Shen Dao Clinic

What Shen Dao Clinic does

Shen Dao Clinic is a privately held, single-location Traditional Chinese Medicine (TCM) practice founded in 2008 in Harrisonburg, Virginia, by Jason Heller and his then-wife Amara. It is currently operated by Heller as the sole licensed acupuncturist, delivering acupuncture, Tui Na therapeutic bodywork, Craniosacral Therapy, Classical Pearls Chinese patent herbal formulas, and prescribed therapeutic exercises (qi gong, taiji, yoga) to patients across the Shenandoah Valley. The clinic treats a broad range of acute and chronic conditions — including chronic pain, neurological disorders, autoimmune conditions, musculoskeletal complaints, emotional disharmonies, and reproductive health concerns — positioning itself as a complement to Western medical care rather than a substitute for it. Patient acquisition is direct-to-consumer via phone, email, website contact form, and word-of-mouth, with no insurance billing (patients use flex spending accounts instead), and pricing is set at $150 for initial intake and $125 for follow-up acupuncture, with 3- and 5-session packages at $345 and $550 respectively.

The business extends beyond clinical services through a sub-brand, Shen Dao Gongfu, which operates a martial arts school teaching baguazhang, xingyiquan, taiji, and qi gong under certification from the North American Tang Shou Tao Association (NATSA). This school creates a complementary recurring-revenue stream via $15-$20 drop-in rates and a $100/month unlimited class subscription, while also serving as a community and patient-retention ecosystem that funnels martial arts students into clinical care and vice versa. The integrated model — TCM clinic paired with a Chinese martial arts school under a single practitioner-operator — is unusual in U.S. healthcare and forms the core of the company's differentiation.

Commercially, Shen Dao Clinic is a founder-owned micro-practice with no disclosed external investors, no parent company, no funding rounds, and no subsidiaries. Revenue mechanics consist of professional-services billing across two streams (acupuncture/treatments and martial arts classes), with all payments processed out-of-pocket. The clinic operates from 725-B East Market Street in Harrisonburg and markets primarily through patient testimonials, a Facebook page, and local SEO. While the practice has demonstrated 17 years of operational continuity, there is no evidence of headcount expansion, geographic expansion, or institutional scale, and the entire enterprise is functionally dependent on a single practitioner's clinical hours and physical presence.

Name

Shen Dao Clinic

Legal name

Shen Dao Clinic

Website

https://shendaoclinic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine (Acupuncture & Integrative Therapies)

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAHAN

Cupping Therapy & Gua Sha Bodywork

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

Keywords

• Traditional Chinese medicine
• Acupuncture services
• Integrative therapies
• Chinese martial arts
• Herbal medicine

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Acupuncture Services: Initial intake and treatment sessions plus follow-up acupuncture treatments. Initial intake is $150, follow-up treatments are $125. Discounted package rates available.
2. Martial Arts Classes: Qi gong and internal martial arts classes including baguazhang, xingyiquan, and taiji. Drop-in rates of $15 for qi gong and $20 for martial arts, plus $100 unlimited monthly package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shen Dao Clinic provides acupuncture, integrative therapies (Tui Na bodywork, Craniosacral Therapy, Chinese herbal remedies, and therapeutic exercises), and Chinese martial arts instruction (qi gong, baguazhang, xingyiquan, taiji) through its affiliated Shen Dao Gongfu school. Founded in 2008 by licensed acupuncturist Jason Heller, the practice serves patients in Harrisonburg, Virginia and the surrounding Shenandoah Valley seeking treatment for chronic and acute conditions that complement Western medical care.

