Rom
Rom Outsourcing S.A.C. is a Peruvian trade marketing and commercial outsourcing firm serving roughly 50 enterprise brand clients across Peru and Chile, providing sales force management, merchandising, point-of-sale execution, and digital channel operations supported by proprietary All In, BiWeb, Trackin, and E-Promoters platforms.
- Company typePrivate
- Founded2012
- HeadquartersMagdalena Del Mar, Peru
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Rom does
ROM Outsourcing S.A.C., operating under the brand name Rom, is a Peruvian trade marketing and commercial outsourcing company founded in 2012 and headquartered in Magdalena del Mar, Lima. The company provides outsourced sales force management, merchandising, point-of-sale execution, mystery shopping, auditing, and digital channel operations to approximately 50 enterprise brand clients across Peru and Chile, with marquee relationships including Samsung, Entel, Backus, Sony, Arcor, Puma, Epson, Chema, Izipay, Pesquera Diamante, and CBC. ROM maintains 100% national coverage in both countries, a permanent service presence in more than 32 cities across Peru, 60 franchised stores, and coverage of 450,000+ physical and virtual points of sale, including dedicated Samsung Experience Store operations at locations such as Plaza Norte and Mall del Sur.
ROM's service delivery is supported by a suite of proprietary technology platforms built in-house. All In is a cloud-based POS management platform used for field data collection, attendance control, route management, and real-time monitoring of merchandising teams. BiWeb is a business intelligence platform that centralizes field data into analytical dashboards and KPI reporting, with open APIs for client integration. Trackin provides inventory and asset management at client warehouses, automating resource allocation and reducing waste. E-Promoters is a digital module that connects brands with consumers via QR codes, messaging apps, and social networks. Together, these platforms enable AI-augmented capabilities spanning route optimization, predictive sales analytics, anomaly detection, and process automation, while supporting the company's continuous training and certification platform, Capacítate.
ROM generates revenue primarily through managed service contracts billed on recurring or per-project bases, structured around three core offerings: Trade Marketing Services (promoter management, merchandising, auditing, mystery shopper), Commercial Operator Services (where ROM assumes inventory and channel risk under clients' pricing and service standards), and Digital Channel Management (e-commerce and digital channel operations). The go-to-market motion is consultative and sales-led, positioning ROM as a strategic outsourcing partner rather than a staffing vendor. ROM operates as the trade marketing and commercial arm of Grupo Tawa, a diversified Peruvian conglomerate serving more than 2,000 regional companies, which provides corporate governance, shared services, and regional scale. Pricing is custom-quoted per engagement and is not publicly disclosed.
Rom firmographics
Firmographics- Name
- Rom
- Legal name
- ROM OUTSOURCING S.A.C.
- Website
- https://rom.com.pe
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rom Outsourcing S.A.C. is a Peruvian trade marketing and commercial outsourcing firm serving roughly 50 enterprise brand clients across Peru and Chile, providing sales force management, merchandising, point-of-sale execution, and digital channel operations supported by proprietary All In, BiWeb, Trackin, and E-Promoters platforms.
- Ownership category
- akta.pro rank
Rom industry classification
Industry- Product category
- Trade Marketing and Sales Outsourcing
- NAICS
- Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)
Keywords
Where Rom is headquartered
LocationHeadquarters
- HQ city
- Magdalena Del Mar
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Rom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Trade Marketing Services: ROM provides comprehensive trade marketing services including sales force management, merchandising, mystery shopper programs, auditing, and supervision at retail outlets. Revenue is generated through managed service contracts billed on a per-project or recurring basis. Services are tailored to each brand's commercial objectives and cover both permanent and temporary deployments nationwide.
- Commercial Operator Services: ROM acts as a commercial operator taking full responsibility for inventory, sales, and channel operations. The company assumes risk and aligns operations with client pricing policies, service standards, and brand guidelines. Revenue derives from commercial management fees and performance-linked compensation based on channel results.
- Digital Channel Management: ROM manages digital sales channels on behalf of brand clients, including e-commerce execution, digital channel operations, and online presence management. Generates revenue through operational service agreements with digital channel mandates.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Rom product offering
Product offeringCore offering
ROM Outsourcing S.A.C. provides outsourced trade marketing, sales force management, merchandising, mystery shopping, and commercial channel operations to consumer goods brand clients across Peru and Chile. The company deploys trained promoters and field teams at points of sale, manages inventory and channel execution, and operates franchised retail stores. These services are enabled by proprietary technology platforms (All In, BiWeb, Trackin) for real-time field visibility, business intelligence, and inventory control.
Product overview
ROM is a trade marketing and sales outsourcing company offering an integrated service portfolio combining proprietary technology platforms with specialized human expertise. The core offerings consist of Trade Marketing Services (promoter management, merchandising, auditing, supervision) and Commercial Operator services (retail force management, store operations). These are supported by digital platforms: All In (cloud-based POS management), BiWeb (business intelligence and analytics), and Trackin (inventory management). Additional modules include E-Promoters (digital customer engagement via QR/messaging), Mystery Shopper (service evaluation), and Capacítate (continuous training). The company operates across Peru and Chile, reaching 450,000+ sales points through 60 franchised stores, serving major clients including Samsung, Entel, Backus, Sony, Arcor, and Puma.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Marketing Services
- Operador Comercial (Commercial Operator)
- Gestión de Canales Digitales (Digital Channel Management)
- E-Promoters
- Mercaderismo (Merchandising)
- Mystery Shopper
- Capacítate
Quantifiable outcome
- ROM increased brand coverage from 40% to 65% of the customer registry in a specific territory, recovering inactive points of sale and halting sales decline.
