What Rolux does

Rolux (legal name: ROLUX žaluzie s.r.o.) is a Czech family-owned private limited company founded in 2000 and headquartered in Bohuňovice in the Olomouc region of the Czech Republic. The company designs, manufactures, and installs custom aluminum products across five main categories: (1) aluminum fencing systems (fences, gates, walk-through gates), (2) bioclimatic aluminum pergolas with adjustable lamella roofs, (3) interior shading (pleated blinds, venetian blinds, fabric roller shades, vertical blinds, sliding walls), (4) insect protection screens (fixed, roll-up, sliding, pleated variants with optional Poll-Tex anti-allergy mesh), and (5) exterior shading (pre-window shutters, ZIP screen blinds, exterior venetian blinds). As a certified Somfy Expert partner, Rolux integrates Somfy motors and TaHoma smart-home automation into its shading products, pergolas, and gates.

The business operates a sales-led go-to-market model. Customers submit a non-binding inquiry via website or phone; a business representative conducts an on-site visit for precise measurements; a final quote and deposit invoice are issued; the product is custom-manufactured to specification at the Bohuňovice facility; company technicians deliver and install the product; and warranty and post-warranty service follow. Pricing is unit-based in CZK (e.g., 9,460 CZK for a 150x130 cm classic outdoor blind; 12,210 CZK for 200x200 cm French window outdoor blind), with installation quoted separately and all products manufactured to custom dimensions and RAL colors. The primary customer segment is residential homeowners in the Czech Republic, with a secondary segment of commercial and administrative buildings; the company also operates a referral program and has referral documentation covering German (DACH) customers. Marketing channels include the website with online configurators, customer reviews on Firmy.cz (4.9/5.0 across 70 reviews), Google Analytics/Tag Manager, social media, and a virtual showroom via Google Maps Street View. The company has no external funding, no disclosed headcount, and operates as a privately held family enterprise.

Name

Rolux

Legal name

ROLUX žaluzie s.r.o.

Website

https://rolux.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolux is a Czech family-owned manufacturer of custom aluminum fencing, gates, pergolas, and interior/exterior shading products, serving primarily residential homeowners in the Czech Republic via a sales-led model with on-site measurement, in-house manufacturing, and Somfy-certified smart-home installation.

Ownership category

akta.pro rank

Product category

Custom aluminum fencing and shading systems

NAICS

Blind and Shade Manufacturing (33792), Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom aluminum fencing
• Aluminum shading systems
• Bioclimatic pergolas
• Aluminum gates manufacturing
• Insect screen solutions

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales - Shading technology: One-time sales of aluminum shading products including venkovní žaluzie (outdoor blinds), plisé žaluzie (pleated blinds), vnitřní žaluzie (interior blinds), and other stínící technika (shading technology) products. Prices are quoted per product with installation available.
2. Product sales - Aluminum fencing and gates: One-time sales of aluminum ploty (fences), brány (gates), and branky (gate entries) with custom manufacturing to order.
3. Product sales - Pergolas: Sales of aluminum pergolas including bioklimatické pergoly (bioclimatic pergolas) with customizable dimensions, colors, and accessories.
4. Installation services: Professional installation services included as part of the comprehensive service offering, with business representatives providing on-site measurement and installation.
5. Insect screens: Sales of insect protection screens including pevné okenní sítě (fixed window screens), rolovací sítě (roller screens), and plisé sítě (pleated screens).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rolux designs, manufactures, and installs custom-made aluminum products for residential and commercial properties in the Czech Republic. Its portfolio includes aluminum fences, gates and walk-through gates, bioclimatic pergolas, interior shading (pleated blinds, venetian blinds, fabric roller shades, vertical blinds, sliding walls), insect protection screens for windows and doors, and exterior shading (pre-window shutters, ZIP screen blinds, exterior venetian blinds). Products are custom-built to size, available in RAL colors, and offered with optional Somfy motorization and TaHoma smart home automation. The company delivers a full-service model covering on-site measurement, custom manufacturing, professional installation, and after-sales warranty service.

