Village Custom Embroidery
Village Custom Embroidery is a privately held, woman-owned custom apparel decoration business in Zionsville, Indiana. It provides machine embroidery and screen printing services on branded apparel sourced from Carhartt, Nike, New Era, and others, serving local SMBs, schools, public safety agencies, nonprofits, and individuals in central Indiana.
- Company typePrivate
- Founded2003
- HeadquartersZionsville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Village Custom Embroidery does
Village Custom Embroidery is a privately held, woman-owned custom apparel decoration business headquartered at 80 N. First Street in Zionsville, Indiana. Operating for 20-30 years, the company provides two core decoration services: machine embroidery (thread stitched directly into fabric, no minimum order) and screen printing (ink applied via mesh screens, 24-piece minimum). Underlying operations rely on industrial embroidery machines that consume digitizer-generated stitch files specifying thread type, path, density, and layering, alongside conventional screen-printing equipment. Revenue is generated on a per-item transaction basis with pricing that varies by garment, decoration placement, and design complexity (e.g., $10-$15 for left-chest embroidery, ~$16+ per shirt for basic screen printing, and one-time logo digitization fees of $75-$200).
The business sells both blank and decorated branded apparel sourced as an authorized retailer of major brands including Carhartt, Nike, New Era, TravisMathew, OGIO, The North Face, Richardson, and Columbia, plus monogramming services for individual consumers. Go-to-market is hybrid: a physical showroom with limited Tue-Thu retail hours, online quote requests via the company website, and an embedded CompanyCasuals e-commerce catalog. Customers span local SMBs (landscapers, builders, dental offices, restaurants), public safety agencies (Zionsville Fire Department, Boone County Sheriff, Zionsville Police Department), schools (InterActive Academy, International School of Indiana, ZCS Guard & Percussion), nonprofits (Assistance League, National FFA), and selective enterprise accounts (Allison Transmission, White Castle). Turnaround is standardized at 2-3 weeks for most orders.
The revenue model is entirely transaction-based with no disclosed contracts, subscriptions, or recurring managed services. The company is self-funded with no institutional investors, no parent entity, and no M&A activity. Geographic reach is concentrated in central Indiana with nationwide shipping available via the online catalog. A small subset of digital partnerships (CompanyCasuals for e-commerce, Dakota Collectibles for stock design catalog, Adobe Creative Cloud file format compatibility) supports the digital sales motion without constituting a technology platform in any conventional sense.
Village Custom Embroidery firmographics
Firmographics- Name
- Village Custom Embroidery
- Legal name
- Village Custom Embroidery
- Website
- https://villagecustomembroidery.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Village Custom Embroidery is a privately held, woman-owned custom apparel decoration business in Zionsville, Indiana. It provides machine embroidery and screen printing services on branded apparel sourced from Carhartt, Nike, New Era, and others, serving local SMBs, schools, public safety agencies, nonprofits, and individuals in central Indiana.
- Ownership category
- akta.pro rank
Village Custom Embroidery industry classification
Industry- Product category
- Custom Apparel Decoration Services
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Coating, Engraving & Allied Services (3470), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industries
- Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
Keywords
Where Village Custom Embroidery is headquartered
LocationHeadquarters
- HQ city
- Zionsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Village Custom Embroidery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Custom Embroidery Services: Embroidery decoration service using thread to stitch designs directly into fabric. No minimum order requirements. Pricing includes setup fees for logo digitization plus per-item decoration costs ranging from $10-$25 depending on placement and complexity.
- Screen Printing Services: Screen printing applies layers of ink on fabric using mesh screens. Requires minimum order of 24 pieces. Most cost-effective for large runs with front-only, single-color designs starting at approximately $16 per shirt.
- Branded Apparel Sales: Sale of blank and decorated apparel including t-shirts, polos, hats, jackets, blankets, bags, and accessories. Carries name-brand apparel from Carhartt, Nike, New Era, TravisMathew, OGIO, The North Face, Richardson, Columbia, and more.
- Monogramming Services: Personal monogramming services for individuals seeking custom lettering on various items including apparel and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Logo Digitizing Setup - One-time fee for custom embroidery file creation |
| Unit Pricing | Pay-as-you-go | Left Chest Embroidery - Standard placement on apparel |
| Unit Pricing | Pay-as-you-go | Baseball Hat Embroidery - Front and additional placements |
| Unit Pricing | Pay-as-you-go | Full Front/Back Embroidery Designs |
| Unit Pricing | Pay-as-you-go | Screen Printing - Basic front-only single-color design |
| Unit Pricing | Pay-as-you-go | Backpacks, Blankets, and Accessories Embroidery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Village Custom Embroidery product offering
Product offeringCore offering
Village Custom Embroidery provides custom embroidery and screen printing decoration services on apparel, hats, bags, blankets, and accessories sourced from major brands such as Carhartt, Nike, New Era, TravisMathew, OGIO, The North Face, Richardson, and Columbia. The company offers in-house logo digitization ($75+ per logo), vector file conversion, and personal monogramming, with no minimum order requirements for embroidery and a 24-piece minimum for screen printing. It serves local businesses, schools, public safety organizations, nonprofits, and individuals from its Zionsville, Indiana showroom, with a standard 2-3 week turnaround.
