VizCon
VizCon is a division of TrafFix Devices, Inc. that manufactures and sells crash-certified traffic safety hardware — water-filled barriers, cones, barricades, and signage — to US state DOTs, contractors, rental yards, municipalities, and military buyers, distributing through regional sales managers, manufacturer reps, and 15+ country international channels.
- Company typePrivate
- Founded1987
- HeadquartersSan Clemente, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What VizCon does
VizCon is a US-based manufacturer of traffic control and road safety hardware, operating as a division of TrafFix Devices, Inc., a privately held, family-owned corporation founded in 1987 in San Clemente, California. The company produces polyethylene and recycled-rubber products including water-filled crash barriers (Water-Cable Barrier, Water-Wall, Sentry), traffic cones (Enviro-Cone), vertical panel barricades (Premier Panel, Step-n-Lock, Urbanite), Type I/II/III folding barricades, delineators, roll-up signs, and barricade lighting. All products are engineered to meet MASH, NCHRP 350, and MUTCD crash-worthiness and federal safety standards, with documented FHWA eligibility letters and certifications extending to EN 1317 (Europe), OSHA 1926.502(f), and ANSI/ISEA high-visibility apparel.
The business operates four manufacturing facilities: a corporate headquarters and assembly plant in San Clemente, California; a blow- and roto-molding plant in Fairfield, Iowa; a recycled-rubber bases facility in Adelanto, California; and a production facility in Tijuana, Mexico. Approximately 98% of products are sourced and manufactured within the United States, and the company recycles roughly 12.5 million pounds of scrap tires annually into rubber bases. VizCon employs approximately 250 people across these facilities.
The go-to-market combines a direct enterprise sales team of seven Regional Sales Managers with three core manufacturer representative agencies (R.C. Bremer Marketing Associates, Mayhew Marketing Group, The Blueprint Corporation) covering all US territories, a direct e-commerce storefront (shop.traffixdevices.com) accepting credit cards up to $10,000, and international distributors in 15+ countries. Customers include State Departments of Transportation, highway contractors, barricade rental yards, cities and counties, and military installations, with hardware sold primarily on Net 30 credit terms. Revenue is not publicly disclosed; VizCon does not sell the attenuator product line, which is retained at the TrafFix Devices parent.
VizCon firmographics
Firmographics- Name
- VizCon
- Legal name
- TrafFix Devices, Inc.
- Website
- https://viz-con.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VizCon is a division of TrafFix Devices, Inc. that manufactures and sells crash-certified traffic safety hardware — water-filled barriers, cones, barricades, and signage — to US state DOTs, contractors, rental yards, municipalities, and military buyers, distributing through regional sales managers, manufacturer reps, and 15+ country international channels.
- Ownership category
- akta.pro rank
VizCon industry classification
Industry- Product category
- Traffic Safety Equipment
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Work Zone Barrier Systems & Protection (Concrete Barriers, Water-Filled Barriers, Crash Cushions, Truck-Mounted Attenuators) (TLAJALAF)
Keywords
Where VizCon is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
VizCon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic Safety Hardware Sales: Direct B2B sales of traffic control products including barricades, barriers, cones, delineators, drums, signs, and attenuators. Products sold with Net 30 payment terms. Accepts major credit cards up to $10,000 per order. Offers credit accounts for qualified buyers.
- Rental Yard/Distributor Sales: Products sold to barricade rental yards and traffic control companies for rental fleet purposes. Repeat business through distributor network across US and international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B direct sales with credit terms |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
VizCon product offering
Product offeringCore offering
VizCon manufactures and sells physical traffic control and road safety hardware, including water-filled crash barriers (Water-Cable Barrier, Water-Wall, Sentry), traffic cones (Enviro-Cone), vertical panel barricades (Premier Panel, Step-n-Lock), Type I/II/III barricades, pedestrian barricades (Urbanite), delineators, drums, and roll-up signs. Products are engineered and certified to MASH, NCHRP 350, and MUTCD standards and are sold B2B to state DOTs, highway contractors, municipal agencies, barricade rental yards, and military installations.
Product overview
VizCon is a division of TrafFix Devices, Inc. that sells traffic control products into the specialty tool, industrial safety, and first responders markets. The product portfolio centers on physical traffic safety infrastructure rather than software. Core offerings include water-filled barriers (Water-Cable Barrier, Water-Wall, Sentry Water-Cable Barrier), the Enviro-Cone traffic cone line, and vertical barricade systems (Premier Panel, Step-n-Lock, Urbanite Pedestrian Barricade, Type I/II/III Barricades). Supporting products include retractable cone bars, barricade lights, roll-up signs, and safety apparel. All products are manufactured in the USA (Fairfield Iowa, San Clemente California, Adelanto California) with approximately 98% domestic sourcing. Distribution spans the US, Canada, Mexico, Brazil, EU, Turkey, South Africa, Saudi Arabia, China, Taiwan, Australia, New Zealand, and Japan. The company does not sell attenuation products.
Differentiator
Problem solved
Functional benefit
Brands
- Enviro-Cone: Eco-friendly traffic cone made from low density polyethylene, 80% recycled material by weight, superior cold and hot weather performance.
- TrafFix Water-Cable Barrier
- TrafFix Water-Wall
- TrafFix Sentry
- Scorpion II TMA
- Urbanite
- Premier Panel
- Step-n-Lock
- Phoenix Type III Barricade
Products and services
- TrafFix Water-Cable Barrier MASH Tested, Passed and Eligible water-filled barrier at TL-1 (31 mph) and TL-2 (43.5 mph) crash test levels. Features three molded-in galvanized steel cables to resist vehicle penetration, double-wall knuckle design to minimize breakage at hinge points, 30° pivot capability between sections, and galvanized steel T-pins for linking. Sold to highway contractors and DOTs for work zone safety.
- TrafFix Water-Wall Barrier Economic and easy-to-install crash barrier system made of durable polyethylene plastic. Connects directly to a SLED end treatment, weighs 80 lbs empty and 1,110 lbs when filled with water. Sold to highway contractors and rental yards for cost-sensitive work zone deployments.
- TrafFix Sentry Water-Cable Barrier NCHRP 350 TL-3 certified work zone crash barrier alternative to concrete. Contains four integrally molded corrosion-resistant steel cables, eight bushings connecting sections, weighs 160 lbs empty and 2,000 lbs filled. Tested for TL-1, TL-2, and TL-3 impacts at 45-62.5 mph for high-speed work zone applications.
- Enviro-Cone MUTCD-compliant traffic cone made from low-density polyethylene (LDPE). 80% recycled material by weight, withstands temperatures from -40°F to 180°F, features 76° tipping angle (vs 45-55° for PVC cones) for superior wind stability with 80% weight in the base, Easy Grip Groove handle, and is reshapable after vehicle impact. Qualifies for Green Points environmental certification. Sold to DOTs, contractors, and rental yards for work zone traffic control.
- Premier Panel Vertical Barricade 40000 Series all-plastic and rubber vertical panel barricade engineered to take repeated impacts with minimal damage. Accepts standard and D-cell barricade lights, stacks for storage. Sold to DOTs and rental yards for work zone lane delineation.
- Step-n-Lock Vertical Panel Barricade 33000/34000 Series vertical panel barricade with blow-molded polyethylene panel and recycled rubber base. Features Step-n-Lock foot hole assembly with six locking buttons for secure panel-to-base connection. Sold for highway work zone lane delineation.
- Phoenix Type III Barricade 53000 Series lightweight Type III Barricade with 72" steel or plastic uprights attached to 40 lb recycled rubber and steel bases. Compatible with 4', 6', 8', 10', and 12' Plastic Phoenix Rail panels. Sold for highway road closures and work zone channelization.
- Economy Type III Barricade 56000 Series low-cost Type III barricade with rolled steel uprights and Phoenix plastic rails available in 4, 6, 8, 10, and 12 foot lengths. Can be assembled by a single person. Sold to contractors and municipalities for road closures.
- Urbanite Pedestrian Barricade 57000 Series pedestrian barricade made of UV-stabilized high-density polyethylene with MASH TL-3 certification. 72" length, 38" height, 23 lbs. Features 10 molded-in vertical windows for wind load performance, ergonomic handrail, and ADA-compliant pedestrian pathway design. Linkable in 6-foot sections. Sold for pedestrian safety at work zones, events, and construction sites.
- High Impact Plastic Folding Barricade 37000 Series folding barricade with durable blow-molded plastic legs and high-impact panels. Made from impact-resistant polyethylene, modular design allows component replacement for extended service life. Sold to contractors and municipalities for short-term road closures.
- Metal Leg and Plastic Panel Barricade 35000 Series Type II barricade combining metal legs with high-impact blow-molded panels. NCHRP 350 accepted, compatible with standard or D-cell barricade lights, meets MUTCD standards. Sold to contractors and DOTs.
- Roof Edge Delineator OSHA 1926.502(f) compliant roof warning line system cone. Made of Low Density Polyethylene plastic with 30 lb recycled rubber base. 39" height with 16 lb pull test rating. Sold for construction site roof safety.
- Roll-Up Signs Flexible construction signs available in 36"x36" and 48"x48" sizes. Material options include non-reflective mesh/vinyl, standard reflective, Reflexite Marathon, and 3M Diamond Grade reflective materials. Sold for work zone signage applications.
- Scorpion II Truck Mounted Attenuator World's first MASH Tested, Passed, and Eligible Truck Mounted Attenuator. Also passed all NCHRP-350 TL-3 requirements and UKTD49 110 km/h test. Sold to highway contractors and DOTs for mobile work zone impact protection.
Quantifiable outcome
- Enviro-Cone has 76° tipping angle vs 45-55° for PVC cones, providing significantly better wind stability
- +4 more outcomes
Companies that use VizCon
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
VizCon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VizCon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- R.C. Bremer Marketing AssociatescoreMidwest territory manufacturer representative agency with 11 sales personnel covering WI, MI, KY, IN, IL, IA, KS, MN, OH, PA states. Includes owner, inside sales, and regional coverage managers.
- Mayhew Marketing Group (MMG)coreSouthwest territory manufacturer representative agency with 7 personnel covering CA, AZ, NM, NV. Includes president, partners, business development specialists, and customer relations director.
- The Blueprint CorporationcoreSoutheast, Mid-Atlantic, and Northeast territory manufacturer representative agency with 14+ sales personnel covering AL, MS, FL, GA, NC, SC, VA, TN, NY, PA, WV, NJ. Includes national accounts, sales directors, territory managers, and marketing.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
VizCon competitors and assessment
Company assessmentBroad incumbents
- Pexco: Manufacturer of plastic products including traffic safety cones, channelizers, and reflective signage. Overlaps with VizCon in polyethylene cone and channelizer products serving the same government and contractor customers.
- Saferoad Group: European road safety equipment manufacturer producing barriers, crash cushions, and work zone safety products. Competes with VizCon in international markets, particularly the EU, in water-filled barrier and end terminal categories.
- Hill & Smith Holdings: UK-based global infrastructure group operating road safety barrier businesses (including Hardstaff and Asset VRS). Comparable in barrier and road restraint system manufacturing, with international scale VizCon lacks.
- Energy Absorption Systems (EAS, a Trinity Industries company): Leading manufacturer of crash cushions, truck-mounted attenuators, and work zone safety products. Direct competition with VizCon's Scorpion II TMA in the attenuator category, with established MASH-certified product lines serving DOT customers.
- Valtir (formerly Trinity Highway Products): Major incumbent manufacturer of highway safety barriers, crash cushions, and end terminals. Directly overlaps with VizCon's water-filled barrier and attenuator categories, but operates at significantly larger scale as part of a broader road safety portfolio.
- 3M (Road Safety): Global manufacturer of reflective sheeting and traffic safety materials used in VizCon's roll-up signs and barricade products. Not a direct competitor in plastic hardware, but a critical input supplier and adjacent player in work zone safety.
Direct peers
- Cortina Safety Products: Manufacturer of traffic cones and safety products competing directly in the Enviro-Cone category. Comparable product focus on PVC and LDPE cones sold to DOTs, contractors, and rental yards.
- JBC Safety Plastic: Manufacturer of traffic safety products including cones, barricades, and channelizers. Direct competition in plastic traffic safety devices sold through similar channels to DOTs and contractors.
- Plasticade: Direct US competitor manufacturing traffic cones, barricades, and traffic control devices from plastic. Closely comparable product line including cones, vertical panels, and Type III barricades sold through similar distributor and DOT channels.
Emerging players
- Ver-Mac: Manufacturer of intelligent work zone safety products including message boards, speed displays, and arrow boards. Adjacent rather than directly competing in VizCon's hardware categories, but increasingly important in modern work zone safety contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VizCon social profiles
Digital presenceVizCon compliance and trust
Trust signalCompliance6 records
VizCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
VizCon leadership team
Management profileNumber of profiles
Profiles8 records
VizCon subsidiaries and ownership
Company hierarchySubsidiaries1 record
VizCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VizCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VizCon
What does VizCon do?
VizCon manufactures and sells physical traffic control and road safety hardware, including water-filled crash barriers (Water-Cable Barrier, Water-Wall, Sentry), traffic cones (Enviro-Cone), vertical panel barricades (Premier Panel, Step-n-Lock), Type I/II/III barricades, pedestrian barricades (Urbanite), delineators, drums, and roll-up signs. Products are engineered and certified to MASH, NCHRP 350, and MUTCD standards and are sold B2B to state DOTs, highway contractors, municipal agencies, barricade rental yards, and military installations.
Is VizCon a public or private company?
VizCon is a private company. It is classified as family owned and is currently operating.
When was VizCon founded?
VizCon was founded in 1987. It employs 11 to 50 people.
Where is VizCon based?
VizCon is headquartered in San Clemente, United States, in the North America region.
How does VizCon make money?
Two revenue lines are on record. Traffic Safety Hardware Sales are the primary driver. The others are rental Yard/Distributor Sales.
Who are VizCon's main competitors?
Broad incumbents on record are Pexco, Saferoad Group, Hill & Smith Holdings, Energy Absorption Systems (EAS, a Trinity Industries company), Valtir (formerly Trinity Highway Products) and 3M (Road Safety). Direct peers are Cortina Safety Products, JBC Safety Plastic and Plasticade. Ver-Mac is listed as an emerging player.
Does VizCon have an API?
No public API is recorded for VizCon.
What industry is VizCon in?
VizCon's product category is Traffic Safety Equipment. Its primary akta.pro industry code is TLAJALAF, Work Zone Barrier Systems & Protection (Concrete Barriers, Water-Filled Barriers, Crash Cushions, Truck-Mounted Attenuators). Its SIC code is 3080.