Pop Media
Pop Media Oy is a Helsinki-based digital marketing company that operates nine Finnish entertainment media websites covering film, music, gaming, and entertainment, reaching 2+ million users monthly and selling brand-safe digital advertising, programmatic media buying, and magazine subscriptions to Finnish advertisers and consumers.
- Company typePrivate
- Founded2002
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Pop Media does
Pop Media Oy is a Finnish digital marketing and entertainment media company headquartered in Helsinki that operates a portfolio of nine owned entertainment media websites — Episodi.fi, Soundi.fi, Pelaaja.fi, Voice.fi, Inferno.fi, Tilt.fi, Rumba.fi, Como.fi, and Meteli.net — covering films, music, gaming, and general entertainment for Finnish audiences aged 25-54. The combined portfolio reaches over 2 million Finnish users each month, with Episodi.fi alone generating approximately 1.3 million unique visitors and nearly 5 million monthly visits (23% year-over-year growth in 2024). Pop Media also publishes Episodi (12 issues/year) and Soundi (11 issues/year) as recurring print and digital subscriptions, with annual tiers priced from €89.90 to €170.40 for ongoing, fixed-term, and student options.
The company's revenue is generated primarily through digital advertising on its owned media properties — display, video, native, and programmatic formats — sold via a dedicated in-house media sales team, supplemented by online quote requests through the Ocast platform and cross-publisher programmatic buying executed on Google DV360 and Adform DSP. Secondary revenue streams include magazine subscriptions (Episodi and Soundi) and marketing services such as search engine marketing, social media advertising, and ad/native content production. Branding centers on a "brand-safe" proposition: entertainment-only editorial environments positioned as free of war, politics, and climate-crisis content.
In November 2025, Pop Media acquired Voice.fi from Bauer Media Oy, expanding audience reach into female-leaning entertainment consumers and bringing the portfolio to nine media brands. The company operates exclusively within Finland with no current international footprint. Sales are led by COO Mikko Mali and a named team of account managers (Oona Lukkarinen, Oskari Anttonen, Peter Lindroos), targeting Finnish brand advertisers across enterprise and mid-market segments.
Pop Media firmographics
Firmographics- Name
- Pop Media
- Legal name
- Pop Media Oy
- Website
- https://popmedia.fi
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pop Media Oy is a Helsinki-based digital marketing company that operates nine Finnish entertainment media websites covering film, music, gaming, and entertainment, reaching 2+ million users monthly and selling brand-safe digital advertising, programmatic media buying, and magazine subscriptions to Finnish advertisers and consumers.
- Ownership category
- akta.pro rank
Pop Media industry classification
Industry- Product category
- Digital Entertainment Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Pop Media is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Pop Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Advertising: Pop Media generates primary revenue through digital advertising on their owned entertainment media websites. This includes display advertising, video advertising, native advertising, and programmatic ad buying services using Google DV360 and Adform platforms. The company purchases programmatic advertising on behalf of advertisers across well-known Finnish web media properties.
- Magazine Subscriptions: Revenue from print and digital magazine subscriptions for Episodi (movie magazine published 12 times/year) and Soundi (music magazine published 11 times/year). Subscriptions are available as ongoing (kestotilaus) or fixed-term (määräaikainen) options, with student pricing available.
- Marketing Services: Additional revenue streams include SEM (search engine marketing), social media advertising services, and ad/native content production. These services help businesses increase brand awareness and sales through digital marketing channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Episodi Kestotilaus - Ongoing subscription, 8 issues/8 months |
| Subscription | Annual | Episodi Määräaikainen - Fixed-term subscription, 12 issues/12 months |
| Subscription | Annual | Episodi Opiskelijatilaus - Student subscription, 12 issues/12 months |
| Subscription | Monthly | Soundi Kestotilaus - Ongoing subscription, 8 issues/8 months |
| Subscription | Annual | Soundi Määräaikainen - Fixed-term subscription, 11 issues/12 months |
| Subscription | Annual | Soundi Opiskelijatilaus - Student subscription, 11 issues/12 months |
| Other | Multi-year contract | Digital Advertising - Display, Video, Native, Programmatic |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pop Media product offering
Product offeringCore offering
Pop Media Oy operates a portfolio of nine Finnish entertainment media websites (Episodi.fi, Soundi.fi, Voice.fi, Pelaaja.fi, Inferno.fi, Tilt.fi, Rumba.fi, Como.fi, Meteli.net) covering film, music, gaming, and entertainment content, reaching over 2 million Finnish users monthly. The company's primary product is brand-safe digital advertising (display, video, native, and programmatic) sold across these owned properties. Complementary offerings include search engine marketing, social media advertising, and ad/native content production services for advertisers, plus print and digital magazine subscriptions for the Episodi and Soundi titles.
