Vision1 Eyewear

What Vision1 Eyewear does

Vision1 Eyewear (legal entity Soonice GmbH) is an Austrian eyewear company founded in 2018 and headquartered in Salzburg that designs and sells custom sunglasses and goggles built around a proprietary "invisible graphic lens" technology. The technology enables graphics, logos, or statements to be applied to the outer surface of mirrored lenses so they are visible to onlookers but invisible to the wearer, preserving optical clarity from inside. Frames are made from post-consumer recycled plastics sourced from European electronic waste and manufactured by family-owned boutique partners in Northern Italy; lenses are UV 400 Category 3 rated and produced either conventionally or from castor-bean-derived bio-sourced resin.

The company operates a hybrid go-to-market. On the B2B side it delivers customised corporate eyewear with a 250-piece minimum order and a 100+-project track record spanning Coca Cola Austria, Audi Austria, BWT, Wiener Linien, Fenerbahçe Istanbul, Beijing Sinobo Guoan F.C., and Müller. On the direct-to-consumer side it sells limited editions, pattern designs (Hahnentritt, Stripes, Lady in Gold, Big Flash at €79.99-€119.99), and cause-marketing collaborations (Arnold Schwarzenegger "I'll be back," Sea Shepherd, Faster Than Skincancer) through vision1eyewear.com with worldwide free shipping, supported by EU (Leobersdorf, Austria) and US (Export, PA) warehouses and an exclusive Chinese distributor (Tiande Warrior).

Commercially, Vision1 is a bootstrapped, founder-owned private company (1-10 employees) with no disclosed institutional funding, no parent, and no subsidiaries. Its core differentiator is the proprietary lens application process combined with sustainable materials; revenue streams are one-time unit sales across DTC and B2B channels plus partial-shipping and storage services for enterprise customers. No patents, AI capabilities, or public revenue figures are disclosed.

Name

Vision1 Eyewear

Legal name

Soonice GmbH

Website

https://vision1eyewear.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision1 Eyewear (Soonice GmbH) is an Austrian eyewear maker founded in 2018 that produces custom sunglasses and goggles featuring proprietary invisible-graphic lenses, recycled-plastic frames, and bio-sourced optics, serving both B2B corporate brands (Coca Cola, Audi, BWT, sports clubs) and direct-to-consumer limited-edition buyers worldwide.

Ownership category

akta.pro rank

Product category

Designer Sunglasses

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industry

Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Graphic lens sunglasses
• Custom branded eyewear
• Sustainable sunglasses
• Recycled plastic frames
• Made in Italy eyewear

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. B2B Customized Eyewear: Corporate customers commission customized sunglasses and goggles with branded graphics on lenses. After 100+ projects including Coca Cola, Audi, BWT, Fenerbahçe, and others. Minimum order quantity of 250 pieces.
2. Direct-to-Consumer E-commerce: Online retail sales of limited editions, pattern editions, collaborations, and specialty sunglasses and goggles through vision1eyewear.com. Products include I'll be back, Pattern Edition, Sea Shepherd, Faster Than Skincancer, and Roarrrr Edition.
3. Collaborations and Limited Editions: Special edition products created with partners like Arnold Schwarzenegger (I'll be back), Sea Shepherd, and Faster Than Skincancer. Sea Shepherd and Faster Than Skincancer proceeds donated to respective causes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Vision1 Eyewear manufactures and sells graphic lens sunglasses and goggles built around a proprietary technology that applies logos, patterns, or statements on the outer side of mirrored lenses while remaining invisible to the wearer. Products are handmade in Italy from post-consumer recycled plastics with bio-sourced lenses, and offered both as direct-to-consumer limited/pattern editions and as fully customized B2B corporate merchandise (minimum 250 pieces per order).

Product overview

Vision1 Eyewear offers a portfolio of graphic lens sunglasses and goggles built around their proprietary lens technology that applies visible graphics on the outer lens surface while remaining invisible to the wearer. The product line includes Pattern Edition sunglasses featuring classic fashion patterns (Houndstooth/Hahnentritt, Stripes, Lady in Gold, Big Flash), Limited Edition collaborations (I'll be back with Arnold Schwarzenegger, Sea Shepherd marine conservation series, Faster Than Skincancer skin cancer awareness goggles), and foldable sunglasses. All products are handmade in Italy from post-consumer recycled plastics with UV 400 Category 3 lenses. The company serves both direct-to-consumer e-commerce and B2B corporate customization markets, having completed 100+ corporate projects for clients including Coca-Cola, Audi, Fenerbahçe, and BWT.

Differentiator

Problem solved

Functional benefit

Brands

• Pattern Edition: Vision1's initial collection inspired by classic fashion patterns such as Houndstooth and pinstripes, featuring graphic lenses on state-of-the-art frames.
• I'll Be Back
• Faster Than Skincancer
• Sea Shepherd

Products and services

• Pattern Edition Sunglasses (Hahnentritt, Stripes, Lady in Gold, Big Flash) Vision1's initial collection featuring classic fashion patterns (houndstooth, pinstripes, geometric) combined with the company's proprietary graphic lens technology. Patterns are visible from outside but invisible to the wearer. Handmade in Italy from recycled plastics. Pricing ranges from €99.99 to €119.99 per pair.
• I'll be back Limited Edition Sunglasses Collaboration with Arnold Schwarzenegger featuring his famous 'I'll be back' quote on mirrored lenses. Category 3 sunglasses with UV 400 protection, handmade in Italy from post-consumer recycled plastics. One size fits all.
• Sea Shepherd Collection Sunglasses Sustainable sunglasses collaboration with marine conservation NGO Sea Shepherd. Features the Jolly Roger logo, camo patterns, and original whale logo design visible from outside but invisible to wearer. Made from post-consumer recycled plastic with eco-friendly bio-sourced lenses. All net proceeds donated to Sea Shepherd.
• Faster Than Skincancer Goggles Limited edition collaboration with Spot the Dot for skin cancer awareness campaign. Features Faster Than Skincancer arrow design on lens with adjustable rubber band. UV 400 protection blocking UVA, UVB, and UVC rays. Made in Italy from recycled plastics. 100% of proceeds donated to Spot the Dot. Priced at €89.00.
• Roarrrr Edition Foldable Sunglasses Foldable limited edition sunglasses featuring tiger graphic visible externally. Premium quality made in Italy with UV 400 protected lenses, Category 3 certified. Frame made from 100% post-consumer recycled plastics. Priced at €79.99.
• B2B Customized Sunglasses B2B corporate customization service for branded sunglasses. After 100+ corporate projects including Coca-Cola, Audi, BWT, Fenerbahçe, and Beijing FC. Minimum order quantity 250 pieces. Features partial shipping and storage options. Quote-based pricing.
• B2B Customized Goggles B2B customized goggle service applying Vision1's graphic lens technology to goggles for corporate clients. Features unique graphics on lens visible from outside, invisible from inside for safety. UV 400 protection, Category 3 rated. Made in Italy from recycled plastics.

