The Psychiatry and Therapy Centre

What The Psychiatry and Therapy Centre does

The Psychiatry and Therapy Centre is a private, Dubai-based outpatient mental health clinic operating from Dubai Healthcare City's Al Razi Medical Complex. It delivers integrated psychiatric and psychological services, combining medical psychiatry (assessment, diagnosis, and medication management) with multiple evidence-based psychotherapy modalities including Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), EMDR, psychodynamic psychotherapy, systemic family therapy, and family/marital therapy. The clinic also offers specialized diagnostic assessments for Adult ADHD and Autism, early intervention services, and expressive therapies.

The clinical team is composed of psychiatrists, psychologists, and psychotherapists who are predominantly trained in the UK, USA, and Europe with prior British National Health Service or equivalent health-system experience, and each clinician has more than ten years of training. The team collectively speaks over ten languages and draws from four continents, allowing the clinic to serve Dubai's culturally diverse population. The practice is led by Clinical Director Jennifer von Baudissin, a Dubai Health Authority-licensed psychodynamic psychotherapist accredited through the UK Council for Psychotherapy.

The clinic operates a direct-to-consumer model, with patients booking via phone, WhatsApp, the website, or walk-in. A free 15-minute consultation serves as the primary conversion mechanism into paid therapy, supported by content marketing, an active social media presence across Twitter, Instagram, Facebook, and LinkedIn, and recurring community workshops and webinars. Pricing is quote-based and not publicly disclosed; the clinic also runs a Reduced Fee Program for accessibility and accepts health insurance through a partnership with Insurance Policy AE. The customer base is entirely individual patients, segmented across ADHD, anxiety, depression, children and adolescents, couples and families, grief, bipolar disorder, OCD, trauma/PTSD, and eating disorders.

Name

The Psychiatry and Therapy Centre

Legal name

The Psychiatry and Therapy Centre

Website

https://psychiatryandtherapy.ae

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Psychiatry and Therapy Centre is a private outpatient mental health clinic in Dubai Healthcare City that delivers integrated psychiatry, psychotherapy, and diagnostic assessment services to individual adults, children, couples, and families across the UAE.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Psychiatric consultation services
• Psychotherapy and counselling
• Mental health clinic
• Evidence-based therapy
• Psychology assessment services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Clinical Consultation and Therapy Services: Revenue generated from billable psychiatric consultations, psychological assessments, and psychotherapy sessions. Services include initial assessments, follow-up appointments, and ongoing therapeutic interventions across multiple modalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Psychiatry and Therapy Centre is a Dubai-based mental health clinic delivering integrated psychiatric and psychological care. It combines psychiatric assessment and medication management with evidence-based therapies including CBT, DBT, EMDR, psychodynamic psychotherapy, systemic family therapy, and couples/marital therapy, alongside diagnostic assessments for adult ADHD and autism.

Product overview

The Psychiatry and Therapy Centre is a mental health clinic providing integrated psychiatric and psychological services in Dubai Healthcare City. The offering is organized as a unified clinical practice combining medical psychiatry services (for diagnosis and medication management) with multiple evidence-based therapeutic modalities including Clinical Psychology, Psychotherapy and Counselling, EMDR Therapy, Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), Systemic Family Therapy, and Family and Marital Therapy. The centre also offers specialized diagnostic services for Adult ADHD and Autism, alongside accessibility initiatives such as a Reduced Fee Program. The clinic treats a wide range of conditions including ADHD, Anxiety, Bipolar Disorder, Depression, Eating Disorders, OCD, PTSD/Trauma, Grief, Children's Issues, Postnatal Depression, Relationship Issues, and Stress.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatry Services Medical specialty focused on assessment, diagnosis, treatment, and prevention of mental health conditions. Delivered by licensed medical doctors who can prescribe medication and coordinate care. Aimed at patients needing pharmacological intervention and diagnostic evaluation.
• Clinical Psychology Assessment and treatment of emotional, behavioural, and psychological difficulties across the lifespan using evidence-based psychological approaches. Targeted at individuals across age groups experiencing mental health concerns.
• Psychotherapy and Counselling Structured therapeutic conversations supporting individuals in understanding and managing emotional, behavioural, and psychological difficulties. Provided to individual adult patients.
• EMDR Therapy Eye Movement Desensitisation and Reprocessing therapy for processing distressing or traumatic experiences using bilateral stimulation. Aimed at patients with trauma, PTSD, and distressing memories.
• Systemic Family Therapy Psychological approach focusing on understanding individuals within the context of their relationships, families, and wider social systems. For families and couples navigating relational difficulties.
• Cognitive Behavioural Therapy (CBT) Structured, evidence-based psychological therapy focusing on the relationship between thoughts, emotions, and behaviours. Targeted at patients with anxiety, depression, OCD, and other conditions responsive to CBT.
• Family and Marital Therapy Psychological approach addressing relationships, communication patterns, and dynamics within couples and families. For couples and families in distress.
• Dialectical Behaviour Therapy (DBT) Structured psychological therapy designed to help individuals manage intense emotions, improve emotional regulation, and develop healthier coping strategies. For patients with borderline personality disorder, emotional dysregulation, or self-harm behaviours.
• Early Intervention Services focused on early identification and treatment of mental health concerns, particularly in children. Aimed at parents of children showing early signs of developmental or mental health issues.
• Expressive Therapies Creative and art-based therapeutic approaches for emotional expression and healing. For patients who benefit from non-verbal or creative therapeutic modalities.
• Adult ADHD Assessment Comprehensive clinical assessment for adult ADHD using standardised questionnaires, screening tools, and clinical interviews. For adults seeking diagnostic clarity on attention, organization, and impulse control difficulties.
• Autism Assessment Specialised assessment services for autism spectrum conditions using evidence-based evaluation tools. Targeted at adults and families seeking formal autism diagnostic assessment.
• Reduced Fee Program Initiative to make mental health support more accessible through reduced-fee services for eligible individuals who cannot afford standard rates. Aimed at lower-income or financially constrained patients.

