Dyandra Media International

What Dyandra Media International does

Dyandra Media International (IDX: DYAN) is an Indonesia-based publicly listed holding company that provides integrated Meetings, Incentives, Conventions, and Exhibitions (MICE) services through four wholly-owned operating subsidiaries: PT Dyandra Promosindo (Professional Event/Exhibition Organizer, operating 12 subsidiaries and 11+ proprietary IP events including IIMS, IFEX, Projek-D, Halal Indo, and the Jakarta International Pet Show), PT Nusa Dua Indonesia (Convention & Exhibition Hall, managing Bali Nusa Dua Convention Center inside a five-star hotel and Dyandra Convention Center Surabaya), PT Dyamall Graha Utama (Supporting Event services covering design, planning, and implementation), and PT Graha Multi Utama (Hotel Business operating the Santika and Amaris brands across six Indonesian properties).

The company earns revenue predominantly through professional-services fees for organizing exhibitions, conferences, concerts and festivals — the Event/Exhibition Organizer unit generated roughly 75–80% of FY2025 revenue (~Rp1,219 billion total), with Convention & Exhibition Hall contributing 12–16%, Hotel Business 4–5%, and Supporting Event 3–5%. Pricing is quote-based and not publicly disclosed, reflecting a B2B field-sales model that targets corporate clients (e.g., BRI, Pertamina, Siloam Hospitals), professional associations (Indonesian Medical Association congresses, IPA Convention), concert promoters (NCT Dream tour via Dyandra Global Edutainment), and — historically — government institutions, the last segment being the proximate cause of FY2025 revenue and profit compression following Indonesia's Inpres No. 1/2025 budget-efficiency directive.

Founded in 2007 as a unit of the Kompas Gramedia media conglomerate (PT Teletransmedia holds 51.47%), Dyandra listed on the Indonesia Stock Exchange in February 2013 via a 30% public offering and is led by President Director/CEO Daswar Marpaung (reappointed 2025–2027). The company pursues regional expansion across Southeast Asia while prioritizing ESG-compliant event management; its competitive position rests on owned IP events and venue assets rather than proprietary technology, and no AI/ML capabilities, product APIs, or platform integrations are disclosed in the input data.

Name

Dyandra Media International

Legal name

PT Dyandra Media International Tbk

Website

https://dyandramedia.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Dyandra Media International (IDX: DYAN) is an Indonesia-listed integrated MICE holding company that organizes exhibitions, conferences, concerts and festivals through four business units — event organization, convention venues (BNDCC, Surabaya), hotel operations (Santika/Amaris), and event support services — serving corporates, associations, government, and consumers across Indonesia and Southeast Asia.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

Keywords

• Event management services
• Exhibition organization
• Convention venues
• MICE services
• Corporate event planning

Headquarters

HQ city

Menteng Dua

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event/Exhibition Organizer: Professional event and exhibition organizing services through PT Dyandra Promosindo and its 12 subsidiaries. Contributed 75-80% of total revenue (Rp1,117 trillion in 2024, Rp977.6 billion in 2025).
2. Convention & Exhibition Hall: Venue owned and managed through PT Nusa Dua Indonesia operating Bali Nusa Dua Convention Center and Dyandra Convention Center Surabaya. Contributed 16% of revenue in 2024 (Rp243.2 billion) and 12% in 2025 (Rp152.9 billion).
3. Hotel Business: Hotel operations under PT Graha Multi Utama managing Santika and Amaris hotel brands across Indonesia. Contributed 4-5% of revenue (Rp61.6 billion in 2024, Rp55.8 billion in 2025).
4. Supporting Event Business: Event support services through PT Dyamall Graha Utama providing design concepts, planning, and implementation. Contributed 3-5% of revenue (Rp66.1 billion in 2024, Rp38.8 billion in 2025).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

PT Dyandra Media International Tbk is an integrated MICE (Meetings, Incentives, Conferences, and Exhibitions) company that organizes professional exhibitions and entertainment events through PT Dyandra Promosindo, delivers supporting event services via PT Dyamall Graha Prima, manages convention and exhibition venues (BNDCC in Bali and Dyandra Convention Center Surabaya) through PT Nusa Dua Indonesia, and operates hotel properties (Grand Inna Kuta Beach and Hotel Alana Sentul) under PT Graha Multi Utama. The company produces proprietary IP events such as IIMS (Indonesia International Motor Show), IFEX (International Franchise Expo), and Projek-D Music Festival, serving corporate clients, industry associations, and government institutions across Indonesia.

Product overview

Dyandra Media International is a leading integrated MICE (Meetings, Incentives, Conventions, and Exhibitions) company in Indonesia, organized as a holding company with four distinct business units. The core portfolio consists of Professional Event/Exhibition Organizer Business (managed by PT Dyandra Promosindo), Supporting Event Business (PT Dyamall Graha Utama), Convention & Exhibition Hall Business (PT Nusa Dua Indonesia), and Hotel Business (PT Graha Multi Utama). The company operates more than 11 IP events including IIMS, IFEX, Projek-D, Halal Indo, Jakarta International Pet Show, Indonesia Women Fest, Deep Extreme Indonesia, Indowood Expo, Jakarta Wedding Festival, Sunset di Kebun, Sunset di Pantai, and FLOII. Venue operations include Bali Nusa Dua Convention Center and Dyandra Convention Center Surabaya. Hotel portfolio includes Santika Hotel and Amaris Hotels across Indonesia. The business model centers on organizing exhibitions, conferences, concerts, and festivals, with Event/Exhibition Organizer being the largest revenue contributor (80% in 2025).

Differentiator

Problem solved

Functional benefit

Brands

• IIMS (Indonesia International Motor Show): Major automotive exhibition IP event
• IFEX (International Franchise, License, and Business Concept Expo)
• Projek-D
• Halal Indo
• Jakarta International Pet Show (JIPS)
• Deep Extreme Indonesia
• Indowood Expo
• Indonesia Women Fest
• FLOII
• Sunset di Kebun
• Sunset di Pantai
• Jakarta Wedding Festival

Products and services

• Professional Event/Exhibition Organizer Services End-to-end professional exhibition and event organization services delivered through subsidiary PT Dyandra Promosindo, covering trade shows, exhibitions, and conferences for corporate clients, industry associations, and government institutions in Indonesia. Includes production of proprietary IP events such as IIMS (Indonesia International Motor Show), IFEX, and other major exhibitions.
• Supporting Event Services Supporting event services delivered through subsidiary PT Dyamall Graha Prima, encompassing ancillary event services that complement the core exhibition business, including entertainment and lifestyle event execution such as Projek-D Music Festival.
• Convention and Exhibition Hall Services Venue rental and management of owned convention and exhibition halls through subsidiary PT Nusa Dua Indonesia, including the Bali Nusa Dua Convention Center (BNDCC) in Bali and Dyandra Convention Center Surabaya in East Java. These purpose-built venues serve large-scale conventions, exhibitions, and corporate events for domestic and international clients.
• Hotel Business Hospitality services operated through subsidiary PT Graha Multi Utama, including hotel properties such as Grand Inna Kuta Beach (currently under renovation) and Hotel Alana Sentul, catering to MICE event attendees and general travelers.
• IIMS (Indonesia International Motor Show) A flagship proprietary IP exhibition focused on the automotive industry, organized under the Professional Event/Exhibition Organizer business unit. IIMS serves automotive manufacturers, dealers, and aftermarket brands targeting the Indonesian market.
• IFEX (International Franchise Expo) A proprietary IP exhibition dedicated to the franchising and licensing industry in Indonesia, organized under the Professional Event/Exhibition Organizer business unit, serving franchisors, franchisees, and business opportunity seekers.
• Projek-D Music Festival A proprietary IP music and entertainment festival organized under the Supporting Event business unit, targeting mass-market entertainment consumers in Indonesia.
• Bali Nusa Dua Convention Center (BNDCC) A premium international-caliber convention venue in Bali owned and operated by PT Nusa Dua Indonesia, used for large-scale conventions, exhibitions, and corporate events. BNDCC is positioned as a strategic MICE asset in one of Indonesia's premier tourism destinations.
• Dyandra Convention Center Surabaya A convention venue located in Surabaya, East Java, owned and operated by PT Nusa Dua Indonesia, serving MICE clients in Indonesia's second-largest city and the surrounding East Java region.

