What DUX Gaming does

DUX Gaming is a Spanish privately held esports and creator-economy organization founded in 2018, headquartered in Madrid, that operates at the intersection of competitive gaming, content production, and talent management. The company fields professional esports teams (DUX GAMING in EA Sports FC; DUX Infinitos in the NBA 2K League, based in Mexico City), runs a real-world women's football club in Spain's Primera Federación Femenina (Liga F) under the DUX Logroño brand, and represents a roster of Spanish-speaking digital content creators through DUX Talentos — most prominently DJMariio (Mario Alonso), the company's honorary president and a 20M+ cross-platform creator.

Its commercial product set is anchored by DUX Premium, a subscription service (€5.99/month or €59.99/year, distributed via Launchpass) that delivers EA FC Ultimate Team coaching, SBC recommendations, and market-investment guidance through an exclusive Discord community, plus the DUX Shop e-commerce storefront for team merchandise. The business model is predominantly B2B sponsorship-driven: VISA is the disclosed flagship front-of-kit sponsor across both the women's football and esports teams for the 2025-26 season and co-brands the 2025-launched DUX Academy female-talent development program; Puma, NVIDIA, GIGABYTE, and Overgie are additional named partners. DUX monetizes its own and talent channels (YouTube, Twitch, TikTok, Instagram, X), which generate approximately 1.5 million views per day, through sponsored content and brand activation campaigns.

Underlying technology is non-proprietary at the platform layer — no disclosed tech stack, no APIs, no SDK, and no mobile app — with the AI capability limited to a 2025 NVIDIA/GIGABYTE co-marketing partnership around AI-assisted content workflows. The organization is privately held, has 11-50 employees, and has disclosed one external funding round of approximately $2.92M in October 2022. No revenue figures are publicly disclosed.

Name

DUX Gaming

Legal name

DUX

Website

https://teamdux.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DUX Gaming is a Spanish esports and creator-economy organization (founded 2018, Madrid) operating EA FC and NBA 2K esports teams, a Liga F women's football club, a creator-talent roster, and a subscription product (DUX Premium) — monetized primarily through brand sponsorships led by VISA, plus merchandise and Premium subscriptions.

Ownership category

akta.pro rank

Product category

Esports Organization and Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Broadcasting and Content Providers (516)

akta.pro primary industry

Console Platform Publishing & Licensing (First-Party Platform Holder Programs) (MPAFABAD)

Keywords

• Esports organization
• Talent management
• Content creation
• Gaming subscription
• Brand sponsorships

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Brand Sponsorship & Partnership: DUX earns revenue through sponsorship deals with major brands. VISA appears on the front of the team kit for DUX Logroño and the esports team. Puma supplies equipment. Nvidia and Gigabyte are AI content partners. Overgie is also a brand partner.
2. DUX Premium Subscription: Monthly and annual subscription service providing exclusive Discord access with daily market analysis, gameplay tactics, SBC recommendations, and proplayer coaching for EA FC players.
3. Merchandise Sales: Sale of team merchandise including official jerseys and apparel through the DUX Shop e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DUX Gaming is a Spanish esports and sports entertainment organization that operates competitive esports teams (EA Sports FC and NBA 2K League), a real-world women's football team (DUX Logroño), and a content creator talent management division. The company generates revenue through brand sponsorships, a premium subscription product (DUX Premium) delivering EA FC coaching and strategy content via Discord, official merchandise sales, and female-talent development programs (DUX Academy powered by VISA).

Product overview

DUX is an esports and sports entertainment organization founded in 2018, operating as a content agency and talent management company with a sports club ethos. The organization offers DUX Premium as its flagship subscription service (€5.99/month or €59.99/year) providing exclusive FC Ultimate Team guidance via VIP Discord community. DUX manages multiple esports teams including DUX GAMING (EA Sports FC), DUX Infinitos (NBA 2K League), and real-world women's football team DUX Logroño. The portfolio includes DUX Academy powered by VISA for female talent development, a talent representation division managing prominent Spanish-speaking content creators, and DUX Shop for merchandise. The company generates approximately 1.5 million views daily across its channels and partners with brands like VISA, NVIDIA/GIGABYTE, and Puma.

Differentiator

Problem solved

Functional benefit

Brands

• DUX Premium: Subscription service providing game optimization tips, market management advice, and exclusive content for FC gamers through Discord community.
• DUX Academy powered by VISA

