XART

What XART does

XART s.r.o. is a Czech digital and advertising agency headquartered in Velké Meziříčí, operating under the legal entity established in 2011 by founder Aleš Janoušek, who had been creating websites since 2001. The company employs approximately 40 in-house specialists delivering a full-stack service portfolio — custom websites, e-commerce platforms, bespoke web applications, internet marketing (SEO, GEO/AIO, PPC, social media), advertising production and printing, event organization, photography and video, training workshops, and managed cloud hosting — to roughly 1,000 active clients across the Czech Republic.

The firm's technology foundation consists of three proprietary assets developed entirely in-house: the RE:X content management system (launched 2021), the RE:X E-shop e-commerce platform with native ERP integrations (WinFAS, Helios, Pohoda, Money, SAP) and Czech-specific payment, delivery, and comparator connectors, and the xartCLOUD hosting infrastructure built on IBM servers in Žďár nad Sázavou with GlusterFS distributed storage and a 99.9% SLA. Legacy CMS products (xartCMS 3/6, ADMIN variants) remain in use but have been superseded by RE:X. Custom applications are built using an agile SCRUM methodology with weekly sprints, supporting rapid initial delivery (as little as two weeks to a minimum functional product).

XART generates revenue through a mix of project-based professional services (web and application development, advertising production, events), monthly recurring subscriptions (cloudPRODUCT hosting programs with tiered storage, ongoing marketing retainers), and fee-based training workshops. Pricing is largely quote-based and not publicly disclosed, with custom application projects ranging from lower hundreds of thousands to over 1 million CZK. The go-to-market is consultative direct sales with dedicated account managers — no intermediaries or channel partners — supported by content marketing (active blog, podcast launched 2025), SEO, PPC, social media, and multiple certified partnerships (Google, Seznam/Sklik, Collabim, Heureka, WinFAS). Customer segments skew toward manufacturing firms, public administration/municipalities, retail and e-commerce businesses, and companies needing bespoke software or HR recruitment support.

Name

XART

Legal name

XART s.r.o.

Website

https://xart.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

XART s.r.o. is a Czech digital and advertising agency with 40 in-house specialists serving roughly 1,000 active clients in the Czech Republic. The firm delivers web development, e-commerce, internet marketing, advertising production, events, and hosting powered by its proprietary RE:X CMS and xartCLOUD infrastructure.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Web development services
• Digital marketing agency
• E-commerce solutions
• Cloud hosting services
• Content management system

Headquarters

HQ city

Velke Mezirici

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development and E-commerce: Custom website, e-commerce, and application development services. Pricing varies by project scope, with applications ranging from lower hundreds of thousands CZK to over 1 million CZK for extensive applications. Long-term client relationships drive repeat projects and expansions.
2. Cloud Hosting Services: Monthly subscription-based hosting services through xartCLOUD programs (cloudPRODUCT, cloudPUBLIC, cloudDATA). Includes guaranteed resources, SLA availability, security updates, backups, and email hosting. cloudPRODUCT packages start with 10GB web, 5GB databases, 10GB email, 25GB backups; cloudDATA add-on packages range from +10GB to +500GB.
3. Internet Marketing Services: Ongoing marketing services including SEO optimization, PPC campaigns (Google, Seznam), social media management, copywriting, and newsletter campaigns. Monthly marketing reports provided. Certified partner services for Google, Collabim, Sklik, and Zboží.cz.
4. Advertising Production and Printing: Full-service advertising production including business cards, flyers, banners, roll-ups, textile printing, promotional items, 3D signage, vehicle wraps, and large-format printing. Express printing services available. Revenue driven by project-based orders with repeat clients for ongoing advertising needs.
5. Training and Workshops: Public training sessions and workshops on online marketing, HR recruitment, employee efficiency, and legal employment topics. Pricing at 2,450 CZK per session (4 hours) with discounts for XART clients and multiple participants from same organization at 1,950 CZK. Some workshops offered free annually.
6. Event Organization: Corporate event planning and management services including venue arrangement, catering, entertainment, photography, video production, and event promotion. Revenue from project-based fees for comprehensive event coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

XART is a Czech digital and advertising agency that designs and develops websites, e-commerce stores, and custom web applications, and delivers internet marketing services including SEO, PPC, and social media campaigns. The company also produces advertising and printed materials, organizes events, and offers photography, video, and training services. Its proprietary products — the RE:X CMS, RE:X E-shop, and xartCLOUD hosting platform — are sold alongside these professional services.

Product overview

XART is a Czech digital and advertising agency offering a portfolio of proprietary platforms and services. The core technology stack centers on RE:X, XART's own content management and e-commerce platform, which includes the RE:X CMS (websites), RE:X E-shop (e-commerce), and custom web applications developed using agile SCRUM methodology. Legacy CMS products (xartCMS 3/6, ADMIN variants) have been superseded by RE:X. Hosting is provided through XART's own cloud infrastructure programs: cloudPRODUCT (for XART applications), cloudPUBLIC (for external applications), and cloudDATA (storage add-ons). The service portfolio spans internet marketing (SEO, GEO/AIO, PPC, social media), visual identity and creative design, advertising production and printing, event organization, photography and video, training workshops, and HR marketing campaigns. All services are delivered by an in-house team of approximately 40 specialists based in Velké Meziříčí.

