WatchKnowLearn
- Company typePrivate
- Founded2008
- HeadquartersHernando, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
WatchKnowLearn firmographics
Firmographics- Name
- WatchKnowLearn
- Legal name
- St. Charles Place Education Foundation
- Website
- https://watchknowlearn.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WatchKnowLearn industry classification
Industry- Product category
- Educational Content Platform
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where WatchKnowLearn is headquartered
LocationHeadquarters
- HQ city
- Hernando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WatchKnowLearn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Donations and Grants: As a nonprofit organization managed by the St. Charles Place Education Foundation, WatchKnowLearn relies on donations and likely grant funding to sustain operations. The website explicitly states 'FREE so teachers, parents and students everywhere may have access.' No commercial revenue streams are present.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access - No paid tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WatchKnowLearn product offering
Product offeringCore offering
WatchKnowLearn operates a free, wiki-style online directory that indexes, categorizes, and rates approximately 50,000 educational videos for K-12 classrooms, sourced primarily from third-party hosts such as YouTube, TeacherTube, and National Geographic. The platform organizes videos into more than 5,000 categories aligned to curriculum standards and offers personalized Classrooms subdomains where teachers curate custom video collections and track student viewing. All content is free to access, vetted by a team of teacher-editors and Media Review Panelists for age-appropriateness and educational quality.
Product overview
WatchKnowLearn is a free, non-profit educational video directory for K-12 students operated by the St. Charles Place Education Foundation. The platform functions as a wiki-style collective where educators curate, categorize, and rate educational videos from across the internet (primarily from YouTube, TeacherTube, National Geographic, and similar sources). The core offering is the Video Directory with approximately 50,000 videos organized into 5,000+ categories. Key features include Classrooms (personalized subdomains for teachers), the Edit Queue (collaborative editing workflow), Leader Boards (contributor rankings), and a multi-tier User Account System. WatchKnowLearn does not host videos itself—it embeds and links to external sources. The sister site Reading Bear provides complementary phonics and vocabulary instruction.
Differentiator
Problem solved
Functional benefit
Products and services
- WatchKnowLearn Video Directory A free, wiki-style directory indexing approximately 50,000 K-12 educational videos organized into over 5,000 categories, where educators collaboratively categorize and rate content sourced from external hosts like YouTube and TeacherTube. It is intended for K-12 teachers, students, and parents seeking curated, free educational video content.
- Reading Bear A companion/sister website to WatchKnowLearn focused on phonics instruction and vocabulary development, teaching over 1,200 vocabulary items through 50 presentations covering core phonics rules. It is intended for early readers, students learning phonics, and their teachers and parents.
Quantifiable outcome
- Over 202 million videos watched on the platform
- +1 more outcomes
Companies that use WatchKnowLearn
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WatchKnowLearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WatchKnowLearn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- St. Charles Place Education FoundationcoreThe nonprofit St. Charles Place Education Foundation, based in Memphis, TN, manages WatchKnowLearn. This is the parent organization that provides operational oversight and likely funding for the platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
WatchKnowLearn competitors and assessment
Company assessmentDirect peers
- PBS LearningMedia: Free, standards-aligned K-12 digital media library from PBS offering educational videos, interactives, and lesson plans. Directly comparable in teacher-vetted, curriculum-aligned free video curation for the classroom.
- Discovery Education: K-12 standards-aligned digital content including videos, interactive lessons, and curated resources for classrooms. Comparable in serving teachers with vetted educational video content, primarily via district licensing.
- BrainPOP: Animated educational videos and quizzes for K-12 students on core subjects. Comparable as a K-12 video-first instructional resource used by teachers, though BrainPOP operates on a subscription model.
- Khan Academy: Free K-12 educational video library covering core academic subjects with practice exercises. Most directly comparable peer given similar free, video-led, curriculum-aligned K-12 offering and global reach, but Khan Academy also produces original content rather than aggregating external videos.
- TED-Ed: TED's education initiative producing short animated educational videos and lessons for K-12 and lifelong learners. Comparable as a free, video-led supplemental K-12 learning resource with high-quality curated content.
Broad incumbents
- Scholastic Learn at Home: Scholastic's free educational content and video resources for K-12 students and teachers. Broad incumbent in free educational content with much larger publishing infrastructure and reach.
- YouTube Kids: Google's video platform for children with parental controls and age-filtering. Broad incumbent in the same free educational video space for kids, though algorithmically driven rather than teacher-curated.
Emerging players
- Newsela: K-12 educational platform offering leveled articles and instructional content. Emerging player in K-12 curated content with a stronger text/video hybrid offering and school-district licensing model.
Regional players
- BBC Bitesize: BBC's free educational resource aligned to the UK national curriculum with videos, guides, and activities. Comparable in free, curriculum-aligned video content but primarily serves UK students rather than the global K-12 audience WatchKnowLearn targets.
Others
- Common Sense Education: Nonprofit that reviews and rates educational media for teachers and parents. Adjacent player providing editorial curation and ratings of educational content, including video resources similar to what WatchKnowLearn aggregates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WatchKnowLearn social profiles
Digital presenceWatchKnowLearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
WatchKnowLearn leadership team
Management profileNumber of profiles
Profiles1 record
WatchKnowLearn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WatchKnowLearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WatchKnowLearn
What does WatchKnowLearn do?
WatchKnowLearn operates a free, wiki-style online directory that indexes, categorizes, and rates approximately 50,000 educational videos for K-12 classrooms, sourced primarily from third-party hosts such as YouTube, TeacherTube, and National Geographic. The platform organizes videos into more than 5,000 categories aligned to curriculum standards and offers personalized Classrooms subdomains where teachers curate custom video collections and track student viewing. All content is free to access, vetted by a team of teacher-editors and Media Review Panelists for age-appropriateness and educational quality.
Is WatchKnowLearn a public or private company?
WatchKnowLearn is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WatchKnowLearn founded?
WatchKnowLearn was founded in 2008. It employs 11 to 50 people.
Where is WatchKnowLearn based?
WatchKnowLearn is headquartered in Hernando, United States, in the North America region.
How does WatchKnowLearn make money?
One revenue line is on record: donations and Grants.
Who are WatchKnowLearn's main competitors?
Direct peers on record are PBS LearningMedia, Discovery Education, BrainPOP, Khan Academy and TED-Ed. Broad incumbents are Scholastic Learn at Home and YouTube Kids. Newsela is listed as an emerging player. BBC Bitesize is listed as a regional player. Common Sense Education is listed as an others.
Does WatchKnowLearn have an API?
No public API is recorded for WatchKnowLearn.
What industry is WatchKnowLearn in?
WatchKnowLearn's product category is Educational Content Platform. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.