Products and services

• DUX Premium Premium membership club for EA Sports FC Ultimate Team players, providing daily coin investment recommendations, gameplay and tactics mastery content, SBC (Squad Building Challenge) advice, optimal team building guidance, weekly tips, and monthly Masterclasses via exclusive VIP Discord server access. Priced at €5.99/month or €59.99/year.
• DUX Academy powered by VISA Women's esports talent development program founded in 2025 in partnership with VISA, providing comprehensive training for women aged 16+ interested in professional competition. Includes technical improvement, strategic development, mental and emotional growth, and industry visibility promotion. Participants have competed in international tournaments and entertainment formats alongside DUX creators.
• DUX GAMING (EA Sports FC Team) Professional EA Sports FC competitive team and the origin of the DUX organization. Competes in Spanish and world championships, home to players including Tundi and Gravesen with Juanki as Head Coach and RafaelTGR as Sports Director. Holds multiple league championship titles.
• DUX Infinitos NBA 2K League team representing the Spanish-speaking community, based in Mexico City and established in 2022. Became the first international expansion franchise to win the 3v3 NBA 2K League championship in 2023, defeating Pistons GT 4-3 on May 13, 2023.
• DUX Logroño Women's football team competing in Primera Federación Femenina (Liga F), headquartered in Logroño, Spain. DUX supports and promotes women's football with economic and media resources. The team also appears in the EA Sports FC video game. Historic as the first esports organization to compete in real women's football.
• DUX Shop Official DUX merchandise store operating as a direct-to-consumer e-commerce storefront at shop.teamdux.com, selling team apparel and kits including VISA-sponsored jerseys and Puma-supplied equipment to fans and supporters.
• DUX Talentos (Talent Management) Talent representation and management division managing prominent Spanish-speaking digital content creators including DJMariio (Mario Alonso), Kolderiu, Chigre, Rubén Uria, Gerard Romero, and others. Provides creator economy representation, content strategy, brand collaborations, and talent development services.

Quantifiable outcome

• 1.5 million views per day across owned channels
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• VISAflagshipGTM or Marketing Partner · 1 January 2025VISA is the main sponsor of DUX, appearing on the front of the kit for both DUX Logroño (women's football, Liga F) and the DUX esports team for seasons 25-26. VISA also partners with DUX on the DUX Academy powered by VISA initiative to support female talent in esports.
• NvidiacoreTechnology or Integration · 1 January 2025Nvidia is DUX's AI partner. Both organizations are creating a series of content to demonstrate how AI helps streamline processes in content creation. Gigabyte activates the partnership as the hardware and peripherals brand.
• NBA 2K LeagueflagshipStrategic or Co-development Partner · 1 January 2025DUX Infinitos competes in the NBA 2K League, the official virtual basketball league created by the NBA and 2K. DUX Infinitos is one of only three non-US franchises in the league and became the first international expansion franchise to win the championship in 2023.
• Asociación Española de Videojuegos (AEVI)minorStrategic or Co-development Partner · 1 January 2025AEVI is the Spanish Video Games Association, cited as a source of industry data (49% of video game players in Spain are women) that informs DUX Academy's mission to develop female talent in competitive esports.
• PumacoreGTM or Marketing PartnerPuma is a brand partner of DUX, supplying equipment and apparel for the team's sports and esports activities.
• OvergieminorGTM or Marketing PartnerOvergie is a brand partner of DUX, appearing in the partner logos section of the website.
• GigabytecoreTechnology or IntegrationGigabyte is the technology partner for Nvidia's AI activation with DUX, providing hardware and peripherals as part of the AI content collaboration.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Team Liquid: Global multi-title esports organization with large content operations and international franchise slots. Comparable as a content-rich esports business with diversified league and sponsorship revenue.
• G2 Esports: Berlin-based global esports organization with major European brand presence and diverse sponsorship portfolio. Comparable as a multi-title European esports brand competing for similar global sponsor categories.
• OverActive Media: Toronto-based publicly listed esports and entertainment company that acquired MAD Lions. Comparable as an esports holding operating multi-region franchise teams and pursuing integrated sports-esports business models.

Direct peers

• FaZe Clan: US-based global esports and content organization with a creator/lifestyle brand identity. Closely comparable as a content-driven esports business monetizing through sponsorships, merchandise, and media deals.
• 100 Thieves: US-based esports organization founded by Nadeshot with a strong content, apparel, and lifestyle brand. Comparable as an integrated esports-content-merchandise business monetizing creator audiences.
• KOI: Spanish esports and content organization co-founded by streamer Ibai Llanos. Closely comparable to DUX in being a creator-led Spanish-language esports and content brand monetizing audiences via subscriptions, sponsorships, and merchandise.

Regional players

• Team Heretics: Spanish esports organization with multi-title rosters and a strong content/creator presence. Comparable as a Spain-based esports-and-content brand competing for similar sponsorship and subscriber pools.
• Giants Gaming: Spanish esports organization fielding teams in major titles including League of Legends. Comparable regional peer competing in the same Spanish-speaking sponsorship and audience market.
• MAD Lions: Madrid-based Spanish esports organization with teams across multiple titles. Directly comparable regional peer competing for Spanish-speaking sponsorships, talent, and audience share.
• Movistar Riders: Spanish esports organization backed by Movistar. Comparable regional peer with multi-title rosters competing for Spanish-language sponsorship inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TeamDUXGaming
• YouTubeyoutube.com/TEAMDUXGAMING
• Instagraminstagram.com/teamduxgaming
• TikToktiktok.com/@teamduxgaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUX Gaming