Imaweb

What Imaweb does

Imaweb, now operating as Nextlane, is a Lyon, France-based software company founded in 2002 that provides cloud-based Dealer Management Systems (DMS), Customer Relationship Management (CRM), and digital retail solutions to automotive OEMs and car dealerships. The company serves 10,000+ dealerships and supports 60+ OEM brands across 11 European markets (France, Germany, Italy, Spain, Netherlands, Portugal, Sweden, Denmark, and others) through 11 country subsidiaries and a workforce of approximately 700 employees. Its customer base includes major OEMs such as BMW, Ford, Mercedes-Benz, Renault, Stellantis, Volkswagen, Honda, Jaguar, Land Rover, Kia, Toyota, Nissan, and Volvo, alongside large European dealer groups such as AMAG, Astara, and Emil Frey.

Nextlane's product portfolio is organized into three categories: (1) Dealer Management Systems (Drive, Datacar, Europlus, iCar, Serauto, Ecaros, Kobra II DMS) that operate as the ERP backbone for dealership sales, inventory, e-procurement, e-billing, and customer management; (2) Digital Dealership Solutions (CRM360, BI360, Carswip, Remarketing, MaxLead, MaxSat, Digital Invoice, Digital Signature, Inspect, Appointment Center) that layer AI-powered sales, marketing, customer engagement, remarketing, and after-sales functionality onto the DMS; and (3) Digital OEM Solutions (CRMAuto Sales, LeadHub for CRMAuto) that allow manufacturers to manage dealer networks and the buyer journey. The Nextlane Platform connects these products and third-party tools through open APIs and runs on private and public cloud infrastructure, with AWS listed as a technology partner. Recent product launches include LeadHub (agentic AI lead management) and Appointment Center (AI-driven service scheduling).

The company generates revenue primarily through SaaS subscription fees on an annual billing cadence, supplemented by professional services for deployment and transformation projects. It operates an enterprise, consultative direct-sales motion targeting OEMs and large dealership networks, complemented by a partner ecosystem program. Growth has been driven by an aggressive acquisition strategy supported by private equity firm PSG, with seven acquisitions completed between 2021 and 2023 (Procar informatik, Stampyt, Stieger Software, FordonsData, CUSTEED, Midrange Solutions and Services, and Carswip), and a corporate rebrand from Imaweb to Nextlane completed in 2023-2024 to unify the acquired brands under a single European platform identity.

Name

Imaweb

Legal name

Nextlane

Website

https://imaweb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nextlane (formerly Imaweb) is a Lyon, France-based provider of cloud-based dealer management systems, CRM, and digital retail solutions serving 10,000+ automotive dealerships and 60+ OEM brands across 11 European markets.

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Dealership management software
• Automotive CRM software
• Digital dealership solutions
• Automotive retail platform
• OEM software solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Cloud-based software-as-a-service providing dealership management systems, CRM, and digital solutions to automotive dealerships and OEMs. Revenue generated through recurring subscription fees with deployment and professional services as complementary streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Imaweb (now Nextlane) develops and sells a cloud-based automotive software platform that combines Dealer Management Systems (DMS), Customer Relationship Management (CRM), and digital dealership and OEM solutions for the automotive retail industry. The platform serves OEMs and car dealerships across 11 European markets, with proprietary AI-driven features such as the LeadHub agentic AI lead management solution and the Appointment Center scheduling tool. Beyond software subscriptions, the company monetizes implementation and professional services tied to deployment and customer transformation projects.

Product overview

Nextlane (formerly Imaweb) is a European automotive software platform offering a unified suite of cloud-based solutions for OEMs and car dealerships. The portfolio comprises three main categories: (1) Dealer Management Systems (Drive, Datacar, Europlus, iCar, Serauto, Ecaros, Kobra II DMS) that serve as the ERPs for dealership operations, streamlining sales, inventory, e-procurement, e-billing, and customer management; (2) Digital Dealership Solutions (CRM360, BI360, Carswip, Remarketing, MaxLead, MaxSat, Digital Invoice, Digital Signature, Inspect, Appointment Center) that increase operational efficiency through AI integration for sales, marketing, customer engagement, and after-sales service; and (3) Digital OEM Solutions (CRMAuto Sales, LeadHub for CRMAuto) that enable OEMs to control sales and after-sales processes with CRM and remarketing tools. The platform connects through open APIs and powers 10,000+ dealerships and 60+ OEM brands across 11 European markets, unified on one harmonized cloud platform available on both private and public clouds.

