Kwekkeboom Patisserie

What Kwekkeboom Patisserie does

Kwekkeboom Patisserie (legally Banketbakkerij Kwekkeboom) is a family-owned artisanal patisserie headquartered in Amsterdam, Netherlands, operating since approximately 1900. The company produces handmade pastries, cakes, chocolates, and Dutch savory snacks (saucijzenbroodjes, croissants, kroketten, ragoutbroodjes), distributed through four retail locations across Amsterdam (Oostpoort, Buikslotermeerplein, Ferdinand Bolstraat, plus the Papaverweg production HQ), a direct-to-consumer webshop with delivery (minimum €50 order) and in-store pickup, and a B2B wholesale channel for savory snacks routed through seven food distributors (Beko, Bakeplus, Versalert, Haarsma, Lekkerland, Vink Vleeswaren, Agterberg). Signature products include the Grandeur line (Mango, Cassis), the award-winning Slagroom Soes (elected "best of Amsterdam" by Mokum Magazine), Room Tompouce, Truffelpunt, Chipolatapunt, Petit Fours, and customizable photo/logo cakes.

The underlying technology is traditional artisanal craft with no proprietary systems disclosed. Product pricing ranges from €1.35 (Mini Saucijzenbroodje) to €347.55 (Marsepein Taart), with most individual pastries and cake slices in the €2-€20 range. The portfolio includes specialty diet options (sugar-free, vegan, halal), celebration/birth products, and corporate-branded Petit Fours available from 100 pieces.

Revenue mechanics are one-time unit purchases across retail, webshop, and wholesale channels. The primary customer segment is individual consumers in Amsterdam for personal consumption, gifting, and celebrations; a secondary segment consists of food wholesalers reselling savory snacks. The company is led by the Kwekkeboom family (Herry Kwekkeboom as patriarch, with Maarten Kwekkeboom as Financial Baker, Peter Kwekkeboom as Commercial Baker, Caroline Kwekkeboom as Chef Verkooptoppers, and Anouk Kwekkeboom). No external investors, parent company, or funding rounds are disclosed; the footer copyright lists "Plan de Campagne & Kwekkeboom," suggesting a formal partnership with a marketing/communications firm.

Name

Kwekkeboom Patisserie

Legal name

Banketbakkerij Kwekkeboom

Website

https://kwekkeboom.amsterdam

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Kwekkeboom Patisserie is a family-owned Amsterdam-based artisanal patisserie, founded around 1900, producing handmade pastries, cakes, chocolates, and Dutch savory snacks sold through four retail locations, a D2C webshop, and a B2B wholesale network serving individual consumers and food retailers.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Patisserie

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisanal pastries
• Dutch patisserie
• Handmade cakes
• Savory snacks
• Specialty bakery

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Store Sales: In-store purchases at 4 Amsterdam locations
2. Webshop Sales: Online ordering with delivery (within Amsterdam area) or pickup at store locations. Minimum order €50 for delivery.
3. Wholesale Distribution: Savory snacks sold to wholesalers (Beko, Bakeplus, Versalert, Haarsma, Lekkerland, Vink Vleeswaren, Agterberg) who resell to retailers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Banketbakkerij Kwekkeboom manufactures and sells handmade Dutch pastries, cakes, chocolates, and traditional savory snacks through four retail locations in Amsterdam and a direct-to-consumer webshop offering home delivery and in-store pickup. The assortment includes signature items such as Slagroom Soes, Room Tompouce, Grandeur Mango, Truffelpunt, and Petit Four HW, alongside customizable celebration cakes and a specialty-diet range covering sugar-free, lactose-free, and gluten-free options.

