Medika
Medika d.d. is Croatia's oldest and leading pharmaceutical wholesaler, distributing human and veterinary drugs, medical, dental, and cosmetic products to 3,000+ healthcare customers through four regional distribution centers and the Pharmeria.hr digital pharmacy marketplace.
- Company typePublic
- Founded1923
- HeadquartersZagreb, Croatia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Medika does
Medika d.d. is the oldest and leading pharmaceutical wholesaler in Croatia, founded in 1923 and headquartered in Zagreb. The company's core business is the sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, and dietetic, cosmetic, and hygienic products to healthcare institutions, pharmacies, veterinary clinics, and dental professionals across Croatia. Medika operates an integrated logistics network comprising four regional distribution centers (Zagreb, Osijek, Rijeka, Split) with 23,500 m² of total warehouse space, a fleet of 100+ branded delivery vehicles, and 450+ supplier relationships, delivering 68 million boxes and covering 3,750,000 km annually.
The company operates a modern Warehouse Management System for logistics automation alongside SAP ERP for integrated business process management across warehousing, distribution, and sales. Medika holds EU Good Distribution Practice (GDP) and Good Manufacturing Practice (GMP) licenses, plus ISO 9001, ISO 14001, and ISO 50001:2018 certifications, enabling secondary packaging rework services under GMP for pharmaceutical, veterinary, and investigational products. In 2016, the company launched Pharmeria.hr, the first digital pharmacy marketplace in Croatia, connecting consumers to the largest pharmacy network with 48-hour nationwide delivery. The company also runs flagship professional education conferences (Poslovna abeceda, Dan zdravlja) in partnership with the Croatian Chamber of Pharmacists, Croatian Dental Chamber, and academic institutions.
Medika is a publicly listed joint-stock company on the Zagreb Stock Exchange (ticker MEDI-R-A) with 30,194 issued shares at a nominal value of 920 EUR each and fully paid-in share capital of 27,778,480 EUR. The management board is led by President Jasminko Herceg alongside Matko Galeković and Jakov Jaki Radošević, with Oleg Uskoković chairing the Supervisory Board. Medika holds long-standing exclusive distribution rights for premium brands including L'Erbolario (natural cosmetics), Dentsply Sirona, Ivoclar Vivadent, GC Europe, Septodont, 3M Dental, Medit, ZEISS, and ICX Implant System, and serves 3,000+ active customers with 300+ pharmaceutical brands distributed. Revenue model is primarily transaction-fee based on wholesale distribution, supplemented by professional services (secondary packaging) and consumer e-commerce via Pharmeria.
Medika firmographics
Firmographics- Name
- Medika
- Legal name
- Medika d.d. za trgovinu lijekovima i sanitetskim materijalom
- Website
- https://medika.hr
- Company type
- Public
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Medika d.d. is Croatia's oldest and leading pharmaceutical wholesaler, distributing human and veterinary drugs, medical, dental, and cosmetic products to 3,000+ healthcare customers through four regional distribution centers and the Pharmeria.hr digital pharmacy marketplace.
- Ownership category
- akta.pro rank
Medika industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Pharmacies and Drug Retailers (45611)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)
- akta.pro secondary industries
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Medika is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices5 records
Markets served
Medika business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Pharmaceutical Wholesale Distribution: Core business revenue from sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, dietetic, cosmetic, hygienic products to healthcare institutions, pharmacies, and veterinary clinics across Croatia.
- Secondary Packaging Services: Services including labeling, leaflet insertion, batch release of medicinal products, and promotional product packaging under GMP license.
- Pharmeria E-commerce Platform: Online pharmacy marketplace enabling consumers to purchase pharmaceutical and cosmetic products, connecting to the largest pharmacy network in Croatia with delivery within 48 hours.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Medika product offering
Product offeringCore offering
Medika d.d. is the oldest pharmaceutical wholesaler in Croatia, engaged in the sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, dietetic, cosmetic, hygienic and other products intended for the healthcare market. The company distributes to over 3,000 pharmacies, hospitals, veterinary clinics, and dental practices through four regional distribution centers totaling 23,500 m² of warehouse space and a fleet of 100+ vehicles, delivering 68 million boxes annually. Complementary services include GMP-licensed secondary packaging, professional education for healthcare professionals, and the Pharmeria.hr digital pharmacy marketplace.