- +4 more outcomes
Companies that use Rom
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Rom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Rom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo TawacoreROM Outsourcing S.A.C. is a subsidiary of Grupo Tawa (Tawa Consulting S.A.C., Tawa Perú S.A.C., and Limtek Servicios Integrales S.A.). Grupo Tawa is a diversified business group providing commercial outsourcing, technology, and consulting services across Latin America. ROM operates as the commercial and trade marketing arm of the group. Grupo Tawa's consolidated platform serves as the parent organization providing financial strength, corporate governance, shared services, and regional scale to ROM's operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Rom competitors and assessment
Company assessmentBroad incumbents
- CROSSMARK: Global retail services agency providing merchandising, sales, and in-store execution for consumer brands. Direct functional overlap with ROM's trade marketing and field sales force services for enterprise FMCG, technology, and retail clients, with larger scale and multi-country presence.
- Smollan: South Africa-headquartered global retail solutions company operating across multiple continents including Latin America, providing field sales, merchandising, and brand activation services. Comparable scale and service model to ROM, with established presence in Latin American markets.
- SAS Retail Services: Specialized retail merchandising and in-store execution provider serving major consumer brands in grocery, drug, and mass retail channels. Directly comparable to ROM's merchandising, auditing, and field execution services, with potential LatAm expansion posing competitive threat.
- Acosta Sales & Marketing: One of the largest North American sales and marketing agencies providing outsourced retail services, merchandising, and trade marketing. Comparable to ROM as a B2B channel execution partner for CPG/FMCG brands, though materially larger and with broader geographic footprint that may eventually encroach on Peru/Chile.
- Daymon Worldwide (Synchrony): Global retail branding and private label services company now part of Synchrony Global, providing trade marketing, in-store execution, and brand representation. Comparable in service mix to ROM's outsourced commercial operations for enterprise brands across diverse verticals.
- CPM International: Global sales and merchandising agency with presence in Latin America providing field sales, retail execution, and commercial outsourcing services for consumer brands. Comparable in commercial operator and trade marketing service offerings to ROM, with broader geographic reach.
Direct peers
- Premium Retail Services: Retail services firm providing merchandising, retail audits, and in-store execution services similar to ROM's trade marketing and merchandising offerings. Operates primarily in North America but represents the same B2B trade marketing services category.
- MSS (Marketing Sales Solutions): Field marketing agency providing in-store execution, merchandising, and mystery shopping services for consumer brands. Direct comparable in trade marketing services model, particularly in mystery shopper and retail audit offerings that overlap with ROM's service portfolio.
Others
- Limtek Servicios Integrales: Sister company under Grupo Tawa conglomerate providing complementary outsourcing and technology services in Latin America. Internal peer within the same corporate group, sharing resources and potentially overlapping service offerings with ROM.
Emerging players
- Field Agent (Repsly): Field execution software and services platform enabling brands to manage field teams, audits, and merchandising data. Comparable technology-enabled approach to ROM's All In and BiWeb platforms, representing a software-focused alternative to ROM's services-heavy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rom social profiles
Digital presenceRom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rom leadership team
Management profileNumber of profiles
Profiles4 records
Rom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rom
What does Rom do?
ROM Outsourcing S.A.C. provides outsourced trade marketing, sales force management, merchandising, mystery shopping, and commercial channel operations to consumer goods brand clients across Peru and Chile. The company deploys trained promoters and field teams at points of sale, manages inventory and channel execution, and operates franchised retail stores. These services are enabled by proprietary technology platforms (All In, BiWeb, Trackin) for real-time field visibility, business intelligence, and inventory control.
Is Rom a public or private company?
Rom is a private company. It is classified as corporate owned and is currently operating.
When was Rom founded?
Rom was founded in 2012. It employs 1,001 to 5,000 people.
Where is Rom based?
Rom is headquartered in Magdalena Del Mar, Peru, in the Latin America region.
How does Rom make money?
Three revenue lines are on record. Trade Marketing Services are the primary driver. The others are commercial Operator Services and digital Channel Management.
Who are Rom's main competitors?
Broad incumbents on record are CROSSMARK, Smollan, SAS Retail Services, Acosta Sales & Marketing, Daymon Worldwide (Synchrony) and CPM International. Direct peers are Premium Retail Services and MSS (Marketing Sales Solutions). Limtek Servicios Integrales is listed as an others. Field Agent (Repsly) is listed as an emerging player.
Does Rom have an API?
No public API is recorded for Rom.
What industry is Rom in?
Rom's product category is Trade Marketing and Sales Outsourcing. Its primary akta.pro industry code is BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 54187 and its SIC code is 7310.