Quantifiable outcome

• Revenue: Rp1,219 trillion (2025), Rp1,458 trillion (2024) with 10% YoY growth
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PT Visicita Imaji SemestaminorOthers · 17 June 2025Corporate action: transfer of all shares in PT Visicita Imaji Semesta owned by PT Dyandra Promosindo (subsidiary). Action taken to reduce financial burden and optimize assets.
• Indonesia Convention Exhibition (ICE) BSDcoreStrategic or Co-development Partner · 21 May 2025Strategic partnership with Indonesia Convention Exhibition (ICE) BSD for event venue access. Dyandra moves events to ICE BSD as part of expansion strategy, utilizing larger exhibition spaces for IP events like IIMS and IFRA.
• International Congress and Conventions Association (ICCA)minorOthersIndustry association membership. Indonesia ranked 37th globally, 10th in Asia Pacific, and 4th in ASEAN for MICE according to ICCA data.
• Asosiasi Perusahaan Pameran Indonesia (ASPERAPI)minorOthersIndonesian Exhibition Companies Association. Recorded 149 exhibitions in Jakarta in 2025 (up from 139 in 2024) with transaction potential exceeding Rp100 trillion annually.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Major German trade fair organizer with extensive Asian subsidiary network — directly comparable integrated exhibition/venue model and competes with Dyandra for international brand exhibitions seeking Asian market entry, including Indonesia.
• Koelnmesse: Major German trade fair company with significant Asian operations — directly comparable integrated exhibition organizing model and a competitor for international IP event rights and global exhibitor relationships in Indonesia and broader ASEAN.
• Reed Exhibitions: Global B2B exhibition organizer (subsidiary of RELX) operating extensively in Southeast Asia including Indonesia — competes directly with Dyandra's flagship IP events (IIMS, IFEX) and broader trade show portfolio across automotive, lifestyle and B2B verticals.
• Informa Markets: One of the world's largest exhibition organizers with significant Asia-Pacific presence — directly comparable to Dyandra's integrated event/exhibition and venue business, and brings deeper sponsor and exhibitor relationships that compete for the same Indonesian B2B events.

Regional players

• Bangkok International Trade & Exhibition Centre (BITEC): Major Thai convention and exhibition venue operating under TCC Group — comparable venue-driven MICE model to Dyandra's BNDCC, though serving the Thai rather than Indonesian market, and competing for regional ASEAN association and corporate events.
• PT Panorama Sentrawisata: Indonesian tourism and MICE/DMC services company — comparable Indonesian competitor offering event organizing, corporate travel and incentive travel services, overlapping with Dyandra's MICE and experiential offerings in the domestic market.

Emerging players

• MP International: Singapore-headquartered event organizer with regional Southeast Asian reach — comparable to Dyandra in organizing international trade exhibitions, association congresses and corporate events, competing for the same regional association clients.

Direct peers

• SingEx (Singapore Exhibition & Convention Bureau operator): Singapore-based integrated MICE platform operating the Singapore EXPO venue and organizing international exhibitions — closely comparable business model to Dyandra's event organization plus venue ownership combination, though at a larger international scale.
• PT Jakarta International Expo (JIExpo): JIExpo operates Jakarta International Expo, a major convention and exhibition venue in Kemayoran, Jakarta — directly competing with Dyandra's convention hall business (BNDCC, Surabaya) for association and corporate events in the Indonesian MICE market.

Others

• Asosiasi Perusahaan Pameran Indonesia (ASPERAPI): Indonesian exhibition industry association — not a direct competitor but a closely adjacent ecosystem participant that Dyandra partners with and that influences market structure across all Indonesian exhibition organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyandra Media International