Stellar Winery

What Stellar Winery does

Stellar Winery Pty Ltd is a privately held South African wine producer headquartered at Kys Halte near Vredendal in the Matzikama region of the Western Cape, with a warehouse and distribution centre operated by CellarDirect in Somerset West. The company sources organic grapes from independent farms across its Stellar Multi-Estate, with cool-climate vineyards located close to the Atlantic Ocean that shape the wine's terroir. Its core technology is organic and Fair Trade winemaking, including proprietary no-added-sulphur (NSA) production techniques in which it claims the position of largest global producer. Indian Runner ducks are used as biological pest controllers in lieu of chemical pesticides. The company is the largest producer of fine, organic, Fair Trade wines in South Africa.

The company sells across nine identifiable sub-brands, including Running Duck, Live-a-Little, Mandala, Indigenious, Sensory (limited-edition Grande Réserve oak-aged range), The River's End, Heaven on Earth, Moonlight, and the Stellar Organics No Sulphur Added range. All wines are certified organic by Ecocert SA, Fair Trade certified by Ecocert/IMO Fair for Life, and additionally hold USDA Organic and European Organic Standard certifications. The company holds a B-BBEE Level 1 (also referenced as Level 8 in one source) certificate under South Africa's Broad-Based Black Economic Empowerment framework, supported by a distinctive ownership structure in which Stellar Agri (a black-owned entity with 63.74% employee ownership) holds a 44.7% stake and the Stellar Empowerment Trust holds a 72.903% direct shareholding.

Revenue is generated through direct wine sales across three primary channels: (1) direct e-commerce in South Africa via shop.stellarorganics.co.za operated by CellarDirect, with bottle pricing ranging from R66.75 to R90.34 and 6-bottle case format, plus free delivery above R1500; (2) South African retail partnerships with Shoprite, Checkers, Faithful to Nature, and BevCo; and (3) international distribution through four regional partners — Masuda Co. Ltd in Japan (since ~2001), Peter Riegel Weinimport GmbH in Germany, EI Wines/Ehrmanns in the UK (since 1875 as a firm, partnered with Stellar to launch the Dig This! range with Greenpop NGO), and The Triton Collection in the USA. The company exports to European, Asian, African, and North American markets and serves a hybrid customer base of health-conscious and ethical consumers (DTC and retail purchasers seeking organic, no-added-sulphur, Fair Trade wines) and retail/foodservice operators. Managing Director Willem Rossouw leads the company alongside winemaker Derick Koegelenberg.

Name

Stellar Winery

Legal name

Stellar Winery Pty Ltd

Website

https://stellarorganics.co.za

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Stellar Winery is a privately held South African producer of certified organic and Fair Trade wines, operating as the largest producer of such wines in South Africa and the largest global producer of no-added-sulphur wines. It sells across nine sub-brands through South African retail and DTC e-commerce plus four international distribution partners spanning Japan, Germany, the UK, and the USA.

Ownership category

akta.pro rank

Product category

Organic Wine Production

NAICS

Wineries (312130), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Organic wine production
• Fair trade wines
• No sulphur added wines
• Estate winery
• Wine distribution

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Stellar Winery generates revenue through the direct sale of its organic, Fair Trade wines. Products are sold through multiple channels including direct e-commerce (shop.stellarorganics.co.za), retail partners (Shoprite, Checkers in South Africa), and international distribution partners. The company offers wines across multiple ranges including Stellar Organics, Running Duck, Live-a-Little, Mandala, The River's End, Sensory Collection, Heaven on Earth, and Sparkling wines.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Stellar Winery produces fine organic and Fair Trade wines from cool-climate vineyards in the Matzikama region of Western Cape, South Africa, close to the Atlantic Ocean. It is the largest global producer of no-added-sulphur wines and the largest producer of fine organic, fair-trade wines in South Africa, offering multiple branded ranges including Running Duck, Live-a-Little, Mandala, Sensory Collection, The River's End, Heaven on Earth, Moonlight, Indigenious, and Stellar Organics No Sulphur Added wines, plus sparkling wines.

Differentiator

Problem solved

Functional benefit

Brands

• Running Duck: Organic Fair Trade wine range featuring Indian Runner ducks as natural pest controllers in vineyards. Includes Sauvignon Blanc, Merlot, Reserve blends, and No Sulphur Added variants.
• Live-a-Little
• Mandala
• Indigenious
• Sensory
• The River's End
• Heaven on Earth
• Moonlight
• Stellar Organics No Sulphur Added

Products and services

• Running Duck Wine Range

Quantifiable outcome

• 100% organic grapes with no synthetic pesticides, herbicides, or GMOs used
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GreenpopminorStrategic or Co-development Partner · 1 January 2016Environmental NGO partnered with Stellar Organics and Ehrmanns for the Dig This! wine range. For every bottle sold, 6% of retail value is donated to Greenpop and Stellar Foundation initiatives for tree planting and environmental conservation.
• Masuda Co. LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Regional liquor wholesaler based in Osaka, Japan, specializing in importing South African wines since around 2001. Handles roughly 150 different wine labels using temperature-controlled (reefer) containers. Masuda works directly with wineries providing tailored offerings from environmentally sustainable to socially responsible and fair-trade labels.
• EI Wines (Ehrmanns)coreChannel Partner/ Reseller/ Distributor · 1 January 1875UK wine importer and wholesaler founded in 1875, managing a diverse portfolio of over 30 family-owned wineries spanning 13-15 countries. Ehrmanns emphasizes organic, sustainable, and fair-trade wines and has launched the Dig This! branded range in collaboration with Stellar and Greenpop NGO, donating 6% of retail value per bottle to environmental initiatives.
• Peter Riegel Weinimport GmbHcoreChannel Partner/ Reseller/ DistributorGerman organic wine distribution company operating for over three decades. Based in Germany, Riegel has built a trusted reputation for curating certified organic and biodynamic wines. Partners with progressive, eco-conscious wineries across Europe, focusing on certified organic wines, sustainable practices, fair trade, and transparent sourcing.
• The Triton CollectioncoreChannel Partner/ Reseller/ DistributorUS-based wine importer and distributor known for sourcing premium, handcrafted wines, both organic and conventional. The Triton Collection is one of the principal US importers for Stellar Winery, having handled over 100 bills of lading for Stellar Winery wines as of mid-2025. Imports wines and distributes to US retailers, restaurants, and wine channels.
• CellarDirectcoreChannel Partner/ Reseller/ DistributorOperates the Stellar Organics online shop (shop.stellarorganics.co.za). Handles all fulfillment, customer service, delivery, and returns for the e-commerce store. Processes payments via PayStack Internet Payment Gateway and accepts VISA, Mastercard, and direct deposits/EFT.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frey Vineyards: Pioneering US organic and biodynamic winery also known for natural, no-added-sulphur winemaking. Comparable to Stellar as a global peer in the NSA/organic niche with similar certifications and ethical positioning.
• Avondale Wine Estate: South African organic and biodynamic wine estate using natural pest management (ducks, insects) and minimal-intervention winemaking. Closely comparable to Stellar's organic philosophy and integrated farm approach.
• Reyneke Wines: South African biodynamic and organic wine producer from the Western Cape. Comparable to Stellar in its organic certification, single-region Western Cape footprint, and premium positioning targeting health- and ethics-conscious consumers.
• Spice Route Winery: South African Swartland-based producer with organic and Fair Trade credentials and an export-led business model. Comparable to Stellar on region, certification stack, and multi-region distribution.
• Laibach Vineyards: South African organic and Fair Trade-certified winery with B-BBEE Level 1 status and EU/US organic certifications. Closely comparable to Stellar across certification, export, and transformation dimensions.
• Waterkloof Wine Estate: Western Cape winery focused on biodynamic, low-intervention wines with cool-climate vineyards near False Bay. Comparable on organic/biodynamic certification and premium export-oriented positioning.
• Thandi Wines: South African Fair Trade-certified wine brand owned by previously disadvantaged farmworker communities. Directly comparable to Stellar's Fair Trade model and empowerment/shareholding structure.

Broad incumbents

• Bonterra Organic Vineyards: Largest US producer of organic wines, owned by Constellation Brands. Comparable to Stellar in organic positioning and USDA certification, but operates at far larger scale across multiple varietals.
• KWV Wines: One of South Africa's largest wine producers with broad portfolio across price points and significant export footprint. Comparable as a regional incumbent against which Stellar competes for shelf and distribution.

Emerging players

• Bodegas y Viñedos de la Casa Solar: Spanish organic and biodynamic wine producer serving European markets through specialist organic distributors. Comparable to Stellar in organic positioning and reliance on dedicated organic wholesalers like Peter Riegel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@stellarwinery5142
• Facebookfacebook.com/stellarorganicsZA
• Instagraminstagram.com/stellarorganic
• Xx.com/stellarorganic
• LinkedInlinkedin.com/company/stellar-organic-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Winery