Product overview
Village Custom Embroidery is a woman-owned embroidery and screen printing service provider offering custom decoration of apparel. Their core offerings consist of embroidery services (using thread to stitch designs into fabric with no minimums) and screen printing services (applying ink through mesh screens with a 24-piece minimum). The company provides logo digitization services ($75+ per logo), monogram personalization, and sells branded merchandise across multiple categories: school uniforms for InterActive Academy and ISI, public safety apparel for ZFD and law enforcement, music group uniforms for ZCS programs, organization merchandise for Assistance League and Krokodiloes, and general business/workwear apparel. Their products are primarily sold through their main website with an integrated CompanyCasuals catalog and a Dakota Collectibles stock design catalog for reference. They source apparel from major brands including Carhartt, Nike, New Era, TravisMathew, OGIO, and The North Face.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Embroidery Services Machine embroidery service using thread to stitch designs directly into fabric, best for professional, long-lasting designs on uniforms, hats, outerwear, backpacks, blankets, towels, and stockings. Available with no minimum order requirements and standard 2-3 week turnaround.
- Screen Printing Services Screen printing service that applies layers of ink on top of fabric using mesh screens, ideal for bold, colorful designs on t-shirts, performance fabrics, and team apparel. Requires a 24-piece minimum order and supports up to 7 colors plus specialty print options.
- Custom Logo Digitizing One-time paid service that converts customer artwork (vector or raster) into embroidery stitch files specifying stitch type, needle path, stitch density, direction, and layering for the embroidery machine.
- Monogram and Font Personalization Custom monogramming and font personalization service for individuals and gift purchases, with a library of serif, script, block, fun, and holiday-themed designs that customers can review in-store and apply to apparel and accessories.
- School Uniform Programs Dedicated school uniform program covering InterActive Academy (with in-stock and online ordering) and International School of Indiana, with embroidered polos, sweatshirts, and jackets branded with school logos.
- Public Safety Apparel Custom embroidered apparel program for fire departments, police departments, sheriff offices, and other public safety agencies, including tactical polos, hats, and uniforms with rank and title designations.
- Business and Commercial Apparel Custom decorated apparel program for businesses, trade crews, and commercial clients including landscapers, builders, dental offices, hospitals, chiropractors, real estate agencies, tech companies, engineering firms, restaurants, mechanics, and distilleries.
- Music Group and Performance Apparel Custom branded apparel for Zionsville Music Groups covering Color Guard, Indoor Percussion, Marching Eagles, and Cadet Winter Guard programs, including performance wear, soft shell jackets, t-shirts, hoodies, and hats.
- Organization and Nonprofit Apparel Custom embroidered apparel program for nonprofit and member-based organizations such as Assistance League of Indianapolis, National FFA, and Harvard Krokodiloes alumni, including polos, jackets, t-shirts, sweatshirts, hoodies, and hats.
- Cadet Winter Guard 2025 Apparel Collection Seasonal apparel collection for the 2025 Cadet Winter Guard featuring the 'Let's Rock' design on short-sleeve t-shirts, long-sleeve t-shirts, and hoodies.
Quantifiable outcome
- No minimum order requirements for embroidery, enabling small orders and one-off items
- +1 more outcomes
Companies that use Village Custom Embroidery
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Village Custom Embroidery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Village Custom Embroidery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CarharttcoreVillage Custom Embroidery is an authorized retailer of Carhartt workwear and carries Carhartt shirts, jackets, hats, and accessories that can be customized with embroidery or screen printing. Featured brands include Carhartt Force, Carhartt Flex, and Carhartt Rain Defender.
- NikecoreNike athletic apparel and headwear available through Village Custom Embroidery catalog for customization with team logos and corporate branding.
- New EracoreNew Era caps and headwear, including New Era 39THIRTY and 9FORTY fitted caps, available for custom embroidery. Featured in ZFD and Krokodiloes merchandise.
- The North FacecoreThe North Face outerwear and apparel available through catalog for custom embroidery projects.
