Van Ham Tenten & Podia

What Van Ham Tenten & Podia does

Van Ham Tenten & Podia B.V. is a privately held Dutch event infrastructure rental company headquartered in Bladel, Netherlands, founded in 1980 and operating under sole ownership of director Martijn van den Broek. The company rents tents, stages (podia), and timber flooring to event organizers across the Netherlands and Belgium, serving an estimated ~1,000 events annually. Its tent portfolio spans from 2-meter entrance tents to the 50-meter Blue Horizon flagship festival tent covering up to 6,500 m², with rigging capacity of 10 tons per mast and a maximum capacity of 15,000 visitors per event. The podium line is built entirely on the Layher modular scaffolding system, while the floor rental business holds over 35,000 m² of quickly deliverable timber platform flooring.

The company's technical differentiation centers on in-house 3D visualization and static calculation capabilities performed to the NPR 8020-51 standard for event podium structures, compliance with NEN-EN 13782 European tent safety standards, and a proprietary wireless wind monitoring system with 1-second accuracy and SMS/email alerts. An owned logistics fleet — including tractors, trailers, buses, and a diverse forklift fleet — together with 24/7 service availability supports rapid deployment. Sustainability is built into the asset base: an energy-neutral headquarters with rooftop solar panels, a Texyloop recycling partnership for tent canvas in France, and a claimed 400,000+ kg CO2 reduction over four years. Van Ham was the first company in the Netherlands to achieve the SKEN Tenten 3-sterren Keurmerk in November 2024.

The business model is direct-to-customer rental: quote-based pricing per event weekend, with services bundled as turnkey packages (e.g., a complete festival package for 750 persons priced at €5.50 per person including tent, floor, podium, and transport). Customers are predominantly enterprise event organizers — music and dance festivals (Intents, Rebirth, Bospop, Sensation, Dreamville, Extrema Outdoor Belgium), corporate events (Unilever, ASML Marathon), sports events (PSV championship celebrations), and touring shows (CliniClowns circus). Go-to-market relies on direct phone/email sales, website quote requests, on-site consultations, presence at the Festivak trade show, Van HamBurger-dagen open house events, and word-of-mouth referrals reinforced by an extensive testimonial base. The company also operates sibling entities (Van Ham Infra, 123 Floorrent, Eekels Verhuur, V.d. Aalst Verhuur, Meerdink Verhuur, VHTP Racing) forming a broader rental ecosystem.

Name

Van Ham Tenten & Podia

Legal name

Van Ham Tenten & Podia bv

Website

https://vanhamtenten.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Ham Tenten & Podia is a privately held Dutch event infrastructure rental company, founded in 1980 and headquartered in Bladel. It rents tents, Layher-based stages, and timber flooring to music festivals, corporate events, and sports organizers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Event Infrastructure Rental

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Tent rental services
• Stage podium rental
• Event flooring rental
• Festival infrastructure
• Temporary event structures

Headquarters

HQ city

Bladel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tent Rental: Rental of professional tents for festivals and events ranging from 150 m² to 6,500 m², suitable for 250 to 15,000 persons. Pricing includes setup and breakdown, with rental typically per weekend.
2. Podium Rental: Rental of standard to custom podia and Layher constructions for productions, including stages, VIP decks, and structural elements.
3. Floor Rental: Over 35,000 m² of quickly deliverable timber floor systems for stable and safe surfaces on any terrain.
4. Transport and Logistics: Own fleet of tractors, trailers, and buses for fast and flexible delivery. Includes forklift fleet for site operations.
5. 24-Hour Service: Emergency and extended hours service available year-round, including weekends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Van Ham Tenten & Podia rents professional tents, stages (podia), and flooring for festivals and events across the Netherlands and Belgium. The company delivers complete event solutions including in-house 3D design, static engineering calculations, transportation, setup, and dismantling. Its tent portfolio ranges from 2-meter entrance tents to the flagship 50-meter Blue Horizon festival tent (up to 6,500 m², 15,000 visitors).

Product overview

Van Ham Tenten & Podia is a rental company offering a comprehensive portfolio of temporary event infrastructure, centered on three core product lines: Tentenverhuur (tent rental), Podiaverhuur (stage/podium rental), and Vloerenverhuur (floor rental). The tent range spans over 25 distinct product types from 2M carretents to the 50M Blue Horizon flagship festival tent, including Sahara and Kalahari event tents, stretch tents, pagodas, circus tents, and aluminum halls. The podium portfolio encompasses modular Layher-based stage systems including MPT150, Black Pearl, Mini-Arc, curved roofs, VIP decks, tribunes, fly-towers, and custom constructions. Floor solutions include over 35,000 m² of platform flooring. Complementary services include in-house 3D design with static calculations (NPR 8020-51), logistics with owned vehicle fleet, 24-hour emergency service, wind monitoring equipment, and Texyloop recycling for sustainability. The company operates primarily in Netherlands and Belgium with an energy-neutral headquarters in Bladel.

Differentiator

Problem solved

Functional benefit

Brands

• VHTP Racing: Rally racing team competing in international desert rallies including Dakar Rally, Africa Eco Race, and Morocco Desert Challenge.

Products and services

• Tent Rental (Tentenverhuur) Rental of professional tents for festivals and events across the Netherlands and Belgium, ranging from 2M entrance tents to the flagship 50M Blue Horizon festival tent supporting up to 15,000 visitors. All tents comply with NEN-EN 13782 safety standards and include rigging capacity and tent book documentation for permits.
• Stage and Podium Rental (Podiumverhuur) Rental of Layher-based stage and podium structures for concerts, festivals, and productions in the Netherlands and Belgium. The service covers standard stages, custom podia, VIP decks, tribunes, fly-towers, curved roof coverings, and can be deployed on any terrain including water.
• Floor Rental (Vloerenverhuur) Rental of over 35,000 m² of timber platform flooring (vlondervloeren) for stable and safe ground surfaces at events throughout the Netherlands and Belgium, suitable for any terrain and condition.
• Blue Horizon 50M Festival Tent Flagship 50-meter wide festival and event tent delivering up to 6,500 m² of covered space with 17-meter free height, 25-meter mast height, 10-ton rigging capacity per mast, and fixed rigging points on four sides. Compliant with NEN-EN 13782 safety standards and designed for the most demanding events.
• 40M Sahara Event Tent 40-meter wide event tent available with closed or open end configurations, featuring neutral sand color exterior and night blue interior. Suitable for festivals, corporate events, fairs, cultural events, and food events. Compliant with NEN-EN 13782:2015 European standards.
• Wind Monitoring System (Windmeter) Rental of real-time wind speed monitoring devices with 1-second accuracy, battery backup up to 3 days, online monitoring via PC/tablet/smartphone, and SMS/email notifications when wind limits are exceeded. Used to enhance safety at outdoor event structures.
• Logistics and Transport Services In-house logistics service using an owned fleet of tractors, trailers, buses, and a diverse forklift fleet for fast and flexible delivery and material handling at event sites across the Netherlands and Belgium.
• 24-Hour Service and Setup/Dismantling Round-the-clock availability for emergency event support including weekends, with full setup and dismantling of tents, podia, and flooring included as part of the rental service throughout the year.

Quantifiable outcome

• More than 400,000 kg CO2 reduction in 4 years through solar panels and energy-neutral operations
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 360 Events (Belgium)coreStrategic or Co-development Partner · 1 February 2023Strategic partnership in podiumbouw (stage building) across Benelux effective February 1, 2023. Combined inventory management in one large warehouse, shared logistics, and Van Ham's design department supporting 360 Events. Strengthens Van Ham's position in Belgium while enabling 360 Events to offer larger projects.
• TVD (Branchevereniging Voor Tentenverhuur-bedrijven in Nederland)coreOthersActive member of the Dutch tent rental trade association. Martijn van den Broek serves on the Technical Committee studying effects of open tents on constructions.
• Front of House (FOH)coreOthersBranchevereniging member organization for tent rental companies in Netherlands
• SBB (Stichting Beroepsonderwijs Bedrijfsleven)minorOthersRecognized as Erkende Leerschool (Recognized Learning Institution) enabling apprenticeship and vocational training programs
• BO Motor OilminorStrategic or Co-development PartnerCOVID-era partnership for Desinfect70 hand sanitizer production (70% ethanol). BO Motor Oil provided knowledge, permits, and procurement; Van Ham provided filling operations and logistics. Partnership ended mid-June (per update).
• Lead HealthcareminorStrategic or Co-development PartnerCOVID partnership for rapid testing services at Dissellaan 4A Bladel location. Lead Healthcare provided testing operations; Inkoop Samenwerking de Kempen (ISK) coordinated with regional businesses.
• Sensation WaailandminorChannel Partner/ Reseller/ DistributorLong-term customer relationship with volunteer-run festival organization requiring flexible support and rapid response.
• Black Ram Rally TeamminorOthersService team support during Libya Rally 2016, providing assistance during desert rally stages in Morocco.
• QFF (Quality Finish machines)minorOthersService team for Africa Eco Race 2026, supporting Can-Am Maverick R SSV T4 entry with crew Martijn van den Broek and Mike Daas.
• LayhercoreTechnology or IntegrationPrimary supplier of modular scaffolding and construction system used for all podia and temporary structures. Van Ham specializes in Layher constructions including ability to build even on water.
• 4ProductionsminorChannel Partner/ Reseller/ DistributorProduction company customer for Unilever See U Tomorrow event, requiring rapid 5-week turnaround for mini-festival with multiple tent types.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Regional players

• Röder Zelt- und Veranstaltungsservice: Röder is a German tent and event structure rental company serving major festivals and events across Germany and Europe. Operates as a regional peer to Van Ham with comparable tent rental capabilities but primarily serves the German market rather than Benelux.
• Wernick Group: Wernick is a UK provider of temporary and event infrastructure including tent structures, modular buildings, and event hire services. Comparable to Van Ham in event tent and infrastructure rental but operates primarily in the UK market.

Direct peers

• Aganto: Aganto is a Dutch provider of temporary and semi-permanent buildings including tent structures and modular halls for events, construction, and industry. Direct peer in Dutch temporary structure rental with overlapping customer segments.
• Neptunus: Neptunus is a leading Dutch/Belgian temporary structure and tent rental company serving festivals, events, and exhibitions across Europe. Directly comparable to Van Ham in tent rental, modular structures, and event infrastructure, with similar scale and Benelux focus.
• Hocker Groep: Hocker is a Dutch event rental company providing tents, furniture, and event infrastructure for festivals, corporate events, and private occasions. Direct peer in the Dutch event rental market with similar product offerings to Van Ham's tent and stage rental business.
• Veldeman Group: Veldeman is a Belgian manufacturer and renter of tent structures and modular buildings serving events, sports, and industrial applications. Highly comparable to Van Ham in tent rental and temporary structures, with strong Belgian market overlap.

Broad incumbents

• Losberger De Boer: Losberger De Boer is a large international provider of temporary space solutions including tents, halls, and modular buildings for events and industry. Operates as a broader incumbent with overlapping capabilities to Van Ham but at much larger international scale across multiple segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanhamtenten
• Xx.com/vanhamtenten
• LinkedInlinkedin.com/company/vanhamtenten

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Ham Tenten & Podia