Differentiator

Problem solved

Functional benefit

Brands

• Carswip: Digital remarketing solution
• Drive
• Datacar
• Europlus
• iCar
• Serauto
• Ecaros
• Kobra II DMS
• BI360
• Remarketing
• MaxLead
• MaxSat
• Digital Invoice
• Digital Signature
• CRM360
• Inspect
• Appointment Center
• CRMAuto Sales
• LeadHub

Products and services

• Nextlane Platform Core cloud platform that unifies DMS, CRM, and third-party integrations across European automotive markets, enabling car dealers and OEMs to manage the full customer journey from first contact to after-sales service.
• Drive Dealership Management System (DMS) that streamlines dealership operations including sales, inventory, e-procurement, e-billing, and customer management for car dealers.
• Datacar Dealership Management System (DMS) solution designed for automotive retail operations across European markets.
• Europlus Dealership Management System (DMS) offering from the Nextlane portfolio serving European automotive dealers.
• iCar Dealership Management System (DMS) product in the Nextlane automotive software suite.
• Serauto Dealership Management System (DMS) solution for automotive dealerships in European markets.
• Ecaros Dealership Management System (DMS) product serving automotive retail operations.
• Kobra II DMS Dealership Management System (DMS) solution within the Nextlane portfolio.
• BI360 Business intelligence solution that integrates with the DMS to provide analytics and reporting capabilities for dealership operations.
• Carswip Digital remarketing solution enabling dealers to optimize vehicle remarketing and trade-in processes.
• Remarketing Digital remarketing solution covering the full customer journey for dealers, enabling optimization of used vehicle sales and trade-in operations.
• MaxLead Lead management solution designed to maximize lead conversion and customer acquisition for automotive dealers.
• MaxSat Customer satisfaction measurement solution that integrates with the DMS to track and improve dealer customer experience metrics.
• Digital Invoice Digital invoicing solution that streamlines billing processes and integrates with the Nextlane DMS platform.
• Digital Signature Electronic signature solution enabling paperless document signing for automotive sales and service transactions.
• CRM360 Customer Relationship Management solution fully integrated with the Nextlane DMS, covering the full customer journey from initial contact through after-sales service.
• Inspect Vehicle inspection solution that supports dealership quality control and customer transparency processes.
• Appointment Center Service scheduling and customer interaction solution powered by AI that helps after-sales teams operate more efficiently with full visibility and automated scheduling.
• CRMAuto Sales CRM solution tailored for OEMs to control sales processes and improve dealership efficiency across the buyer's journey.
• LeadHub for CRMAuto AI-first lead management solution built on agentic AI that enables teams to identify, prioritize, and engage the right opportunities faster, improving responsiveness and conversion rates.

Quantifiable outcome

• Powering 10,000+ dealerships and 60+ OEM brands across 11 markets on one harmonized European platform

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DealerSocket (now Tekion): DealerSocket was a CRM and dealer management platform that merged with Tekion. Conceptually relevant as a CRM/DMS competitor to Nextlane's CRM360 and Digital Dealership Solutions layer.
• Tjekvik: European provider of digital self-service and customer interaction solutions for automotive retailers (appointments, check-in, payments). Competes with Nextlane's Appointment Center product line in the dealer digital engagement layer.
• Tekion: Cloud-native automotive retail platform built on a single platform unifying DMS, CRM, and consumer experience. Competes head-to-head with Nextlane's Drive DMS and CRM360, with a strong AI/ML narrative and growing OEM relationships (e.g., BMW, GM).

Broad incumbents

• Cox Automotive (Dealertrack): Subsidiary of Cox Enterprises offering a broad portfolio of automotive solutions including Dealertrack DMS, Autotrader, Kelley Blue Book, and Manheim. Competes with Nextlane across DMS, CRM, and digital retail, with significantly broader geographic reach and a more diversified product portfolio.
• Salesforce: Global CRM platform whose technology may underlie or compete with aspects of Nextlane's CRM360 and OEM Solutions. A broad incumbent in customer relationship management that established players in automotive retail may also rely on instead of Nextlane.
• Constellation Software (Volaris / Harris Computer): Roll-up acquirer of vertical market software businesses including CDK Global's sale process. Strategic comparable through its acquisition playbook and vertical software stewardship, similar to PSG's role with Nextlane/Imaweb.

Direct peers

• Pinewood Technologies: UK-based automotive retailer software provider (formerly Pinewood.AI) supplying DMS and integrated retail solutions to franchised dealers and OEMs. Direct peer in the European dealer software market competing with Nextlane in adjacent geographies.
• CDK Global: One of the largest providers of DMS, CRM, and retail technology to automotive dealerships in North America and globally. Directly competes with Nextlane in the automotive dealer software category, serving similar OEM and dealership customers with overlapping product suites.
• incadea: Microsoft Dynamics-based dealer management system for automotive retailers globally, including Europe. Directly competes with Nextlane's DMS portfolio in serving franchised car dealerships and OEM networks.
• Reynolds and Reynolds: Long-established dealership management systems and form/software provider to automotive retailers in North America. Closely competes with Nextlane in the core DMS and dealership document management categories, serving franchised dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/imaweb_
• Facebookfacebook.com/Imaweb2000

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaweb