Greenjoy

Recreational Boat Rentalsgreenjoy.nl

Greenjoy B.V. is a Netherlands-based private company that rents electric boats to groups for sustainable leisure outings, with online booking. Founded in 2012 and headquartered in Leeuwarden, it operates as a small, locally-focused consumer rental business.

Company typePrivate
Founded2012
HeadquartersLeeuwarden, Netherlands
Headcount11–50
GTM typeB2C
OfferingServices

What Greenjoy does

Greenjoy B.V. is a Netherlands-based private company that operates an electric boat rental business catering to groups, with online booking as the primary reservation channel. The company's stated positioning centers on sustainable leisure boating, using electric propulsion as its environmental differentiator. It is headquartered in Leeuwarden and was founded in 2012, currently operating with a headcount in the 11-50 range, suggesting a small, locally-focused operation.

The business model is a consumer-facing leisure rental service. Customers book group outings on electric boats through the company's website (greenjoy.nl), and revenue is generated from rental fees paid per booking. The company's GTM motion appears to be direct-to-consumer, with online discovery and booking as the conversion mechanism. No pricing tiers, average booking values, or contract structures are disclosed in the source data, and the website content available to the scraper consisted only of a loading/verification placeholder with no substantive business information.

The available evidence on corporate structure, funding history, leadership team, technology stack, partnerships, and customer base is essentially absent. There are no disclosed investors, no management team records, no patents or trademarks, no certifications, and no operating geographies beyond the Netherlands headquarters. As a result, this description covers only what the short firmographic profile supports; deeper claims about unit economics, scale, or competitive positioning cannot be substantiated from the input.

Greenjoy firmographics

Firmographics

Name: Greenjoy
Legal name: Greenjoy
Website: https://greenjoy.nl
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Greenjoy B.V. is a Netherlands-based private company that rents electric boats to groups for sustainable leisure outings, with online booking. Founded in 2012 and headquartered in Leeuwarden, it operates as a small, locally-focused consumer rental business.
Ownership category
akta.pro rank

Greenjoy industry classification

Industry

Product category: Recreational Boat Rentals
NAICS: Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721)
SIC: Services-Equipment Rental & Leasing, Nec (7359)
akta.pro industry: PRIMARYFSAKANAH
Boat & Marine Leasing
Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)
SECONDARYCRAMAIAM
Marine Recreation Rentals & Tours Retail Counter (On-site Sales)
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail
SECONDARYIMAJAEAK
Electric & Hybrid Leisure Craft Manufacturing
Industrials, Manufacturing & Construction/Marine & Shipbuilding/Yacht & Leisure Craft Manufacturing

Keywords

Electric boat rentals
Leisure boat charter
Sustainable boating
Group boat rental
Recreational boat rental

Where Greenjoy is headquartered

Location

Headquarters

HQ city: Leeuwarden
HQ country: Netherlands
HQ region: Europe

Markets served

Greenjoy business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Infrastructure, Marketing or Sales

Greenjoy product offering

Product offering

Core offering

Greenjoy B.V. rents electric-powered boats to groups for leisure use, with online booking and a focus on environmentally sustainable recreational boating. The company operates its own electric boat fleet from Leeuwarden in the Netherlands, serving customers seeking low-emission group outings on the water.

Differentiator

Problem solved

Functional benefit

Products and services

Electric Boat Rentals

Companies that use Greenjoy

Customer profile

Ideal customer profiles1 record

Greenjoy technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Greenjoy partnerships and signals

Strategic signal

Recent moves1 record

Greenjoy competitors and assessment

Company assessment

Direct peers

SamBoat: France-based peer-to-peer boat rental platform active across Europe. Comparable to Greenjoy in offering online booking of leisure watercraft to consumers and competing for the same European boating tourist demand.
GetMyBoat: Global boat rental marketplace connecting boat owners with renters. Comparable to Greenjoy in business model (online booking of recreational watercraft) and overlapping demand from European leisure travelers.
Sailogy: European online boat rental and charter platform. Comparable to Greenjoy in providing digital booking of leisure vessels to consumers across Mediterranean and Northern European boating destinations.
Click&Boat: European peer-to-peer boat rental marketplace operating across multiple countries. Directly comparable to Greenjoy as a digital-first platform distributing boat rentals to leisure customers, with overlapping addressable customer segment and rental model.

Regional players

Blue Boat Company: Amsterdam-based canal cruise operator offering guided boat tours. Comparable to Greenjoy as a Dutch leisure boating operator targeting tourists, though differentiated by crewed tours versus self-drive rentals and a different geography within the Netherlands.
Lovers Canal Cruises: Amsterdam canal cruise operator offering sightseeing boat tours. Comparable to Greenjoy as a Dutch leisure boating tourism business, though differentiated by crewed tour format and Amsterdam-only operations.
MokumBoot: Amsterdam-based self-drive electric boat rental operator. Comparable to Greenjoy in offering electric, group-friendly self-drive leisure boat rentals with online booking to Dutch and international tourists.
Canal Motorboats: Amsterdam-based self-drive canal boat rental company. Highly comparable to Greenjoy in self-drive small-group leisure boat rentals to tourists, but operating in Amsterdam rather than Friesland.

Emerging players

Plastic Whale: Amsterdam-based social enterprise offering plastic-fishing boat tours with a strong sustainability narrative. Comparable to Greenjoy in combining Dutch leisure boating with an eco/electric positioning, but focused on guided clean-up tours rather than pure rentals.

Broad incumbents

Le Boat: Established European operator of self-drive boating holidays with a multi-country fleet. Comparable to Greenjoy as a large-scale self-drive leisure boat rental brand, though operating at significantly greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Greenjoy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Greenjoy leadership team

Management profile

Number of profiles

Greenjoy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Greenjoy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenjoy

What does Greenjoy do?

Is Greenjoy a public or private company?

Greenjoy is a private company. It is classified as unknown and is currently operating.

When was Greenjoy founded?

Greenjoy was founded in 2012. It employs 11 to 50 people.

Where is Greenjoy based?

Greenjoy is headquartered in Leeuwarden, Netherlands, in the Europe region.

Who are Greenjoy's main competitors?

Direct peers on record are SamBoat, GetMyBoat, Sailogy and Click&Boat. Regional players are Blue Boat Company, Lovers Canal Cruises, MokumBoot and Canal Motorboats. Plastic Whale is listed as an emerging player. Le Boat is listed as a broad incumbent.

Does Greenjoy have an API?

No public API is recorded for Greenjoy.

What industry is Greenjoy in?

Greenjoy's product category is Recreational Boat Rentals. Its primary akta.pro industry code is FSAKANAH, Boat & Marine Leasing, with a secondary code of CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its NAICS code is 532284 and its SIC code is 7359.