Stichting Life Goals

What Stichting Life Goals does

Stichting Life Goals Nederland is a Dutch non-profit foundation (stichting) established in 2015 and headquartered at Maliebaan 10a, Utrecht, that uses sport as a vehicle for social inclusion among people in socially vulnerable positions, including refugees and asylum seekers, people who are or were homeless, individuals with mental health or addiction challenges, ex-detainees, people living in poverty, and at-risk youth. The foundation operates a nationwide franchise-like network of 35 community partner organizations, delivered through 142 active trained Maatschappelijk Sportcoaches (Social Sports Coaches), reaching 3,550 unique participants in 2025. All programs are provided free of charge to end participants.

Its core product portfolio comprises the Life Goals Academie (certification programs such as the Maatschappelijk Sportcoach Cursus, Maatschappelijk Sporttrainer Cursus, Coordinator training, and the Move Your Mind workshop), recurring events including the Dutch Street Cup (a national street football competition) and the annual Life Goals Games, and the MDT Set Your Life Goals civic service program for youth. The proprietary Life Goals Monitor serves as the impact measurement framework, tracking outcomes such as social contact formation (90% of participants), healthcare usage reduction (46%), and sports club membership (14%), and is cited as generating €3 of social return per €1 invested (Society Impact, 2019).

The business model is donation- and grant-funded with no revenue from participants. Funding streams include individual donations, corporate partnerships (notably adidas TEAM since 2024 and Body & Fit's 2025 Give Back Friday campaign which raised €22,551), the Dutch Postcode Loterij, and multi-year EU Erasmus+ grants (notably the PPSS project coordinated by Life Goals across six European countries). The go-to-market motion is community-led, combining referrals, healthcare and welfare institution partnerships, and high-profile events to drive participation and fundraising.

Name

Stichting Life Goals

Legal name

Stichting Life Goals Nederland

Website

https://stichtinglifegoals.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Life Goals is a Dutch non-profit foundation that uses sport as a vehicle for social inclusion, training Maatschappelijk Sportcoaches to deliver free sports programs to refugees, homeless individuals, and others in vulnerable positions across a national network of 35 community partners.

Ownership category

akta.pro rank

Product category

Social Sports Programs

NAICS

Social Advocacy Organizations (8133), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Social sports programs
• Community sports coaching
• Social inclusion sport
• Sports coach training
• Nonprofit sports foundation

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Life Goals operates as a charitable foundation (ANBI status) funded primarily through donations from individuals and organizations. They run a donation page and actively solicit contributions to support their social sport programs and coach training.
2. Corporate Partnerships and Sponsorship: Partnerships with brands such as adidas TEAM (since 2024, providing sports equipment) and Body & Fit (2025 Black Friday Give Back Friday campaign raising €22,551). These partnerships provide both financial contributions and in-kind support.
3. European Union Funding (Erasmus+): Life Goals participates in EU-funded projects such as PPSS (Progression Pathways in Social Sports) with Erasmus+, providing multi-year funding for expanding the Maatschappelijk Sportcoach curriculum across Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting Life Goals coordinates free, low-threshold social sports programs for people in socially vulnerable positions (refugees, people experiencing homelessness, individuals with mental health or addiction challenges, youth at risk, people in poverty) across the Netherlands. The foundation trains and deploys Maatschappelijk Sportcoaches (Social Sports Coaches) through its Academy, runs the national Dutch Street Cup competition, and organizes annual multi-sport Life Goals Games. It operates through a national network of 35 community partner organizations and measures impact via the proprietary Life Goals Monitor.

Product overview

Stichting Life Goals operates a portfolio of interconnected social sports programs organized around a central methodology. The core offering consists of the Life Goals Events (including the Dutch Street Cup street football competition and the annual Life Goals Games multi-sport event) and the Life Goals Academie (which delivers training programs such as the Maatschappelijk Sportcoach Cursus, the Maatschappelijk Sporttrainer Cursus, and the Move your Mind workshop). Impact is measured through the Life Goals Monitor. A key youth-facing program is MDT Set Your Life Goals, a civic service program for participants up to age 30 that uses sport to foster personal development and societal contribution. These products collectively serve as a national network supporting social sports initiatives across the Netherlands, reaching thousands of people in vulnerable positions through free, low-threshold sport activities.

Differentiator

Problem solved

Functional benefit

Brands

• Life Goals Games: Annual multi-sport event for people in vulnerable positions, featuring various sports and activities.
• Dutch Street Cup
• Maatschappelijk Sportcoach Cursus
• MDT Set Your Life Goals
• Life Goals Monitor

Products and services

• Life Goals Academie A training and education division offering courses and workshops for individuals who want to become social sports coaches or facilitators. Programs include the Maatschappelijk Sportcoach Cursus, Maatschappelijk Sporttrainer Cursus, Coordinator training, the Life Goals Monitor course, Workshop Move your Mind, and the Postcode Loterij Introductie Cursusdag.
• Maatschappelijk Sportcoach Cursus A certification course that trains participants to become social sports coaches (Maatschappelijk Sportcoaches) who guide sport activities for people in vulnerable positions. Graduates can lead local Life Goals sport sessions and events; 142 Maatschappelijk Sportcoaches are currently active across the Netherlands.
• Life Goals Monitor A proprietary monitoring and evaluation tool used to track outcomes and impact of Life Goals programs. According to the foundation's data, 90% of participants develop social contacts, 46% use less healthcare, and 14% join a sports club as a result of participation. Also offered as a course through the Life Goals Academie.
• Dutch Street Cup A national street football league and competition run by Life Goals across multiple Dutch cities. Teams are composed of people who face challenges such as homelessness, addiction, or other vulnerabilities. The competition culminates in regional finals and national finals, with awards including the Fair Play Cup.
• Life Goals Games An annual multi-sport event organized by Life Goals showcasing sport and social connection for participants in vulnerable positions. Features multiple sports disciplines (football 4v4, volleyball, table tennis, badminton, pickleball), workshops, an information market, and a shared lunch. The 2026 edition is hosted in Den Haag on 23 October in collaboration with Reakt and the Municipality of Den Haag.
• MDT Set Your Life Goals A Maatschappelijke Diensttijd (MDT / Civic Service) program for youth up to age 30, using sport to help participants discover talents, build networks, and contribute to society. Coordinated nationally by Kim Groen and running across multiple Dutch cities including Harderwijk, Zaanstad, and Utrecht.
• Workshop Move your Mind A workshop offered through the Life Goals Academie focused on mental well-being through movement, complementing physical sport coaching programs with psychological and mindfulness elements.

Quantifiable outcome

• €3 social return per €1 invested (Society Impact, 2019)
• +7 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Body & FitcoreStrategic or Co-development Partner · 1 January 2025Body & Fit and Life Goals established a partnership around Black Friday 2025, creating the Give Back Friday campaign. Together they produced campaign videos featuring Maatschappelijk Sportcoaches Jasper and Albertino. Body & Fit raised €22,551 for Life Goals — enough to train 20 Maatschappelijk Sportcoaches or Sporttrainers who bring people in vulnerable positions into sport every day.
• adidas TEAMcoreStrategic or Co-development Partner · 1 January 2024adidas TEAM and Life Goals have partnered since 2024 to strengthen social sports programs for people in vulnerable positions across the Netherlands. This partnership combines adidas' expertise in sports equipment with Life Goals' proven approach to social sports development. Every member of the Life Goals community receives sportswear through this partnership, enhancing participants' sense of belonging and dignity.
• COA (Centraal Orgaan opvang asielzoekers)coreStrategic or Co-development PartnerCOA and Stichting Life Goals invest in sport for better integration and participation of asylum seekers. Life Goals coaches provide sports activities at COA locations, including in Zaanstad and elsewhere. COA contact persons identify which residents want to participate in sports or the MDT Set Your Life Goals program.
• ReaktcoreStrategic or Co-development PartnerReakt helps people with mental health challenges in their recovery and daily life through sports activities. They host Life Goals Den Haag and collaborate on the annual Life Goals Games in Den Haag. Reakt is the operational contact for Life Goals Den Haag, managing activities across multiple sports clubs including AV Sparta, Marris Gym, Dunamar, Hkv/Ons Eibernest, Sportcity, and DUNO.
• Sport Coalitie UtrechtcoreStrategic or Co-development PartnerSport Coalitie Utrecht is a coalition of care partners and social sports partners providing low-threshold sports for Utrechters in vulnerable situations. Partners include Leger des Heils, De Tussenvoorziening, Lister, Exodus, Sport voor een Toekomst (SveT), Van der Hoeven Kliniek, Ubuntuhuis, SportUtrecht, Jelinek, and Stichting Life Goals. The coalition signed a renewed covenant in October 2023 to expand sports offerings.
• Move Forward FoundationminorStrategic or Co-development PartnerMove Forward Foundation developed the Trauma Relief Movement Program for women in shelters in Rotterdam and Utrecht. They deliver boxing, dance, and sports lessons to 'Hidden Girls' — victims of sexual or domestic violence. The program currently has 89 participants. This is part of Life Goals Youth.
• MIBOSOminorStrategic or Co-development PartnerMIBOSO is a fitness and sports organization that partners with Leger des Heils and Stichting Life Goals in Groningen to deliver sports programs at the Beschermd Wonen location. MIBOSO's co-owner Arjo provides weekly sports lessons as part of the Life Goals Youth trajectory.
• Stichting Beweeg Naar Toekomst (BNT)minorStrategic or Co-development PartnerBNT executes the MDT Set Your Life Goals program in Harderwijk, organizing low-threshold sports for at-risk youth. Young volunteers Salah-Edine and Nassim lead activities after completing the MDT Set Your Life Goals training themselves.
• Gemeente Den HaagcoreStrategic or Co-development PartnerThe municipality of Den Haag is a key partner in Life Goals Den Haag. Councillor Hilbert Bredemeijer (Wethouder Sport) supports the Life Goals Games as a platform demonstrating how sport enables participation and health for vulnerable residents.
• Wageningen UniversityminorStrategic or Co-development PartnerWageningen University monitors the PPSS (European) project across all participating countries, tracking how organizations implement the Maatschappelijk Sportcoach curriculum. This provides academic rigor to impact measurement.
• GUMPminorStrategic or Co-development PartnerGUMP and Life Goals collaborate on the GUMPxLifeWalk program — a 3-day leadership hike for young people (18-35) connected to Life Goals projects. The program combines hiking with personal development questions around talent, values, mission, and ambitions.
• Buurtsportvereniging TopaasminorStrategic or Co-development PartnerTopaas is a neighborhood sports club in Alphen aan den Rijn operating under the Life Goals methodology. The coalition includes Alphen Vitaal, Stichting Life Goals, Kwadraad, GGZ Rivierduinen, Tom in de buurt, Participe Alphen aan den Rijn, and Rijnvicus. It provides sports for newcomers and all residents in a vulnerable position.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stichtinglifegoals
• Xx.com/LifeGoalsNL
• Facebookfacebook.com/LifeGoalsNederland
• LinkedInlinkedin.com/company/stichting-life-goals-nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Life Goals