Product overview
Medika is a pharmaceutical wholesale company offering a comprehensive portfolio of products and services. The core offering includes pharmaceutical, veterinary, dental, and medical products distributed through an extensive logistics network. The company operates Pharmeria, an innovative digital e-commerce platform connecting the largest pharmacy network in Croatia. Additional services include logistics (warehousing and distribution across 23,500 m²), professional education for pharmacists and healthcare professionals, and secondary packaging rework under GMP license. Key exclusive distribution brands include L'Erbolario natural cosmetics. The product portfolio spans from prescription and OTC medicines to cosmetics, dietary supplements, veterinary preparations, and dental equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Pharmeria: Innovative online platform offering the broadest range of pharmacy and drogerie assortment including cosmetics, medicines, dietary supplements, vitamins, herbal products, medical aids and devices, with delivery within 48 hours across Croatia.
Products and services
- Pharmeria Online Pharmacy Marketplace Innovative online platform offering the widest range of pharmacy and drogerie products including cosmetics, medicines, dietary supplements, vitamins, herbal products, and medical devices, connecting consumers to the largest pharmacy network in Croatia with delivery within 48 hours.
- Logistics and Distribution Services Warehousing, handling, and distribution services with 23,500 m² of warehouse space across four regional centers in Zagreb, Osijek, Rijeka, and Split, delivering over 68 million boxes annually across Croatia via a fleet of 100+ vehicles.
- Secondary Packaging Rework Services GMP-licensed packaging rework services for medicinal products, veterinary products, and investigational products, including label application, leaflet insertion, batch release, and promotional product packaging.
- Professional Education Programs Professional education services for pharmacists, dental medicine doctors, and veterinarians, including the annual Poslovna abeceda business conference and Medikin dan zdravlja (Health Day) conferences, educating 1,000+ professionals annually.
- Human Pharmaceutical Distribution (Farmaceutika) Wholesale distribution of human drugs, medical products, and equipment to healthcare institutions, pharmacies, and hospitals across Croatia, sourced from 450+ pharmaceutical suppliers.
- Veterinary Products Distribution (Veterina) Wholesale distribution of veterinary medicines and preparations for veterinary stations, clinics, farms, and veterinary-pharmaceutical pharmacies, with 30 years of supply to the Croatian market.
- Dental Products Distribution Distribution of dental equipment, medical products, and materials for dentistry and dental prosthetics since 1986, distributing products from major global manufacturers including Dentsply Sirona, Ivoclar Vivadent, and 3M.
- Emergency Entry and Import of Medicinal Products Specialized service for emergency entry and import of medicinal products without marketing authorization in Croatia, approved by HALMED (Croatian Agency for Medicinal Products and Medical Devices).
- L'Erbolario Natural Cosmetics Distribution Exclusive distribution of the Italian natural cosmetics brand L'Erbolario in Croatia, with over 600 products for face, body, and hair care, distributed through over 800 Croatian pharmacies and exported to Montenegro and Bosnia and Herzegovina for nearly 30 years.
Quantifiable outcome
- 68 million boxes of products delivered annually across Croatia
- +2 more outcomes
Companies that use Medika
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Medika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Medika partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, minor and major.
- L'ErbolariocoreExclusive representation of Italian natural cosmetics brand L'Erbolario in Croatia for nearly 30 years. Brand available in over 800 pharmacies in Croatia and exported to Montenegro and Bosnia and Herzegovina. L'Erbolario creates up to 40 new cosmetic preparations annually using family recipes combined with advanced technology.
- Bayer Animal HealthminorDistribution partnership for veterinary pharmaceutical products in Croatia.
- GeneraminorDistribution of Croatian veterinary pharmaceutical manufacturer products.
- KRKAminorDistribution partnership for Slovenian pharmaceutical company veterinary products.
- MSD Animal HealthminorDistribution of international veterinary pharmaceutical products.
- ZoetisminorDistribution partnership for international animal health products.
- Dentsply SironacoreAuthorized and exclusive distributor of dental products from world's leading dental manufacturer. Partnership includes professional training programs and working courses for dental professionals.
- GC EuropecoreAuthorized distributor of dental materials and products including educational collaboration for dental professionals.
- Ivoclar VivadentcoreDistribution of dental prosthetics and restorative materials with Opinion Leader collaboration for professional education.
- SeptodontcoreDistribution of dental anesthetic and surgical products with educational collaboration.
- 3McoreDistribution of dental restorative materials and products including professional education programs.
- MeditcoreAuthorized distributor of IOS intraoral scanners with Opinion Leader partnership for digital dentistry education.
- ZEISScoreDistribution of dental optical products and microscopes with Opinion Leader collaboration.
- ICX Implant SystemcoreExclusive distribution of dental implant systems with surgical and prosthetic training programs.
- Croatian Chamber of Pharmacists (HLJK)coreCo-organization of continuing professional education for pharmacists including Poslovna abeceda and Dan zdravlja conferences.
- Croatian Dental ChambercoreOfficial partner for professional training of dental medicine doctors with working courses and education programs.
- Croatian Endodontic SocietycoreCollaboration on endodontic professional education and training programs for dental professionals.
- Faculty of Dental Medicine, University of ZagrebcoreAcademic partnership for professional dental education including Opinion Leader collaboration with professors for training courses.
- PlivamajorMain sponsor for Dan zdravlja professional education events for pharmacists, addressing neurological topics.
- Merck Sharp & Dohme (MSD)majorMain sponsor for professional education events including Dan zdravlja conferences.
- Novo NordiskmajorMain sponsor for 2025 Dan zdravlja event on obesity and metabolic health with educational content on semaglutide.
- Eli LillymajorMain sponsor for 2025 Dan zdravlja event with educational content on tirzepatide and obesity treatment.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Medika competitors and assessment
Company assessmentDirect peers
- Farmacia: Specialist pharmaceutical wholesaler and pharmacy operator in Croatia with a similar B2B distribution model to pharmacies and hospitals, directly competing with Medika in the Croatian pharmaceutical supply chain.
- Medical Intertrade: Croatian pharmaceutical and medical device wholesaler serving hospitals, pharmacies, and veterinary customers; a direct domestic competitor to Medika with overlapping product categories and customer base.
- Salus: Regional pharmaceutical wholesaler operating in Croatia and Southeast Europe; directly comparable B2B pharmaceutical distribution business model and customer base to Medika.
Broad incumbents
- McKesson Corporation: Global pharmaceutical wholesaler and healthcare services company; comparable core wholesale business model but operating at dramatically larger scale across North America and Europe.
- Celesio / McKesson Europe: Pan-European pharmaceutical distribution and pharmacy retail operator; comparable core wholesale activity but part of a much broader portfolio that includes retail pharmacy chains across multiple European markets.
- Alliance Healthcare: International pharmaceutical wholesaler with operations across Europe including distribution to pharmacies and hospitals; comparable B2B distribution model but with broader geographic reach than Medika.
- PHOENIX Group: One of Europe's largest pharmaceutical distribution groups operating in 29 countries; comparable in business model (full-line pharmaceutical wholesaler with value-added services) but at vastly greater scale than Medika, representing the structural direction a regional wholesaler could be acquired by or compete against.
Regional players
- Farmex: Croatian pharmaceutical wholesaler focused on community pharmacies in Croatia and surrounding markets; comparable mid-size wholesaler profile to Medika with overlapping product categories.
Emerging players
- KRKA: Slovenian-headquartered generic pharmaceutical manufacturer that distributes through Medika in Croatia; comparable vertical in pharmaceutical supply and a current Medika supplier, illustrating manufacturer-to-distributor dynamics.
- Pliva (TEVA): Largest pharmaceutical manufacturer in Croatia and a key Medika supplier; comparable vertical in the Croatian pharmaceutical supply chain with overlap on distribution of branded generic products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Medika social profiles
Digital presenceMedika compliance and trust
Trust signalCompliance5 records
Medika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medika leadership team
Management profileNumber of profiles
Profiles4 records
Medika subsidiaries and ownership
Company hierarchySubsidiaries1 record
Medika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medika
What does Medika do?
Medika d.d. is the oldest pharmaceutical wholesaler in Croatia, engaged in the sale, storage, and distribution of human and veterinary drugs, medical products, equipment, dental supplies, dietetic, cosmetic, hygienic and other products intended for the healthcare market. The company distributes to over 3,000 pharmacies, hospitals, veterinary clinics, and dental practices through four regional distribution centers totaling 23,500 m² of warehouse space and a fleet of 100+ vehicles, delivering 68 million boxes annually. Complementary services include GMP-licensed secondary packaging, professional education for healthcare professionals, and the Pharmeria.hr digital pharmacy marketplace.
Is Medika a public or private company?
Medika is a public company. It is classified as public and is currently operating.
When was Medika founded?
Medika was founded in 1923. It employs 501 to 1,000 people.
Where is Medika based?
Medika is headquartered in Zagreb, Croatia, in the Europe region.
How does Medika make money?
Three revenue lines are on record. Pharmaceutical Wholesale Distribution is the primary driver. The others are secondary Packaging Services and pharmeria E-commerce Platform.
Who are Medika's main competitors?
Direct peers on record are Farmacia, Medical Intertrade and Salus. Broad incumbents are McKesson Corporation, Celesio / McKesson Europe, Alliance Healthcare and PHOENIX Group. Farmex is listed as a regional player. Emerging players are KRKA and Pliva (TEVA).
Does Medika have an API?
No public API is recorded for Medika.
What industry is Medika in?
Medika's product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is HLAIAJAF, Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor), with a secondary code of CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 424210 and its SIC code is 5122.