Two Paddocks
Two Paddocks is a family-owned, certified-organic Central Otago winery founded in 1993 by Sam Neill, producing limited-release Pinot Noir and Riesling from four estate vineyards and selling primarily direct-to-consumer via its online store and Private Paddock Wine Club.
- Company typePrivate
- Founded1993
- HeadquartersDunedin, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Two Paddocks does
Two Paddocks Ltd. is a privately held family winery founded in 1993 by actor Sam Neill in Central Otago, New Zealand, producing a focused portfolio of organic wines from four certified BioGro estate vineyards spread across the Gibbston Valley, Bannockburn and Alexandra/Earnscleugh microclimates. Its core technology is organic viticulture and minimal-intervention winemaking — including indigenous yeast fermentation, whole-bunch techniques, hand harvesting, and a zero-addition Au Naturel Pinot Noir — applied to a tiered product range: Proprietor's Reserve single-vineyard Pinot Noirs (The Fusilier, The First Paddock, The Last Chance, The Major General), the flagship Two Paddocks Estate blend, and the entry-level Picnic line of Pinot Noir and Riesling, supplemented by Dry Riesling, Schatzi Riesling and an Estate Pinot Noir Rosé. Winemaking continuity is provided by winemaker Dean Shaw and viticulturist Mike Wing (20th vintage in 2024).
The business model is primarily direct-to-consumer, monetised through one-time online wine sales via the company's own e-commerce store (with international shipping at additional freight cost) and the Private Paddock Wine Club, a free-membership subscription with two annual shipments (Autumn and Spring) that grants exclusive access to new vintages, rare library stock and members-only allocations; a one-year / two-shipment minimum commitment provides light recurring-revenue visibility. Domestic NZ trade distribution is handled through Negociants NZ, serving restaurants, retailers and hospitality venues. All wines are sold in New Zealand dollars inclusive of 15% GST, and the company operates under NZ Off-Licence No. 67/OFF/30/2022 (valid through August 2028). The target customer is the discerning wine enthusiast and collector — from casual Picnic-tier buyers to serious collectors of single-vineyard Proprietor's Reserve — seeking authentic, terroir-driven organic Pinot Noir and Riesling from the world's southernmost wine region.
Two Paddocks firmographics
Firmographics- Name
- Two Paddocks
- Legal name
- Two Paddocks Ltd.
- Website
- https://twopaddocks.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Paddocks is a family-owned, certified-organic Central Otago winery founded in 1993 by Sam Neill, producing limited-release Pinot Noir and Riesling from four estate vineyards and selling primarily direct-to-consumer via its online store and Private Paddock Wine Club.
- Ownership category
- akta.pro rank
Two Paddocks industry classification
Industry- Product category
- Premium Organic Wine Production
- NAICS
- Wineries (312130)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Two Paddocks is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Two Paddocks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Online direct-to-consumer sales of wines through the company's e-commerce store. Customers can purchase individual bottles, case offerings, and pre-release vintages. International shipping available with freight charges.
- Private Paddock Wine Club Membership: Free membership wine club with two annual shipments (Autumn March/April and Spring September/October). Members receive early access to new vintages, rare library stock, and exclusive allocations not available in retail. Case orders receive free delivery within New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private Paddock Wine Club - Free membership with two annual shipments |
| Unit Pricing | Pay-as-you-go | Pinot Noir New Vintage Pre-Release Bundle - $407.55 for 6 bottles |
| Unit Pricing | Pay-as-you-go | Case Offerings - Mixed case packs available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Two Paddocks product offering
Product offeringCore offering
Two Paddocks is a small family winery that crafts and sells certified organic wines, primarily Pinot Noir and Riesling, exclusively from its four estate vineyards in Central Otago, New Zealand. Sales are conducted through a company-owned online store, supplemented by the Private Paddock Wine Club membership program that provides exclusive access to limited releases and library stock.
Product overview
Two Paddocks is a small family winery founded in 1993 by actor Sam Neill, producing a focused portfolio of organic wines exclusively from its four estate vineyards in Central Otago, New Zealand. The portfolio is organized across three tiers: the Proprietor's Reserve single vineyard Pinot Noirs (The Fusilier, The First Paddock, The Last Chance, The Major General) available exclusively to wine club members; the flagship Two Paddocks Estate Pinot Noir blended from all four vineyards; and the accessible Two Paddocks Picnic line of Pinot Noir and Riesling for everyday drinking. The lineup also includes specialty offerings like the additive-free Au Naturel Pinot Noir, Dry and off-dry Riesling varieties, and a Pinot Noir Rosé. The winery operates a Private Paddock Wine Club membership providing exclusive access to limited releases and library stock.
Differentiator
Problem solved
Functional benefit
Brands
- Private Paddock Wine Club: The exclusive wine club offering members early access to new vintages, rare library stock, and bottles not available elsewhere.
- Proprietor's Reserve
- Two Paddocks Estate
- Two Paddocks Picnic
Products and services
- Proprietor's Reserve Pinot Noir Ultra-premium single-vineyard Pinot Noir barrel selections sourced from the finest estate sites in Central Otago, available exclusively to Private Paddock Wine Club members.
- Two Paddocks Estate Pinot Noir The flagship Pinot Noir produced from a barrel selection sourced across all four organic estate vineyards in Central Otago, designed to drink well now and age for years.
- Two Paddocks Picnic An accessible everyday Pinot Noir and Riesling designed for casual drinking and as an introduction to Central Otago wines.