- TravisMathewcoreTravisMathew premium lifestyle apparel available for customization, targeting corporate and professional customers seeking upscale branded merchandise.
- OGIOcoreOGIO sport and athletic apparel including performance polo shirts, available for custom embroidery. Featured in Krokodiloes merchandise line.
- RichardsoncoreRichardson caps and headwear available for custom embroidery, complementing New Era offerings.
- Columbia SportswearcoreColumbia outdoor and athletic apparel available for custom decoration, offering performance and weather-resistant options.
- Company CasualscoreCompany Casuals provides the e-commerce platform and product catalog for Village Custom Embroidery, hosting their online store with full product catalog, inventory, and ordering functionality.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Village Custom Embroidery competitors and assessment
Company assessmentBroad incumbents
- Cimpress / Vistaprint: Large diversified print and custom products platform that includes apparel customization alongside business cards, signage, and marketing materials. A broad incumbent with overlapping but much wider scope.
- 4imprint: Large promotional products distributor that includes custom embroidered apparel alongside a much broader promotional merchandise catalog. Competes for corporate and organizational spend but is not a local specialist.
Direct peers
- RushOrderTees: Custom screen printing and embroidery provider focused on fast turnaround for teams, businesses, and events. Competes on speed and online ordering for the same group-order customer segments.
- Custom Ink: National online custom apparel platform offering custom embroidery, screen printing, and DTG printing for groups, businesses, and teams. Directly competes for the same B2B and team-customization orders VCE serves, but at national scale and with faster online ordering.
- Logo Sportswear: Online custom apparel decorator offering custom embroidery and screen printing for teams, schools, and businesses. Comparable in core decoration services and target customer base, with national e-commerce reach.
- EmbroidMe (Stitch America): Franchise network of custom embroidery and screen printing shops serving local businesses, schools, and teams. Closely comparable in service mix, customer segments, and local-shop positioning to VCE.
Emerging players
- Printful: Print-on-demand and embroidery service with strong e-commerce integrations. Competes for individual and small-business custom apparel orders but lacks local showroom and hands-on service.
Others
- Alphabroder / alphabroder: Wholesale apparel distributor supplying blank apparel to decorators and resellers. Sits upstream of VCE in the same value chain as a supplier of Carhartt, Nike, and other brands carried by VCE.
- SanMar: Wholesale apparel and accessories distributor supplying blank apparel to custom decorators and resellers. Comparable as an upstream supplier feeding the custom embroidery ecosystem.
Regional players
- Tegler Threads / Tegler Embroidery: Independent regional embroidery and apparel decoration shops in Indiana / Midwest that compete for the same local B2B, school, and team customers in overlapping geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Village Custom Embroidery social profiles
Digital presenceVillage Custom Embroidery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Village Custom Embroidery leadership team
Management profileNumber of profiles
Village Custom Embroidery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Village Custom Embroidery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Village Custom Embroidery
What does Village Custom Embroidery do?
Village Custom Embroidery provides custom embroidery and screen printing decoration services on apparel, hats, bags, blankets, and accessories sourced from major brands such as Carhartt, Nike, New Era, TravisMathew, OGIO, The North Face, Richardson, and Columbia. The company offers in-house logo digitization ($75+ per logo), vector file conversion, and personal monogramming, with no minimum order requirements for embroidery and a 24-piece minimum for screen printing. It serves local businesses, schools, public safety organizations, nonprofits, and individuals from its Zionsville, Indiana showroom, with a standard 2-3 week turnaround.
Is Village Custom Embroidery a public or private company?
Village Custom Embroidery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Village Custom Embroidery founded?
Village Custom Embroidery was founded in 2003. It employs 1 to 10 people.
Where is Village Custom Embroidery based?
Village Custom Embroidery is headquartered in Zionsville, United States, in the North America region.
How does Village Custom Embroidery make money?
Four revenue lines are on record. Custom Embroidery Services are the primary driver. The others are screen Printing Services, branded Apparel Sales and monogramming Services.
Who are Village Custom Embroidery's main competitors?
Broad incumbents on record are Cimpress / Vistaprint and 4imprint. Direct peers are RushOrderTees, Custom Ink, Logo Sportswear and EmbroidMe (Stitch America). Printful is listed as an emerging player. Others are Alphabroder / alphabroder and SanMar. Tegler Threads / Tegler Embroidery is listed as a regional player.
Does Village Custom Embroidery have an API?
No public API is recorded for Village Custom Embroidery.
What industry is Village Custom Embroidery in?
Village Custom Embroidery's product category is Custom Apparel Decoration Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of IMAOALAC, Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers). Its NAICS code is 31322 and its SIC code is 3470.