Product overview

Rolux is a Czech family-owned company that develops and manufactures custom-made aluminum shading and fencing products. The product portfolio centers on five main categories: (1) Aluminum fencing systems including fences, gates, and walk-through gates; (2) Bioclimatic aluminum pergolas with adjustable lamella roofs; (3) Interior shading including pleated blinds, venetian blinds, fabric roller shades, vertical blinds, and sliding walls; (4) Insect protection screens for windows and doors including fixed, roll-up, sliding, and pleated variants with optional anti-allergy Poll-Tex mesh; and (5) Exterior shading including pre-window shutters, ZIP screen blinds, and exterior venetian blinds. Many products feature Somfy motorization and automation options. The company operates as a Somfy Expert partner and provides comprehensive services from custom design through installation and after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hliníkové ploty (Aluminum Fences) Custom-manufactured aluminum fence systems available in shutter-style, plank-style, rod-style, and combined designs. Available in RAL colors with matching gates and walk-through gates. Designed for residential and commercial property owners in the Czech Republic seeking durable, low-maintenance fencing.
• Hliníkové brány (Aluminum Gates) Aluminum gates including single-wing, double-wing, telescopic, cantilever sliding, and tracked sliding gates. Optional Somfy motorization available for automated operation. Custom-manufactured to size and color for residential and commercial properties.
• Hliníkové branky (Aluminum Walk-through Gates) Aluminum pedestrian gates designed to match the aluminum fence systems. Custom-manufactured in matching colors and dimensions for residential property entrances.
• Hliníkové pergoly (Aluminum Pergolas) Bioclimatic aluminum pergolas with adjustable roof lamellas for climate control. Can include LED lighting, side screens, and Somfy motorization. Custom-manufactured in size and color for residential outdoor living spaces.
• Plisé žaluzie (Pleated Blinds) Interior pleated blinds for windows, available in various colors and fabrics. Custom-manufactured by Rolux for residential and commercial interiors.
• Vnitřní žaluzie (Interior Venetian Blinds) Interior horizontal blinds for window shading and light control. Custom-sized and colored for residential and commercial interiors.
• Látkové roletky (Fabric Roller Shades) Fabric roller shades including Day&Night (Den Noc) and Color Hit variants. Custom-sized for residential and commercial interiors.
• Vertikální žaluzie (Vertical Blinds) Vertical blinds for interior use. Custom-manufactured to size and color specifications.
• Posuvné stěny (Sliding Walls) Sliding wall systems for flexible interior space division. Custom-manufactured for residential and commercial interiors.
• Záclonové vertikální žaluzie (Curtain Vertical Blinds) Vertical blinds with a soft, curtain-like appearance. Custom-manufactured for interior applications.
• Pevné okenní sítě (Fixed Window Insect Nets) Fixed insect screens for windows. Custom-manufactured to fit non-standard window dimensions for residential properties.
• Rolovací sítě do oken (Roll-up Window Insect Nets) Retractable insect screens for windows. Custom-manufactured for residential properties requiring seasonal or removable insect protection.
• Sítě do dveří (Door Insect Nets) Fixed insect screens for doors. Custom-manufactured to fit standard and non-standard door openings for residential properties.
• Rolovací sítě do dveří (Roll-up Door Insect Nets) Retractable insect screens for doors. Custom-manufactured for residential properties requiring retractable insect protection at doorways.
• Posuvné sítě proti hmyzu (Sliding Insect Nets) Sliding insect screen systems for doors, available with or without a full frame. Custom-manufactured for residential doorways.
• Plisé sítě (Pleated Insect Nets) Pleated insect screens featuring Poll-Tex anti-allergy mesh certification. Custom-manufactured for residential doorways where allergy-sensitive filtration is desired.
• Předokenní rolety (Pre-window Shutters) Exterior roller shutters installed in front of windows for security, insulation, and light control. Available with Somfy motors (Altus 40, Oximo 40/50, BD, DD, R, S series). Custom-manufactured by Rolux.
• ZIP screen rolety (ZIP Screen Roller Blinds) ZIP-guided screen blinds for facades and windows featuring a wind-resistant ZIP guide system. Available with various Somfy motor options. Custom-manufactured by Rolux.
• Venkovní žaluzie (Exterior Venetian Blinds) Exterior aluminum venetian blinds with adjustable lamellas (Z90, Z70, C80, C65 models) available in various RAL colors. Features optional Somfy motorization. The C80 model is explicitly identified as suitable for administrative and commercial buildings. Custom-manufactured by Rolux.
• Installation and after-sales service Professional installation, warranty, and post-warranty service for all Rolux products. Includes on-site measurement by business representatives, custom manufacturing coordination, installation by Rolux technicians, and ongoing repair and maintenance support.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SomfycoreTechnology or IntegrationRolux is a certified Somfy Expert partner, integrating Somfy automation systems into their shading products, pergolas, and gates. The partnership enables smart home control via TaHoma switch and other Somfy devices. Regular training and technical support from Somfy ensures optimal automation solutions for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weinor: German specialist in awnings, pergolas (including bioclimatic), and conservatory shading with a strong dealer-based sales motion across Central Europe. Closely comparable to Rolux's bioclimatic pergola and custom shading offering.
• Markilux: German manufacturer of premium awnings, pergolas, and sun protection systems with extensive customization and motorization options. Overlaps directly with Rolux's pergola and exterior shading offerings, including Somfy-compatible automation.
• Aluprof: Polish manufacturer of aluminum-based roller shutters, external venetians, garage doors, and facade systems. Comparable to Rolux as an aluminum-systems specialist serving Central European residential markets, though much larger in scale.
• Roma: German roller shutter and external sun shading manufacturer serving residential and commercial customers across Europe. Comparable to Rolux in exterior shading and aluminum manufacturing, at a larger scale.
• Beck+Heun: German manufacturer of roller shutters, external venetians, insect protection, and aluminum facade elements. Comparable to Rolux in aluminum shading manufacturing and insect protection product lines.
• Warema: Germany-based market leader in sun shading systems (external venetians, roller shutters, awnings, pergolas) with custom manufacturing and motorized integration. Directly comparable to Rolux's shading and pergola categories, though significantly larger and broader in product range.
• Heroal: German family-owned aluminum systems manufacturer producing roller shutters, external venetians, sliding doors, and insect protection. Directly comparable to Rolux across multiple product categories with a similar custom-manufacturing approach.
• Renson: Belgian manufacturer specializing in sun protection, ventilation, and outdoor living (including aluminum pergolas and sliding walls). Overlaps with Rolux's pergola, insect screen, and shading categories at a similar premium-custom positioning.
• Griesser: Swiss manufacturer of external sun shading (roller shutters, venetian blinds, awnings, zip screens) with a strong presence in Germany and Austria. Comparable to Rolux's exterior shading portfolio and Central European go-to-market model.

Others

• Somfy: Global leader in motorized automation for shading, gates, and pergolas; serves as Rolux's strategic technology partner (Somfy Expert certification) and supplies motors integrated into Rolux products. Included as an enabling/ecosystem partner rather than direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plotyrolux
• LinkedInlinkedin.com/company/rolux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolux