Marriage Helper, INC.

What Marriage Helper, INC. does

Marriage Helper, INC. is a privately held, family-owned marriage coaching and education company headquartered in Franklin, USA, founded in 1992 by Dr. Joe Beam and now led by CEO Dr. Kimberly Beam Holmes. The company serves couples in marital crisis, including spouses considering divorce, through a proprietary 7-step methodology branded as "The Marriage Helper Method," and reports having served more than 25,000 couples over its 32-year operating history with a self-reported 70% divorce-avoidance outcome rate.

The core product surface is multi-tier and direct-to-consumer: a free mini-course serves as a top-of-funnel lead magnet, feeding into one-on-one coaching sessions priced at $199, an 8-week group Coaching Lab priced at $797, and premium Couples Workshop intensives priced at $1,997–$2,997, alongside a Solo Workshop track and lower-priced self-paced courses and toolkits delivered through the my.marriagehelper.com learning portal. Delivery is split across Zoom-based online workshops, in-person events, and asynchronous digital content, with supporting distribution through a podcast ("Relationship Radio"), a YouTube channel, and a six-segment website content hub.

The business operates with a 1–10 employee headcount and has no disclosed external funding, institutional partnerships, or third-party distribution agreements, making it a lean, founder-family-controlled lifestyle business. Customer acquisition is content-led and D2C, with no enterprise or B2B customers in evidence; pricing is distributed across many small-ticket and mid-ticket transactions rather than concentrated in any single account or contract.

Name

Marriage Helper, INC.

Legal name

Marriage Helper, INC.

Website

https://MarriageHelper.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Marriage Helper, INC. is a family-owned marriage coaching and education company in Franklin, USA, founded in 1992, that serves couples in marital crisis through a proprietary 7-step methodology delivered via coaching sessions, workshops, and self-paced digital courses.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-on-One Coaching: Individual 50-minute coaching sessions with a certified Marriage Helper coach. Sold on a per-session basis with no membership requirement. Booked when the client needs it. At $199 per session, this is a one-time transaction model that can produce repeat purchases.
2. Coaching Lab: Eight-week small-group cohort coaching program led by the Marriage Helper team. One-time purchase at $797. Includes ongoing guidance and group support over the eight-week period.
3. Couples Workshop: Three-day intensive workshop (online or in person) targeting couples ready to do deep relational work together. Offered at $1,997 for solo participants or $2,997 for couples. One-time purchase with an outcome claim of 70% divorce avoidance among completers.
4. Solo Workshop: Three-day intensive designed for one spouse to attend alone, for situations where the partner is unwilling to participate. Self-paced or cohort-based delivery.
5. Courses and Toolkits: Self-paced digital courses and toolkits with lifetime access. Sold individually, likely with tiered pricing. Revenue from course sales represents recurring, scalable digital product revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marriage Helper delivers a research-based, seven-step marriage rescue method through individual coaching sessions, small-group cohorts, multi-day intensive workshops, and self-paced digital courses. Programs are targeted at couples in crisis — including those affected by affairs, limerence, active separation, or loss of intimacy — and are taught by certified coaches and the founding family. Free content (mini-course, articles, videos) serves as the top-of-funnel lead magnet, with paid offerings ranging from $199 per coaching session to $2,997 for the couples workshop.

Product overview

Marriage Helper operates as a service-based coaching and education platform offering a multi-tiered portfolio centered on its research-based seven-step method for saving marriages in crisis. The core offering includes free entry content (mini-course, library articles, YouTube videos) designed to attract and educate prospects, followed by paid services: individual Coaching sessions ($199/50 min), the 8-week Coaching Lab cohort ($797), the 3-day Couples Workshop ($1,997–$2,997), and the Solo Workshop for individual spouses. Self-paced Courses & Toolkits provide lifetime access to the method. The company also provides free Resources including The Library and Events. All programs teach the same seven-step method (Calm Down, Get Clarity, Stop Pushes & Start Pulls, Forgive & Reconcile, Rebuild Trust, Ignite Intimacy & Passion, Build Your Dream Life Together). The company was founded by Dr. Joe Beam and is led by CEO Dr. Kimberly Beam Holmes.

Differentiator

Problem solved

Functional benefit

Brands

• Mini-Course: Free introductory course for marriage improvement

Products and services

• Coaching (1-on-1) One-on-one 50-minute coaching sessions with a certified Marriage Helper coach who knows the company's seven-step method and has experienced similar marital situations. Sold per session at $199 with no membership requirement; intended for individual spouses or couples needing targeted guidance on a specific crisis.
• Coaching Lab An eight-week guided small-group coaching cohort where participants run the company's seven-step method with team support and peer accountability. Sold as a single purchase at $797 and targeted at customers who want more structure than per-session coaching but a longer engagement than a single workshop.
• Couples Workshop A three-day intensive workshop (delivered online or in person) in which couples complete the most demanding steps of the seven-step method together. Priced at $1,997 for a solo attendee or $2,997 for a couple, with the company reporting a 70% divorce avoidance rate among graduates. Intended for couples ready to do deep, joint relational work in a concentrated format.
• Solo Workshop A three-day intensive workshop designed for one spouse to attend alone, covering the same seven-step method for situations where the partner is unwilling or unable to participate. Targets the distinctive buyer scenario of one spouse acting alone to try to save the marriage.
• Courses & Toolkits Self-paced digital courses and toolkits with lifetime access that teach the company's seven-step method through video lessons, workbooks, and structured tools. Sold individually and intended for customers who prefer asynchronous, lower-touch engagement at their own pace.
• Free Mini-Course A free, approximately 20-minute video mini-course taught by Dr. Kimberly Beam Holmes that provides an honest look at what is happening in the marriage and the first steps to take. Available at no cost with email signup and used as the company's primary top-of-funnel lead magnet across every audience segment.

Quantifiable outcome

• 25,000+ couples helped over 32 years of operation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lasting: Couples counseling app originally launched as a standalone product and now integrated into Talkspace, offering self-paced relationship courses plus therapist access. Comparable as a digital couples support offering with structured curriculum.
• Regain: Online couples counseling platform connecting users to licensed therapists for relationship therapy. Direct peer in target audience (distressed couples seeking structured help), though delivery model is therapist-mediated rather than methodology-driven.
• Marriage Today: Faith-based marriage ministry offering workshops, conferences, and online content to help couples strengthen or restore their marriages. Closest direct peer to Marriage Helper given overlapping audience (crisis and prevention), faith-friendly positioning, workshop-led delivery, and multi-decade operating history.
• OurRelationship: Nonprofit offering guided online relationship programs for individuals and couples at various stages, including crisis. Direct peer addressing similar distressed-couple demand with structured, self-paced and coach-supported formats.

Broad incumbents

• Talkspace: Public online therapy company offering couples therapy plus the Lasting couples product. Broad incumbent addressing distressed-couple demand with licensed-therapist delivery and significantly greater capital and marketing firepower than Marriage Helper.
• BetterHelp: Largest online therapy platform, including dedicated couples counseling offering, with massive paid acquisition budget. Broad incumbent serving distressed couples among a much wider therapy market, with structural advantages in scale and capital.
• Focus on the Family: Large Christian organization providing marriage counseling resources, broadcasts, and referral services. Adjacent incumbent addressing marriage and family relationships at scale, with significant brand recognition in the same faith-friendly segment.
• FamilyLife: Long-running marriage and family ministry under Cru, offering conferences, online content, and small-group curricula for couples. Comparable as a faith-friendly, content-driven marriage organization but with a broader family scope and a non-profit operating model.

Emerging players

• SYMBIS (Saving Your Marriage Before It Starts): Marriage assessment and pre-marital/marital enrichment program built on Les and Leslie Parrott's research, used by churches and counselors. Comparable as a structured methodology for marriage improvement, but focused upstream on assessment and prevention rather than crisis recovery.
• Hold Me Tight / Emotionally Focused Couple Therapy (ICE EFT): Dr. Sue Johnson's EFT-based couples therapy program including workshops, training for therapists, and self-help resources. Comparable as a structured, named couples therapy methodology with workshop delivery and educational content assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch
• Xx.com/marriagehelper
• Facebookfacebook.com/marriagehelper
• LinkedInlinkedin.com/company/marriage-helper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marriage Helper, INC.