Product overview
Pop Media Oy is a Finnish digital marketing and entertainment media company operating a portfolio of nine media brands covering film, music, gaming, and entertainment content. The core product portfolio includes Episodi (Finland's largest film media with 1.3M monthly visitors), Soundi (music journalism celebrating 50 years), Voice.fi (acquired entertainment news), Pelaaja.fi (gaming), Inferno (heavy metal/rock), Tilt (gaming), Rumba (new music), Como (Finnish entertainment news), and Meteli.net (concerts/festivals). The company reaches over 2 million Finns monthly across its digital properties. Alongside its media brands, Pop Media offers digital marketing services including programmatic advertising (using Google DV360 and Adform DSP), search engine marketing, social media advertising, and ad/native content production. Episodi and Soundi are also available as print magazine subscriptions. All media environments are branded as brand-safe (positive, entertainment-focused content without news about war, politics, or climate crisis).
Differentiator
Problem solved
Functional benefit
Brands
- Episodi: Finland's largest film media - covers movies, streaming content, and TV entertainment. Reaches approximately 1.3 million unique visitors monthly.
- Soundi
- Pelaaja
- Voice.fi
- Inferno
- Tilt
- Rumba
- Como
- Meteli.net
Products and services
- Episodi Finland's largest film and entertainment media brand; a combined print magazine and digital website covering theatrical films, streaming services, and TV entertainment. Reaches approximately 1.3 million unique visitors monthly on Episodi.fi, with daily news, reviews, an active social presence (Facebook, Instagram, TikTok) and the Tuomiolla podcast. Targets Finnish film and entertainment enthusiasts aged 25-54.
- Soundi Finnish music journalism magazine and website covering music, concerts, and festivals. Published 11 times per year, with artist interviews, album reviews, emerging artist coverage, and digital content. Celebrated 50 years of operation in 2025. Targets Finnish music fans.
- Voice.fi Entertainment news site covering celebrity news, phenomena, music, and pop culture. Acquired by Pop Media from Bauer Media in November 2025. Targets a female-leaning Finnish entertainment audience and generates strong engagement on TikTok. Voice was originally part of The Voice media family including a radio station.
- Pelaaja.fi Finnish gaming and entertainment media covering video games, gaming devices, consoles, and related content for Finnish gaming enthusiasts. Operated as part of Pop Media's entertainment media network.
- Inferno Finnish heavy metal and rock music media covering bands, albums, concerts, and metal/rock genre news. Operated as part of Pop Media's entertainment media network.
- Tilt Finnish gaming media covering video games, gaming culture, and entertainment, with a different editorial angle than Pelaaja.fi. Operated as part of Pop Media's entertainment media network.
- Rumba Finnish music media covering new music, emerging artists, and Finnish music journalism with a focus on contemporary releases. Operated as part of Pop Media's entertainment media network.
- Como Finnish entertainment news covering celebrity news, TV programs, pop culture, and phenomena with a focus on domestic entertainment. Operated as part of Pop Media's entertainment media network.
- Meteli.net Finnish concert and event platform covering gigs, festivals, and live music events across Finland. Helps users discover and follow concerts and festivals. Operated as part of Pop Media's entertainment media network.
- Programmatic Advertising Services Programmatic advertising buying service using Google DV360 and Adform DSP platforms. Purchases display, video, and native advertising on behalf of advertisers across well-known Finnish web media properties, including Pop Media's owned entertainment media network. Includes campaign optimization, audience targeting, and reporting. Targets Finnish brand advertisers and agencies.
- Search Engine Marketing (SEM) Paid search engine marketing service targeting Finnish users based on keywords searched, reaching audiences at the moment of purchase intent. Sold to businesses aiming to increase brand awareness and sales through digital marketing channels.
- Social Media Advertising Social media advertising services leveraging analytics and experience to maximize client results across social platforms. Sold to businesses aiming to grow brand awareness and sales through social channels.
- Ad and Native Content Production Creative production of digital assets for online channels, social media, print, and events by Pop Media's in-house creative professionals. Provides branded and native content production to complement advertising campaigns.
- Episodi Magazine Subscription Print and digital magazine subscription for Episodi, Finland's largest film and entertainment media. Published 12 times per year. Available as ongoing (kestotilaus), fixed-term (määräaikainen), and student subscriptions targeting Finnish entertainment enthusiasts.