Product overview

Shen Dao Clinic is a single-location healthcare practice offering a unified portfolio of traditional medicine services centered around acupuncture and integrative healing modalities. The core offerings consist of Acupuncture (needle-based therapy), Integrative Therapies (Tui Na bodywork, Craniosacral Therapy, Natural Herbal Remedies, and Therapeutic Exercises), and Shen Dao Gongfu (Qi Gong and martial arts training). These services are designed to work synergistically—acupuncture addresses circulation and pain, integrative therapies provide complementary bodywork and herbal support, and martial arts classes empower patients with movement exercises for continued healing outside the clinic. The practice, founded by Jason Heller in 2008, serves the Harrisonburg, Virginia community and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Traditional acupuncture treatment using surgical stainless steel needles applied at specific body locations to decrease pain, improve circulation, and support overall functioning. Targeted at patients with chronic and acute conditions, including pain, neurological, autoimmune, musculoskeletal, and emotional disharmony issues. Operating since 2008.
• Integrative Therapies A bundled offering of therapeutic modalities including Tui Na (therapeutic bodywork), Craniosacral Therapy (central nervous system regulation), Natural Herbal Remedies (Classical Pearls Chinese patent formulas), and Therapeutic Exercises (qi gong, taiji, yoga). Targeted at patients seeking to enhance the healing process and quality of life alongside acupuncture treatment.
• Shen Dao Gongfu (Qi Gong & Chinese Martial Arts) Traditional Chinese martial arts instruction covering baguazhang (circular movements), xingyiquan (midline-driven exercises), taiji, and qi gong. Classes held outdoors in the Shenandoah Valley with NATSA-certified instructors. Targeted at individuals interested in mobility, coordination, strength, balance, and mind-body integration, including patients transitioning from clinical care into ongoing movement practice.

Quantifiable outcome

• Chronic tension headaches resolved after 2 acupuncture visits in a patient who had suffered for 4 years and was taking high doses of prednisone and Percocet
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• North American Tang Shou Tao Association (NATSA)coreStrategic or Co-development PartnerNATSA is a 501(c)(3) non-profit organization that provides certification for instructors of baguazhang, xingyiquan, qigong, and kajukenbo. Jason Heller is a certified instructor through NATSA, and the Shen Dao Gongfu martial arts school follows NATSA's teaching methodology with lineage transmission from Chinese masters. The association provides ongoing educational resources and students are encouraged to become supporting members.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• WTHN: NYC acupuncture and integrative wellness practice offering acupuncture, herbal medicine, and recovery services. Comparable as a multi-modality TCM practice emphasizing patient experience, though more digitally native and upscale-positioned.
• Tao of Wellness: Santa Monica TCM clinic combining acupuncture, herbal medicine, and integrative therapies with a long operating history. Comparable as a privately-owned, multi-modality traditional Chinese medicine clinic serving local communities.
• Morningside Acupuncture: NYC private acupuncture practice offering acupuncture and integrative therapies to a local community. Comparable in size and practice model, though urban-suburban versus Shen Dao's smaller regional market.
• Dragon Rises Center for Acupuncture: Independently-operated TCM clinic offering acupuncture, herbal medicine, and qi gong/movement instruction. Directly comparable multi-modality practice combining clinical TCM with mind-body movement training.
• Yinova Center: NYC-based integrated TCM and acupuncture clinic offering acupuncture, herbal medicine, and bodywork with multiple practitioners. Directly comparable as a multi-modality TCM private practice, though larger and more urban than Shen Dao.
• Bamboo Clinic: Independently-owned integrative acupuncture and Chinese medicine clinic serving a defined local community. Comparable as a smaller-scale TCM practice with similar patient-segment focus on chronic and acute conditions.

Emerging players

• Healist Wellness: Acupuncture and integrative wellness platform emphasizing modernized patient experience and digital access. Comparable service mix (acupuncture, bodywork), positioned as an emerging modernized TCM brand.

Others

• North American Tang Shou Tao Association (NATSA): 501(c)(3) certifying organization for baguazhang, xingyiquan, qigong, and kajukenbo instructors. Direct partnership peer through which Shen Dao Gongfu school operates; a close ecosystem partner rather than a competitor.
• Classical Pearls: Supplier of Chinese patent herbal formulas used by Shen Dao Clinic's Natural Herbal Remedies offering. A direct upstream vendor and ecosystem peer rather than a competitor.

Broad incumbents

• Modern Acupuncture: Franchise-scale acupuncture clinic chain operating across multiple U.S. markets. Comparable core service (acupuncture) but a much larger, standardized, insurance-friendly model positioned as the broader incumbent Shen Dao competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/shendaoclinic
• LinkedInlinkedin.com/company/shen-dao-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shen Dao Clinic