- Two Paddocks Dry Riesling Estate-grown single-block Riesling from Red Bank Vineyard in Alexandra, featuring a balance of acidity and dryness suited for food pairing.
- Two Paddocks Picnic Riesling An off-dry Riesling sourced from Red Bank Vineyard in Alexandra, positioned as an accessible introduction to Central Otago Riesling.
- Two Paddocks Schatzi Riesling A single-block off-dry Riesling from Red Bank Vineyard with lime zest, orange peel, and apricot blossom aromatics, named 'Schatzi' (sweetheart in German).
- Two Paddocks Au Naturel Pinot Noir A natural wine Pinot Noir made without sulphur, pH corrections, or fining, produced from organically grown Fusilier Vineyard fruit using minimal intervention methods.
- Two Paddocks Estate Pinot Noir Rosé A fresh, dry cerise Pinot Noir Rosé made from estate-grown fruit hand-harvested from Fusilier and Last Chance vineyards, designed for food pairing.
- Private Paddock Wine Club A free membership wine club providing direct access to the vineyard with two annual shipments, early dibs on new vintages, exclusive library stock, and bottles not available elsewhere.
Quantifiable outcome
- Multiple wines rated 95-97 points by major critics including James Suckling, Sam Kim, and Bob Campbell MW
- +1 more outcomes
Companies that use Two Paddocks
Customer profileSegments1 record
Ideal customer profiles2 records
Two Paddocks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Two Paddocks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Negociants NZcoreNegociants NZ serves as Two Paddocks' primary New Zealand distributor. Clive Weston (GM of Negociants NZ) is listed as a friend of Two Paddocks and guest DJ in the Dayglo Disco music series. The distributor handles trade sales and wine distribution within New Zealand.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Two Paddocks competitors and assessment
Company assessmentDirect peers
- Rippon Vineyard: Direct peer: family-owned Central Otago winery on the western shore of Lake Wanaka, biodynamic and organic Pinot Noir producer with strong single-vineyard expression and on-site tasting experience.
- Felton Road Wines: Direct peer: Central Otago Pinot Noir specialist based in Bannockburn with estate vineyards in the same sub-region as Two Paddocks. Comparable single-vineyard Pinot Noir focus, premium DTC, and organic-leaning credentials.
- Ata Rangi: Direct peer: family-owned Martinborough Pinot Noir icon with comparable scale, estate-only fruit sourcing, long-tenured winemaking team, and strong international fine-wine reputation including library releases.
- Burn Cottage: Direct peer: Lowburn Central Otago Pinot Noir producer with organic and biodynamic certification, small-lot estate winemaking, and international fine-wine distribution closely aligned with Two Paddocks' positioning.
- Greystone Wines: Direct peer: North Canterbury (Waipara) family-owned Pinot Noir and Riesling producer with organic conversion and single-vineyard focus, comparable scale and premium DTC positioning to Two Paddocks.
- Quartz Reef: Direct peer: Central Otago single-estate winery specialising in Pinot Noir and method traditionnelle sparkling wines, biodynamic-certified, with similar premium boutique positioning and tasting room DTC.
- Prophet's Rock: Direct peer: small Central Otago estate (Bendigo sub-region) focused on single-vineyard Pinot Noir, premium price points, and limited production analogous to Two Paddocks' Proprietor's Reserve tier.
Broad incumbents
- Craggy Range: Broad incumbent: established New Zealand winery with vineyards across Hawke's Bay and Martinborough producing premium Pinot Noir alongside broader varietals. Larger scale and multi-region footprint contrast with Two Paddocks' boutique single-region focus.
- Cloudy Bay: Broad incumbent: iconic New Zealand wine brand (Marlborough, with central operations) producing Pinot Noir as part of a wider global portfolio. Comparable in international brand recognition but materially larger and broader than Two Paddocks.
Emerging players
- Dog Point Vineyard: Emerging peer: Marlborough-based small-lot winery with biodynamic and organic credentials producing Pinot Noir and Sauvignon Blanc, sharing Two Paddocks' boutique estate approach and minimal-intervention philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Two Paddocks social profiles
Digital presenceTwo Paddocks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Paddocks leadership team
Management profileNumber of profiles
Profiles5 records
Two Paddocks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Paddocks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Paddocks
What does Two Paddocks do?
Two Paddocks is a small family winery that crafts and sells certified organic wines, primarily Pinot Noir and Riesling, exclusively from its four estate vineyards in Central Otago, New Zealand. Sales are conducted through a company-owned online store, supplemented by the Private Paddock Wine Club membership program that provides exclusive access to limited releases and library stock.
Is Two Paddocks a public or private company?
Two Paddocks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Paddocks founded?
Two Paddocks was founded in 1993. It employs 1 to 10 people.
Where is Two Paddocks based?
Two Paddocks is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Two Paddocks make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are private Paddock Wine Club Membership.
Who are Two Paddocks's main competitors?
Direct peers on record are Rippon Vineyard, Felton Road Wines, Ata Rangi, Burn Cottage, Greystone Wines, Quartz Reef and Prophet's Rock. Broad incumbents are Craggy Range and Cloudy Bay. Dog Point Vineyard is listed as an emerging player.
Does Two Paddocks have an API?
No public API is recorded for Two Paddocks.
What industry is Two Paddocks in?
Two Paddocks's product category is Premium Organic Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAGAJAL, Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP). Its NAICS code is 312130 and its SIC code is 5180.