Quantifiable outcome

• 80% energy savings using recycled plastics vs new plastics
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Audi AustriacoreStrategic or Co-development Partner · 30 January 2019Audi Austria partnered with Vision1 to create exclusive sustainable sunglasses for guests at the Hahnenkamm ski races in Kitzbühel. Frames made from post-consumer recycled plastics with Wilder Kaiser mountain silhouette on lenses. Aligned with Audi's 'unleash the beauty of sustainable mobility' brand statement.
• BWT (Best Water Technology)coreStrategic or Co-development PartnerBWT collaborated with Vision1 to create high-end sunglasses for athletes, employees, friends of company, and retail sale. CSM-101 and Classy models with BWT Logo pattern on lenses. Featured during Hahnenkamm races when Tobias Moretti wore them on Austrian national TV.
• Fenerbahçe IstanbulcoreStrategic or Co-development PartnerFenerbahçe S.K. collaborated on fan sunglasses edition allowing fans to show club identity. Three frame models including Cool Kids for ages 6-12. Hundreds sold within days of launch through Fenerium Online Store.
• Beijing Sinobo Guoan F.C.coreStrategic or Co-development PartnerVision1 became official premium quality fan sunglasses partner for China's oldest soccer club. Stars Yu Yang and Zhang Yuning promoted sunglasses. National TV coverage reached approximately 6,000 viewers. Distributed through official Chinese distributor Tiande Warrior.
• Wiener LiniencoreStrategic or Co-development PartnerVienna's public transportation company collaborated with Vision1 to create logo sunglasses for summer 2020 collection. Classic sunglasses with subtle Logo print on lens. Sold through Wiener Linien Store.
• Sea ShepherdcoreStrategic or Co-development PartnerCollaboration creating sustainable sunglasses with Sea Shepherd branding (Jolly Roger and Classic Whale designs). All net proceeds donated to Sea Shepherd to support ocean conservation efforts.
• Spot the Dot / Faster Than SkincancercoreStrategic or Co-development PartnerCollaboration with NGO Spot the Dot for skin cancer awareness campaign. Premium limited edition goggles with Faster Than Skincancer branding. 100% of proceeds donated to raise awareness about sun protection and skin cancer.
• Dirisamer, Luft & PriglingerminorStrategic or Co-development PartnerEye clinic specialized in eyesight correction and laser surgery partnered to equip patients with customized high quality sunglasses post-surgery. UV 400, Category 3 lenses meet clinic's strict quality requirements.
• Arnold SchwarzeneggercoreGTM or Marketing PartnerArnold Schwarzenegger collaborated on 'I'll be back' limited edition sunglasses. His Instagram post exposed Vision1 to millions of people with 1,017,945+ likes. Post kicked off collaboration with Schwarzenegger Climate Protection Initiative.
• Müller (Aldi Süd/Hofer)coreChannel Partner/ Reseller/ DistributorMüller marketed Vision1 products, leading to $100,000 donation to Austrian World Summit/Schwarzenegger Climate Initiative from sunglasses sales. Partnership driven by Müller's CEO focus on sustainability.
• Tiande Warrior (Beijing) Sports Development Co. Ltd.coreChannel Partner/ Reseller/ DistributorOfficial Chinese distributor enabling Vision1's expansion into China. Facilitated Beijing FC partnership and broader Chinese market access.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warby Parker: Vertically integrated DTC eyewear brand selling sunglasses and prescription frames online with strong brand identity. Comparable as a digitally native, brand-led eyewear retailer targeting style-conscious consumers, though Vision1 is smaller and B2B-customization focused.
• Sunski: Sustainable DTC sunglasses brand using recycled plastics. Comparable as a sustainability-focused, direct-to-consumer sunglasses company targeting eco-conscious consumers with mid-premium pricing.
• Pit Viper: Sport sunglasses brand with irreverent branding and limited-edition drops. Comparable as a brand-led sunglasses company leveraging bold graphics and personality-driven marketing to build cult consumer following.
• RAEN Optics: Independent California-based eyewear brand focused on handmade, premium sunglasses. Comparable as a craft-focused eyewear brand with sustainability messaging and distinctive design DNA.
• Knockaround: Affordable sunglasses brand with custom and bulk order options. Comparable as a customizable sunglasses company offering corporate gifting and team/event custom orders alongside DTC sales.
• SunGod: British sustainable sports sunglasses brand with direct-to-consumer model and strong sustainability positioning. Comparable on made-in-Europe craftsmanship, recycled materials narrative, and DTC premium sunglasses category.
• Blenders Eyewear: DTC lifestyle sunglasses brand with bold designs and influencer marketing. Comparable as a digitally native sunglasses brand using collaborations and limited editions to drive consumer engagement.
• Goodr: DTC running and sport sunglasses brand with bold branding and personality-driven marketing. Comparable as a digitally native sunglasses brand targeting niche consumer segments with strong brand identity.

Broad incumbents

• EssilorLuxottica: World's largest eyewear conglomerate owning Ray-Ban, Oakley, Persol, and Sunglass Hut retail. Comparable as the dominant global eyewear manufacturer and licensor; represents the massive competitive backdrop Vision1 operates against.

Emerging players

• Premium Square Germany: European customizable/merchandise sunglasses supplier offering B2B customization with low MOQs. Comparable as a European-based B2B custom sunglasses competitor targeting corporate merchandise and promotional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vision1eyewear
• LinkedInlinkedin.com/company/vision1-eyewear
• Instagraminstagram.com/vision1eyewear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision1 Eyewear