Quantifiable outcome

• 5-star overall patient rating based on testimonials

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor, core and moderate.

• Murdoch UniversityminorOthersAffiliation with Murdoch University suggesting potential academic collaboration, student placements, or research partnerships in mental health.
• Middlesex UniversityminorOthersAffiliation with Middlesex University indicating potential academic partnerships or educational collaboration in psychology/mental health.
• American University SharjahminorOthersAffiliation with American University Sharjah suggesting potential student counseling services or academic collaboration.
• Insurance Companies (via Insurance Policy AE)coreChannel Partner/ Reseller/ DistributorAccepts health insurance through Insurance Policy AE partnership, allowing insured patients to access services with coverage.
• ABLE UKminorOthersAffiliated organization, specific partnership nature not detailed in available source material.
• MenovivreminorOthersAffiliated organization in the mental health or wellness space, specific partnership details not specified.
• DrOzoneminorOthersHealthcare affiliated organization, nature of partnership not detailed in available source material.
• Agaya HealthcaremoderateStrategic or Co-development PartnerHealthcare partner potentially for referrals, collaborative patient care, or service integration within the Dubai healthcare ecosystem.
• MENATAminorOthersHealthcare/mental health organization affiliation, specific details not available in source material.
• Bloom BeyondminorOthersAffiliated wellness or mental health organization, nature of partnership not detailed in available source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterHelp: Global online therapy platform. Not a direct UAE competitor today, but represents the digital/telehealth model that could pressure in-clinic premiums as regulators in the Gulf open to virtual mental health delivery.
• Lyra Health: Global employer-sponsored mental health platform combining virtual therapy with in-person referrals. Comparable in evidence-based therapy modalities and targets working adults; relevant as an emerging B2B channel in the Gulf.

Broad incumbents

• American Hospital Dubai (Mental Health Services): Major Dubai private hospital providing outpatient psychiatry, psychology, and child mental health services within a broader hospital system. Comparable in international-credentialed clinicians and expat focus, but part of a larger multi-specialty portfolio.
• Medcare Hospital & Clinics (Psychiatry Department): Large private hospital group in the UAE with in-network psychiatry and psychology departments. Broader incumbent offering mental health as part of a multi-specialty portfolio, often with broader insurance coverage.

Direct peers

• Sage Clinics: Dubai-based psychiatric and psychological care clinic with similar multidisciplinary offerings for adults, adolescents, and couples. Comparable outpatient mental health model in the same Dubai market.
• Priory Wellbeing Centre Dubai: UK-headquartered mental health provider operating a Dubai wellbeing centre with psychiatrists, psychologists, and therapists. Comparable in evidence-based outpatient services and international brand backing.
• Thrive Wellbeing Centre Dubai: Dubai-based outpatient mental health clinic offering psychiatry, therapy, and assessments including ADHD/autism. Comparable service mix, target customer base, and DTC marketing approach.
• Camali Clinic: Dubai-based multidisciplinary mental health clinic offering psychiatry, psychotherapy, and child/adolescent services. Directly comparable in target market (UAE expats), service mix, and premium positioning.
• American Center for Psychiatry and Neurology: Long-established Dubai clinic offering psychiatry, psychology, and neurology services with American/European-trained clinicians. Directly comparable in multidisciplinary outpatient model and expat-focused positioning.

Regional players

• Manzil Healthcare Services: UAE homecare and outpatient mental health provider serving both expat and Emirati populations. Comparable in outpatient psychiatric services but broader in home-based and community delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/psychiatrydubai
• Facebookfacebook.com/Psychiatryandtherapy
• LinkedInlinkedin.com/company/the-psychiatry-and-therapy-centre-tptc/?originalSubdomain=ae
• Instagraminstagram.com/thepsychiatryandtherapycentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Psychiatry and Therapy Centre