Differentiator

Problem solved

Functional benefit

Brands

• RE:X: Proprietary content management system (CMS) for websites developed by XART
• xartCLOUD
• cloudPRODUCT
• cloudPUBLIC
• cloudDATA
• xartPARTNER
• HR kampaně
• GiftsPlus.cz

Products and services

• Web Design, E-commerce and Custom Web Application Development Design and development of websites, e-commerce stores, and custom web applications for Czech business clients in manufacturing, public administration, and retail.
• Internet Marketing (SEO, PPC, Social Media) Search engine optimization, pay-per-click advertising, and social media marketing services to drive traffic and leads for client websites and online stores.
• RE:X Content Management System Proprietary in-house content management system that enables website owners to publish and manage site content, available as a standalone product.
• RE:X E-shop Proprietary e-commerce platform from XART that powers online stores, sold as a standalone software product.
• xartCLOUD Hosting Services Subscription-based cloud hosting platform from XART offering cloudPRODUCT, cloudPUBLIC, and cloudDATA service tiers for websites, applications, and data workloads.
• Advertising Production and Printing Production and printing of physical advertising materials for business clients, complementing XART's digital services.
• LED Billboard Rental Rental of an LED billboard operated by XART for outdoor advertising placements by clients.
• Event Organization Planning and execution of corporate and public events for XART's business clients.
• Photography and Video Production Photography and video production services to support client websites, marketing campaigns, and advertising materials.
• Training and Workshops Training sessions and workshops delivered by XART on topics including digital marketing and use of XART platforms.
• HR Marketing Services Marketing services focused on employer branding and recruitment campaigns, provided by XART to business clients.

Quantifiable outcome

• Websites positioned on first page search results for important keywords
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Prolog - Bohuslav LudvíkcoreTechnology or Integration · 1 January 2010Long-term partnership of over 15 years with local IT company in Velké Meziříčí. Collaboration focuses on hardware supplies, network infrastructure, hosting, email, and virtualization services. Prolog provides physical infrastructure while XART handles software and services.
• WinFAS Software s.r.o.coreTechnology or IntegrationPartnership for ERP system implementation and e-commerce integration. WinFAS provides economic information system with extensive experience in agriculture sector. XART develops custom e-commerce solutions integrated with WinFAS using XML communication format. Includes preferred partner certification for e-shop ERP connections.
• GooglecoreTechnology or IntegrationCertified Google Partner status for advertising services. XART maintains partner certification for Google Ads and related services.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Dept: Dept is a large international digital agency with operations across Europe. It is comparable as a broader incumbent offering end-to-end digital, creative, and marketing services, competing with XART for enterprise digital mandates that may extend beyond the Czech market.
• Heureka Group: Heureka Group operates the dominant Czech price-comparison and shopping platform. It is comparable as part of XART's e-commerce ecosystem — XART integrates with Heureka as a certified partner to feed product catalogs, while Heureka sits upstream as a critical traffic source for XART's e-shop clients.

Direct peers

• Webglobe: Webglobe (formerly Internet CZ) is a Czech provider of web hosting, domains, and server solutions. It competes with XART's xartCLOUD hosting business and serves overlapping SMB and mid-market customers seeking Czech-based hosting and email services.
• Ackee: Ackee is a Czech digital studio specializing in web development, mobile apps, and digital product design. It is comparable to XART in offering custom software development and digital services to Czech and international clients, though with a stronger focus on product design than marketing services.
• Actum: Actum is a Czech digital agency offering web development, e-commerce, and digital marketing services to enterprise clients across Central Europe. It is directly comparable to XART as a full-service Czech digital agency competing for similar manufacturing, retail, and public-sector clients with proprietary technology and custom-built solutions.
• Shoptet: Shoptet is a leading Czech SaaS e-commerce platform enabling SMBs to launch online stores. It is comparable to XART's RE:X E-shop offering as a Czech e-commerce infrastructure provider, though Shoptet operates a standardized multi-tenant SaaS model whereas XART offers customized e-commerce builds.
• Wedos: Wedos is one of the largest Czech web hosting providers, offering shared hosting, VPS, and domain services. It overlaps with XART's xartCLOUD hosting segment and competes for the same Czech SMB and developer customer base on price and reliability.
• Etnetera: Etnetera is a Czech digital agency focused on web applications, e-commerce platforms, and digital strategy. It is comparable to XART as a domestic competitor offering custom development, digital marketing, and consulting to mid-market and enterprise clients in the Czech Republic.
• Direct People: Direct People is a Czech digital agency offering web development, e-commerce, and online marketing. It is comparable to XART as a domestic competitor for mid-market clients seeking integrated digital and marketing services.

Others

• Alza.cz: Alza is the largest Czech e-commerce retailer and operates its own technology platform. It is comparable as a benchmark for what scaled Czech e-commerce looks like, though Alza is a customer/ecosystem participant for XART's e-commerce tools rather than a direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xartcz
• LinkedInlinkedin.com/company/xart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XART