EventBranche

What EventBranche does

EventBranche (EventBranche.nl) is a Dutch B2B digital media platform serving the business events and festival industry in the Netherlands. Founded in 2010 and headquartered in Badhoevedorp, the platform is part of High Profile BV (legal entity: High Profile Events BV) alongside sister properties Events.nl and Evenementorganiseren.nl, forming a three-portfolio strategy that spans industry news, consumer/public events coverage, and venue/supplier lead generation. Core products include the Eventbranche.nl news and vacancies website, a weekly newsletter reaching 10,460 subscribers with a 36% open rate, the controlled-circulation Events Magazine, recurring Specials thematic online magazines, and the annual BeachBrancheBarbecue networking event drawing 500+ attendees.

The underlying technology is a standard digital publishing stack: a Drupal-based content website hosting 438+ news articles, Maglr-embedded digital magazines, email newsletter distribution, and job-listing functionality integrated across the three portals. No proprietary technology, AI/ML capability, app, or developer API is referenced.

The business model combines four revenue streams: annual membership subscriptions with extra benefits, magazine subscriptions and controlled circulation, advertising and sponsorship (online, email and print), and paid job vacancy listings requiring a user account. Pricing is not publicly disclosed; packages are custom and quoted via the sales team. The company sells primarily to event organizations, congress organizers, venue suppliers, and recruiters targeting Dutch event professionals, operating as a direct-to-consumer B2B media business with no institutional funding and no public listing.

Name

EventBranche

Legal name

High Profile Events BV

Website

https://eventbranche.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EventBranche is a Dutch B2B digital media platform serving the business events and festival industry with news, job listings, newsletters, and the annual BeachBrancheBarbecue networking event, operating alongside sister portals Events.nl and Evenementorganiseren.nl under parent High Profile BV.

Ownership category

akta.pro rank

Product category

B2B Event Industry Media

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Event industry news
• B2B event media
• Job listing platform
• Digital publishing
• Industry networking events

Headquarters

HQ city

Badhoevedorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership subscriptions: Annual memberships provide extra benefits and privileges to members of EventBranche.nl, including exclusive access and networking opportunities.
2. Magazine subscriptions and controlled circulation: Magazines and newsletters are distributed via subscriptions and controlled circulation to relevant target groups in the events industry.
3. Advertising and sponsorship: The platform sells advertising space and creates custom campaigns for advertisers wanting to reach event industry professionals through online, email marketing and print channels.
4. Vacancy listings: Job postings for the events industry, where maintaining a user account is required to post vacancies or company presentations on the websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

EventBranche.nl is a B2B digital media platform serving the Dutch business events and festival industry. It delivers daily industry news, job vacancy listings, themed online magazines (Specials), and a weekly newsletter reaching 10,460 subscribers, alongside paid annual memberships and the annual BeachBrancheBarbecue networking event. Sister portals Events.nl and Evenementorganiseren.nl extend its reach into events news and venue/supplier lead generation.

Product overview

EventBranche operates as a multi-platform content and networking hub for the Dutch events and festival industry, consisting of Eventbranche.nl (core platform with weekly newsletter), Events.nl (news and magazine portal), and Evenementorganiseren.nl (lead generation for venues/suppliers). The portfolio also includes Events Magazine (print/digital publication) and Specials (thematic online magazines). These products work together to connect event professionals with industry news, supplier databases, job listings, and advertising opportunities across both B2B event organizers and festival/festival suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventbranche.nl Core Platform Primary online platform for professionals in the Dutch business events and festival industry, delivering daily news, trends, cases, and innovations to 10,000+ unique monthly visitors.
• EventBranche.nl Weekly Newsletter Weekly email newsletter with 36% average open rate, delivering curated industry news and job updates to 10,460 subscribers.
• Events.nl News and Magazine Portal Sister portal offering daily news about business and public events, arrangements, company outings, branch-specific research, and Events Magazine content.
• Evenementorganiseren.nl Lead Generation Platform Lead generation platform for venues and event suppliers, with a bi-weekly digital newsletter, helping event professionals find locations and service providers.
• Events Magazine Print and digital magazine distributed via subscriptions and controlled circulation to relevant target groups in the events industry.
• EventBranche Specials (Online Magazines) Themed online magazines covering specific industry topics, innovations, and opportunities with background information, tips, and practical guidance for event professionals.
• Eventbranche.nl Job Vacancies Platform Dedicated job vacancies section for the events industry where employers post positions and event professionals find roles.
• EventBranche.nl Annual Membership Annual membership program providing extra benefits, exclusive access, and networking opportunities to 200+ members.
• BeachBrancheBarbecue Annual Networking Event Annual in-person networking event at Scheveningen beach bringing 500+ event industry professionals together for volleyball, barbecue, and peer networking.

Quantifiable outcome

• 10,000+ unique visitors per month, 15,000+ pageviews
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MICE OperationscoreStrategic or Co-development Partner · 19 February 2026MICE Operations and Greenbookings partnership announced to make sustainability accessible for event venues. MICE Operations commits to planting two trees per day in 2026, and both parties are exploring how tree planting can become a standard part of the quote process for venues.
• GreenbookingscoreStrategic or Co-development PartnerGreenbookings partners with venues and event locations to integrate sustainability (tree planting per booking) into the event industry. Partnerships with MICE Operations and GeoFort demonstrate the platform's growing ecosystem of sustainable event venues.
• De CocktailfietsminorChannel Partner/ Reseller/ DistributorDe Cocktailfiets partnered with Fabrique des Lumières as the new beverage partner. The unique cocktail bar on location provides custom cocktails, mocktails, beers, wines, soft drinks and luxury snack boards for events at the immersive art center.
• SupermaltminorGTM or Marketing PartnerSupermalt is headline sponsor of Dunya Festival's main stage and official partner of Rotterdam Unlimited Zomercarnaval. The alcohol-free and caffeine-free malt drink brand is featured at both major cultural events in Rotterdam.
• Pieter Smit GroupminorStrategic or Co-development PartnerJakop Ahlbom Company and Pieter Smit Group partnership for electric theater touring. The first international electric truck tour to Milan marks a world premiere, with a multi-year collaboration through 2029 for all electric tours.
• InnofestminorStrategic or Co-development PartnerInnofest partners with TT Festival, Founded and Regieorgaan SIA to test green and social innovations at live events. For the ninth year, five impact innovators test solutions with real festival audiences.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TSNN (Trade Show News Network): Leading B2B news and data platform for the North American trade show, convention, and exhibition industry. Highly comparable: news content, jobs board, exhibitor/supplier listings, and event calendar serving trade show organizers and venue operators - mirrors Evenementorganiseren.nl's lead-generation function.
• Special Events Magazine: US trade magazine and digital platform covering event planning, design, production, and business growth for event professionals and vendors. Directly comparable to Events Magazine in product mix (print/digital magazine, industry news, supplier directory) and target audience (event planners, organizers, decorators).
• Event Marketer: US-based B2B media brand covering brand experience, event marketing, and corporate events with editorial content and an annual industry awards program. Closely comparable to EventBranche as a vertical trade publication serving marketing/event managers, combining editorial, content marketing, and B2B lead-generation supplier directories.
• Conference News: UK B2B media outlet focused on the conferences and meetings industry, covering conference organizers, venues, and industry trends with news, features, and a supplier directory. Closely mirrors EventBranche's vertical focus on business events/conferences as a B2B publisher in a single national market.
• BizBash: Long-established US B2B media outlet covering the meetings, events, and live experience industry with news, resources, and supplier directories. Operates the same vertical-B2B publisher playbook as EventBranche: events-industry news, jobs board, vendor marketplace, and high-margin networking/community events for US event professionals.
• Event Industry News: UK vertical B2B media outlet for the events industry covering news, opinion, jobs, and supplier listings across the meetings, conferences, and live events space. Closest geographic and structural peer to EventBranche: same niche-targeting, similar content/jobs/directory product mix, anchored in a single national market.
• MeetingsNet: US B2B media platform serving corporate meeting and event planners with news, education, certification content, and supplier directories. Directly comparable vertical publisher model to EventBranche, with the same enterprise-buyer audience (corporate event planners, meeting managers) and similar mix of editorial, membership, and advertising monetization.

Broad incumbents

• Eventbrite: Global consumer-facing ticketing and event-creation marketplace serving event organizers of all sizes. Included as an adjacent incumbent that operates in the same end market (event organizers) via a fundamentally different business model (transactional marketplace vs. vertical media), providing useful contrast on monetization approach and TAM exposure.
• Skift: New York-based B2B media company covering the travel, hospitality, and meetings/events industries at broader scale, including flagship newsletters, research, and events such as the Skift Forums. Comparable as a B2B events/MEEC media platform, though it operates at broader industry scope and much larger audience scale than EventBranche.

Regional players

• MarketingTribune: Dutch B2B media outlet covering marketing, advertising, and brand-communications professionals across the Netherlands. Most comparable Dutch geographic peer to EventBranche, sharing language, market, and overlapping audience (marketing and communications managers who plan corporate events), though with broader marketing focus rather than event-only depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EventBrancheNederland/?locale=nl_NL
• LinkedInlinkedin.com/company/eventbranche-nl
• Instagraminstagram.com/eventbranche.nl/related_profiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventBranche