What Bongdalu does

Bongdalu is a Vietnamese-language web platform that aggregates and displays real-time football live scores, betting odds, match schedules, league standings, player statistics, sports news, and betting tips/predictions. The site operates from a Hanoi headquarters (51 Ng. 353 Đ. Bát Khối, Long Biên) and is positioned as a consumer-facing livescore portal targeting Vietnamese sports fans and sports betting enthusiasts. Its core technical proposition is a multi-bookmaker, multi-format odds comparison engine that pulls feeds from approximately 20 international bookmakers (including BET365, William Hill, Ladbrokes, Mansion88, 188bet, 12bet, Pinnacle, Sbobet, Macau Slot, and others) and renders them simultaneously in Malay, Decimal, Hong Kong, Indonesian, and US odds formats, alongside real-time score updates. The platform covers a broad range of competitions — from top European leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1) and continental tournaments (Champions League, Europa League, AFC Champions League) to regional and women's competitions — and supports free user features such as match tracking, follow lists, and historical data access through a single integrated web product (no native mobile app or public API is offered).

The business model is purely freemium B2C with no paid tiers disclosed. Bongdalu monetizes through two streams: (1) display advertising and banner placements on its high-traffic website, and (2) affiliate/referral commissions earned when users sign up or place bets through links to international bookmaker partners. Distribution is overwhelmingly organic and self-serve, relying on SEO for Vietnamese football/betting keywords, content marketing (editorial news, tips, analysis), and an active social media presence across Facebook, Twitter, Vimeo, Pinterest, and LinkedIn under the 'bongdalupc' identity. The company is privately held with 11-50 employees and no disclosed institutional investors, parent company, funding history, or incorporation jurisdiction details; operations appear independent and bootstrapped.

Bongdalu is not an AI-native product. The disclosed proprietary features (multi-format odds display, real-time live score updates, multi-bookmaker odds comparison) are characterized as data-aggregation, normalization, and presentation capabilities rather than machine learning systems. There is no evidence of AI/ML senior hires, proprietary models, training pipelines, data flywheels, or third-party model dependencies in the source material, and the platform exposes no public API or SDK. The product surface is best characterized as a data and content publishing business with advertising/affiliate monetization rather than a technology company in the AI/ML sense.

Name

Bongdalu

Legal name

Bongdalu

Website

https://bongdalu.red

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bongdalu is a Vietnamese-language web platform that provides real-time football live scores and multi-format, multi-bookmaker betting odds comparison to Vietnamese sports fans and bettors, monetized via advertising and bookmaker affiliate referrals.

Ownership category

akta.pro rank

Product category

Sports Information / Livescore & Betting Odds Portal

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Live football scores
• Betting odds comparison
• Sports news portal
• Match predictions tips
• Football statistics

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The platform generates revenue through display advertising and banner placements on its high-traffic website
2. Affiliate/Referral Marketing: Monetizes through affiliate partnerships with bookmakers, earning referral commissions when users sign up or bet through their links

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bongdalu is a Vietnamese-language web platform that aggregates and delivers real-time football livescores, multi-bookmaker betting odds comparison (across Malay, Decimal, Hong Kong, Indonesian, and US formats), sports news, match schedules, league standings, player statistics, betting tips/predictions, and a historical match data repository. All core features are provided free of charge to individual users, with the platform monetizing via display advertising and affiliate/referral commissions from international bookmakers.

Product overview

Bongdalu is a single unified product that provides football/soccer information, live scores, and betting odds. The platform aggregates and displays data from multiple sources, offering real-time match scores, sports news, match schedules, standings/rankings, player statistics, match predictions and tips, and a comprehensive data repository. All products function as integrated features within the same website rather than separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Scores / Livescore (Tỷ số)
• Betting Odds Comparison (Tỷ lệ kèo)

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• BET365minorOthersOdds data provider - Bongdalu displays betting odds from BET365 alongside other international bookmakers for comparison purposes
• William HillminorOthersOdds data provider - William Hill odds are displayed for comparison alongside other major bookmakers
• LadbrokesminorOthersOdds data provider - Ladbrokes odds featured in the multi-bookmaker comparison system
• Mansion88minorOthersOdds data provider - Asian-focused bookmaker odds included in comparison
• 188betminorOthersOdds data provider - Asian bookmaker featured in the odds comparison platform
• 12betminorOthersOdds data provider - International bookmaker included in the comparison network
• PinnacleminorOthersOdds data provider - Pinnacle Sports odds featured in the multi-bookmaker comparison
• XoilacminorOthersReferenced as a linked external resource, potentially a content or streaming partner for football coverage

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xoilac: Vietnamese football-focused information and streaming site already referenced as a mutual content/referral partner. Directly comparable as a Vietnamese-language football content platform serving the same betting-adjacent user base.
• Nowgoal: Asian football data and odds aggregator with deep penetration in Southeast Asian markets including Vietnam. Offers comparable live scores, odds comparison, and affiliate-driven monetization.
• 7M (7M.cn / 7M Sports): Asian-focused live score, odds, and betting information aggregator widely used in Vietnamese and Chinese football markets. Comparable as a regional odds comparison and livescore platform.

Broad incumbents

• Livescore.com: Long-standing global live score service. Comparable core product (real-time football scores) but lacks the betting odds comparison focus that distinguishes Bongdalu's monetization.
• SofaScore: Global sports statistics and live score platform with odds integration. Comparable as a real-time sports data and odds provider with strong mobile-first product, but broader sports and geographic scope than Bongdalu.
• Flashscore: Global leader in live scores and sports statistics across dozens of sports. Comparable core product (real-time scores, odds from multiple bookmakers) but operates globally rather than specializing in the Vietnamese football market.
• Oddschecker: The dominant global odds comparison aggregator. Operates an essentially identical business model (multi-bookmaker odds comparison + affiliate monetization) but with broader geographic and sport coverage.

Emerging players

• Forebet: Football predictions and statistical analysis platform. Comparable through its predictions/tips layer and statistical analysis offerings, but without Bongdalu's multi-bookmaker odds comparison depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bongdalucam
• YouTubevimeo.com/bongdalupc
• Facebookfacebook.com/profile.php?id=61558391500383
• LinkedInlinkedin.com/company/bongdalucam
• Pinterestpinterest.com/bongdalupc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bongdalu