- Soundi Magazine Subscription Print and digital magazine subscription for Soundi, a Finnish music journalism magazine published 11 times per year. Available as ongoing (kestotilaus), fixed-term (määräaikainen), and student subscriptions. Targets Finnish music fans and music journalism enthusiasts.
Quantifiable outcome
- 2+ million Finnish users reached monthly across entertainment media properties
- +2 more outcomes
Companies that use Pop Media
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pop Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pop Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bauer Media OycorePop Media acquired Voice.fi from Bauer Media Oy in November 2025. Voice, established in 2007, is one of Finland's most recognized media brands and popular entertainment news sites. The acquisition significantly increases Pop Media's reach, particularly among female audiences, and strengthens its position as a provider of brand-safe marketing solutions. Voice content and editorial operations continue largely unchanged under Pop Media ownership.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Pop Media competitors and assessment
Company assessmentBroad incumbents
- Alma Media: Finnish media company operating news, lifestyle and classifieds brands with a focus on digital advertising and subscription. Comparable as a Finnish-language publisher competing for the same advertiser budgets and digital audience attention.
- Sanoma: Finland's largest media group operating newspapers, TV, digital media and education. Most directly comparable incumbent peer given overlapping Finnish-language entertainment, lifestyle and news digital properties and a similar advertising-led monetization model.
- Schibsted: Nordic media group with extensive portfolio of news, classifieds and lifestyle brands. Comparable as a regional peer operating digital publishing businesses monetized through advertising across Nordic markets.
- Bonnier Publications: Nordic media group publishing magazines and digital media in entertainment, lifestyle and B2B. Comparable peer given overlapping entertainment magazine heritage and Nordic digital advertising footprint.
- Egmont Publishing: Nordic publisher of magazines, books and digital media across entertainment, lifestyle and kids segments. Comparable on magazine and entertainment digital media operations, particularly with Soundi's print heritage.
- Aller Media (Aller Aps): Nordic publisher of magazines and digital media with entertainment, lifestyle and celebrity titles. Comparable peer in entertainment-oriented publishing and digital advertising, with overlapping celebrity/people editorial formats akin to Voice.fi.
Others
- Adevinta: Nordic-based online classifieds and media company. Comparable as a regional digital media operator monetizing audiences through advertising, though focused on marketplaces rather than editorial entertainment.
- Bauer Media Oy: Nordic arm of Bauer Media Group and prior owner of Voice.fi before the November 2025 sale to Pop Media. Directly relevant given the transaction and because Bauer continues to operate adjacent Finnish entertainment and lifestyle titles.
Direct peers
- Otavamedia: Finnish publishing house producing magazines and digital media in entertainment, lifestyle and home categories. Highly comparable as a domestic Finnish media company monetizing entertainment content through advertising and subscriptions.
Regional players
- NENT Group / Viaplay Group: Nordic entertainment and streaming media group. Comparable as a Nordic entertainment media competitor for audience attention and advertiser budgets, particularly against Episodi's movie/streaming coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pop Media social profiles
Digital presencePop Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Media leadership team
Management profileNumber of profiles
Profiles6 records
Pop Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pop Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Media
What does Pop Media do?
Pop Media Oy operates a portfolio of nine Finnish entertainment media websites (Episodi.fi, Soundi.fi, Voice.fi, Pelaaja.fi, Inferno.fi, Tilt.fi, Rumba.fi, Como.fi, Meteli.net) covering film, music, gaming, and entertainment content, reaching over 2 million Finnish users monthly. The company's primary product is brand-safe digital advertising (display, video, native, and programmatic) sold across these owned properties. Complementary offerings include search engine marketing, social media advertising, and ad/native content production services for advertisers, plus print and digital magazine subscriptions for the Episodi and Soundi titles.
Is Pop Media a public or private company?
Pop Media is a private company. It is classified as unknown and is currently operating.
When was Pop Media founded?
Pop Media was founded in 2002. It employs 11 to 50 people.
Where is Pop Media based?
Pop Media is headquartered in Helsinki, Finland, in the Europe region.
How does Pop Media make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are magazine Subscriptions and marketing Services.
Who are Pop Media's main competitors?
Broad incumbents on record are Alma Media, Sanoma, Schibsted, Bonnier Publications, Egmont Publishing and Aller Media (Aller Aps). Others are Adevinta and Bauer Media Oy. Otavamedia is listed as a direct peer. NENT Group / Viaplay Group is listed as a regional player.
Does Pop Media have an API?
No public API is recorded for Pop Media.
What industry is Pop Media in?
Pop Media's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 5418 and its SIC code is 7311.