucancitos & Cafeteros brand with farms in Colombia and Panama. Marketing leverages Facebook, Instagram, Heureka marketplace listings, email newsletters, and Google/Meta paid advertising.

LEROS is a private limited company (s.r.o.) operating within the Kofola ČeskoSlovensko corporate group alongside Kofola a.s., UGO trade s.r.o., and SANTA-TRANS s.r.o., with 101-250 employees and no public ownership or external venture capital backing. The company registered multiple product launches in 2025 spanning ice tea flavors, cold brew coffee, and four specialty coffee SKUs, signaling an active product refresh cadence; it also maintains SÚKL medicinal product registrations, a VPOIS public information service, and a 24/7 pharmacovigilance contact (EU-QPPV Ilona Davidová) to comply with Czech pharmaceutical law.

Name

LEROS

Legal name

LEROS, s.r.o.

Website

https://leros.cz

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

LEROS, s.r.o. is a Czech herbal tea and botanical products company founded in 1954, selling herbal teas, SÚKL-registered medicinal teas, cold brew and ice tea beverages, specialty single-origin coffee, and natural cosmetics to consumers, pharmacies, and retailers across the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Herbal Tea and Botanical Products

NAICS

Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Herbal tea products
• Natural botanical products
• Specialty coffee roasting
• Medicinal herbal blends
• Natural herbal cosmetics

Headquarters

HQ city

Zbraslav

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. E-commerce Tea Sales: Direct-to-consumer online sales through leros.cz e-commerce platform, offering herbal teas, ice teas, cold brew beverages, and specialty coffees with home delivery
2. Retail Store Sales: Physical retail sales at company-owned store in OC Černý Most, Prague, offering complete tea range and exclusive products
3. Wholesale/B2B Distribution: Wholesale distribution to pharmacies, health stores, and retail chains across Czech Republic and Slovakia

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LEROS, s.r.o. produces and sells herbal teas (including SÚKL-registered medicinal blends), specialty single-origin coffee (roasted in-house), cold brew and ice tea beverages, natural cosmetics, juices, and syrups. The company sells primarily direct-to-consumer through its leros.cz e-commerce platform and its retail store in Prague, with additional wholesale distribution to pharmacies and health stores across the Czech Republic and Slovakia. Founded in 1954, the company sources herbs through its own purchasing stations and partners with small-scale growers.

Product overview

LEROS is a Czech herbal tea and botanical products company founded in 1954, operating as a unified product portfolio centered around herbal teas and wellness products. The core offering includes herbal teas (bylinné čaje), blended tea lines (Čajový dýchánek/Tea Moment), medicinal teas registered with SÚKL, specialty coffees (Tucancitos & Cafeteros brand), Cold Brew and Ice Tea beverages, natural cosmetics (including Nobilis Tilia brand), juices and syrups, veterinary herbal mixtures, and gift packages. The company also provides specialty single-origin coffees from Colombia and Panama roasted in-house, and operates a herbal encyclopedia (Herbář) and herb purchasing stations. The portfolio spans from traditional herbal remedies to modern iced tea and specialty coffee categories, unified by the company's focus on natural herbs and botanical ingredients since 1954.

Differentiator

Problem solved

Functional benefit

Products and services

• Bylinné čaje (Herbal Teas) Herbal teas in single-herb and blended varieties, organized by therapeutic effect, sold in 100g packages to consumers seeking natural wellness support.
• Čajový dýchánek (Tea Moment line) Premium blended tea line for taste experience, including iced tea flavors, cold brew varieties, and seasonal blends.
• Léčivé čaje SÚKL (Medicinal Teas) Herbal teas registered as medicinal products with the Czech State Institute for Drug Control (SÚKL), providing pharmaceutical-grade therapeutic blends.
• Specialty káva (Specialty Coffee) Single-origin specialty coffees including Colombia Red Bourbon, Colombia Geisha, Panama Pacamara, and Panama Catuai varieties, roasted in-house and available in espresso and filter preparations.
• Cold Brew nápoje (Cold Brew Beverages) Cold brew herbal beverages prepared in cold water, including Lavender, Eucalyptus, and Bucco & Mint varieties, made without colorings, aromas, or added sugar.
• Ice Tea Sugar-free iced tea products in Peach and Black Currant flavors, made with natural sweeteners and no added sugar.
• Přírodní kosmetika (Natural Cosmetics) Natural cosmetics including body care, hand and lip care, children's products, Nobilis Tilia skincare and aromatherapy, and natural room fragrances.
• Šťávy a sirupy (Juices and Syrups) Fruit juices and syrups, including lavender calming syrup.
• Čaje pro děti a maminky (Children and Mother Teas) Specialized herbal tea blends designed for children and breastfeeding mothers, including BIO quality options.
• Dárková balení (Gift Packages) Gift packaging options including Christmas advent calendars, Easter themed gifts, and occasion-based tea gifts.
• Veterinární směsi (Veterinary Mixtures) Herbal mixtures formulated for animal health and wellness.
• Černý čaj (Black Tea) and Cejlonské čaje Dilmah (Dilmah Ceylon Teas) Black tea products including the exclusive distribution of Dilmah Ceylon teas in Czech Republic, covering black, green, and flavored teas.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered product partnership, core and minor.

• Dilmahproduct partnershipTechnology or IntegrationExclusive distributor of Dilmah Ceylon teas in Czech Republic, offering premium black, green, and flavored teas from Sri Lanka
• Nobilis Tiliaproduct partnershipChannel Partner/ Reseller/ DistributorDistributor of Nobilis Tilia natural cosmetics through LEROS e-commerce and retail channels
• Tucancitos & CafeteroscoreStrategic or Co-development PartnerSpecialty coffee partnership sourcing single-origin coffees from Colombia (Red Bourbon, Geisha) and Panama (Pacamara, Catuai) with direct trade relationships. LEROS roasts the coffee at their Strážnice facility.
• PPL CZ s.r.o.minorOthersContracted delivery service for parcel shipments to customers
• Zásilkovna s.r.o.minorOthersPickup point delivery service for customer orders
• General Logistics Systems Czech Republic s.r.o.minorOthersExpress parcel delivery services
• Farmy Manantiales del Frontino (Colombia)coreStrategic or Co-development PartnerCoffee farm in Valle del Cauca, Colombia operated by the Londoño family for generations. Source of specialty Geisha and Red Bourbon coffees.
• Meta Platforms Ireland LimitedminorGTM or Marketing PartnerSocial media advertising partner for Facebook and Instagram marketing
• Google Ireland LimitedminorGTM or Marketing PartnerDigital advertising and analytics partner
• Heureka Group a.s.minorGTM or Marketing PartnerProduct review and price comparison marketplace partnership
• Seznam.cz, a.s.minorGTM or Marketing PartnerCzech search engine advertising and marketing
• Pharma-Service International s.r.o.minorOthersProvides pharmacovigilance services with EU-QPPV Ilona Davidová available 24/7 for adverse event reporting

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Traditional Medicinals: North American herbal tea company focused on clinically validated, organic medicinal teas for specific therapeutic uses. Comparable to LEROS in the medicinal/functional herbal tea positioning and regulatory-style quality claims.
• Dilmah: Sri Lankan premium tea producer whose Czech Republic business is exclusively distributed by LEROS. Comparable as a vertically integrated single-origin tea brand with premium positioning and broad flavor range.
• Teekanne: German herbal and fruit tea manufacturer with broad European retail presence. Closest geographic and category analog to LEROS in the Central European herbal tea segment, including pharmacy distribution and wellness-positioned blends.
• Pukka Herbs: UK-based organic herbal tea brand (Unilever-owned) with a wellness and sustainability positioning. Comparable to LEROS in the premium organic herbal tea category and pharmacy/health-store channel strategy.
• Yogi Tea: US-German functional herbal tea brand positioned around wellness and traditional Ayurvedic herbal blends. Comparable to LEROS in the wellness-functional herbal tea category, especially for sleep, digestion, and immunity SKUs.
• Celestial Seasonings: Hain Celestial-owned herbal tea brand with broad supermarket and mass-market presence. Comparable herbal CPG portfolio across wellness, relaxation, and sleep categories that overlap with LEROS's core lines.
• Nobilis Tilia: Czech natural aromatherapy and cosmetics brand whose products are distributed by LEROS. Comparable in Czech natural-wellness positioning and overlapping customer base, with parallel rather than competing sales channels.

Regional players

• TeeGschwendner: Germany's largest specialty tea retailer with own-store and online channels. Comparable to LEROS in the multi-channel (DTC plus physical retail) specialty herbal and wellness tea distribution model, primarily in DACH rather than CZE/SVK.

Others

• Kofola a.s. Sibling company within the same Kofola ČeskoSlovensko group, producing carbonated soft drinks. Not a direct competitor but a corporate sibling whose shared distribution and group strategy shape LEROS's context.

Broad incumbents

• Twinings: Global heritage tea brand owned by Associated British Foods, offering black, green, herbal, and functional teas across European retail. Competes with LEROS in Czech pharmacies and grocery, but operates as a broad incumbent rather than a Central European specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bylinnaharmonie
• LinkedInlinkedin.com/company/leros-s.r.o.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEROS