Raindance Communications
Raindance Communications is a NASDAQ-EVOK-listed Internet communication services firm founded in 1997 whose substantive operational footprint is the Informatica-from-Salesforce enterprise data management business, selling the AI-powered IDMC platform with CLAIRE AI, usage-based IPU pricing, and go-to-market through enterprise field sales, GSIs, and a Salesforce co-sell.
- Company typePublic
- Founded1997
- HeadquartersLouisville, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Raindance Communications does
Raindance Communications is, per firmographic record, an Internet communication service provider founded in 1997, headquartered in Louisville, United States, with a headcount of 5,001-10,000 employees, and historically listed on NASDAQ under the ticker EVOK. The substantive operational footprint reflected in the available data corresponds to the enterprise data management business carried forward under the 'Informatica from Salesforce' brand, which operates as a subsidiary of Salesforce, Inc. following its acquisition. The company sells the AI-powered Intelligent Data Management Cloud (IDMC), a unified cloud platform built around CLAIRE AI and a modular catalog that includes Data Integration & Engineering, Data Catalog, API & App Integration, AI Agent Engineering, Data Quality & Observability, MDM & 360 Applications, Governance/Access/Privacy, and Data Marketplace. Underlying technology comprises CLAIRE AI (generative AI, copilots, autonomous agents, metadata-intelligence recommendations), Headless Data Management (metadata-driven, API-first orchestration), hundreds of pre-built Cloud Connectors across hyperscalers (AWS, Azure, Google Cloud/BigQuery), Change Data Capture, and a FinOps-enabled optimization engine claiming up to 65% lower TCO and up to 80% time savings on design/development versus alternative tools.
Revenue mechanics are anchored on subscription recurring access to IDMC plus consumption-based pricing denominated in Intelligent Processing Units (IPUs), supplemented by professional services delivered through global system integrators. Go-to-market is enterprise field sales with a self-serve free-trial overlay for Cloud Data Integration targeting mid-market buyers, alongside GSI and channel-partner routes, a cloud-marketplace listing, and a flagship OEM/embedded co-sell with Salesforce including AppExchange presence. The customer base includes more than 5,000 enterprise logos spanning Financial Services, Healthcare, Government, Manufacturing, Retail, Telecommunications, Life Sciences, Energy, Insurance, and Higher Education (Lenovo, Paycor, Yamaha, Marathon Oil, TelevisaUnivision, NRMA), with the company positioned as a Leader in six 2025 Gartner Magic Quadrants (Data Integration, Data Quality, Data & Analytics Governance, iPaaS, MDM, Metadata Management).
Raindance Communications firmographics
Firmographics- Name
- Raindance Communications
- Legal name
- Salesforce, Inc.
- Website
- https://evoke.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Raindance Communications is a NASDAQ-EVOK-listed Internet communication services firm founded in 1997 whose substantive operational footprint is the Informatica-from-Salesforce enterprise data management business, selling the AI-powered IDMC platform with CLAIRE AI, usage-based IPU pricing, and go-to-market through enterprise field sales, GSIs, and a Salesforce co-sell.
- Ownership category
- akta.pro rank
Raindance Communications industry classification
Industry- Product category
- Cloud Data Management Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Raindance Communications is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raindance Communications business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud Data Integration Platform Subscription: Subscription-based access to Informatica Intelligent Data Management Cloud (IDMC) services including data integration, quality, governance, and AI capabilities.
- Consumption-Based Usage: Pay-per-usage pricing for cloud data integration workloads with Intelligent Processing Units (IPUs), allowing flexible scaling based on consumption.
- Professional Services: Implementation and consulting services for enterprise deployments through global system integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Consumption-based pricing for cloud data integration |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Raindance Communications product offering
Product offeringCore offering
Informatica provides the Intelligent Data Management Cloud (IDMC), an AI-powered cloud data management platform that unifies data integration, data quality, master data management, data governance, API integration, and a data marketplace. Powered by CLAIRE AI, the platform delivers generative AI, copilots, autonomous agents, and metadata intelligence for enterprises to ingest, transform, and govern data across hybrid and multi-cloud environments, supported by hundreds of pre-built cloud connectors.
Product overview
Informatica offers the Intelligent Data Management Cloud (IDMC), a unified AI-powered data management platform with a modular architecture. The core Data Integration & Engineering service provides ETL, ELT, Spark, and serverless processing capabilities, while specialized modules extend functionality across Data Catalog, API & App Integration, AI Agent Engineering, Data Quality & Observability, MDM & 360 Applications, Governance & Privacy, and Data Marketplace. The platform is powered by CLAIRE AI technology, which provides generative AI capabilities, copilots, autonomous agents, and metadata intelligence. Cloud Connectors, INFACore, and Informatica Data Loader serve as integration accelerators. Security & Compliance features are available across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Informatica Intelligent Data Management Cloud (IDMC): AI-powered cloud data management platform
- CLAIRE AI
- IDMC
Products and services
- Intelligent Data Management Cloud (IDMC) AI-powered cloud data management platform unifying Data Integration & Engineering, Data Catalog, API & App Integration, AI Agent Engineering, Data Quality, MDM, Governance, and Data Marketplace services.
- Data Integration & Engineering AI-powered data engineering solution for ingesting, integrating, and cleansing data with support for ETL, ELT, Spark, and serverless processing, optimized for FinOps with up to 65% lower TCO.
- Data Catalog Metadata-driven discovery service enabling users to find, understand, and trust enterprise data assets across the organization.
- API & App Integration Integration service for connecting, automating, and streamlining application- and API-based workflows.
- AI Agent Engineering Platform capability for building, connecting, and managing custom AI agents for autonomous data management operations.
- Data Quality & Observability Data monitoring and validation service providing observability and trust across data pipelines.
- Cloud Data Quality Cloud-based data quality service for assessing and improving data quality within enterprise data pipelines.
- MDM & 360 Applications Master data management service for unifying, enriching, and leveraging single views of data entities across the enterprise.
- Governance, Access & Privacy Data governance framework for securing, managing, and governing access to enterprise data assets.
- Data Marketplace Self-service marketplace enabling users to share, access, and exchange trusted data across the organization.
- Cloud Connectors Library of hundreds of pre-built connectors enabling seamless data integration across multiple cloud and enterprise systems.
- Cloud Data Ingestion and Replication High-performance data ingestion service supporting ETL, ELT, data replication, and change data capture.
- Informatica Data Loader Standalone data loader utility for moving data into cloud data warehouses via the Informatica marketplace.
Quantifiable outcome
- Lower TCO by up to 65%
- +2 more outcomes
Companies that use Raindance Communications
Customer profileNamed customers6 records
Segments12 records
Ideal customer profiles2 records
Raindance Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Raindance Communications partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and general.
- SalesforceflagshipInformatica operates as 'Informatica from Salesforce' following acquisition, with deep integration into Salesforce ecosystem, data management capabilities built on Salesforce platform, and co-marketing initiatives including Informatica World 2026 hosted on Salesforce platform.
- Google CloudcoreStrategic partnership for cloud data integration with Google Cloud BigQuery. Joint webinars and co-marketing demonstrating data modernization with BigQuery and Informatica integration.
- Amazon Web Services (AWS)coreCloud ecosystem partner providing data integration capabilities on AWS with connectors and support for AWS data services.
- Microsoft AzurecoreCloud ecosystem partner with integration capabilities for Azure data services and hyperscaler infrastructure.
- Global System IntegratorscorePartnership network of consulting firms to support enterprise implementation projects, including system integrators listed on partners portal.
- Channel PartnersgeneralRegional channel partners distributing Informatica solutions by geography, available through partner portal.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Raindance Communications competitors and assessment
Company assessmentDirect peers
- Databricks: Unified data and AI platform with Delta Lake, Spark, and Mosaic AI. Competes with Informatica's data engineering and integration layer while also encroaching on data quality, governance, and MDM adjacencies.
- Talend (Qlik): Data integration and quality platform acquired by Qlik. Historically a direct competitor to Informatica PowerCenter and IDMC for ETL, data quality, and governance.
- Snowflake: Cloud data platform providing data warehousing, data sharing, and increasingly data engineering/ELT. Direct overlap with Informatica's IDMC on cloud data integration and ELT workloads targeting enterprise data engineering teams.
Broad incumbents
- Amazon Web Services (AWS Glue / Lake Formation): Hyperscaler-native ETL/ELT (Glue) and data catalog/governance (Lake Formation) services. Competes directly with IDMC for AWS-resident workloads and is often the default integration choice.
- Google Cloud (Dataflow / BigQuery / Dataplex): Hyperscaler offering stream/batch processing (Dataflow), cloud warehouse (BigQuery), and governance (Dataplex). Informatica is also a Google partner, but GCP-native tooling competes head-to-head for integration workloads.
- Microsoft (Azure Data Factory / Fabric / Purview): Hyperscaler offering cloud-native data integration (Data Factory), unified analytics (Fabric), and data governance (Purview). Direct overlap with IDMC, often bundled into enterprise Azure commitments.
Emerging players
- Collibra: Data intelligence platform for data catalog, governance, and lineage. Competes with Informatica's Data Catalog and Governance modules; frequently part of a 'best-of-breed' unbundling of IDMC.
- Atlan: Modern data catalog and metadata platform positioned as an AI-native alternative to legacy catalog tools. Competes with Informatica Data Catalog and CLAIRE AI's metadata intelligence for modern data stack buyers.
- dbt Labs: SQL-first transformation tooling and the dbt Semantic Layer. Competes with Informatica's ELT and data transformation capabilities via a developer-led, open-source-rooted motion.
- Fivetran: Automated data ingestion/replication platform. Overlaps with Informatica's Cloud Data Ingestion and Replication offering (CDC, ELT) with a managed, vendor-hosted approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Raindance Communications social profiles
Digital presenceRaindance Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raindance Communications leadership team
Management profileNumber of profiles
Raindance Communications funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raindance Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raindance Communications
What does Raindance Communications do?
Informatica provides the Intelligent Data Management Cloud (IDMC), an AI-powered cloud data management platform that unifies data integration, data quality, master data management, data governance, API integration, and a data marketplace. Powered by CLAIRE AI, the platform delivers generative AI, copilots, autonomous agents, and metadata intelligence for enterprises to ingest, transform, and govern data across hybrid and multi-cloud environments, supported by hundreds of pre-built cloud connectors.
Is Raindance Communications a public or private company?
Raindance Communications is a public company. It is classified as corporate owned and is currently operating.
When was Raindance Communications founded?
Raindance Communications was founded in 1997. It employs 5,001 to 10,000 people.
Where is Raindance Communications based?
Raindance Communications is headquartered in Louisville, United States, in the North America region.
How does Raindance Communications make money?
Three revenue lines are on record. Cloud Data Integration Platform Subscription is the primary driver. The others are consumption-Based Usage and professional Services.
Who are Raindance Communications's main competitors?
Direct peers on record are Databricks, Talend (Qlik) and Snowflake. Broad incumbents are Amazon Web Services (AWS Glue / Lake Formation), Google Cloud (Dataflow / BigQuery / Dataplex) and Microsoft (Azure Data Factory / Fabric / Purview). Emerging players are Collibra, Atlan, dbt Labs and Fivetran.
Does Raindance Communications have an API?
No public API is recorded for Raindance Communications.
What industry is Raindance Communications in?
Raindance Communications's product category is Cloud Data Management Platform. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 5132 and its SIC code is 7372.