West Coast Post

What West Coast Post does

West Coast Post (WCP) is a privately held post-production equipment rental company headquartered at 2309 Santa Monica Blvd #115, Santa Monica, California. The company rents professional editing systems, shared storage, broadcast decks, and ingest solutions to studios, broadcasters, and independent producers operating in the Los Angeles market. Its equipment portfolio spans the dominant non-linear editing platforms (Avid, Adobe, Final Cut Pro), and it complements rentals with in-house Editorial Suites and mobile on-site deployment capability that includes 10 Gigabit fiber connectivity and mRes capture for live event workflows.

The business was founded by working editors, which shapes its positioning around hands-on post-production craft rather than commodity AV rental. Service differentiation rests on 24/7 technical support, a single-site inventory of broadcast-grade rental gear, and the ability to dispatch mobile post-production units to event and conference venues. Revenue mechanics are transaction-based rental income, with a mix of long-running client engagements and short-term event deployments; pricing is project/day-rate oriented and not publicly disclosed.

WCP's customer roster combines major studios and streaming platforms (Paramount, Viacom, YouTube Premium, Mark Burnett Productions) with specialty sports and lifestyle content producers (Red Bull TV, Dickhouse Productions, The Go Big Project). Channel partnerships with Gear House (E3 Conference 2017), Transition Productions (Dew Tour events), and the Anaheim Convention Center extend the company into the live event and conference AV vertical, broadening its addressable market beyond studio-based post-production.

Name

West Coast Post

Legal name

West Coast Post Inc.

Website

https://westcoastpost.la

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

West Coast Post is a Santa Monica-based post-production equipment rental company serving LA studios, broadcasters, and independent producers with Avid, Adobe, and Final Cut Pro editing systems, shared storage, and mobile event deployment services.

Ownership category

akta.pro rank

Product category

Post-Production Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro industry

PRIMARYMPADAFAC

Audio & Communications Equipment Rental

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Post production equipment rental
• Non-linear editing systems
• Shared storage solutions
• Broadcast workflow consulting
• Editorial suite rental

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of professional editing systems, shared storage, broadcast decks, and ingest equipment to studios and independent producers. Equipment is available for short-term and project-based rentals with 24/7 technical support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

West Coast Post rents professional non-linear editing systems (Avid Media Composer, Avid Symphony Nitris, Adobe Premiere, Final Cut Pro), shared storage infrastructure (Avid ISIS and Nexis), and broadcast-grade deck and ingest equipment to studios and independent producers in the Los Angeles area. The company also operates in-house editorial suites on the Westside of Los Angeles and provides workflow consultation services with 24/7 technical support. All rentals are quote-based and tailored to project duration and production requirements.

Product overview

West Coast Post is a premiere post-production company offering a unified portfolio of equipment rentals and services. The core offerings include professional edit systems (Avid Media Composer, Avid Symphony Nitris, Adobe Premiere, Final Cut Pro), shared storage solutions (Avid ISIS, Avid Nexis), and deck/ingest solutions for broadcast formats. These are complemented by in-house editorial suites with comfortable workspaces on the Westside of Los Angeles. The company also provides workflow consultation services to help clients design optimal post-production solutions. All offerings include 24/7 technical support from trained technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Edit Systems Rental Rental of professional non-linear editing systems including Avid Media Composer, Avid Symphony Nitris, Adobe Premiere, and Final Cut Pro 7 or X, available on both Mac and PC platforms. Includes 24/7 technical support from trained technicians.
• Shared Storage Rental Rental of network-based shared storage solutions including Avid ISIS and Avid Nexis systems. Stand-alone and networking storage options available upon request for collaborative editing environments.
• Decks and Ingest Solutions Rental Rental of HD broadcast decks including XDCAM HD and HDCAM-SR formats, card readers, XDCAM drives, analog decks, and multiple ingest solutions for both digitizing and file-based content ingest.
• Editorial Suites In-house edit suites conveniently located on the Westside of Los Angeles, featuring comfortable workspaces with additional common space for productions, ample parking, and access to strategic partner locations throughout the LA area.
• Live Event Post-Production Deployment Mobile deployment of editing systems and technicians for live events, conferences, and sports broadcasts. Includes 10 Gig fiber networking with mRes capture cards enabling simultaneous capture and edit workflows on-site.

Quantifiable outcome

• Delivered 50 hours of 4K 50p programming including 4K HDR in one calendar year

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Gear HouseminorStrategic or Co-development Partner · 15 June 2017Partnership for 2017 E3 Conference providing on-site systems for Ubisoft's press conference at Orpheum Theater, Downtown Los Angeles. WCP provided editing systems and live web posting capabilities.
• Transition ProductionscoreStrategic or Co-development PartnerOngoing partnership for Dew Tour events including 2016 Winter Dew Tour in Breckenridge and 2017 Summer Dew Tour in Long Beach. WCP provides mobile post-production trailers with editing systems for live event coverage.
• ANAHEIM CONVENTION CENTER (Client-based partnership)minorOthersInfrastructure partnership at Anaheim Convention Center for events including 2017 IWF Weightlifting World Championship and Blizzcon 2017, providing broadcast workflow solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Rule Boston Camera: Rule Boston Camera rents cameras, lighting, and post-production equipment to East Coast film, broadcast, and commercial producers, comparable in offering but serving a different U.S. production market from WCP.
• ProCam: ProCam is a UK-based camera and broadcast equipment rental company serving scripted television, live events, and sports — a comparable rental model but operating primarily in European markets rather than LA.

Direct peers

• EditShare: EditShare sells and rents shared storage and media management solutions (EFS, Flow) directly competing with the Avid ISIS/Nexis shared storage WCP rents, addressing the same collaborative post-production workflow.
• HotCam: HotCam rents broadcast-quality camera systems and production equipment to drama, documentary, and live event producers, serving the same editorial and broadcast customer base as WCP.
• Bexel Global (NEP Group): Bexel, now part of NEP Group, rents broadcast and post-production equipment including camera systems, editing suites, and shared storage to film, broadcast, and live event customers — directly overlapping with WCP's Avid/Adobe/FCP and shared storage rental model.
• Gearhouse Broadcast: Gearhouse Broadcast provides broadcast equipment rental and post-production services for sports, live events, and entertainment productions globally, comparable to WCP's mobile post-production and broadcast deck offerings.

Others

• Quantum Corporation: Quantum supplies high-performance shared storage (StorNext) widely used in post-production — adjacent to WCP's Avid ISIS/Nexis rentals as a supplier and ecosystem participant rather than direct competitor.

Emerging players

• Cinedeck: Cinedeck builds shared storage and file-based ingest/playout solutions for post-production workflows, partially overlapping with WCP's ingest and shared storage rental capabilities from a vendor angle.

Broad incumbents

• Panavision: Panavision is the dominant cinema camera and lens rental company with a broad post-production equipment footprint serving major Hollywood studios — a much larger incumbent in adjacent production rental.
• Keslow Camera: Keslow is a large, well-capitalized LA-based camera and equipment rental house serving feature, episodic, and commercial production — overlapping with WCP's LA studio customer base and competing for parts of the post-production equipment spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westcoastpost
• LinkedInlinkedin.com/company/west-coast-post

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Post