Team Gullit
Team Gullit is a Netherlands-based EA FC esports academy that scouts, trains, and develops young competitive gaming talent into professional athletes, offering paid coaching, educational content, merchandise, and tournament competition under the Team Liquid banner.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Team Gullit does
Team Gullit is a Netherlands-based esports organization founded in 2018 by Schalk Stalman and Corné Dubelaar, operating as the world's first independent EA FC (formerly FIFA) academy. The company scouts and develops young competitive gaming talent, recruiting players at ages as young as 13-15 and providing professional coaching, structured training programs, mentoring, and tournament participation to convert them into professional EA FC athletes. The roster of seven active players (Manuel Bachoore, Levi de Weerd, Emre Yilmaz, Chris de Boer, Morris van de Pol, Gabriel Freitas, Paulo Neto) competes globally, producing multiple world champions including Manuel Bachoore's repeat FIFAe/FC Pro World Cup titles (2023, 2025). The organization is named after legendary Dutch footballer Ruud Gullit, who serves as namesake and advisor.
Team Gullit's product surface spans four pillars: (1) paid 1-on-1 coaching sessions delivered by pro players and coaches, sold via a Shopify storefront; (2) free educational content (YouTube tutorials, formation guides, controller settings) that drives top-of-funnel community engagement; (3) a paid online EA FC 25 course extending coaching IP into self-serve learning; and (4) branded merchandise distributed through the Team Gullit store and Team Liquid's official retail channel. The underlying technology stack is built on EA's EA FC platform as the competitive environment; no proprietary AI, APIs, or developer tools are offered externally.
The business model combines consumer monetization (coaching, course sales, merchandise) with B2B commercial revenue from a sponsor roster that includes Alienware, Monster Energy, SAP, Visa, Philips OneBlade, Blacklyte, Zenni, UNICEF, and Dutchy. On May 9, 2025, Team Gullit was acquired by Team Liquid; the entity legally operates as Simulator Corporate B.V. in the Netherlands, competes under the Team Liquid banner, and functions as Team Liquid's dedicated EA FC vertical with headquarters in Alkmaar. The organization holds ISO/IEC 27001:2013 certification for information security management in certain operational areas and has accumulated 1.4 million followers across social platforms.
Team Gullit firmographics
Firmographics- Name
- Team Gullit
- Legal name
- Simulator Corporate B.V.
- Website
- https://teamgullit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Team Gullit is a Netherlands-based EA FC esports academy that scouts, trains, and develops young competitive gaming talent into professional athletes, offering paid coaching, educational content, merchandise, and tournament competition under the Team Liquid banner.
- Ownership category
- akta.pro rank
Team Gullit industry classification
Industry- Product category
- Esports Academy Services
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industry
- Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH)
Keywords
Where Team Gullit is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Team Gullit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coaching Services: 1-on-1 EA FC coaching sessions sold through the online store (shop.teamgullit.com). Customers can book professional coaching from Team Gullit's pro players and coaches.
- Merchandise Sales: Sale of Team Gullit branded apparel and merchandise through the store and partner platforms like Team Liquid's official store.
- Sponsorship and Partnership Revenue: Partnership deals with technology companies (Alienware, BenQ, OMEN), beverage brands (Monster Energy), footwear (Dutchy), software (SAP), and others provide commercial revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1-on-1 Coaching Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Team Gullit product offering
Product offeringCore offering
Team Gullit scouts promising young EA FC talents worldwide and develops them into professional esports athletes through structured coaching, mentoring, and tournament participation. The organization sells 1-on-1 EA FC coaching sessions to individual gamers, an online EA FC 25 video course, and Team Gullit branded apparel and merchandise, while also earning revenue from sponsorships with technology, beverage, footwear, and consumer brands. Following its May 2025 acquisition by Team Liquid, the team competes under the Team Liquid banner and operates from the Alkmaar, Netherlands headquarters.
Product overview
Team Gullit is the world's first independent EA FC (EA Sports FC) esports academy, specializing in scouting and developing elite competitive gaming talent. The organization operates two complementary offerings: (1) Professional coaching services through 1-on-1 sessions with their pro players and coaches, and (2) Educational content including free EA FC guides, tutorials, formation guides, and an online EA FC 25 Course. Following acquisition by Team Liquid in May 2025, the team competes under the Team Liquid banner while continuing to develop talent and produce content for the EA FC community.
Differentiator
Problem solved
Functional benefit
Products and services
- EA FC 26 Coaching Sessions Paid 1-on-1 professional EA FC coaching sessions delivered by Team Gullit's pro players and coaches, including personalized training, gameplay analysis, and skill development tailored to the individual gamer. Sold through shop.teamgullit.com to aspiring competitive EA FC players.
- EA FC 25 Online Course Structured online video course teaching EA FC gameplay techniques and competitive strategies, hosted at course.teamgullit.com and taught by Team Gullit pros and coaches. Available globally to individual players who want a self-paced curriculum rather than 1-on-1 coaching.
- Team Gullit Branded Apparel and Merchandise Team Gullit branded apparel and merchandise (kits, jerseys, accessories) sold to the EA FC fan community through shop.teamgullit.com (own Shopify storefront) and store.teamliquid.eu (partner storefront).
Companies that use Team Gullit
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Team Gullit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Team Gullit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- DutchyminorDutchy is the exclusive soccer brand of Scapino, made for young players who dream big on and off the pitch. Partnership unites two brands sharing core philosophy about developing young talent through football and gaming.
- Team LiquidcoreGlobal esports organization Team Liquid acquired Team Gullit in May 2025. Team Gullit now competes under the Team Liquid banner in all EA FC competitions. The acquisition brings Team Liquid's infrastructure, resources, and global reach to Team Gullit's talent development model.
- AlienwarecoreAlienware manufactures high-performance gaming laptops and desktops. Team Gullit uses Alienware equipment, and the partnership includes Alienware's Pro Lab facility for player training and bootcamps.
- Monster EnergyminorMonster Energy is the leading energy drink brand supporting the gaming and esports scene. Based in Corona, California.
- SAPcoreSAP provides enterprise software and AI tools that support Team Gullit's ability to scout, train, and develop future EA FC champions. SAP's AI tools are utilized within Team Liquid's ecosystem.
- UNICEFminorPartnership through Team Liquid brings UNICEF's mission to the gaming world, raising awareness on well-being and equal access to opportunities for young people. The first-ever UNICEF-branded esports kit was created in EA FC 26.
- VisaminorGlobal digital payment leader providing financial services. Visa is the official sponsor of Team Liquid's Brazilian Valorant team and offers exclusive benefits to the gaming community.
- ZenniminorOnline eyewear company and Official Eyewear of WWE, San Francisco 49ers, Boston Celtics, Chicago Bulls, and others including Team Liquid and Team Gullit. Code TEAMLIQUID offers 10% off.
- Ajax EsportsminorPartnered football club esports program. Ajax is one of the most successful football clubs in the Netherlands.
- AZ AlkmaarminorPartnered football club esports program. AZ Alkmaar is a Dutch professional football club.
- Sunderland AFCminorPartnered football club esports program. Sunderland AFC is an English football club.
- ESTAC TroyesminorPartnered football club esports program. ESTAC Troyes is a French football club.
- SC Paderborn 07minorPartnered football club esports program. SC Paderborn 07 is a German football club.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team Gullit competitors and assessment
Company assessmentBroad incumbents
- Team Liquid: Global esports organization that acquired Team Gullit in May 2025. Operates teams across multiple titles (Dota 2, League of Legends, Valorant, CS, etc.) with a full infrastructure of training facilities, sponsors, and content operations. Directly comparable as the parent company and benchmark for what Team Gullit could scale into.
- Cloud9: Major North American esports organization with players across multiple game titles and a strong brand and content presence. Comparable as a multi-title, content-driven esports organization with sponsorship and merchandise monetization.
- Guild Esports: Publicly-listed esports organization co-owned by David Beckham with a focus on multi-title competitive operations and brand-driven content. Comparable as a founder/celebrity-brand-aligned esports organization.
- Fnatic: Veteran global esports organization competing across multiple titles with strong brand and commercial partnerships. Comparable as a premium multi-title esports organization operating in adjacent competitive gaming ecosystems.
- Complexity Gaming: Established North American esports organization with operations across multiple titles and a strong content/community focus. Comparable as a legacy esports organization with brand-extensions and content monetization.
- FaZe Clan: Publicly-traded esports and gaming lifestyle brand with operations across multiple game titles and significant content/community monetization. Comparable as a content-driven esports organization with brand extensions into merchandise and media.
Emerging players
- Rogue: European esports organization with EA FC presence and operations across multiple titles. Comparable as a multi-title esports organization with EA FC as part of its competitive portfolio.
Direct peers
- Mkers: European esports organization that has historically fielded competitive EA FC (FIFA) players and competes in similar tournament circuits. Directly comparable as a specialist EA FC esports team competing in the same FIFAe and eChampions League circuits.
- DUX Gaming: Spanish esports organization with a strong EA FC roster competing in LaLiga FC Pro and global tournaments. Directly comparable as a specialist European EA FC team competing in the same league ecosystems.
- Wolves Esports: Esports division of Wolverhampton Wanderers FC, competing in EA FC events. Comparable as a football-club-affiliated EA FC team that combines football brand equity with competitive gaming infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Team Gullit social profiles
Digital presenceTeam Gullit compliance and trust
Trust signalCompliance1 record
Team Gullit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Gullit leadership team
Management profileNumber of profiles
Profiles3 records
Team Gullit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Gullit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Gullit
What does Team Gullit do?
Team Gullit scouts promising young EA FC talents worldwide and develops them into professional esports athletes through structured coaching, mentoring, and tournament participation. The organization sells 1-on-1 EA FC coaching sessions to individual gamers, an online EA FC 25 video course, and Team Gullit branded apparel and merchandise, while also earning revenue from sponsorships with technology, beverage, footwear, and consumer brands. Following its May 2025 acquisition by Team Liquid, the team competes under the Team Liquid banner and operates from the Alkmaar, Netherlands headquarters.
Is Team Gullit a public or private company?
Team Gullit is a private company. It is classified as corporate owned and is currently acquired.
When was Team Gullit founded?
Team Gullit was founded in 2018. It employs 1 to 10 people.
Where is Team Gullit based?
Team Gullit is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Team Gullit make money?
Three revenue lines are on record. Coaching Services are the primary driver. The others are merchandise Sales and sponsorship and Partnership Revenue.
Who are Team Gullit's main competitors?
Broad incumbents on record are Team Liquid, Cloud9, Guild Esports, Fnatic, Complexity Gaming and FaZe Clan. Rogue is listed as an emerging player. Direct peers are Mkers, DUX Gaming and Wolves Esports.
Does Team Gullit have an API?
No public API is recorded for Team Gullit.
What industry is Team Gullit in?
Team Gullit's product category is Esports Academy Services. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFADAH, Esports Talent & Player Management (Agents, Coaching, Training Orgs). Its NAICS code is 711211 and its SIC code is 7997.