Miboso
- Company typePrivate
- Founded2020
- HeadquartersBeykoz
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Miboso firmographics
Firmographics- Name
- Miboso
- Legal name
- MİBOSO MEDYA İLETİŞİM ANONİM ŞİRKETİ
- Website
- https://mibosowellbeing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Miboso industry classification
Industry- Product category
- Holistic Wellness Digital Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Health, Wellness & Patient Communities (MPACAJAL), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)
Keywords
Where Miboso is headquartered
LocationHeadquarters
- HQ city
- Beykoz
Offices2 records
Markets served
Miboso business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Event Registrations: Revenue from paid event registrations ranging from free introductory sessions to multi-session paid series. Events cover holistic health topics like yoga, meditation, breathwork, and nervous system work, with pricing varying by event duration and format.
- Individual Sessions: Revenue from one-on-one sessions with expert practitioners. Sessions are booked through the platform and appear to involve payment processing for the expert services.
- Digital Content: Revenue from digital wellness products including on-demand content, guides, and recorded sessions available through the platform.
- Package Bookings: The platform offers the ability to purchase multiple sessions at once and mentions discount coupons, suggesting package or bulk purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free introductory events |
| Transaction based/ take rate | Pay-as-you-go | Paid events and sessions |
| Subscription | Monthly | Digital content subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Miboso product offering
Product offeringCore offering
Miboso operates a digital wellbeing ecosystem that connects individual users with verified holistic health experts through three core offerings: (1) group Events led by experts in disciplines such as yoga, meditation, breathwork, and aromatherapy; (2) one-on-one personalized Sessions booked with individual experts; and (3) self-paced Digital Content covering breathwork, meditation, and holistic health practices. The platform is accessible via website (mibosowellbeing.com) and mobile applications on iOS and Android.
Product overview
Miboso is a holistic wellbeing ecosystem offering a unified platform with four main product pillars: Events (group gatherings and workshops), Sessions (one-on-one expert consultations), Digital Content (self-paced learning), and the Miboso App (mobile access). The platform connects users with verified experts across wellness modalities including yoga, meditation, breathwork, nutrition, and energy work. Additional offerings include an Experts directory, wellness Categories for guided discovery, and a Holistic Health Guide providing educational content. The Expert Panel serves as an internal tool for practitioners managing their services on the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Events
Companies that use Miboso
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Miboso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Miboso partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Miboso competitors and assessment
Company assessmentBroad incumbents
- ClassPass: Subscription-based platform giving access to fitness and wellness classes across studios globally. Comparable on a credit/package model for wellness experiences and a self-serve marketplace for booking sessions.
- Gaia: Subscription streaming platform for conscious living, yoga, meditation, and alternative healing content. Comparable on the holistic/alternative-therapy content library and subscription monetization model.
- Calm: Global leader in meditation, sleep, and breathwork apps with a large content library and enterprise wellness business. Directly comparable on meditation/breathwork/holistic content but operates at vastly greater scale across consumer and B2B channels.
- Headspace: Major mindfulness and meditation platform with both consumer subscription and Headspace for Work corporate wellness offerings. Comparable on mindfulness content, expert-led sessions, and corporate wellness positioning.
- Mindbody: Wellness and fitness booking platform that connects consumers with practitioners and studios for classes, appointments, and events. Comparable on the booking/marketplace infrastructure for wellness services and event-driven discovery.
Emerging players
- BookRetreats: Online marketplace for booking wellness retreats and holistic experiences globally. Comparable on event/experience-based wellness discovery and direct-to-consumer booking, though retreat-oriented rather than daily digital content.
- Aura: Personalized mental wellness app offering guided meditations, life coaching, therapy, and breathwork from a network of coaches. Comparable on multi-modality expert delivery (meditation, breathwork, coaching) and on-demand mobile experience.
- Wellable: Corporate wellness platform offering programs and content to employers. Comparable on the corporate wellness channel Miboso is building, though primarily an aggregator rather than a content/event operator.
Direct peers
- Mindvalley: Online personal transformation and holistic education platform offering live cohorts, courses, and expert-led programs in meditation, breathwork, and human potential. Comparable on holistic content, expert instructors, and cohort-based events.
- Insight Timer: Free meditation and wellbeing app with a large community of independent teachers offering courses, live events, and 1:1 sessions. Closest direct competitor given the marketplace model connecting users with holistic wellness experts and teachers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Miboso social profiles
Digital presenceMiboso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miboso leadership team
Management profileNumber of profiles
Miboso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miboso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miboso
What does Miboso do?
Miboso operates a digital wellbeing ecosystem that connects individual users with verified holistic health experts through three core offerings: (1) group Events led by experts in disciplines such as yoga, meditation, breathwork, and aromatherapy; (2) one-on-one personalized Sessions booked with individual experts; and (3) self-paced Digital Content covering breathwork, meditation, and holistic health practices. The platform is accessible via website (mibosowellbeing.com) and mobile applications on iOS and Android.
Is Miboso a public or private company?
Miboso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miboso founded?
Miboso was founded in 2020. It employs 11 to 50 people.
Where is Miboso based?
Miboso is headquartered in Beykoz.
How does Miboso make money?
Four revenue lines are on record. Event Registrations are the primary driver. The others are individual Sessions, digital Content and package Bookings.
Who are Miboso's main competitors?
Broad incumbents on record are ClassPass, Gaia, Calm, Headspace and Mindbody. Emerging players are BookRetreats, Aura and Wellable. Direct peers are Mindvalley and Insight Timer.
Does Miboso have an API?
No public API is recorded for Miboso.
What industry is Miboso in?
Miboso's product category is Holistic Wellness Digital Platform. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 621330.