Trojan Records
Trojan Records is a historic British reggae and ska label operating a direct-to-consumer e-commerce store selling vinyl, CDs, and branded merchandise to global music collectors and genre enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Trojan Records does
Trojan Records is a historic British record label founded in 1968, now operating as a direct-to-consumer retailer of physical music and branded merchandise. The company sells vinyl records, CDs, compilations, and curated artist collections drawn from its catalog of reggae, ska, and soul recordings, featuring legacy artists such as Desmond Dekker, Dennis Bovell, Ken Boothe, John Holt, The Maytals, and Marcia Griffiths. The product range extends into branded accessories (mugs, t-shirts, apparel) through a dedicated clothing sub-brand distributed via skaandsoul.com.
The underlying technology is a third-party e-commerce storefront (trojanrecords.tmstor.es) rather than a proprietary platform. Pricing is unit-based: CDs at $12–$14, standard vinyl at $24.99–$28, transparent colored vinyl variants at $34, double-LP anthologies at $41, and t-shirts at $33, with CD+vinyl bundle pricing at $41. Multi-currency checkout (GBP, EUR, USD) and six-language interface (English, German, Spanish, French, Italian, Dutch) support international reach. Cloudflare is integrated for security and performance, with conventional marketing integrations to Google Analytics, Meta, X, TikTok, and an AWIN affiliate program for partner referrals.
The business model is one-time unit sales of physical goods to individual music collectors and genre enthusiasts — a horizontal, long-tail customer base with no disclosed B2B or enterprise accounts. Headcount is reported at 1–10 employees, consistent with a micro-cap operation. No revenue, funding, or ownership data is disclosed. The strategic positioning centers on catalog authenticity, collector-oriented variants (colored vinyl, 2CD editions, double-LP anthologies), and brand heritage rather than technology differentiation.
Trojan Records firmographics
Firmographics- Name
- Trojan Records
- Website
- https://trojanrecords.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trojan Records is a historic British reggae and ska label operating a direct-to-consumer e-commerce store selling vinyl, CDs, and branded merchandise to global music collectors and genre enthusiasts.
- Ownership category
- akta.pro rank
Trojan Records industry classification
Industry- Product category
- Recorded Music
- NAICS
- Music Publishers (51223)
- akta.pro primary industry
- Reissues, Remastering & Archive Services (MPAIAAAG)
Keywords
Where Trojan Records is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Trojan Records business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Physical Music Sales: Sale of vinyl records and CDs featuring reggae, ska, and soul music from Trojan Records catalog including artists such as Dennis Bovell, Desmond Dekker, Ken Boothe, John Holt, The Maytals, and Marcia Griffiths. Products sold as one-time purchases at various price points for CD and vinyl formats.
- Merchandise Sales: Sale of branded merchandise including t-shirts, mugs, accessories, and clothing. One-time purchase model for apparel and accessories.
- Affiliate Program: Uses AWIN affiliate platform for partner referrals and commissions on sales driven through affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CD Albums |
| Unit Pricing | Pay-as-you-go | Vinyl Records |
| Unit Pricing | Pay-as-you-go | CD + Vinyl Bundle |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trojan Records product offering
Product offeringCore offering
Trojan Records is a record label founded in 1968 that sells physical music recordings (vinyl LPs and CDs) and branded merchandise (t-shirts, mugs, accessories) from its catalog of classic reggae, ska, rocksteady, dub, and soul recordings directly to consumers worldwide through its official online store. The catalog features legendary Jamaican artists including Desmond Dekker, Dennis Bovell, Ken Boothe, John Holt, The Maytals, and Marcia Griffiths, alongside multi-artist compilations and collector-focused limited-edition formats.
Product overview
Trojan Records is a legendary reggae and ska record label operating an official online store that serves as a digital commerce platform. The product offering consists of two main categories: Music (vinyl records, CDs, and compilations) and Merchandise (accessories, mugs, T-shirts, and clothing). The music catalog features both individual artist releases and curated compilation albums such as the Essential Artist Collection series, Living For The City: Soul Reggae Classics, and Funk The Reggae Beat: Trojan Records. Merchandise includes branded apparel and accessories. The store supports multiple currencies (GBP, EUR, USD) and languages (English, German, Spanish, French, Italian, Dutch) for international customers.
Differentiator
Problem solved
Functional benefit
Brands
- Trojan Clothing: Referenced as a separate clothing line available at skaandsoul.com
Companies that use Trojan Records
Customer profileSegments1 record
Ideal customer profiles1 record
Trojan Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Trojan Records partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Trojan Records competitors and assessment
Company assessmentBroad incumbents
- Craft Recordings: Craft Recordings is Concord Music Group's catalog reissue division, handling historic jazz, blues, soul, and reggae recordings. Operates a similar premium reissue model with remastered vinyl, comparable to Trojan Records' curated catalog reissue strategy.
- Cherry Red Records: Cherry Red is an independent UK label with an extensive catalog reissue program across multiple genres including reggae. Comparable in catalog reissue breadth and indie label operating model, though broader in genre scope than Trojan Records.
- Island Records: Island Records is a historic major label (now under Universal) that was foundational in popularizing reggae globally through artists like Bob Marley. Operates broadly across genres but shares Trojan Records' reggae heritage and catalog reissue activities.
Direct peers
- Blood & Fire Records: Blood & Fire is a UK-based reggae reissue label specializing in high-quality remastered vinyl and CD releases of classic roots reggae. Directly comparable in business model to Trojan Records' reissue-focused catalog approach.
- Ace Records (UK): Ace Records is a UK-based reissue label specializing in soul, R&B, blues, and reggae catalog reissues. Operates a similar DTC catalog reissue model to Trojan Records with comparable collector-focused packaging.
- VP Records: VP Records is a leading reggae and ska record label with a deep catalog and direct-to-consumer sales. Highly comparable to Trojan Records in genre focus, catalog depth, and audience of reggae/ska enthusiasts.
- Soul Jazz Records: Soul Jazz Records is a London-based independent label focused on reggae, ska, dub, soul, and jazz reissues and compilations. Operates a direct e-commerce model with curated compilations, making it a direct analog to Trojan Records' catalog reissue model.
- Music on Vinyl: Music on Vinyl is a Dutch label specializing in premium vinyl reissues across multiple genres including reggae. Operates DTC e-commerce for vinyl collectors with colored vinyl variants, directly comparable to Trojan Records' collector vinyl model.
- Numero Group: Chicago-based reissue label that reissues obscure and classic recordings across soul, funk, gospel, and reggae genres. Operates a DTC e-commerce model with premium vinyl pressings and curated compilations, paralleling Trojan Records' reissue catalog strategy.
- Dub Store Records: Japanese reggae reissue label specializing in remastered ska, rocksteady, and roots reggae vinyl reissues. Comparable business model to Trojan Records in reissuing classic Jamaican music catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Trojan Records social profiles
Digital presenceTrojan Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trojan Records leadership team
Management profileNumber of profiles
Trojan Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trojan Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trojan Records
What does Trojan Records do?
Trojan Records is a record label founded in 1968 that sells physical music recordings (vinyl LPs and CDs) and branded merchandise (t-shirts, mugs, accessories) from its catalog of classic reggae, ska, rocksteady, dub, and soul recordings directly to consumers worldwide through its official online store. The catalog features legendary Jamaican artists including Desmond Dekker, Dennis Bovell, Ken Boothe, John Holt, The Maytals, and Marcia Griffiths, alongside multi-artist compilations and collector-focused limited-edition formats.
When was Trojan Records founded?
Trojan Records was founded in -1. It employs 1 to 10 people.
Where is Trojan Records based?
Trojan Records is headquartered in London, United Kingdom, in the Europe region.
How does Trojan Records make money?
Three revenue lines are on record. Physical Music Sales are the primary driver. The others are merchandise Sales and affiliate Program.
Who are Trojan Records's main competitors?
Broad incumbents on record are Craft Recordings, Cherry Red Records and Island Records. Direct peers are Blood & Fire Records, Ace Records (UK), VP Records, Soul Jazz Records, Music on Vinyl, Numero Group and Dub Store Records.
Does Trojan Records have an API?
No public API is recorded for Trojan Records.
What industry is Trojan Records in?
Trojan Records's product category is Recorded Music. Its primary akta.pro industry code is MPAIAAAG, Reissues, Remastering & Archive Services. Its NAICS code is 51223.