Product overview

Kwekkeboom Patisserie is an Amsterdam-based patisserie offering a comprehensive range of pastries, cakes, and savory snacks through both retail stores and a Webshop. The product portfolio centers on core pastry categories including Gebak (pastries), Chocolade (chocolate), Cakes & Koeken (cakes and cookies), Taarten & Gebakstukjes (cakes and pastry pieces), and Hartige Snacks (savory snacks). The company also provides specialty offerings including Speciaal Dieet (diet-specific products such as sugar-free and vegan options), Feest & Kindertaarten (celebration cakes), Foto of Logo taart (custom photo/logo cakes), and Geboorte (birth celebration products). Signature product lines include the Grandeur cake series (Mango, Cassis varieties), award-winning Slagroom Soes (named best in Amsterdam by Mokum Magazine), and the classic Room Tompouce. The company operates 4 retail locations in Amsterdam and offers B2B wholesale distribution of savory snacks through partner wholesalers including Beko, Bakeplus, Versalert, Haarsma, Lekkerland, Vink Vleeswaren, and Agterberg. The Webshop supports online ordering with delivery (minimum €50) and pickup options across their store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebak (Pastries) Handmade Dutch pastries sold by piece or by 100g through Kwekkeboom's Amsterdam retail stores and webshop, targeting individual consumers seeking traditional patisserie items.
• Chocolade (Chocolate) Handmade chocolate items produced by the patisserie and sold through its Amsterdam retail stores and webshop to individual consumers.
• Hartige Snacks (Savory Snacks) Traditional Dutch savory snacks produced by the patisserie and sold to individual consumers through Amsterdam retail stores and the consumer webshop.
• Cakes & Koeken (Cakes & Cookies) Cakes and cookies produced by the patisserie and offered to individual consumers via retail stores and the webshop.
• Taarten & Gebakstukjes (Cakes & Pastry Pieces) Whole cakes and individual pastry pieces produced by the patisserie and sold to individual consumers through Amsterdam retail stores and the webshop.
• Speciaal Dieet (Special Diet) Patisserie items formulated for special dietary requirements (sugar-free, lactose-free, gluten-free), sold to individual consumers via retail and the webshop.
• Feest & Kindertaarten (Party & Children's Cakes) Celebration and children's cakes produced by the patisserie for birthdays and family occasions, sold to individual consumers through Amsterdam retail stores and the webshop.
• Foto of Logo taart (Photo or Logo Cake) Custom-made celebration cakes featuring customer-supplied photos or logos, produced to order by the patisserie for individual and corporate customers.
• Geboorte (Birth Celebration) Birth-celebration assortment produced by the patisserie, including the Kwekkeboom Geboorteboek, sold to individual consumers marking a new birth.
• B2B Hartige Snacks (Wholesale Savory Snacks) Bulk wholesale line of Kwekkeboom's traditional Dutch savory snacks sold to resellers and distributors for resale through their own retail or food-service channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Beko GroothandelminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks including saucijzenbroodjes and ragoutbroodjes
• Bakeplus GroothandelminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks
• VersalertminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks
• HaarsmaminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks
• LekkerlandminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks
• Vink VleeswarenminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks
• AgterbergminorChannel Partner/ Reseller/ DistributorWholesale distributor for Kwekkeboom savory snacks

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Délifrance: International bakery/patisserie chain with strong European presence. Comparable as a multi-location patisserie and foodservice bakery serving pastries, sandwiches, and cakes through retail and B2B channels.
• Leonidas: Belgian chocolatier with global retail network. Comparable as a premium chocolate and confectionery retailer with Belgian/Dutch artisanal heritage, custom gift assortments, and physical retail stores.
• La Place: Dutch foodservice/patisserie chain operating bakery and restaurant locations. Comparable as a multi-outlet Dutch patisserie and foodservice operator with broad cake and pastry assortments.

Direct peers

• Patisserie Holtkamp: Long-established Amsterdam patisserie offering premium cakes, pastries, and chocolates. Highly comparable as a heritage Dutch patisserie competing for the same Amsterdam occasion-based and celebration customer base.
• Bakker Bart: Largest Dutch bakery chain with retail locations across the Netherlands. Comparable as a retail bakery selling breads, pastries, and savory snacks; key competitor in the Amsterdam retail bakery category.

Others

• De Ruijter: Iconic Dutch brand specializing in hagelslag (chocolate sprinkles) and toppings. Comparable as a Dutch heritage food brand supplying traditional accompaniments to bakery and patisserie consumption occasions.

Emerging players

• Pierre Marcolini: Premium Belgian chocolatier/patisserie. Comparable as a high-end artisanal chocolate and pastry maker competing for premium gifting and celebration occasions with Kwekkeboom's chocolate and celebration cake lines.

Regional players

• Vanderveen Bakkerij: Dutch artisanal bakery group with multiple retail locations. Comparable as a multi-store Dutch patisserie/bakery operator serving breads, pastries, and cakes through retail and wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kwekkeboom
• LinkedInlinkedin.com/company/kwekkeboom-patisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwekkeboom Patisserie